EZ Living Interiors
EZ Living Interiors is an Irish family-run furniture retailer founded in 1986, operating 24+ showrooms and an e-commerce platform across Ireland and Northern Ireland, selling sofas, bedroom, mattresses, garden furniture, and homewares to Irish homeowners and interior designers.
- Company typePrivate
- Founded1986
- HeadquartersSandyford, Ireland
- Headcount101–250
- GTM typeB2C
- OfferingServices
What EZ Living Interiors does
EZ Living Interiors is an Irish family-run specialty furniture retailer founded in 1986 and headquartered in the Sandyford area of Dublin, operating 24+ physical showrooms across the Republic of Ireland and Northern Ireland with an integrated e-commerce storefront. The company sells a broad assortment of residential furniture and homewares organized into core categories—upholstered sofas and chairs, tables, bedroom furniture, mattresses, storage, accessories, and garden furniture—alongside multiple sub-brands (Sofa Workshop, Studio Italia, EZ Motion, Living Space, Brendan Courtney Home & Garden, Kukoon Rugs) and add-on services including interior design consultation, an interactive Room Designer tool, a Modular Sofa Configurator, a Humm Finance 0% APR payment plan, an EZ Loyalty Rewards program, and a Guardsman 5 Year Service Plan.
The underlying technology stack is a standard Magento-style e-commerce platform (per asset URLs in source data) supplemented by interactive 3D/visualization tools and an AI Chat Assistant for customer support; the company has not disclosed any proprietary AI/ML models, patents, or in-house research capabilities. Distribution is omnichannel, combining showroom retail, nationwide delivery, click-and-collect, and content/community channels including a podcast ("Style Stories"), blog, and UGC customer gallery.
Revenue is generated predominantly through one-time product sales across categories, with ancillary revenue from finance transaction fees (Humm), extended warranty/service plans (Guardsman), gift cards, and interior design services. The company is privately held by the founding family, with no disclosed funding rounds, parent company, or institutional investors. Pricing is unit-based with promotional levers including a €10 newsletter discount, €50-off-€500 campaign pricing, and 0% APR financing up to €15,000 over 24 months. Revenue figures are not publicly disclosed.
EZ Living Interiors firmographics
Firmographics- Name
- EZ Living Interiors
- Legal name
- EZ Living Interiors
- Website
- https://ezlivinginteriors.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- EZ Living Interiors is an Irish family-run furniture retailer founded in 1986, operating 24+ showrooms and an e-commerce platform across Ireland and Northern Ireland, selling sofas, bedroom, mattresses, garden furniture, and homewares to Irish homeowners and interior designers.
- Ownership category
- akta.pro rank
EZ Living Interiors industry classification
Industry- Product category
- Home Furnishings Retail
- NAICS
- Furniture Retailers (449110), Home Furnishings Retailers (44912), Interior Design Services (54141)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)
- akta.pro primary industry
- Living Room Furniture Retail (Sofas, Sectionals, Recliners, Coffee/Side Tables, TV Consoles) (CRAIAAAA)
- akta.pro secondary industry
- Bedroom Furniture Retail (Beds, Dressers, Nightstands, Armoires) (CRAIAAAC)
Keywords
Where EZ Living Interiors is headquartered
LocationHeadquarters
- HQ city
- Sandyford
- HQ country
- Ireland
- HQ region
- Europe
Offices14 records
Markets served
EZ Living Interiors business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Furniture and Home Products Sales: One-time product sales of furniture including sofas, chairs, tables, bedroom furniture, mattresses, storage, accessories, and garden furniture. Revenue generated from retail customer purchases both in-store and online.
- Finance Payment Plans: Partnership with Humm Finance offering 0% APR financing, allowing customers to split payments up to €15,000 over 24 months. Revenue generated through customer financing adoption.
- Service Plans and Care Products: Guardsman 5 Year Service Plan and care kits (fabric, velvet, leather, dining/cabinet care) offered as add-on purchases with furniture sales.
- Gift Cards: EZ Living gift vouchers sold to customers for use on future purchases.
- Interior Design Services: Professional interior design consultation services offered to customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing across all product categories |
| Other | Pay-as-you-go | Newsletter subscriber discount |
| Other | Pay-as-you-go | Promotional discount campaign |
| Other | Pay-as-you-go | Humm Finance payment plans |
| Other | Pay-as-you-go | Guardsman 5 Year Service Plan |
| Unit Pricing | Pay-as-you-go | Care Kits |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
EZ Living Interiors product offering
Product offeringCore offering
EZ Living Interiors is a family-run Irish furniture retailer that sells sofas, chairs, tables, bedroom furniture, mattresses, storage, garden furniture, and home accessories both in-store and online across Ireland and Northern Ireland. The company complements product sales with interior design consultation services, interactive room visualization tools, consumer financing through Humm, a Guardsman 5 Year Service Plan, a 10-year guarantee, and a Style Stories podcast.
