Reena Community Services Canada
- Company typePrivate
- Founded1973
- HeadquartersThornhill, Canada
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Reena Community Services Canada does
Reena Community Services Canada (legal entity: Reena Inc.) is a non-profit charitable organization founded in 1973 by parents of children with developmental disabilities as a community-based alternative to institutional care. Operating as a transfer payment agency of the Ontario Ministry of Children, Community and Social Services, Reena supports approximately 1,000 individuals with developmental disabilities and their families across more than 30 locations in the Greater Toronto Area, including three flagship Intentional Living Communities: the Sandy Keshen Reena Residence (opened 2012, 84 individuals), the Lou Fruitman Reena Residence (completed 2021, $38 million project, 138 individuals), and the Frankfort Family Reena Residence (under construction, anticipated 2026 occupancy, ~168 individuals). Reena also operates 131+ Supported Independent Living Apartments, group homes, community participation programs (including the Battle Developmental Centre), supported employment services, mental health supports through Chai-Tikvah, respite care, and the Thornhill Community Health Centre. The organization is rooted in a Jewish cultural framework but serves a broad population, with the affiliated Reena Foundation raising supplementary funds through galas, bowling events, and foundation grants.
Reena's revenue model is hybrid and primarily government-funded: the bulk of its $47 million CAD annual operating budget flows from provincial transfer payments as a designated agency, supplemented by donations through the Reena Foundation, capital grants (Ontario Trillium Foundation, Government of Canada Dementia Strategic Fund), lead donations for residential builds (Frankfort, Fruitman, Robbins families, Azrieli Foundation), and a fee-for-service component at the Frankfort Family Reena Residence. The organization employs 800+ staff and is led by second-generation CEO Bryan Keshen with COO Sandy Stemp. Reena has pursued technology-enabled care through a partnership with Cisco Canada on the Autonomous Living Project, which deploys Webex and Meraki IoT sensors to support independent living, piloted at the Lou Fruitman Reena Residence.
Strategic positioning is reinforced by 50 years of operating history, FOCUS Accreditation with a 98.9% score across 195 standards (2019-2023), Order of Vaughan recognition, and an expanding consortium of partnerships with CAMH, Surrey Place, York Support Services Network, March of Dimes Canada, Holland Bloorview Kids Rehabilitation Hospital, Circle of Care, Destination Toronto, and the NTG-Canadian Consortium. Recent initiatives include a national five-province Dementia Strategy Project funded by the Government of Canada and a caregiver respite program (Relax, Recharge, Renew) launched with the Canadian Centre for Caregiving Excellence in February 2024, signaling Reena's evolution from a GTA service operator into a sector convener.
Reena Community Services Canada firmographics
Firmographics- Name
- Reena Community Services Canada
- Legal name
- Reena Inc.
- Website
- https://reena.org
- Company type
- Private
- Founded year
- 1973
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Reena Community Services Canada industry classification
Industry- Product category
- Developmental Disability Services
- NAICS
- Services for the Elderly and Persons with Disabilities (62412), Other Individual and Family Services (624190), Child and Youth Services (62411)
- SIC
- Services-Social Services (8300), Services-Nursing & Personal Care Facilities (8050), Services-Health Services (8000)
- akta.pro primary industry
- Disability Services & Independent Living Support (BPAGACAG)
- akta.pro secondary industries
- Special Education, Disability Support & Inclusive Education Nonprofits (BPAGADAH), Respite Care for Families of Children with Disabilities (HSAAAIAL), Special Needs Adult Day Programs (Developmental/Physical Disabilities, Seniors) (HLADAIAI)
Keywords
Where Reena Community Services Canada is headquartered
LocationHeadquarters
- HQ city
- Thornhill
- HQ country
- Canada
- HQ region
- North America
Offices5 records
Markets served
Reena Community Services Canada business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Government Funding: Reena is a transfer payment agency of the Ministry of Children, Community and Social Services, Ontario. Receives provincial government funding for developmental services.
