F37®
F37® Foundry is a UK-based type foundry that designs, modifies, and licenses custom and retail typefaces for global brands, primarily commissioned through leading branding agencies, with a portfolio spanning sports, broadcast, entertainment, technology, and retail.
- Company typePrivate
- Founded-
- HeadquartersUnited Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What F37® does
F37® Foundry is a UK-based, privately-held type foundry operating since 2017 from a small core team, with revenue-generating activities split across three lines: a retail font library of 50+ typeface families (over 100 distinct products) sold under tiered Basic, Webfont, Social Media, Application, and Logo licenses from £45 per style; bespoke custom font commissions for global brands producing unified type systems for sports, broadcast, entertainment, technology, and pharmaceutical clients; and modified fonts derived from existing F37 families, offered as a lighter-weight alternative to fully bespoke work. The foundry's technology stack centers on variable font technology, OpenType feature coding, Color Font technology, font hinting, and extensive multi-script support (Latin, Arabic, Cyrillic, Devanagari, Greek, Hebrew, Pan African, Thai), enabling both responsive typography and global localization. Enterprise custom and modified projects are predominantly commissioned via leading branding agencies — Pentagram, DixonBaxi, JKR, Uncommon, Wolff Olins, Interbrand, and Nomad — with marquee engagements including Sky Sports, Chelsea FC, Tottenham Hotspur, EA SPORTS FC, MotoGP, ITV, Max, JD Sports, Foot Locker, and Fujitsu. The company operates F37® Studio as a wholly-owned subsidiary design agency offering branding, creative coding, and publishing services, and distributes fonts exclusively through its own website (f37.com) and direct sales, with no third-party resellers. Distribution is global, with a credentials-driven acquisition model reinforced by a Studio License program that gives agencies free access to the full catalog.
F37® firmographics
Firmographics- Name
- F37®
- Legal name
- F37 Foundry Limited
- Website
- https://f37.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- F37® Foundry is a UK-based type foundry that designs, modifies, and licenses custom and retail typefaces for global brands, primarily commissioned through leading branding agencies, with a portfolio spanning sports, broadcast, entertainment, technology, and retail.
- Ownership category
- akta.pro rank
Where F37® is headquartered
LocationHeadquarters
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
F37® business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain
Revenue model
- Font Licensing: F37 generates revenue primarily through licensing their font library. They offer multiple license types: Basic License (per company, based on employee count), Webfont License (based on page views per month), Social Media License (based on followers/subscribers), Application License (based on app downloads), and Logo License (per brand, based on employee count). Prices for individual font styles start from £45.
- Custom Font Development: F37 creates bespoke custom fonts for major brands. Projects include Sky Sports, Chelsea FC, Tottenham Hotspur, EA SPORTS FC, MotoGP, ITV, and others. These are commissioned projects typically through branding agencies.
- Modified Fonts: F37 modifies existing fonts to create personalized versions for brands, such as JD Sports (Judge), TNT Sports (Judge, Wicklow), ITV (Zagma), Max (Moon), GSK (Jan), Fujitsu (Ginger), Moonpig (Ginger), Barbour (Ginger), SSC (Attila).
- Merchandise Sales: F37 sells branded merchandise including t-shirts (£15-£20), posters (£15-£60), tote bags (£15), specimen books (£50), and cubes (£30).
- Studio Services: F37 Studio is an award-winning design agency offering branding, creative coding, and publishing services. It operates as a separate entity (f37.studio) that pulls together bespoke talent for projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | Individual font style pricing |
| Subscription | Annual | Basic License - Tiered by company size |
| Usage-based | Annual | Webfont License - Tiered by traffic |
| Usage-based | Annual | Social Media License - Tiered by reach |
| Usage-based | One time/ perpetual license | Application License - Tiered by downloads |
| Subscription | Annual | Logo License - Tiered by company size |
| Freemium | Pay-as-you-go | Trial Font License |
| Subscription | Annual | Studio License |
| Transaction based/ take rate | Pay-as-you-go | Wholesale pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
F37® product offering
Product offeringCore offering
F37® Foundry is an award-winning type foundry that designs, develops, and licenses retail font families, creates bespoke custom typefaces for major global brands, and offers modified fonts derived from its existing library. The company sells its font catalog via its e-commerce website with tiered licenses (Basic, Webfont, Social Media, Application, Logo, Trial, Studio) and also delivers commissioned custom typography projects for sports, entertainment, retail, and corporate clients, typically briefed through branding agencies.
