Faces Model Management

What Faces Model Management does

Faces Model Management is a privately held modeling agency founded in 1998 by Mr. Manish Gupta, operating from its headquarters in Malviya Nagar, New Delhi, and a primary operational branch in Noida Sector-76. The firm runs a service-based, people-intensive business with no proprietary technology platform; its core offerings are tiered in-person grooming courses (Rs. 50,000–300,000), professional portfolio photography shoots (Rs. 55,000–85,000) for female, male, and kid models, and ongoing model placement into advertising campaigns, fashion shoots, web series, and music videos. Revenue is generated through upfront course fees, portfolio shoot fees, and value derived from placing talent with brands and production houses; the agency also operates the Manish Gupta Photography Academy sub-brand and wedding photography services.

The business model is direct-to-consumer for aspirants — acquired primarily through the agency's SEO-optimized website, email submissions of photographs, and selective in-person appointments at the Delhi/Noida offices — and direct-to-enterprise for brand clients seeking models for campaigns. The agency cites a historical track record of 10,000+ models given career opportunities and 1,000+ successful models, with named alumni including Bollywood actors (Sonal Chauhan, Chitrangada Singh, Rakul Preet Singh, Vidyut Jamwal) and international supermodels (Bhumika Arora, Pooja Mor), alongside brand campaigns for Ponds, Pepsi, Dabur, Reebok, Maggi, Vogue, Roberto Cavalli, and Fenty.

Post-pandemic, Faces has consolidated operations to Delhi and Noida after closing former Mumbai and Bangalore branches, shifted to selective by-appointment intake, and operates limited hours (weekdays 12–5 PM). The agency is entirely self-funded with no external investors, no parent company, and is wholly dependent on founder Manish Gupta for grooming instruction, principal photography, and brand-facing representation — a structural key-person concentration that defines both the agency's premium positioning and its principal operational risk.

Name

Faces Model Management

Legal name

Faces Model Management

Website

https://facesmodelmanagement.net

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Faces Model Management is a Delhi/Noida-based modeling agency founded in 1998 by Manish Gupta, offering tiered grooming courses, portfolio photography, and talent placement to aspiring models and brand clients across India.

Ownership category

akta.pro rank

Product category

Modeling Agency Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141), Photography Studios, Portrait (541921), Commercial Photography (541922)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Advertising (7310)

akta.pro primary industry

Full-Service Artist Management (MPAIAGAA)

akta.pro secondary industries

Makeup for Photography/Headshots (HSALAHAO), Makeup Touch-Up & On-Set Standby Services (HSALAHAN)

Keywords

• Modeling agency services
• Model grooming courses
• Portfolio photography
• Model casting coordination
• Model management careers

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Grooming Classes: The agency offers tiered modeling grooming courses taught by Mr. Manish Gupta, ranging from basic to super premium courses. Courses teach posing skills, body language, expressions, and camera-facing techniques. Revenue is generated through course fees paid by aspiring models.
2. Portfolio Photography: Professional portfolio shoots conducted by Mr. Manish Gupta for models (females, males, and kids). Includes makeup, styling, studio equipment, and edited soft copies. Additional looks are charged separately.
3. Model Management & Launch: The agency represents and launches models in the industry by connecting them with clients for brands, print shoots, advertisement campaigns, acting roles, web series, music videos, and fashion shows. Revenue comes from the value created in launching successful models.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Faces Model Management is a Delhi-based modeling agency providing end-to-end modeling career services. Its core offerings are tiered grooming courses (taught by founder Manish Gupta covering posing, body language, and expressions), professional portfolio photography for female, male, and kid models, and model management/casting services connecting models with brands, advertising agencies, production houses, and fashion shows. The agency also runs a photography academy and offers wedding photography under the same leadership.

Product overview

Faces Model Management is a modeling agency founded by Mr. Manish Gupta in Delhi (established 1998) offering a suite of talent-launch services centered around model grooming, portfolio photography, and career placement. The core product line consists of tiered Grooming Courses (Basic to Super Most Ultra Premium, for both males and females) taught by Mr. Manish Gupta covering posing, body language, and expressions; Professional Portfolio Shoots (for females, males, and kids) by Mr. Manish Gupta as the agency's lead photographer; and a Telephonic Consultancy service. The agency additionally provides modeling job placements, casting and shoot coordination services, ramp walk training, and kids modeling services. A sub-brand, the Manish Gupta Photography Academy, trains aspiring photographers in fashion and portfolio photography. The business operates from branches in Delhi (Malviya Nagar), Noida (Sector 76, Amrapali Silicon City), and historically maintained offices in Mumbai and Bangalore.

