Facta

Fact-Checking Journalismfacta.news

Facta is an Italian fact-checking news publication founded in 2020 under TFCF SRL, verifying viral online content via a two-cycle peer review methodology. It serves Italian news consumers, students, and educators through articles, the Veramente podcast, a weekly newsletter, and the Dora media literacy platform.

Company typePrivate
Founded2020
HeadquartersReggio nell'Emilia, Italy
Headcount11–50
GTM typeB2C
OfferingServices

What Facta does

Facta is an Italian fact-checking news publication founded in 2020 and operated by The Fact Checking Factory S.r.l. (TFCF SRL), a holding company incorporated in Italy with legal headquarters in Reggio nell'Emilia and operational presence in Milan. The publication monitors Italian media, social networks, and messaging applications to identify and verify viral content, classifying claims into nine standardized categories — true news, false news, out of context, satirical, modified image, AI-generated, unproven, outdated, and inaccurate. All articles undergo a two-cycle peer review process involving two additional fact-checkers before publication, with primary-source citations and reverse image search as core verification tools.

Facta's product portfolio centers on the main fact-checking website (facta.news) and the 'Antibufale' debunking section, supported by the weekly 'Veramente' podcast, a Saturday morning email newsletter, a multi-platform social media presence (TikTok, Instagram, WhatsApp, Telegram, Facebook, Bluesky), an RSS feed, and the Dora video course platform for media literacy education launched in 2026. The company holds IFCN Code of Principles signatory status since 2021 and EFCSN membership, and is registered as an Italian news outlet at the Court of Milan.

Facta serves three primary customer segments: Italian news consumers concerned about viral misinformation, educational institutions and lifelong learners using the Dora platform for information literacy, and business and institutional partners seeking newsletter sponsorship, events, and educational collaborations. Revenue is generated through newsletter sponsorship and brand partnerships (advertising), Dora educational video courses (recurring subscription), and newsletter subscription services (recurring subscription). Pricing is not publicly disclosed, and business partnerships appear to be custom-quoted arrangements. The company claims independence from political, industrial, and financial groups and operates within a broader TFCF SRL editorial group that includes Pagella Politica, L'Unica, and the A Fuoco climate newsletter.

Facta firmographics

Firmographics

Name: Facta
Legal name: The Fact Checking Factory S.r.l.
Website: https://facta.news
Company type: Private
Founded year: 2020
Operating status: Operating
Headcount range: 11–50 employees
Short description: Facta is an Italian fact-checking news publication founded in 2020 under TFCF SRL, verifying viral online content via a two-cycle peer review methodology. It serves Italian news consumers, students, and educators through articles, the Veramente podcast, a weekly newsletter, and the Dora media literacy platform.
Ownership category
akta.pro rank

Facta industry classification

Industry

Product category: Fact-Checking Journalism
NAICS: Information (51), Broadcasting and Content Providers (516), Web Search Portals and All Other Information Services (519290), Marketing Research and Public Opinion Polling (541910)
SIC: Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721)
akta.pro primary industry: Consumer Advocacy, Fact-Checking & Standards (Ethics, Policies, Corrections) (MPAFAMAI)
akta.pro secondary industries: Misinformation/Disinformation & Narrative Defense (MPAAAOAL), Investigative & Nonprofit News Organizations (MPAJADAF)

Keywords

Fact-checking journalism
News verification
Disinformation analysis
Media literacy education
Debunking content

Where Facta is headquartered

Location

Headquarters

HQ city: Reggio nell'Emilia
HQ country: Italy
HQ region: Europe

Offices2 records

Markets served

Facta business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

Newsletter sponsorship and partnerships: Collaborations with business entities for sponsorship of newsletter, events, formative activities, and other commercial opportunities.
Educational video courses (Dora platform): Video courses platform Dora provides training on information literacy and media education for students, teachers, and researchers.
Newsletter subscription services: Weekly Saturday newsletter summarizing the week's fact-checking work, including in-depth analysis, false news summaries, and podcast episodes.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Facta product offering

Product offering

Core offering

Facta is an Italian fact-checking news publication that monitors media, social networks, and messaging apps to identify and verify viral content, classifying claims as true, false, out of context, satirical, AI-generated, unproven, outdated, or inaccurate. Its core offering combines debunking articles (Antibufale), in-depth journalism, a weekly newsletter, a podcast (Veramente), and the Dora video-course platform for information literacy. All content passes through a two-cycle peer review by additional fact-checkers before publication.

Product overview

Facta is a fact-checking news publication operating as a single integrated platform focused on combating disinformation. The core offering consists of verified news articles and debunking content (Antibufale), supported by complementary products including the Veramente podcast, a weekly newsletter, the Dora video course platform for media literacy education, and RSS feed access. All content undergoes a two-reviewer peer-review process before publication.