Product overview
F37® Foundry is an award-winning type foundry offering three core product lines: a retail font library of over 50 typeface families (including F37 Analog, F37 Blanka, F37 Judge, F37 Ginger, and numerous others) available with multi-script support; custom font design services creating bespoke typographic identities for major global brands including Sky Sports, Chelsea FC, MotoGP, Tottenham Hotspur, EA SPORTS FC, and others; and modified fonts derived from existing F37 families tailored for specific clients such as GSK, Max, ITV, Fujitsu, TNT Sports, JD Sports, and Moonpig. The foundry also provides licensed merchandise and offers additional typographic services including logo design, localization, OpenType coding, hinting, and Color Font technology.
Differentiator
Problem solved
Functional benefit
Brands
- F37® Studio: Award-winning design agency specialising in branding, creative coding and publishing. Harnesses the power of precise, simple ideas, conveyed in a beautiful, minimal way, using the latest technology.
Products and services
- Custom Fonts Bespoke typeface design service creating unique, ownable brand fonts tailored to specific client needs. F37 develops full custom typefaces for major global brands such as Sky Sports, Chelsea FC, Tottenham Hotspur, EA SPORTS FC, MotoGP, and Fujitsu Infinity, typically commissioned through branding agencies.
- Modified Fonts Customization of existing F37 font families with subtle tweaks, enhancements, or extensive modifications to suit individual brand requirements, offered as an alternative to fully custom typefaces. Examples include GSK Precision, Max Sans, ITV Type Family, Fujitsu Infinity, TNT Sports Fonts, JD Sports, and Moonpig Lift-Off.
- Retail Font Library Catalog of over 50 typeface families available for direct online purchase, including F37 Analog (6 styles), F37 Blanka (48 styles), F37 Judge (32 styles), F37 Ginger (12 styles), F37 Caslon (16 styles), F37 Lineca (30 styles), F37 Mancunio (36 styles), F37 Qbik (30 styles), F37 Zagma (36 styles), and many more, with multi-script extensions including Arabic, Cyrillic, Devanagari, Greek, Hebrew, Pan African, and Thai.
- Font Licensing Services Tiered font licensing options including Basic Licence (desktop and general use by company size), Webfont Licence (website use based on page views), Social Media Licence (based on followers), Application Licence (app embedding based on downloads), Logo Licence (logo creation per brand), Trial Font Licence (free evaluation), and Studio Licence (for creative agencies with free full-catalog access).
- F37 Studio Design Agency Award-winning design agency and wholly-owned subsidiary of F37 Foundry specialising in branding, creative coding, and publishing services, harnessing precise, simple ideas conveyed in a beautiful, minimal way using the latest technology.
- F37 Branded Merchandise Branded physical merchandise including t-shirts (£15-£20, including Johnny Greenteeth collaboration, 37 Faces, Kate Prior, and Dan Forster designs), Glaser Stencil prints, tote bags (£15), specimen sheets, posters (£15-£60, including Holborn, Qbik cube, F51, Bella, Stout, Bella 2, Jolly 4, and Wyman), greeting cards, and baseball caps.
Quantifiable outcome
- British Heart Foundation website showed 7% increase in visitors year-on-year and 26% increase in one-off donations after brand refresh with new typography
- +1 more outcomes
Companies that use F37®
Customer profileNamed customers22 records
Segments4 records
Ideal customer profiles4 records
F37® technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
F37® partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered flagship, core and minor.
- PentagramflagshipPentagram briefed F37 to create custom display font based on MotoGPT logo, along with modified text font based on F37 Qbik. This was a flagship rebrand project for the world's top motorcycle championship.
- DixonBaxiflagshipDixonBaxi briefed F37 for ITV's typography family (serif, sans, sans text) and Max streaming service fonts. Ongoing partner for major broadcast rebrands.
- JKR (Jones Knowles Ritchie)coreJKR briefed F37 for Foot Locker's custom typeface and Dunkin' Color Font modification. Key agency partner for retail and food & beverage brand projects.
