Eyre Hotel

What Eyre Hotel does

Eyre Hotel is a historic full-service regional hotel located at 39 Playford Avenue in Whyalla Playford, South Australia, operated as part of the Matthews Hospitality Group portfolio. The property has traded for over 60 years and recently underwent an extensive renovation that added upstairs accommodation rooms, converting what was historically a pub-and-gaming venue into a multi-vertical hospitality operation. It trades 365 days a year from 6:30am until late, serving a mix of local residents, regional tourists, corporate travelers, and event hosts in the Whyalla / Upper Spencer Gulf catchment.

The venue operates as a single multi-outlet site combining 12 accommodation rooms, a bistro, a front bar, the "Eyre Pantry" breakfast café, a gaming room with 40 poker machines plus Keno, a SipnSave-branded bottleshop with drive-through, and seven function spaces with capacities ranging from 30 to 220 guests. F&B is differentiated by the award-winning "Eyre Smash Burger" (South Australia's Best Pub Burger 2021) and an award-winning beer garden. Event programming — live sport, quiz nights, live music, and seasonal events — drives repeat visitation. Booking and reservation infrastructure is delivered through third-party SaaS platforms (Cloudbeds, NowBookIt, Foodbooking, Vecport).

The business runs on a traditional regional hospitality revenue model: per-room accommodation rates, gaming machine net revenue, F&B covers across multiple dayparts, function and event hire, and bottleshop retail margin. There is no disclosed subscription, SaaS, or recurring-contract revenue line. The customer base is fragmented and walk-in/transactional in nature, with no anchor B2B accounts disclosed and revenue diversification achieved through the breadth of on-site verticals rather than customer segmentation.

Name

Eyre Hotel

Legal name

Matthews Group (trading as Eyre Hotel)

Website

https://eyrehotel.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Eyre Hotel is a historic full-service regional hotel in Whyalla Playford, South Australia, operated under Matthews Hospitality Group, offering 12 accommodation rooms, bistro and bar dining, gaming, function spaces, and a bottleshop to local, corporate, and tourist customers.

Ownership category

akta.pro rank

Product category

Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Food Services and Drinking Places (722)

SIC

Hotels & Motels (7011), Retail-Eating Places (5812)

akta.pro primary industry

Beachfront & Coastal Full-Service Hotels (THAGAAAI)

akta.pro secondary industry

Hotel & Resort Restaurants (THAFACAH)

Keywords

• Hotel accommodation
• Bistro dining
• Gaming machines
• Function venues
• Bottleshop retail

Headquarters

HQ city

Whyalla

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Others

Revenue model

1. Food and Beverage: The hotel generates primary revenue through its bistro, front bar, and restaurant operations serving breakfast, lunch, and dinner 7 days a week. The Eyre Pantry serves breakfast from 6:30am-11am, lunch 12pm-2pm, and afternoon tea 2pm-3pm. The casual front bar serves lunch 12pm-2pm and dinner 5:30pm-8:30pm. Family bistro serves dinner 5:30pm-8:30pm.
2. Hotel Accommodation: 12 recently renovated compact hotel rooms with private ensuites available for booking. Offers corporate packages including accommodation, breakfast and lunch. Check-in at 2pm, check-out at 10am. Free hotel car parking provided.
3. Gaming: 40 poker machines with Keno facilities in a dedicated gaming room open Monday-Sunday 9am-3am. Provides complimentary tea and espresso coffee for gaming patrons. Off-street car parking and wheelchair access available.
4. Functions and Events: Multiple function spaces available for hire including Saloon/Front Bar (min spend $3000), Restaurant (min spend $6000), Lower Garden Bar (min spend $1000), Upper Garden Bar (min spend $2000), and Exclusive Area (min spend $4000). Packages include corporate events, weddings, birthdays, and engagements.
5. Bottleshop/Takeaway Alcohol: Takeaway premium wines, beers and spirits sold at bottleshop prices through alignment with SipnSave Liquor Retail Group. Available over the front bar 7 days a week.
6. Takeaway Food: Takeaway food orders processed through Foodbooking online platform. Includes breakfast, lunch and dinner options.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

Eyre Hotel operates a historic full-service hospitality venue in Whyalla, South Australia, providing 12 renovated hotel rooms with private ensuites, a family bistro and front bar serving breakfast, lunch and dinner, multiple function spaces accommodating 30–220 guests, a gaming room with 40 poker machines and Keno, a bottleshop tied to SipnSave, takeaway food service, and regular entertainment events. The business is operated as part of the Matthews Hospitality Group, drawing on locally sourced Eyre Peninsula produce for its menus.