- Donations and Foundation Support: Reena Foundation raises funds through galas, bowling events, donations, and grants from organizations like Ontario Trillium Foundation.
- Fee-for-Service: Frankfort Family Reena Residence includes approximately 22 beds under a fee-for-service model for those who qualify.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
Reena Community Services Canada product offering
Product offeringCore offering
Reena Community Services Canada is a non-profit charitable organization established in 1973 that delivers a comprehensive range of developmental disability services to individuals with developmental disabilities and their families across the Greater Toronto Area in Ontario. The organization supports more than 1,000 individuals through residential, community participation, supported employment, social, and specialized programs, and acts as a transfer payment agency for the Ontario Ministry of Children, Community and Social Services.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Programs Residential support services operated across 30+ residential locations for individuals with developmental disabilities, providing 24/7 supported living arrangements.
- Community Participation Programs Day programs and community-based activities that help individuals with developmental disabilities develop skills, social connections, and meaningful engagement in the broader community.
- Supported Employment Programs Employment support services that assist individuals with developmental disabilities in finding, securing, and maintaining meaningful employment opportunities.
- Social Programs Recreational and social engagement programs designed to foster inclusion, social skills development, and community integration for individuals with developmental disabilities.
- Support Services General support services for individuals with developmental disabilities and their families, including case coordination, advocacy, and family supports.
Quantifiable outcome
- 1,000 individuals supported with developmental disabilities
- +3 more outcomes
Companies that use Reena Community Services Canada
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles2 records
Reena Community Services Canada technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Reena Community Services Canada partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered supporting and core.
- Destination TorontosupportingRelax, Recharge, Renew program partnership providing respite staycations for caregivers of people with complex needs
- Cisco CanadacoreAutonomous Living Project (ALP) - mobile web application and web-based platform using Cisco Webex and Meraki sensors to enhance autonomous living for people with diverse abilities. Pilot testing at Lou Fruitman Reena Residence.
- NTG-Canadian ConsortiumcorePartnership to develop Canadian Guide for Community Care and Supports for Adults with Intellectual Disabilities Affected by Dementia. Received over $400,000 Government of Canada Dementia Strategic Fund grant. Project spans 5 provinces.
- Canadian Centre for Caregiving ExcellencesupportingCoordinating partner for Relax, Recharge, Renew caregiver respite program
- Community Living TorontosupportingPartner in Relax, Recharge, Renew program and Intentional Community Consortium advocacy efforts
- SafehavensupportingPartner in Relax, Recharge, Renew program and provider of services for individuals with medical complexities and developmental disabilities
- Centre for Addiction and Mental Health (CAMH)coreJoint program with CAMH and Ministry of Children, Community and Social Services to transition individuals with dual diagnosis from hospital beds to community living. Partnership enhances knowledge collaboration between developmental services and health sectors.
- Surrey PlacesupportingPartnership to create Specialized DD Care Team providing clinical supports for individuals transitioning from CAMH to community placements
- York Support Services NetworksupportingPartner in Autonomous Living Project consortium
- METAsupportingPartner in Autonomous Living Project consortium
- CLASSsupportingPartner in Autonomous Living Project consortium
- Creating AlternativessupportingPartner in Autonomous Living Project consortium
- Holland Bloorview Kids Rehabilitation HospitalsupportingCo-host of Canada-Israel Inclusion Mission to learn Israeli models of accessibility
- March of Dimes CanadasupportingCo-host of Canada-Israel Inclusion Mission
- Circle of CaresupportingClose collaboration on integrated service delivery model at Sandy Keshen Reena Residence
- Chai-TikvahcoreMental health services initiative operated by Reena for individuals with developmental disabilities and mental health challenges
Scale indicators14 records
Recent moves9 records
Expansion highlights6 records
Reena Community Services Canada competitors and assessment
Company assessmentDirect peers
- Circle of Care: Toronto-area nonprofit delivering home and community support services including personal support, caregiver respite, and integrated service delivery; co-located at Sandy Keshen Reena Residence with documented operational partnership.