Product overview
EZ Living Interiors is a family-run Irish furniture retailer operating 24+ showrooms across Ireland and Northern Ireland, with 38 years of experience in the business. The core offering is a comprehensive furniture and home furnishings portfolio organized as a unified retail platform with multiple sub-brands and add-on services. The main product categories include upholstered sofas and chairs, tables, bedroom furniture, mattresses, storage solutions, home accessories, and garden furniture. Sub-brands include Sofa Workshop (handcrafted sofas), Studio Italia (Italian design), EZ Motion (recliner furniture), Living Space (contemporary collections), and the Brendan Courtney Home & Garden collaboration. Supporting services include a Room Designer tool, Modular Sofa Configurator, Interior Design Service, Humm Finance payment plans, EZ Loyalty Rewards program, Guardsman 5-Year Service Plan, and a Style Stories podcast. The company also offers seasonal collections, special offers/clearance sales, gift cards, and operates an Inspiration Hub with blog content and buying guides.
Differentiator
Problem solved
Functional benefit
Brands
- Brendan Courtney Home & Garden: A collaboration collection with Brendan Courtney bringing effortless elegance to outdoor living, combining natural materials with contemporary design
- Sofa Workshop
- Studio Italia
- EZ Motion
- Living Space
- Kukoon Rugs
Products and services
- Sofas & Chairs Upholstered seating assortment available in velvet, leather, fabric, and faux leather materials, targeting residential customers furnishing living rooms, dining rooms, and bedrooms.
- Tables Tables offered in various shapes (oval, rectangular, round, square) and materials (wooden, glass, ceramic, metal, marble, oak) for residential consumers.
- Bedroom Furniture Complete bedroom furniture range for residential customers in Ireland and Northern Ireland.
- Mattresses Branded mattress assortment for residential consumers from multiple brand partners.
- Storage Storage furniture for residential living and dining spaces.
- Home Accessories Home accessories and soft furnishings for residential customers across Ireland and Northern Ireland.
- Garden Furniture Outdoor furniture assortment for residential gardens and patios.
- Interior Design Service Professional interior design consultation service offered to customers to assist in selecting and arranging furniture and home accessories.
- Humm Finance Payment Plans Consumer financing option offered through partner Humm enabling installment payments on furniture purchases.
- Guardsman 5 Year Service Plan Furniture protection plan covering sofas and other furniture for 5 years, with companion care kits for fabric, velvet, leather, and dining/cabinet surfaces.
- Sofa Workshop Sub-brand offering handcrafted sofas and chairs with customization options to residential customers.
- Studio Italia Sub-brand featuring premium Italian-designed sofas available to residential customers.
- EZ Motion Sub-brand specializing in motion furniture including recliner sofas and chairs for residential customers.
- Living Space Sub-brand offering contemporary living room furniture collections to residential customers.
- Brendan Courtney Home & Garden Collection Designer collaboration collection of contemporary outdoor furniture combining natural materials with refined design for garden living, available to residential customers.
- Kukoon Rugs Brand of rugs available through the retailer to residential customers.
- Gift Cards Gift card/voucher program allowing customers to purchase and redeem value toward future furniture and homeware purchases.
- Special Offers & Clearance Clearance and outlet assortment of discounted furniture and homewares available to residential customers.
- Christmas Decorations Seasonal Christmas decoration assortment for residential customers.
Quantifiable outcome
- 38 years of business experience in furniture retail
- +2 more outcomes
Companies that use EZ Living Interiors
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
EZ Living Interiors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature3 records
EZ Living Interiors partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core, flagship and minor.
- GuardsmancorePartnership offering Guardsman 5 Year Service Plan for furniture protection. Includes care kits for fabric, velvet, leather, and dining/cabinet surfaces.
- Brendan CourtneyflagshipDesigner collaboration featuring Brendan Courtney Home & Garden Collection, bringing contemporary outdoor furniture design to the brand's product lineup.
- Kukoon RugscoreBrand partnership featuring Kukoon branded rugs in the product assortment, with dedicated collection pages and returns policy.
- Shamrock RoversminorFootball club partnership/collaboration listed under Collaborating With section.
- Dublin GazetteminorMedia partnership/collaboration listed under Collaborating With section.
- JoyacoreJoya mattress brand featured as a key mattress brand partner with dedicated brand collection page.
