Factory Direct Craft Supply, Inc.

What Factory Direct Craft Supply, Inc. does

Factory Direct Craft Supply, Inc. is a privately held e-commerce retailer of craft supplies, florals, dollhouse miniatures, primitive home decor, wood crafts, and paper mache products, founded in 1996 and incorporated in Ohio. The company is headquartered at 8715 Maltbie Rd., Dayton, Ohio, with a warehouse and customer service operation at 901 Pleasant Valley Dr., Springboro, Ohio. The product catalog spans thousands of SKUs organized into core categories including Paper Mache (468 SKUs in this category alone), Florals, Pip Berries (274 SKUs), Dollhouse Miniatures (1:12 scale), Home Decor, Holiday/Seasonal Crafts, Primitive Decor, and Wood Crafts, with 170+ new items surfaced in a dedicated "New" section and messaging that products are added daily.

The underlying technology is a conventional e-commerce storefront rather than a proprietary platform. The site accepts payments through third-party processors (Amazon Pay, PayPal, and Authorize.net) under PCI-DSS compliant flows, uses Cloudflare for CDN and bot management, and runs analytics and advertising pixels across Google Analytics, Adobe, Bing, Facebook, Meta, LinkedIn, Pinterest, Snapchat, TikTok, and Twitter. There is no documented public API, SDK, MCP integration, or AI/ML capability. The DIY blog (factorydirectcraft_blog) functions as a content marketing layer with craft tutorials and project ideas.

The business operates three revenue streams: retail e-commerce sales through factorydirectcraft.com with a $7.95 flat shipping rate under $50 and free domestic shipping on orders over $50; a wholesale program offering 20% off retail pricing with a $250 minimum order available to verified business customers; and marketplace sales through Faire. Pricing spans roughly $1.04 to over $100 per item with all international orders settled in USD. Customers are segmented into individual crafters and hobbyists (primary), verified wholesale buyers (retail store owners, designers, professional crafters), and international customers in 180+ countries, served via a self-serve/PLG e-commerce motion supplemented by content marketing, email, organic search, and a ShareASale affiliate program.

Name

Factory Direct Craft Supply, Inc.

Legal name

Factory Direct Craft Supply, Inc.

Website

https://factorydirectcraft.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Factory Direct Craft Supply, Inc. is a privately held Ohio-based e-commerce retailer founded in 1996 that sells craft supplies, florals, dollhouse miniatures, primitive decor, and paper mache products to individual hobbyists and wholesale buyers, shipping to 180+ countries through its own website, a verified wholesale program, and the Faire marketplace.

Ownership category

akta.pro rank

Product category

Craft Supplies Retail

akta.pro primary industry

Arts, Crafts & DIY Hobby Supplies Distribution (CRAOAMAE)

akta.pro secondary industries

Crafting Tools & Equipment Retail (Cutting, Adhesives, Heat Tools) (CRALACAC), Beading & Jewelry-Making Supplies Retail (CRALADAK)

Keywords

• Craft supplies retail
• Floral decor wholesale
• Dollhouse miniatures supplies
• Primitive home decor
• Paper mache crafts

Headquarters

HQ city

Springboro, Ohio

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Retail E-commerce Sales: Direct-to-consumer online sales through factorydirectcraft.com website. Customers purchase individual items at retail pricing with shipping charges. Offers free shipping on orders over $50 within the contiguous US.
2. Wholesale/Bulk Sales: Wholesale program offering 20% off retail pricing with a $250 minimum order. Available to verified business customers including retail store owners, designers, and professional crafters worldwide.
3. Marketplace Sales (Faire): Products available through the Faire wholesale marketplace platform, connecting wholesale buyers with Factory Direct Craft inventory.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Factory Direct Craft Supply, Inc. is an e-commerce retailer that sells craft supplies, florals, dollhouse miniatures, home decor, seasonal items, paper mache products, primitives, and wood crafts directly to consumers and wholesale business customers. The company operates factorydirectcraft.com with thousands of SKUs across multiple craft categories and ships globally to over 180 countries.

Product overview

Factory Direct Craft Supply, Inc. operates a B2C and B2B e-commerce platform offering an extensive catalog of craft supplies and home decor products. The core product portfolio centers on Paper Mache products (shapes, ornaments, boxes, pumpkins for crafting), Florals (silk flowers, garlands, wreaths, stems), Dollhouse Miniatures (furniture, accessories at 1:12 scale), Home Decor (candles, baskets, textiles), Holiday/Seasonal Crafts, Primitive Decor (rustic, Americana style), Wood Crafts (unfinished cutouts, balls, beads), and Craft Supplies (jewelry making, painting, hobby). The company also operates a Wholesale Program offering 20% off retail pricing with a $250 minimum order requirement for verified business customers. Products are available for retail purchase online and through the wholesale channel.

Differentiator

Problem solved

Functional benefit

Products and services

• Paper Mache Products

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• FairecoreChannel Partner/ Reseller/ DistributorWholesale marketplace partnership making Factory Direct Craft products available through the Faire platform. Allows wholesale buyers to discover and purchase FDC inventory through Faire's marketplace infrastructure. Existing Faire customers can access their accounts directly.
• ShareASale (Affiliate Program)minorGTM or Marketing PartnerAffiliate marketing partnership enabling third-party publishers and partners to refer customers to Factory Direct Craft in exchange for commissions.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Amazon: Marketplace with extensive craft supply listings across every FDC category. Sets the price and shipping benchmark for online craft purchasing and captures spillover demand that would otherwise go to specialty retailers.
• Walmart: Mass retailer with a growing craft supplies assortment online and in-store. Competes on convenience and price across multiple FDC categories including florals, seasonal decor, and basic craft supplies.
• Dollar Tree: Mass-market discount retailer whose Family Dollar and Dollar Tree banners carry an expanding craft supplies assortment at very low price points. Competes on price for entry-level crafters rather than on selection depth.

Emerging players

• Oriental Trading: Online party and craft supplies retailer with overlapping seasonal, DIY, and floral categories. Comparable bulk/wholesale positioning and party-craft customer base to FDC's wholesale program.
• Etsy: Online marketplace connecting independent makers with hobby buyers. While Etsy is primarily a seller platform, many of its buyers and sellers source raw craft supplies from vendors like FDC, making it both a competitor and a demand driver.

Direct peers

• JOANN: Historic specialty fabric and craft retailer with overlapping SKU categories including florals, paper crafts, dollhouse miniatures, and seasonal DIY. Closest analog for craft-supply breadth in a specialty channel (currently operating under bankruptcy restructuring).
• Michaels: The largest US specialty arts, crafts, and hobby retailer. Directly competes with FDC across paper mache, florals, seasonal, and DIY craft categories, but operates a national big-box footprint rather than a pure e-commerce model.
• Hobby Lobby: National arts, crafts, and home decor retailer overlapping heavily with FDC's florals, primitives, paper mache, and seasonal lines. Operates primarily through big-box stores but has expanded e-commerce reach similar to FDC's channels.
• FloraCraft: Manufacturer and brand of foam and craft bases including paper mache shapes, foam balls, and DIY forms. Overlaps with FDC's paper mache and floral lines and represents both a peer and a potential supplier relationship.

Regional players

• Ben Franklin Crafts: Regional US craft franchise chain offering paper mache, florals, and DIY supplies. Comparable in category mix to FDC but relies on in-store retail rather than direct e-commerce.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/factory-direct-craft-supply-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Factory Direct Craft Supply, Inc.