What Liberty Flags does

Liberty Flags is a privately held, direct-to-consumer retailer founded in 1982 and headquartered in Tulsa, Oklahoma, that sells 100% American-made flags, flagpoles, and patriotic merchandise under its registered "The American Wave®" brand assurance mark. The catalog spans outdoor and ceremonial American flags (in SunTru™ Nylon, WaveCrest™ Polyester, and Traditional Cotton), all 50 U.S. state flags, U.S. territories, every military branch, first responder and memorial flags, an extensive library of historic American flag reproductions, commercial and residential flagpoles, custom/logo flags, grave markers, patriotic decorations, and gift items. Manufacturing is differentiated through proprietary fabric treatments (fade-resistant 200-denier nylon, spun/woven polyester engineered for high-wind durability), lock-stitched hems, brass grommets, UV-resistant color-fast dyes, and full digital dye penetration.

The business operates as a pure DTC retailer via a Shopify-powered e-commerce site (libertyflags.com), supplemented by a Tulsa showroom at 5634 S. Mingo Road, phone ordering (800.322.3524 / 918.834.1110), and a request-a-quote workflow for bulk and custom orders. Pricing is unit-based with no recurring or subscription component; AOV ranges from $39 entry-level nylon flags to $4,323 commercial flagpoles, with free shipping on qualifying orders above $100. Customer segments are segmented horizontally across residential consumers, government/municipal, military/veteran, educational, business/corporate, and first responder buyers, with marketing executed through organic social (Facebook, Instagram, YouTube), email, and an in-house blog including half-staff notifications and flag-flying holiday content. The company employs 1–10 people, has not raised external funding, and shows no M&A or international expansion activity.

Name

Liberty Flags

Legal name

Liberty Flags

Website

https://libertyflags.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

1–10 employees

Short description

Liberty Flags is a privately held Tulsa-based e-commerce retailer selling 100% American-made flags, flagpoles, and patriotic merchandise to residential, government, military/veteran, educational, and corporate customers under its The American Wave® brand.

Ownership category

akta.pro rank

Product category

American Flags and Flagpoles

NAICS

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459), Gift, Novelty, and Souvenir Retailers (459420)

akta.pro primary industry

Historical & Military Collectibles Retail (CRALAGAM)

akta.pro secondary industries

Seasonal & Holiday Gifts & Decor Retail (CRALAJAD), Gift, Novelty & Souvenir Variety Stores (CRAGAJAG)

Keywords

• American flag retail
• Custom flag manufacturing
• Commercial flagpole sales
• Patriotic decorations
• Military ceremonial flags

Headquarters

HQ city

Tulsa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Flag Product Sales: One-time product sales of flags including American flags, state flags, military flags, historic flags, world flags, custom/logo flags, first responder flags, and specialty flags. Also includes flagpoles (commercial and residential), flag display hardware, grave markers, patriotic decorations, and keepsakes.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Liberty Flags manufactures and retails 100% American-made flags and flag-related products sold direct-to-consumer through its e-commerce website and Tulsa, Oklahoma showroom. Its catalog spans American flags in proprietary SunTru™ Nylon, WaveCrest™ Polyester, and Traditional Cotton, plus state flags, U.S. military branch flags, historic reproductions, international/world flags, custom logo flags, commercial and residential flagpoles, patriotic decorations, commemorative gifts, and grave marking products.

Product overview

Liberty Flags operates as an e-commerce retail platform selling 100% American-made flags and flag-related products under the 'The American Wave®' brand. The product portfolio centers on American flags in various materials (SunTru Nylon, WaveCrest Polyester, Traditional Cotton), supplemented by state flags for all 50 U.S. states, U.S. military branch flags (Army, Marine Corps, Navy, Air Force, Coast Guard, Space Force), historic American flag reproductions, international/world flags, custom logo flags, and specialty flags. The company also offers flagpoles (commercial and residential), patriotic decorations, commemorative gifts, grave marking products, and a dedicated America 250 Semiquincentennial collection. The business model is purely direct-to-consumer e-commerce without any API or software platform components.

Differentiator

Problem solved

Functional benefit

Brands

• The American Wave®: The company's brand assurance mark for highest-quality American-made products and ethical business practices.

