FACON DE FAIRE

What FACON DE FAIRE does

Façon de Faire is a French non-profit association (loi 1901) founded in 2020 that operates a B2B matchmaking platform connecting brands seeking 100% Made in France textile production with French manufacturing workshops. The platform supports four request categories: confection, materials, accessories/supplies, and public procurement. Its core product is the connection platform itself, supplemented by a product catalog (Catalogue Produits), a request marketplace (Demandes Disponibles), a regional workshop directory (Annuaire du Réseau), and a project piloting service (Service de Pilotage Projet) for large-scale projects requiring multi-workshop coordination. To date, 227 workshops across all French regions are members, 700 manufacturing requests have been deposited, and 50,000 textile/fashion products have been requested through the platform. The organization originated from the government-initiated Savoir Faire Ensemble COVID-19 mask response (200 million masks produced) before being spun off and rebranded as Façon de Faire in June 2021, when the association adopted loi 1901 status and launched the marketplace platform.

Façon de Faire's business model is that of a non-profit association: revenue is derived from membership fees paid by workshops and brands joining the network, supplemented by project piloting services for large-scale manufacturing initiatives and coordination of collective responses to public procurement calls for tender. Go-to-market is hybrid: a self-serve digital channel for SMBs (clients post requests, workshops respond directly via the website) combined with direct/field outreach for enterprise and public-sector buyers. The association is supported institutionally by the French Ministry of Economy, the CSF Mode & Luxe (the strategic industry committee for fashion and luxury), and is referenced in the Official Guide for public purchasers in the textile-clothing/shoes sector. Its office is hosted at La Caserne, the largest European incubator for sustainable fashion, in Paris's 10th arrondissement.

Customer segments span two primary sides of the marketplace: (i) brands and companies seeking French textile manufacturing, ranging from startups (Tediber, DreaminzZz) to e-commerce and fashion labels, and (ii) French textile workshops and manufacturers seeking to expand their order book. A third, secondary segment is public purchasers (government entities) using the platform for procurement compliance. The organization is mission-driven around French textile relocalization rather than profit maximization, which constrains traditional growth metrics but aligns it with public policy objectives.

Name

FACON DE FAIRE

Legal name

Façon de Faire

Website

https://facon-de-faire.fr

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Façon de Faire is a French non-profit association that runs a B2B matchmaking platform connecting brands seeking 100% Made in France textile production with French manufacturing workshops across confection, materials, accessories, and public procurement. It serves as a national textile relocalization initiative backed by government ministries and the CSF Mode & Luxe.

Ownership category

akta.pro rank

Product category

Textile Manufacturing Marketplace

NAICS

Apparel Manufacturing (315), Textile Product Mills (314)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Fair Trade & Ethical Supply Chains (Certification, Traceability, Producer Support) (BPAGALAL)

akta.pro secondary industry

Dresses, Skirts & Tailored Apparel Cut & Sew (Suits/Formalwear) (IMAOAEAF)

Keywords

• Textile manufacturing marketplace
• Made in France textile
• B2B matchmaking platform
• Textile workshop network
• French fashion sourcing

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Association membership and platform services: Façon de Faire is a non-profit association (loi 1901) that generates revenue through membership fees from workshops and brands joining the network. The platform facilitates connections between clients and French manufacturers, with the association providing project piloting services and coordinating responses to public procurement calls for tender.

Distribution channels3 records

Marketing channels4 records

Core offering

Façon de Faire operates a B2B connection platform that matches clients seeking 100% Made in France textile products with French manufacturing workshops. The platform supports four categories of manufacturing requests: confection (garment making), matière (materials/fabric), accessoires/fournitures (accessories and supplies), and commande publique (public procurement). Complementing the platform, the association provides project piloting services for large-scale textile manufacturing projects and curates a public catalog of products made by member workshops.

Product overview

Façon de Faire is a collective and connection platform for the French textile and fashion industry, built around a central matching platform that connects clients with workshops for 100% Made in France production. The ecosystem includes a product catalog (Catalogue Produits), a project management service (Service de Pilotage Projet), a directory of member workshops (Annuaire du Réseau), and a marketplace of available production requests (Demandes Disponibles). The platform supports confection, materials, accessories, and public procurement categories.

Differentiator

Problem solved

Functional benefit

Products and services

• Plateforme Façon de Faire (Connection Platform) A B2B connection platform that matches clients seeking 100% Made in France textile products with French workshops and manufacturers. The platform supports confection, materials, accessories, and public procurement requests, and is referenced in the Official Guide for public procurement buyers.
• Catalogue Produits Façon de Faire Online catalog showcasing products manufactured by Façon de Faire member workshops, accessible to clients looking for 100% Made in France textile products.
• Service de Pilotage Projet Project management service providing support from the FDF team for large-scale textile manufacturing projects requiring coordination across multiple workshops.
• Demandes Disponibles Online marketplace section displaying available production requests from clients seeking French manufacturers for textile and fashion products, with 700+ requests deposited since launch.
• Annuaire du Réseau Directory of the network of 227 French textile and fashion workshops that are FDF members, organized by region across all French regions.