- Munster InteriorsminorRegional media/interiors partnership collaboration listed under Collaborating With section.
- TempurcoreMattress brand partnership featured in Collaborating With section with branded collection.
- CGTminorCollaboration partnership listed under Collaborating With section.
- TatlerminorMedia/magazine partnership collaboration listed under Collaborating With section.
- King KoilcorePremium mattress brand partnership with dedicated brand page on website.
- RespacoreIrish mattress brand partnership with dedicated brand page offering pocket spring mattresses.
- KaymedcoreMattress brand partnership with dedicated brand collection page.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
EZ Living Interiors competitors and assessment
Company assessmentDirect peers
- The Range: Value-oriented home, furniture and garden retailer with growing Irish footprint. Overlaps with EZ Living on garden furniture, accessories and entry-level furniture categories.
- JYSK: Scandinavian discount home furnishings retailer with multiple Irish stores. Competes for value-oriented furniture and mattress purchases from Irish consumers with a similar multi-store rollout model.
- HomeStore + More: Irish home goods and furniture retailer with nationwide store presence. Directly comparable product mix (living, dining, bedroom, garden, accessories) and omnichannel model targeting Irish households.
- DFS: Sofa and upholstery specialist with operations in Ireland (and the wider UK group). Closely comparable on core product (sofas), finance offerings, and showroom-led go-to-market.
- Sofology: UK sofa specialist with strong digital configurator and finance-led GTM. Comparable on upholstered furniture focus, modular sofa customisation, and customer-experience-led marketing.
- Woodie's: Irish home improvement and home furnishings retailer with multiple showrooms across Ireland. Overlaps with EZ Living on home accessories, soft furnishings, and selected furniture categories for Irish homeowners.
- Harvey Norman: Large omnichannel home furniture, furnishings and electronics retailer operating in Ireland with showrooms and online. Direct competitor to EZ Living on living room, bedroom, dining and mattress categories with comparable in-store experience and finance options.
Emerging players
- Wayfair: Pure-play online furniture and home retailer serving the Irish market. Competes on selection and price transparency without a showroom footprint, putting pressure on traditional retailers like EZ Living.
Regional players
- Furniture Village: UK-based furniture chain with comparable premium positioning and sofa/bedroom/dining assortment. Operates primarily in the UK, but competitive overlap for Irish customers shopping cross-border.
Broad incumbents
- IKEA: Global furniture retail leader with established Irish footprint (Dublin, Belfast). Comparable on product breadth and value positioning; outscales EZ Living but competes for the same household furnishing occasions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
EZ Living Interiors social profiles
Digital presenceEZ Living Interiors financial estimates
Financial estimateRevenue estimate
Valuation estimate
EZ Living Interiors leadership team
Management profileNumber of profiles
Profiles1 record
EZ Living Interiors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EZ Living Interiors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EZ Living Interiors
What does EZ Living Interiors do?
EZ Living Interiors is a family-run Irish furniture retailer that sells sofas, chairs, tables, bedroom furniture, mattresses, storage, garden furniture, and home accessories both in-store and online across Ireland and Northern Ireland. The company complements product sales with interior design consultation services, interactive room visualization tools, consumer financing through Humm, a Guardsman 5 Year Service Plan, a 10-year guarantee, and a Style Stories podcast.
Is EZ Living Interiors a public or private company?
EZ Living Interiors is a private company. It is classified as family owned and is currently operating.
When was EZ Living Interiors founded?
EZ Living Interiors was founded in 1986. It employs 101 to 250 people.
Where is EZ Living Interiors based?
EZ Living Interiors is headquartered in Sandyford, Ireland, in the Europe region.
How does EZ Living Interiors make money?
Five revenue lines are on record. Furniture and Home Products Sales are the primary driver. The others are finance Payment Plans, service Plans and Care Products, gift Cards and interior Design Services.
Who are EZ Living Interiors's main competitors?
Direct peers on record are The Range, JYSK, HomeStore + More, DFS, Sofology, Woodie's and Harvey Norman. Wayfair is listed as an emerging player. Furniture Village is listed as a regional player. IKEA is listed as a broad incumbent.
Does EZ Living Interiors have an API?
No public API is recorded for EZ Living Interiors.
What industry is EZ Living Interiors in?
EZ Living Interiors's product category is Home Furnishings Retail. Its primary akta.pro industry code is CRAIAAAA, Living Room Furniture Retail (Sofas, Sectionals, Recliners, Coffee/Side Tables, TV Consoles), with a secondary code of CRAIAAAC, Bedroom Furniture Retail (Beds, Dressers, Nightstands, Armoires). Its NAICS code is 449110 and its SIC code is 5700.