Differentiator

Problem solved

Functional benefit

Products and services

• Modeling Grooming Courses Tiered individual-based grooming classes taught by Manish Gupta covering posing skills, body language, expressions, and camera-facing techniques. Female tiers: Basic (5 classes, Rs. 50,000), Advance (10 classes, Rs. 1,00,000), Premium (15 classes, Rs. 1,50,000), Ultra Premium (20 classes, Rs. 2,00,000), Super Ultra Premium (25 classes, Rs. 2,50,000), Super Most Ultra Premium (30 classes, Rs. 3,00,000). Male tiers: Basic and Advance courses. Each class 1–1.5 hours, held twice weekly.
• Professional Portfolio Photography Professional portfolio shoots conducted by Manish Gupta for female, male, and kid models. Female portfolio (Rs. 85,000) includes 5 looks, full makeup, styling, studio, equipment, and 30 edited soft-copy pictures; additional looks at Rs. 15,000 each. Male portfolio includes makeup and styling; additional looks at Rs. 10,000 each. Kids portfolio (Rs. 55,000) covers 5 looks with 25 edited soft-copy pictures for ages 6 months to 14 years.
• Modeling Job Placement Services Placement of models in Delhi NCR for brand shoots, print shoots, advertisement campaigns, web series, music videos, and TV commercials. Available for female, male, and kid models post-grooming and portfolio.
• Model Casting and Shoot Coordination Services Turn-key model casting and shoot coordination for brands, advertising agencies, and production houses. Covers sourcing of models, makeup artists, stylists, studio, and locations for fashion, advertising, and catalogue shoots.
• Manish Gupta Photography Academy Photography training institute run by Manish Gupta for aspiring professional photographers. Courses offered on individual basis in fashion, portfolio, and glamour photography, lasting 1–3 months, held twice weekly, with fees ranging from approximately Rs. 75,000 to Rs. 1,50,000.
• Wedding and Pre-Wedding Photography Wedding photography services covering pre-wedding, traditional, candid, and video coverage, available in Delhi, Noida, and NCR, under Manish Gupta's direction.
• Ramp Walk Training Catwalk and ramp walk training classes taught by Manish Gupta to develop proper gait, presence, and confidence for fashion shows and runway modeling.
• Kids Modeling Services Kid modeling agency services for children aged 6 months to 14 years, covering portfolio creation, promotion, handling, and industry launch.
• Professional Telephonic Consultancy Expert telephonic guidance by Manish Gupta for aspiring models, available in time slabs: 15 minutes (Rs. 5,000), 30 minutes (Rs. 8,000), and 1 hour (Rs. 12,000).

Quantifiable outcome

• 10,000+ models have received career opportunities through the agency
• +4 more outcomes

Named customers36 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Scale indicators8 records

Recent moves8 records

Expansion highlights4 records

Broad incumbents

• Gladrags: Long-running Indian modeling and fashion competition brand. Comparable as an established player in the Indian modeling ecosystem, historically relevant to talent identification and brand-building in the same market Faces operates in.

Direct peers

• Wilhelmina Models: Public modeling and talent management firm with global operations. Comparable as a model management agency representing diverse talent (female, male, plus-size, character) — mirroring Faces' segmented offering.
• Elite Model Management: Global full-service modeling and talent management agency. Directly comparable as a talent representation business that signs, develops, and places models with brands, fashion houses, and editorial clients — the same core service Faces provides in India.
• IMG Models: World-leading modeling agency within the Endeavor portfolio. Comparable as a global talent management firm representing fashion models for advertising, editorial, and runway work — the international benchmark for Faces' business.
• Ford Models: Historic New York-based modeling agency. Directly comparable as a long-established talent management business that develops, represents, and markets models to brand and editorial clients.
• Anatalanta Model Management: India-based modeling agency that has placed models with major international brands and Vogue. The closest direct domestic peer to Faces, competing for the same pool of Indian talent and brand clients.
• Next Model Management: Global modeling and talent agency with a strong fashion and commercial division. Comparable to Faces in providing representation, portfolio development support, and brand placement for models.
• Inega Model Management: Indian modeling and talent management agency. Directly comparable as an India-based peer offering representation and development services for models — a head-to-head competitor to Faces in the domestic market.

Regional players

• Theos Talent Management: Indian modeling and talent management firm based in Mumbai. Comparable as a domestic peer in the talent management category with similar model placement and brand-coordination services.

Emerging players

• Tulsea: Indian talent and influencer management firm. Comparable to Faces as a talent agency serving brands in India, though with a more digital-first, influencer-led orientation rather than traditional modeling.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/faces-model-management

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Faces Model Management