Differentiator

Problem solved

Functional benefit

Products and services

Facta main publication (articles)
Antibufale (debunking section)
Veramente podcast

Companies that use Facta

Customer profile

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Facta technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature3 records

Facta partnerships and signals

Strategic signal

Partnerships

Four partnerships are on record, tiered core and minor.

Pagella PoliticacoreStrategic or Co-development PartnerSister publication under TFCF SRL; both are Italian fact-checking news organizations sharing editorial resources, staff, and commercial operations. Facta and Pagella Politica jointly advertised for a Business Developer position in 2026.
L'UnicaminorStrategic or Co-development PartnerSister publication under TFCF SRL, part of the same editorial group as Pagella Politica and Facta.
A Fuoco newsletterminorStrategic or Co-development PartnerSpecial project newsletter dedicated to climate and disinformation, run as part of the TFCF SRL portfolio.
Dora platform usersminorOthersEducational platform for video courses on information literacy targeting students, teachers, researchers, and general users seeking to navigate online news more consciously.

Scale indicators2 records

Recent moves5 records

Expansion highlights6 records

Facta competitors and assessment

Company assessment

Direct peers

Open (online magazine): Italian online news publication that has expanded into fact-checking and verification of viral content. Comparable as a domestic Italian news outlet with adjacent fact-check section.
Bufale.net: Long-running Italian debunking site focused on cataloguing and refuting viral misinformation, myths, and hoaxes. Directly comparable on Italian-language fact-checking consumer audience, though less formalized as a news publication than Facta.
Maldita.es: Spanish IFCN-accredited fact-checking platform using 'Maldito Bulo' for debunking viral misinformation, with a strong newsletter and social media presence. Highly comparable on methodology, multi-channel distribution, and European market focus.
Full Fact: UK-based, IFCN-accredited fact-checking charity, one of Europe's most established organizations using AI-assisted verification tools. Directly comparable on IFCN certification, methodology rigor, and audience model — though larger scale.
Pagella Politica: Sister publication under TFCF SRL; Italian political fact-checking news organization founded in 2012, sharing staff, infrastructure, and commercial operations with Facta. Most directly comparable given identical ownership, methodology, and Italian market focus.
BUTAC — Bufale Un Tanto Al Chilo: Italian independent fact-checking project debunking misinformation, particularly on vaccines and pseudoscience. Comparable as a peer Italian fact-checking publication serving consumer audience with similar debunking methodology.

Broad incumbents

AFP Factuel: Fact-checking operation of Agence France-Presse, one of the world's largest news agencies, operating a global network of fact-checkers including in Italy. Comparable on IFCN methodology and consumer-facing verification, with vastly greater scale and resources.
Snopes: Pioneering US-based fact-checking site covering misinformation, urban legends, and viral content. Comparable as an established multi-topic debunking publication with archive-driven value proposition, though operating at much larger scale.
PolitiFact: Pulitzer Prize-winning US fact-checking project (owned by Poynter Institute, which administers IFCN). Comparable on methodology, peer-reviewed verification, and IFCN Code of Principles compliance — though primarily focused on US political claims.

Others

Factiva (Dow Jones): Global business research and news aggregation platform from Dow Jones. Listed as a non-competitor adjacent data and research information provider; included to flag name similarity risk in PE search/portfolio systems, not as a true peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Facta financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Facta leadership team

Management profile

Number of profiles

Facta subsidiaries and ownership

Company hierarchy

Subsidiaries4 records

Facta funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Facta M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Facta

What does Facta do?

Is Facta a public or private company?

Facta is a private company. It is classified as unknown and is currently operating.

When was Facta founded?

Facta was founded in 2020. It employs 11 to 50 people.

Where is Facta based?

Facta is headquartered in Reggio nell'Emilia, Italy, in the Europe region.

How does Facta make money?

Three revenue lines are on record. Newsletter sponsorship and partnerships are the primary driver. The others are educational video courses (Dora platform) and newsletter subscription services.

Who are Facta's main competitors?

Direct peers on record are Open (online magazine), Bufale.net, Maldita.es, Full Fact, Pagella Politica and BUTAC — Bufale Un Tanto Al Chilo. Broad incumbents are AFP Factuel, Snopes and PolitiFact. Factiva (Dow Jones) is listed as an others.

Does Facta have an API?

No public API is recorded for Facta.

What industry is Facta in?

Facta's product category is Fact-Checking Journalism. Its primary akta.pro industry code is MPAFAMAI, Consumer Advocacy, Fact-Checking & Standards (Ethics, Policies, Corrections), with a secondary code of MPAAAOAL, Misinformation/Disinformation & Narrative Defense. Its NAICS code is 51 and its SIC code is 2711.