Extendicare Oakview Place

What Extendicare Oakview Place does

Extendicare Oakview Place is a long-term care home located in Winnipeg, Manitoba, operating as part of the publicly traded Canadian healthcare provider Extendicare, headquartered at 3000 Steeles Ave. E, Suite 400, Markham, Ontario. The facility provides residential care for seniors and other individuals requiring 24/7 skilled nursing and personal support, including health care services, accommodations, dietary support, activity programming, and dementia-capable care delivered through individualized care plans. It functions within Extendicare's broader service portfolio, which spans Long-Term Care, Home Health Care (via ParaMed), Group Purchasing, and Management Services across Canada. The primary customer segment is long-term care residents and their families, who typically discover and engage with the facility through the website, schedule tours directly, and access 'Where to Begin' educational resources.

Revenue mechanics combine government-funded resident-care contracts (the predominant model in Canadian LTC) with private-pay options. Go-to-market is direct-to-consumer and family-driven: top-of-funnel awareness is built through Extendicare's social media presence (LinkedIn, Facebook, X, Instagram), content marketing on care topics, and SEO, with conversion through online tour scheduling. There is no software product, app, or API surface; the offering is service-based and licensed. Strategy and capital allocation are governed at the Extendicare parent, including partnerships such as ParaMed's support for the Guelph Wellington Ontario Health Team (April 2026) and the onboarding of CBI Home Health into the network (April 2026). The 2025 Report on Business Women Lead Here recognition is the primary external accolade noted. Specific facility-level financial, occupancy, or bed-count data were not disclosed.

Name

Extendicare Oakview Place

Legal name

Extendicare Oakview Place

Website

https://extendicareoakviewplace.com

Company type

Public

Operating status

Operating

Headcount range

11–50 employees

Short description

Extendicare Oakview Place is a Winnipeg-based long-term care home within the publicly traded Extendicare network, delivering 24/7 skilled nursing, dementia care, and accommodations to seniors and their families, funded primarily through government contracts and private pay.

Ownership category

akta.pro rank

Product category

Long-Term Care / Skilled Nursing Facility

NAICS

Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Nursing and Residential Care Facilities (623), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051), Services-Home Health Care Services (8082)

akta.pro primary industry

Luxury / High-End Assisted Living Communities (HLADABAD)

akta.pro secondary industries

Small Residential Care Homes (RCFE/Board & Care) (HLADABAF), Short-Term & Temporary 24/7 In-Home Care (Bridge Coverage) (HSABAHAI)

Keywords

• Long-term care
• Senior residential care
• Skilled nursing facility
• Personal care services
• Dementia and memory care

Headquarters

HQ city

Markham

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Long-Term Care Services: Government-funded and private-pay long-term care services. Operates as part of Extendicare's network of long-term care homes, generating revenue through resident care contracts and accommodations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Extendicare Oakview Place is a licensed long-term care home in Winnipeg, Manitoba that provides 24/7 residential nursing and personal support services for seniors. The home delivers ongoing care, daily living accommodations, therapeutic programming, and quality-of-life services to older adult residents who require continuous supervised care. Operations are conducted under the Extendicare (Canada) Inc. network, with accommodation applications and admissions processed in coordination with the Winnipeg Regional Health Authority.

Product overview

Extendicare Oakview Place is a long-term care home operating within the Extendicare network of healthcare facilities. The company offers a unified portfolio of healthcare services centered on long-term residential care, complemented by home health care offerings through ParaMed, and supporting services including group purchasing and management services. The core product is Long-Term Care, with Health Care Services and Accommodations as integrated service modules that together provide comprehensive residential care for seniors.

Differentiator

Problem solved

Functional benefit

Products and services

• Long-Term Care 24/7 residential long-term care service for seniors who require ongoing skilled nursing and personal support, delivered in a licensed care home in Winnipeg, Manitoba.
• Home Health Care Home health care services offered through the Extendicare network to support individuals in their own homes.
• Group Purchasing Group purchasing organization services that leverage the Extendicare network's bulk procurement capabilities for affiliated operators.
• Management Services Management and consulting services offered by Extendicare to support operators of long-term care and retirement living residences.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Guelph Wellington Ontario Health TeamminorStrategic or Co-development Partner · 9 April 2026ParaMed, part of Extendicare's home health care network, is supporting the Guelph Wellington OHT Home Care Program through connected care at home services.
• CBI Home HealthminorStrategic or Co-development Partner · 1 April 2026Extendicare welcomed CBI Home Health as part of the broader Extendicare family. This partnership expands home health care offerings within the Extendicare network.

Scale indicators1 record

Recent moves3 records

Expansion highlights4 records

Direct peers

• AgeCare: Western Canada-based owner and operator of long-term care and seniors' living communities. Comparable to Oakview Place in delivering residential long-term care, particularly in Western Canadian markets.
• Sienna Senior Living: One of Canada's largest senior living and long-term care operators, directly comparable to Extendicare Oakview Place in providing residential long-term care and seniors' housing services across multiple provinces.
• Amica Senior Lifestyles: Canadian operator of premium retirement residences. Comparable to Oakview Place in the broader senior residential care category, though Amica focuses more on independent/assisted living than skilled nursing LTC.
• Verve Senior Living: Canadian operator of retirement residences and senior living communities in Ontario and other provinces. Comparable to Oakview Place in offering residential accommodations and care services to seniors.
• All Seniors Care Living Centres: Canadian operator of retirement residences and long-term care homes, primarily in Western Canada. Directly comparable to Oakview Place in providing residential LTC and seniors' housing services.
• Seasons Retirement Communities: Canadian operator of retirement and senior living communities across multiple provinces. Comparable to Oakview Place in delivering residential care and accommodations to seniors in a multi-site operating model.
• Revera Inc. Canadian-owned and operated senior living provider offering retirement residences and long-term care homes. Direct competitor to Extendicare Oakview Place in the Canadian LTC and senior living market.
• Chartwell Retirement Residences: Major Canadian operator of retirement residences and long-term care homes. Comparable to Extendicare Oakview Place in offering residential care services to seniors in a multi-site, publicly traded operating model.

Broad incumbents

• Bayshore HealthCare: One of Canada's largest home and community health care service providers. Comparable to Extendicare's home health care arm (ParaMed) and adjacent to Oakview Place through the broader Extendicare network's home health offerings.

Emerging players

• CareRx Corporation: Canadian specialty pharmacy services provider focused on seniors' housing and long-term care. Comparable to Oakview Place's supply chain and resident medication needs as a B2B service provider to the LTC sector.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/extendicare
• Facebookfacebook.com/ExtendicareCAN
• LinkedInlinkedin.com/company/extendicare-oakview-place
• Instagraminstagram.com/extendicarecanada

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Extendicare Oakview Place