Quantifiable outcome

• 700 manufacturing requests processed on the platform
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor, core and flagship.

• 85+ textile sector actors (tribune signatories)minorOthers · 1 June 2023Over 85 engaged actors of the French textile sector signed a tribune requesting that Social Security reimbursement for reusable hygienic protections apply only to products manufactured in France.
• La CasernecoreStrategic or Co-development PartnerLa Caserne is the largest European incubator for sustainable fashion. Façon de Faire has an office at La Caserne (12 rue Philippe de Girard, 75010 Paris) and conducts meet-ups and events there to present the network to brands and connect with the sustainable fashion ecosystem.
• CSF Mode & Luxe (Comité Stratégique de Filière Mode & Luxe)coreStrategic or Co-development PartnerThe CSF Mode & Luxe is the strategic industry committee for the fashion and luxury sector. Façon de Faire originated from this initiative during the COVID-19 crisis and continues to work with CSF for relocalization studies and public procurement guidance.
• Ministry of Economy (Ministère de l'Économie)flagshipOthersInitiated by the Ministry of Economy and Ministry of Ecological Transition during COVID-19 to organize textile production for masks and protective equipment. Later commissioned to support the industry and promote French mask production.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• RangeMe: RangeMe is a B2B product discovery platform helping retailers source products from suppliers. Comparable as a B2B sourcing/matchmaking platform, but focuses on product discovery for retail rather than manufacturing capacity matchmaking.
• LeNewBlack: LeNewBlack is a B2B fashion platform offering digital tools and marketplace services for fashion brands and manufacturers. Comparable as a B2B platform in the fashion supply chain, though more focused on digital showrooms and order management than on matchmaking textile manufacturers with buyers.
• Brandsgateway: Brandsgateway is a B2B fashion marketplace connecting brands and boutiques. Comparable as a fashion B2B marketplace, though primarily focused on luxury/resale brand distribution rather than textile manufacturing matchmaking.

Direct peers

• Ankorstore: Ankorstore is a French B2B marketplace connecting independent brands with retailers across Europe. Comparable as a French-headquartered B2B marketplace with a curation focus, though serving finished-goods retail rather than textile manufacturing matchmaking.
• Joor: Joor is a global B2B wholesale platform connecting fashion brands and retailers for orders and inventory management. Directly comparable as a B2B matchmaking platform for the fashion/textile industry, though focused on brand-retailer wholesale rather than manufacturer matchmaking and operating globally rather than with a Made in France positioning.
• MFG.com: MFG.com is an online marketplace for custom manufacturing that connects buyers with manufacturers across multiple processes and materials. Directly comparable as a B2B matchmaking platform for manufacturing services, though MFG.com focuses on general custom manufacturing rather than textile specialization.

Broad incumbents

• Thomasnet: Thomasnet is a long-established B2B sourcing platform for industrial buyers and North American manufacturers. Comparable as a B2B manufacturing sourcing platform with a large directory of suppliers, but oriented to industrial categories rather than textile specialization and operating primarily in North America.
• Faire: Faire is a global B2B wholesale marketplace connecting independent brands with retailers. Comparable as a two-sided B2B marketplace in the fashion/consumer goods space, but operates globally at much larger scale and without a manufacturing-focus or Made in France positioning.
• Alibaba: Alibaba is the world's largest B2B e-commerce marketplace spanning virtually all product categories. Comparable as a massive B2B matchmaking platform connecting buyers with manufacturers globally, though lacks Façon de Faire's Made in France focus, curated textile specialization, and non-profit/social enterprise positioning.

Regional players

• LeBonCoin Professionnels: LeBonCoin is France's leading general-purpose classifieds marketplace with a dedicated professional section for B2B transactions. Comparable as a French-headquartered marketplace with national reach and SME focus, though serving general categories rather than specializing in textile manufacturing matchmaking.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks3 records

Key highlights7 records

Customer concentration

• Xx.com/facondefaire
• YouTubeyoutube.com/channel/UCXRyGdDem1xwQ_YSP5iDTJg
• Facebookfacebook.com/Savoir-Faire-Ensemble-109950390680782
• LinkedInlinkedin.com/company/facondefaire
• Instagraminstagram.com/facon_de_faire

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FACON DE FAIRE