What Facing Change: Documenting America does

Facing Change: Documenting America operates the website facingchange.org, a Vietnamese-language content and affiliate marketing hub that aggregates and promotes online gambling platforms targeting Vietnamese-speaking users. The site functions as a directory and review portal covering multiple gambling categories — card games (game bài đổi thưởng), fish shooting games (bắn cá), slot/jackpot games (nổ hũ), Sic Bo (tài xỉu), Xóc Đĩa dice games, live casino with dealers, sports betting, and online lottery (lô đề) — and lists at least eight integrated gambling platforms including HD88, Hdbet, Ho88, Co88, So79, Tipclub, Nohuwin, and OKVIP, with Sunwin highlighted as a primary card game platform available via web, Android APK, and iOS app.

The technical foundation is a WordPress-based content management system with SSL 256-bit encryption. The site delivers platform reviews, gaming strategy guides, download links, account recovery instructions, safety tips, and promotional banners across category-specific sub-portals. There are no proprietary software products, APIs, SDKs, mobile applications owned by Facing Change, or integration partnerships beyond affiliate referrals.

The business model is affiliate/referral marketing: the site drives Vietnamese-speaking traffic to partner gambling platforms in exchange for commissions or referral fees. Pricing is not publicly disclosed. The company is recorded in firmographic data as a non-profit founded in 2009 with 6 employees; no revenue, ownership, management team, funding, or regulatory information is disclosed. Geographic scope is limited to Vietnam / Southeast Asia.

Name

Facing Change: Documenting America

Website

https://facingchange.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Facing Change: Documenting America operates facingchange.org, a Vietnamese-language content and affiliate hub that aggregates and promotes online gambling platforms (Hdbet, Ho88, Sunwin, OKVIP, others) targeting Vietnamese-speaking users with reviews, gaming guides, and referral links.

Ownership category

akta.pro rank

Product category

Online Gambling Affiliate Content

NAICS

Other Gambling Industries (713290), Broadcasting and Content Providers (516)

SIC

Services-Advertising (7310), Miscellaneous Publishing (2741)

akta.pro primary industry

Casino/iCasino Affiliate & Review Sites (MPAEAMAB)

akta.pro secondary industries

Sportsbook Affiliate & Comparison Sites (MPAEAMAA), Player Acquisition & Affiliate Networks for iCasino (MPAEABAL)

Keywords

• Online gambling affiliate
• Gaming portal content
• Vietnamese casino reviews
• Betting platform directory
• Card game content

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Affiliate/Referral Marketing: The website generates revenue through affiliate marketing arrangements with online gambling platforms, driving traffic and user referrals to partner gaming sites in exchange for commissions or referral fees.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Facing Change: Documenting America operates a Vietnamese-language online content and affiliate portal that aggregates and promotes third-party online gambling platforms (card games, betting, casino, slots) through editorial category pages, promotional listings, instructional guides, and outbound referral links. The site functions as a curated content destination targeting Vietnamese-speaking audiences seeking online gambling platforms.

Product overview

Facing Change: Documenting America (facingchange.org) is an online gambling/gaming portal that aggregates and promotes Vietnamese online gambling platforms. The site functions as a directory listing for multiple integrated gambling platforms including HD88, Hdbet, Ho88, Co88, So79, Tipclub, Nohuwin, and OKVIP. The platform categorizes various gambling offerings including card games (game bài đổi thưởng), fish shooting games (bắn cá), slot/jackpot games (nổ hũ), Sic Bo (tài xỉu), Xóc Đĩa dice games, live casino with dealers, sports betting, and online lottery (lô đề). Sunwin is highlighted as a primary card game platform with downloadable apps for Android and iOS.

Differentiator

Problem solved

Functional benefit

Products and services

• Facing Change: Documenting America Vietnamese Gambling Content Portal A Vietnamese-language content and affiliate website that aggregates editorial articles, promotional listings, and instructional guides for third-party online gambling platforms (card games, casinos, slots, betting). The site is aimed at Vietnamese-speaking individual consumers seeking online gambling platforms and earns revenue through outbound referral links to those third-party platforms.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered core, major and minor.

• SunwincoreGTM or Marketing PartnerSunwin is featured as a leading online gaming platform partner on facingchange.org. The site provides download links, tips, guides, and reviews for Sunwin gaming platform including account recovery support and domain update information.
• HdbetcoreGTM or Marketing PartnerHdbet is prominently featured as the #1 ranked gaming platform across multiple categories (casino, sports betting, lottery, slots, fish shooting). The site promotes Hdbet with affiliate links and promotional banners.
• Ho88majorGTM or Marketing PartnerHo88 is listed as a top-ranked online gambling platform partner, featured prominently across multiple gaming categories with promotional content and affiliate links.
• Co88majorGTM or Marketing PartnerCo88 is featured as a major online gaming platform partner with ranking across casino, sports betting, lottery, and slot game categories.
• So79majorGTM or Marketing PartnerSo79 is listed as a top online gambling platform with affiliate presence across multiple gaming verticals.
• TipclubmajorGTM or Marketing PartnerTipclub is featured as a prominent gaming platform partner with promotional presence throughout the site.
• Nohu WinmajorGTM or Marketing PartnerNohu Win (Nohuwin) is featured as a slot/jackpot gaming platform partner with prominent placement on the website.
• Okvip TopmajorGTM or Marketing PartnerOkvip Top is listed as a leading gaming platform partner across multiple game categories with affiliate links.
• Giftsforgirls (scmschool.in)minorGTM or Marketing PartnerThird-party download link provider for Sunwin platform. The site provides updated download links to help users access Sunwin when domains are blocked.

Recent moves1 record

Expansion highlights3 records

Direct peers

• Catena Media: Global iGaming affiliate operator historically focused on sportsbook and casino lead generation across multiple geographies. Comparable as a multi-vertical affiliate publisher routing search traffic to gambling operators, though more regulated and institutional-facing than the subject.
• Better Collective: Sports betting and iGaming affiliate group operating content portals in multiple languages. Relevant peer because the subject site dedicates substantial real estate to sports betting content (Cá Độ Bóng Đá) alongside casino verticals.
• Raketech: Affiliate and content marketing company in the sports betting and iGaming verticals with multi-market coverage. Comparable as a content-and-review affiliate operator driving player acquisition for online gambling brands.
• XLMedia (now GiG Media): Digital media and affiliate publishing group with strong sports betting and casino affiliate presence. Comparable SEO-driven, multilingual affiliate model that monetizes organic gambling-intent traffic through operator referrals.
• Gambling.com Group: Public gambling affiliate and review operator running multiple language-specific portals. Directly comparable business model: SEO-driven content sites that rank for gambling keywords and monetize via affiliate referrals to licensed operators — exactly the model facingchange.org operates, just at far greater scale and breadth.

Others

• Webgains: Performance marketing / affiliate network platform that brokers advertiser-publisher relationships including gambling operators. Relevant because the subject site monetizes through the same affiliate-network mechanism at a smaller, single-vertical scale.
• Income Access (Avalanche Group): iGaming-specific affiliate software and tracking platform used by operators to manage publisher relationships. Comparable as the B2B infrastructure counterpart to what the subject site does on the publisher/affiliate side.

Regional players

• KAX Media Asia: Asia-focused performance marketing and affiliate operator with iGaming exposure across Southeast Asia. Most directly comparable peer in terms of regional market overlap (Vietnam, SE Asia) and casino/sportsbook affiliate orientation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/facing-change-documenting-america

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Facing Change: Documenting America