- Uncommon Creative StudioflagshipUncommon briefed F37 for EA SPORTS FC dual font families and Chelsea FC's four-font suite. Major partner for entertainment and sports brand projects.
- Wolff OlinscoreWolff Olins briefed F37 for British Heart Foundation's BHF Beats typeface and GSK Precision font. Key partner for brand refresh projects.
- InterbrandcoreInterbrand commissioned F37 for Fujitsu Infinity typeface family as part of the brand refresh. Established global branding agency partnership.
- Nomad (Studio)coreNomad briefed F37 for Tottenham Hotspur's variable typeface family, retaining the spirit of the club's existing TH Caps font with modern evolution.
- SuperunionminorSuperunion commissioned work on Gousto logo crafting and optical refinement.
- WorksminorWorks studio chose F37 Attila for SSC (Saudi Sports Company) rebrand and briefed the modification project.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
F37® competitors and assessment
Company assessmentDirect peers
- Hoefler & Co. Hoefler & Co. is a premium independent type foundry known for brand typography and custom typeface development for major global brands. Direct competitor in the high-end custom type market.
- House Industries: House Industries is a US-based design company blending type design, branding, and merchandise. Comparable to F37's combination of foundry, branding studio (F37 Studio), and merchandise sales.
- Production Type: Production Type is a Paris-based independent foundry offering retail and custom typefaces for brand and editorial use. Strong analogue to F37's mix of library and bespoke work.
- Commercial Type: Commercial Type is an independent digital type foundry offering retail licensing and custom typeface design for editorial and corporate clients. Closely comparable to F37's combination of library licensing and bespoke brand work.
- TypeTogether: TypeTogether is an independent foundry specializing in multilingual typography (Latin, Cyrillic, Greek, Arabic, Indic) — directly comparable to F37's multi-script library and strong relevance to global brand localization work.
- Pangram Pangram: Pangram Pangram is an independent digital foundry offering retail typefaces and custom work with a modern, contemporary design language. Comparable to F37 in being boutique, design-led, and serving brand clients.
- Klim Type Foundry: Klim is an award-winning Australian/NZ-based independent foundry producing retail typefaces and custom work. Comparable to F37 in scale, model, and emphasis on craft-led awarded design.
- Monotype Imaging: Monotype is the world's largest type foundry licensing classic families (Helvetica, Times New Roman, Futura) and offering custom typography services. Directly comparable to F37 as a font licensor and custom type partner for global brands.
- Grilli Type: Grilli Type is a Swiss independent type foundry with a retail library and selected custom work for brands. Comparable in size and model to F37's library-plus-bespoke offering.
- Frere-Jones Type: Frere-Jones Type is a premium independent foundry by Tobias Frere-Jones, offering retail and custom typefaces for top-tier brand clients. Directly comparable to F37 in custom enterprise focus and craft positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
F37® social profiles
Digital presenceF37® financial estimates
Financial estimateRevenue estimate
Valuation estimate
F37® leadership team
Management profileNumber of profiles
F37® subsidiaries and ownership
Company hierarchySubsidiaries1 record
F37® funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
F37® M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about F37®
What does F37® do?
F37® Foundry is an award-winning type foundry that designs, develops, and licenses retail font families, creates bespoke custom typefaces for major global brands, and offers modified fonts derived from its existing library. The company sells its font catalog via its e-commerce website with tiered licenses (Basic, Webfont, Social Media, Application, Logo, Trial, Studio) and also delivers commissioned custom typography projects for sports, entertainment, retail, and corporate clients, typically briefed through branding agencies.
Is F37® a public or private company?
F37® is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was F37® founded?
F37® was founded in -1. It employs 1 to 10 people.
Where is F37® based?
F37® is headquartered in United Kingdom, in the Europe region.
How does F37® make money?
Five revenue lines are on record. Font Licensing is the primary driver. The others are custom Font Development, modified Fonts, merchandise Sales and studio Services.
Who are F37®'s main competitors?
Direct peers on record are Hoefler & Co., House Industries, Production Type, Commercial Type, TypeTogether, Pangram Pangram, Klim Type Foundry, Monotype Imaging, Grilli Type and Frere-Jones Type.
Does F37® have an API?
No public API is recorded for F37®.