Product overview

Eyre Hotel is a historic, family-owned hotel operating as part of Matthews Hospitality Group, offering a portfolio of hospitality services including hotel accommodation (12 renovated rooms with ensuites), bistro and bar dining (Eyre Pantry breakfast café, casual front bar, family bistro), function and event spaces (multiple venues with capacities from 30-220), gaming room (40 machines with Keno), bottleshop (SipnSave partnership), and regular entertainment events. The hotel positions itself around local Eyre Peninsula produce and regional identity.

Differentiator

Problem solved

Functional benefit

Brands

• Eyre Pantry: Breakfast venue within the Eyre Hotel featuring locally inspired menu with locally sourced produce from Eyre Peninsula.

Products and services

• Hotel Accommodation 12 recently renovated compact and comfortable hotel rooms with private ensuites, free parking, air conditioning, smart TVs, free WiFi, and guest laundry facilities, available to leisure and corporate guests.
• Eat & Drink (Bistro & Bar) Family bistro dining, casual front bar service, and a locally inspired menu featuring pub classics with ingredients sourced from Eyre Peninsula producers.
• Functions & Events Multiple function spaces including Saloon/Front Bar (capacity 120), Restaurant (capacity 220), Lower Garden Bar (capacity 30), Upper Garden Bar (capacity 100), VIP Booths/Deck Area, and Eyre Pantry (capacity 80) for weddings, birthdays, corporate gatherings, and celebrations.
• Gaming Room Gaming room with 40 latest-model poker machines and Keno facilities, featuring wheelchair accessibility, off-street parking, outdoor courtyard, and complimentary tea and espresso coffee for patrons.
• Bottleshop (SipnSave) Takeaway bottleshop service aligned with SipnSave Liquor Retail Group, offering premium wines, beers, and spirits at bottleshop prices through the front bar, available 7 days a week.
• Eyre Pantry (Breakfast & Café) Relaxed breakfast café serving locally sourced produce from Eyre Peninsula, with alfresco dining and a dog-friendly outdoor area; breakfast 6:30am–11am, lunch from 12pm, and afternoon tea 2pm–3pm.

Quantifiable outcome

• South Australia's Best Pub Burger 2021 - Eyre Smash Burger

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Matthews Hospitality GroupcoreOthersEyre Hotel is a member of Matthews Hospitality Group, a South Australian family-owned hospitality company. Matthews Group operates multiple hotels including Feathers Hotel, Buckingham Arms Hotel, Flagstaff Hotel, Mansfield Park Hotel, Maylands Hotel, South Eastern Hotel, Park Hotel, Mt Gambier Hotel, and Colhurst House. The group manages privacy policy, corporate functions, and shared services across its portfolio.
• SipnSavecoreChannel Partner/ Reseller/ DistributorEyre Hotel is aligned with SipnSave Liquor Retail Group, enabling the hotel to offer customers a great range of takeaway premium wines, beers and spirits at bottleshop prices. The partnership allows the hotel to compete in the takeaway alcohol market while maintaining competitive pricing through the group buying power.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Redcape Hospitality: ASX-listed Australian pub operator (now privately held) with a portfolio of regional and suburban pubs featuring gaming, dining, and beverage. Closely comparable operating model and revenue mix to a multi-revenue regional pub/hotel like Eyre.
• Buckingham Arms Hotel: Another Matthews Group hotel with the same full-service pub/hotel offering including gaming, dining, functions, and accommodation. Closely comparable unit economics and customer mix.
• Park Hotel (Matthews Group): Another Matthews Hospitality Group property operating the same multi-revenue hospitality model. Provides direct comparable for group-level capital allocation and pricing benchmarks.
• Feathers Hotel: Sibling property within Matthews Hospitality Group operating a similar multi-revenue regional pub/hotel model (accommodation, bistro, bar, gaming, functions). Directly comparable in operating model, group services, and target market segmentation.
• Mount Gambier Hotel: Matthews Group sibling in regional South Australia with a comparable mix of accommodation, dining, gaming, and bottleshop. Useful for benchmarking regional SA pub/hotel performance.

Broad incumbents

• ALH Group (Australian Leisure and Hospitality): Australia's largest pub operator with 330+ venues including regional hotels with gaming, accommodation, and dining. Broad incumbent that competes with Eyre for regional gaming and food spend, though at vastly greater scale.
• Endeavour Group: ASX-listed parent of ALH Group and Dan Murphy's, owning hundreds of Australian pubs and hotels. Broader incumbent with vertically integrated liquor retail (bottleshop) and pub operations directly comparable to Eyre's SipnSave-aligned bottleshop and on-premise sales.
• Australian Venue Co. Large private Australian pub and hospitality operator with 180+ venues across regional and metropolitan markets. Comparable in operating model as a multi-venue pub/hospitality group, though with a metropolitan skew.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hoteleyre
• LinkedInlinkedin.com/company/eyre-hotel

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eyre Hotel