Foothills Advocacy In Motion Society (FAIM)

What Foothills Advocacy In Motion Society (FAIM) does

Foothills Advocacy In Motion Society (FAIM) is a registered Alberta non-profit society founded in 1980 that provides person-centered support services to adults with developmental disabilities across four community branches in Okotoks, High River, Strathmore, and Airdrie. The organization's service portfolio spans five core program areas — Day Programs, Employment Support, Skills & Work, Community Enterprises, and Community Inclusion — plus Home Living & Outreach services covering residential support, in-home respite, and out-of-home respite. FAIM also operates nine client-run micro-enterprises (Beautifully Younique by JC, Catherine King's Egg Delivery Service, Crafted Khaos, Dr. Sticks, Gift Baskets, Kara's Saddle – Tack Cleaning, Kyle Goode – Paracord Express, Mark Williams' Children's Book, and Robyn's Woodworking) that generate modest fee-for-service revenue while providing supported work opportunities.

Revenue is structurally diversified across three streams: government service contracts (the dominant stream, likely through Alberta's Persons with Developmental Disabilities program), donations and fundraising (Wall of FAIM monthly giving program, Donate-A-Car Canada vehicle donations, and events including the High River Half marathon, Denim & Diamonds gala, and 50/50 Rafflebox), and fee-for-service from recycling, secure shredding, landscaping, and courier routes. The organization employs approximately 48 staff and is governed by a Board of Directors with substantial family-stakeholder representation (multiple directors have family members served by FAIM). Employer partnerships span Tim Hortons, McDonald's, Dollarama, Sobeys, Peavey Mart, Ramada High River, Okotoks Cinemas, and High River Hospital, providing supported employment placements. A July 2025 Sector Connector Airdrie initiative represents the most recent operational expansion, delivered in collaboration with Vecova, URSA, ASC, and Rocky View County FCSS. The organization has no proprietary technology, no digital product surface beyond a standard website and social channels, and operates a labor-intensive human services model.

Name

Foothills Advocacy In Motion Society (FAIM)

Legal name

Foothills Advocacy In Motion Society

Website

https://faims.org

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Foothills Advocacy In Motion Society (FAIM) is an Alberta non-profit founded in 1980 that provides person-centered support services — including employment support, day programs, home living, and community enterprises — to adults with developmental disabilities across four branches in Okotoks, High River, Strathmore, and Airdrie.

Ownership category

akta.pro rank

Product category

Disability Support Services

NAICS

Services for the Elderly and Persons with Disabilities (62412), Residential Intellectual and Developmental Disability Facilities (62321), Vocational Rehabilitation Services (624310), Business, Professional, Labor, Political, and Similar Organizations (8139)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro primary industry

Disability Services & Independent Living Support (BPAGAEAG)

akta.pro secondary industry

Disability Services & Independent Living Support (BPAGACAG)

Keywords

• Developmental disability services
• Supported employment services
• Community disability programs
• Residential disability care
• Vocational rehabilitation services

Headquarters

HQ city

High River

HQ country

Canada

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Government Funding: FAIM receives government funding to provide adult developmental disability services, including residential services, day programs, employment support, and home living assistance.
2. Donations and Fundraising: The organization raises funds through donations, monthly giving programs (Wall of FAIM), event fundraisers (High River Half, Denim & Diamonds, 50/50 raffle), and vehicle donations via Donate-A-Car Canada.
3. Service Fees: FAIM generates revenue through fee-for-service offerings including recycling services, secure shredding, landscaping, and community enterprise operations such as gift baskets, woodworking, and other client-run businesses.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

FAIM provides direct support services for adults with developmental disabilities in Alberta, including day programs, employment support, skills and work programs, home living and outreach, community inclusion, and a network of community enterprises. Services are delivered through four branch locations in High River, Okotoks, Strathmore and Airdrie, and are funded through government contracts, donations, sponsorships and revenue from supported small businesses.

Product overview

FAIM is a non-profit society offering a portfolio of adult developmental disability services organized around five core program areas: Day Programs, Employment Support, Skills & Work, Community Enterprises, and Community Inclusion, plus Home Living & Outreach support. The organization operates as a single unified service model rather than a platform-plus-modules architecture. In addition to direct client services, FAIM manages multiple Client Enterprises including Beautifully Younique by JC, Catherine King's Egg Delivery Service, Crafted Khaos, Dr. Sticks, Gift Baskets, Kara's Saddle – Tack Cleaning, Kyle Goode - Paracord Express, Mark Williams' Children's Book, and Robyn's Woodworking, which provide supported work opportunities for adults with developmental disabilities. The organization also offers recycling, shredding, landscaping, and courier services across its four Alberta branches in Okotoks, High River, Strathmore, and Airdrie.