- York Support Services Network: York Region-based transfer payment agency providing residential, community and employment supports to adults with developmental disabilities; co-partner in Reena's Autonomous Living Project consortium with directly comparable service offerings in adjacent geography.
- Community Living Toronto: Largest GTA-based transfer payment agency supporting individuals with developmental disabilities; directly comparable residential, community participation, and advocacy programs and an existing Relax, Recharge, Renew co-partner of Reena.
- Safehaven Project for Community Living: Toronto-area agency serving individuals with medical complexities and developmental disabilities through residential and respite programs; Relax, Recharge, Renew co-partner with directly comparable operating model.
- March of Dimes Canada: National nonprofit providing residential, employment, and community participation supports for people with disabilities; overlapping service lines and a Canada-Israel Inclusion Mission co-host with Reena.
- Surrey Place Centre: Toronto-based developmental services and clinical support provider partnering with Reena on the Specialized DD Care Team for hospital-to-community transitions; comparable clinical + residential service mix.
Broad incumbents
- Holland Bloorview Kids Rehabilitation Hospital: Larger Toronto pediatric rehabilitation hospital with broader disability mandate; serves overlapping population at life-stage transition and is a documented Reena partner (Canada-Israel Inclusion Mission).
- Centre for Addiction and Mental Health (CAMH): Ontario's largest mental health teaching hospital and a formal Reena partner for the dual-diagnosis hospital-to-community transition program; adjacent rather than overlapping, but is the referral source for a key growth segment Reena is targeting.
- Community Living Ontario: Provincial umbrella and advocacy body for the Community Living movement in Ontario; sets sector policy and represents agencies like Reena at the provincial level, providing an adjacent reference point for funding and advocacy dynamics.
Emerging players
- Canadian Centre for Caregiving Excellence: National caregiver-focused organization coordinating the Relax, Recharge, Renew program with Reena; represents an emerging policy and program partner that competes for caregiver-respite funding and policy attention in the same family-caregiver space.
Market position
Strengths3 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Reena Community Services Canada social profiles
Digital presenceReena Community Services Canada compliance and trust
Trust signalCompliance1 record
Reena Community Services Canada financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reena Community Services Canada leadership team
Management profileNumber of profiles
Profiles2 records
Reena Community Services Canada funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reena Community Services Canada M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reena Community Services Canada
What does Reena Community Services Canada do?
Reena Community Services Canada is a non-profit charitable organization established in 1973 that delivers a comprehensive range of developmental disability services to individuals with developmental disabilities and their families across the Greater Toronto Area in Ontario. The organization supports more than 1,000 individuals through residential, community participation, supported employment, social, and specialized programs, and acts as a transfer payment agency for the Ontario Ministry of Children, Community and Social Services.
Is Reena Community Services Canada a public or private company?
Reena Community Services Canada is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Reena Community Services Canada founded?
Reena Community Services Canada was founded in 1973. It employs 501 to 1,000 people.
Where is Reena Community Services Canada based?
Reena Community Services Canada is headquartered in Thornhill, Canada, in the North America region.
How does Reena Community Services Canada make money?
Three revenue lines are on record. Government Funding is the primary driver. The others are donations and Foundation Support and fee-for-Service.
Who are Reena Community Services Canada's main competitors?
Direct peers on record are Circle of Care, York Support Services Network, Community Living Toronto, Safehaven Project for Community Living, March of Dimes Canada and Surrey Place Centre. Broad incumbents are Holland Bloorview Kids Rehabilitation Hospital, Centre for Addiction and Mental Health (CAMH) and Community Living Ontario. Canadian Centre for Caregiving Excellence is listed as an emerging player.
Does Reena Community Services Canada have an API?
No public API is recorded for Reena Community Services Canada.
What industry is Reena Community Services Canada in?
Reena Community Services Canada's product category is Developmental Disability Services. Its primary akta.pro industry code is BPAGACAG, Disability Services & Independent Living Support, with a secondary code of BPAGADAH, Special Education, Disability Support & Inclusive Education Nonprofits. Its NAICS code is 62412 and its SIC code is 8300.