Products and services

• American Flags 100% American-made U.S. flags in SunTru Nylon, WaveCrest Polyester, and Traditional Cotton materials, available in outdoor, ceremonial, casket, and home set configurations for residential and display use.
• State Flags Outdoor and ceremonial U.S. state flags for all 50 states made to official specifications with fade-resistant materials, plus 50-state complete sets and ceremonial pairs.
• U.S. Military Branch Flags Flags representing all U.S. military branches including Army, Marine Corps, Navy, Air Force, Coast Guard, Space Force, National Guard, and Merchant Marines, available in outdoor and ceremonial formats with matching branch sets.
• Historic American Flags Reproductions of historically significant American flags including Betsy Ross 13-star, Gadsden, Star Spangled Banner, and complete star pattern series from 13-star through 48-star configurations.
• Flagpoles Commercial and residential flagpoles including Embassy, Empire, and Skyscape models with external and internal halyard options, plus indoor and parade display hardware and replacement parts.
• World Flags International flags for countries worldwide, available in outdoor, indoor/ceremonial, and small desk formats with designs specified and approved by the United Nations.
• Custom Logo Flags Custom-printed rectangular, guidon, swallowtail, and pennant-shaped flags for business, school, and organization logos, made from 200-denier nylon in sizes from 2'x3' to 10'x15' with professional artwork services and 4-week production time.
• America 250 Semiquincentennial Collection Limited-edition keepsakes and flags commemorating the 250th anniversary of the Declaration of Independence (2026), including Betsy Ross Semiquincentennial flags, America 250 logo flags, and commemorative ornaments.
• First Responder Flags Flags honoring first responders including American Red Cross, Thin Blue Line Police, Thin Red Line Firefighters, Emergency Medical Service, and Fire Rescue flags.
• Military Ceremonial Sets Complete ceremonial flag sets with display hardware including presidential and allegiance quality options, paired with floor stands, poles, cords, tassels, and ornaments for official military and government ceremonies.
• Grave Marking Products Grave marker flag holders and commemorative products for military veterans, World War II, Korean War, Vietnam, and firefighter memorials.
• Patriotic Decorations Home and event decorations including patriotic fans, bunting, pulldowns, and residential flag sets with spinning poles and brackets for holidays and special occasions.
• Patriotic Gifts Gift items including lapel pins (silver and gold), desk flags, auto emblems, ornaments, and gift sets featuring American flag designs.
• Specialty Flags Specialized flags including Christian, Israeli, Papal, Episcopal, Tulsa city flag, Jolly Roger, Scottish Rampant Lion, racing flags, and message flags.
• U.S. Territories Flags Flags for U.S. territories including American Samoa, Guam, Northern Mariana Islands, Puerto Rico, and U.S. Virgin Islands.

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• FlagandBanner.com: Online specialty retailer of American flags, state flags, military flags, and historic reproductions with a similar niche-DTC model. Comparable target customers (patriotic consumers, schools, civic organizations) and similar catalog breadth.
• Carrot-Top Industries: Specialty retailer focused on flags, patriotic decor, and commercial flagpoles for businesses, schools, and government buyers. Comparable to Liberty Flags on the B2B/commercial side and on patriotic decorations/lighting.
• Valley Forge Flag: Major U.S. flag manufacturer and DTC retailer serving residential, commercial, and government markets. Directly comparable to Liberty Flags on American-made positioning, custom flag capabilities, and bulk/commercial flagpole offerings.
• Annin & Co. (Annin Flagmakers): The largest U.S. flag manufacturer (founded 1847), offering American-made residential, commercial, and ceremonial flags plus flagpoles. Most direct competitor to Liberty Flags across the full product spectrum, with overlapping material technologies and government/military supply credentials.
• Allegiance Flag Supply: DTC American flag retailer emphasizing U.S.-made products and patriotic offerings. Directly comparable to Liberty Flags on product mix (residential American flags, military branch flags, custom work) and brand positioning.

Emerging players

• Etsy (Etsy, Inc.): Online marketplace hosting numerous small sellers of custom, historical, and personalized flags. Overlaps with Liberty Flags on custom logo and historic reproduction flags, and represents a long-tail competitive threat on personalization.

Broad incumbents

• Amazon: Mass-market e-commerce platform selling commodity American flags, state flags, and patriotic decor at aggressive prices. Not a niche specialist but a direct substitute on convenience and price for residential flag buyers.
• Home Depot: National home improvement retailer carrying residential American flags, state flags, and basic flagpoles. Comparable on residential flag SKUs but lacks Liberty Flags' custom, ceremonial, and historic reproduction depth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/LibertyFlagsInc/videos
• Facebookfacebook.com/LibertyFlagsTheAmericanWave
• Instagraminstagram.com/libertyflagsinc
• LinkedInlinkedin.com/company/liberty-flags-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Liberty Flags