Differentiator

Problem solved

Functional benefit

Brands

• Beautifully Younique by JC: Health/beauty and skin care products and services sold by Jess Helm through direct sales company Younique.
• Catherine King's Egg Delivery Service
• Crafted Khaos
• Dr. Sticks
• Gift Baskets
• Kara's Saddle – Tack Cleaning
• Kyle Goode – Paracord Express
• Mark Williams' Children's Book
• Robyn's Woodworking

Products and services

• Day Programs

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered major, minor and core.

• Servus Credit UnionmajorGTM or Marketing PartnerPresenting sponsor of the High River Half marathon fundraiser scheduled for September 12, 2026. Servus Credit Union's sponsorship supports FAIM's annual fundraising event that benefits all four Alberta branches.
• Baldwin BarbequeminorGTM or Marketing PartnerSponsors and caters the Denim & Diamonds Fall Dance and Fundraiser for FAIM's Strathmore Branch.
• Donate-A-Car CanadacoreChannel Partner/ Reseller/ DistributorNational vehicle donation program partner that accepts car, truck, RV, boat, and motorcycle donations on behalf of FAIM. Handles all logistics including free towing across Canada and sends tax receipts to donors. Donated vehicles are recycled or sold at auction with proceeds benefiting FAIM.
• United WaycoreStrategic or Co-development PartnerFAIM's landscaping services are provided in partnership with United Way, enabling individuals to gain employment skills while serving the community.
• VecovaminorStrategic or Co-development PartnerPartner organization featured on FAIM's Sector Connector Airdrie page, indicating collaborative programming for day program services in Airdrie.
• URSAminorStrategic or Co-development PartnerPartner organization (URSA Rehab) featured on Sector Connector Airdrie page for day program collaborative services.
• Accredited Supports to the Community (ASC)minorOthersAccreditation body featured on FAIM's Sector Connector Airdrie page indicating organizational accreditation in supported community services.
• Rocky View County FCSSminorStrategic or Co-development PartnerFamily and Community Support Services partner for the Sector Connector Airdrie collaborative program.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sinneave Family Foundation: Calgary-based foundation serving individuals with developmental disabilities through programs, research, and capacity-building — focused on transitions to adulthood, similar to FAIM's adult-services mandate, in the same regional market.
• Vecova: Calgary-based non-profit providing services to individuals with developmental disabilities, including day programs, residential support, and employment services. Listed as a direct FAIM partner in Sector Connector Airdrie and operates an overlapping service model in the same Alberta region.
• Inclusion Alberta (formerly Alberta Association for Community Living): Provincial advocacy and family-support organization for persons with developmental disabilities in Alberta, sharing the same client population and operating in overlapping communities, though positioned more as advocacy/family support than direct service delivery.
• Community Living Calgary: Calgary-based non-profit providing residential, day program, and community inclusion services to adults with developmental disabilities — directly comparable service portfolio to FAIM in the same Alberta geographic market.
• Closer to Home Community Services: Alberta non-profit providing community-based support services including disability services, family support, and youth programming — overlapping mission in supporting vulnerable individuals in Alberta with comparable community-service model.
• URSA (URSA Human Services): Alberta-based non-profit providing support services for adults with developmental disabilities, including day programs and community inclusion. Listed as a Sector Connector Airdrie partner with overlapping client populations and service offerings.

Regional players

• Community Living Ontario: Ontario federation supporting adults with intellectual and developmental disabilities through residential, employment, and community participation services — directly analogous service model to FAIM, but regionally focused on Ontario.
• Reena: Ontario-based non-profit providing residential, day program, and employment support to individuals with developmental disabilities. Highly comparable service model and client population to FAIM, but operates in Ontario rather than Alberta.

Broad incumbents

• March of Dimes Canada: National Canadian non-profit offering employment services, accessible housing, and post-stroke recovery programs for people with disabilities. Operates a broader national portfolio of services overlapping with FAIM's supported employment and independent living offerings.

Emerging players

• Neil Squire Society: Canadian non-profit using technology, programs, and partnerships to support people with disabilities, including employment-focused initiatives — overlapping employment-support mission with FAIM but with a stronger assistive-technology orientation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/faimsociety
• Facebookfacebook.com/faimsociety
• LinkedInlinkedin.com/company/foothills-advocacy-in-motion-aim-society
• Instagraminstagram.com/faimsociety

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Foothills Advocacy In Motion Society (FAIM)