Fairdruck AG

What Fairdruck AG does

Fairdruck AG is a privately held, family-owned commercial printing company headquartered in Sirnach, Kanton Thurgau, Switzerland, with a branch office in Dietikon (Zürich). The legal entity was renamed Fairdruck AG in 2011, though its operating lineage traces to the 1862 founding of the Buchdruckerei Frei in Sirnach and the 1996 formation of the Fair-Druck-Gruppe through the merger of Druckerei Sirnach AG and Rota-Druck AG; the Brunner family has controlled the business since 1970. The company operates a fully in-house production workflow covering prepress (Druckvorstufe), offset and digital printing, finishing (Weiterverarbeitung), and lettershop/warehousing logistics, supported by a continuously refreshed machine park anchored on a Komori LS-529C with H-UV curing (2014) and a FUJIFILM Revoria Press PC1120 digital press (2024), plus Horizon folding and brochure lines, a Polar N 115 PLUS cutter, and a chemical-free CTP system installed in 2008.

Fairdruck AG sells print products and services on a project-by-project basis to Swiss B2B customers (SMEs and larger corporates) as its primary segment, with a secondary B2C channel serving individual consumers via walk-in, phone, and an online customer portal (portal.fairdruck.ch), and a niche offering to authors and small publishers seeking book production. The product portfolio spans eight core categories — business stationery, brochures and magazines, prospectuses and flyers, books, posters, folders and binders, packaging, and specialties/emergency print jobs — complemented by prepress, print, finishing, lettershop, and just-in-time delivery services. Pricing is fully quote-based with no published rate card; customer acquisition runs through dedicated customer consultants (Andreas Mettler and Joel Tornare, both Eidg. dipl. Druckkaufmann), owner-led relationships, and a self-service portal accepting registrations from Switzerland and eight additional European countries.

The company's positioning leans on three reinforcing pillars: a modern, German- and Japanese-engineered machine park; sustainability credentials including FSC Chain-of-Custody certification (since ~2010), ClimatePartner carbon-neutral printing, the 'Printed in Switzerland' quality label, and a 2024 rooftop photovoltaic installation; and an apprenticeship pipeline producing Polygrafen EFZ and commercial staff. Headcount is approximately 6, including owner/CEO Hansjörg Brunner, CFO Monika Brunner, the two customer consultants, and ongoing apprentice intake — a structure characteristic of a tightly run Swiss family Druckerei rather than a scaling enterprise.

Name

Fairdruck AG

Legal name

Fairdruck AG

Website

https://fairdruck.ch

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Fairdruck AG is a family-owned Swiss commercial printing company in Sirnach (Thurgau) with a Zürich branch, offering in-house offset and digital print, finishing, lettershop, and warehousing services to B2B SMEs, B2C consumers, and self-publishing authors across Switzerland and selected European markets.

Ownership category

akta.pro rank

Product category

Commercial Printing Services

NAICS

Commercial Printing (except Screen and Books) (323111), Printing (32311)

akta.pro primary industry

Prepress, Plate-Making & Artwork Services (IMALAKAM)

akta.pro secondary industries

Finishing & Post-Press Services (Cutting, Folding, Collating, Laminating, Foil, Emboss) (MPAJALAF), Mailing, Inserting & Distribution Services (Addressing, Direct Mail, Kitting) (MPAJALAH)

Keywords

• Commercial printing
• Offset printing
• Digital printing
• Print finishing
• Lettershop services

Headquarters

HQ city

Sirnach

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Print Products and Services: Fairdruck AG generates revenue primarily through the production and sale of printed materials including business stationery (Geschäftsdrucksachen), brochures and magazines, prospectuses and flyers, posters, books, folders and binders, packaging, and special/custom print jobs. Services include prepress, printing, finishing (Weiterverarbeitung), and logistics/lettershop. Revenue is generated through one-time project-based orders, with no indication of recurring subscription revenue. The company offers emergency print services (Notfälle) for urgent requests.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Fairdruck AG produces commercial printed materials such as business stationery, brochures, magazines, flyers, books, posters, folders, packaging and specialty prints, using offset and digital printing technologies. The company also provides prepress services, print finishing (cutting, folding, binding) and lettershop/fulfilment services, serving business customers, authors/publishers, and private clients from a single in-house production facility in Sirnach.

Product overview

Fairdruck AG is a Swiss printing company offering a comprehensive range of offset and digital printing services. The company provides a full-service printing workflow including prepress (Druckvorstufe), printing (Print/Druck), post-processing (Weiterverarbeitung), and lettershop services. Their product portfolio covers eight core product categories: Geschäftsdrucksachen (business stationery), Broschüren und Magazine (brochures and magazines), Prospekte und Flyer (prospects and flyers), Bücher (books), Plakate (posters), Mappen und Ordner (folders and binders), Verpackungen (packaging), and Spezialitäten und Notfälle (specialties and emergencies). The company operates from locations in Sirnach and Zürich, offering sustainability certifications (FSC, climate-neutral printing) and maintains its own delivery service for just-in-time logistics.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Stationery (Geschäftsdrucksachen) Production of commercial business stationery such as letterheads, business cards, envelopes and forms for corporate and SME customers.
• Brochures and Magazines (Broschüren und Magazine) Offset and digital production of multi-page brochures and magazines for marketing and editorial use, including binding and finishing.
• Prospects and Flyers (Prospekte und Flyer) Production of single- and multi-sheet promotional flyers and prospectuses for marketing campaigns.
• Books (Bücher) Book printing including hardcover and softcover binding for authors, self-publishers and small publishers, leveraging Horizon bookbinding systems.
• Posters (Plakate) Large-format poster printing for advertising, events and retail display.
• Folders and Binders (Mappen und Ordner) Custom printed folders, ring binders and organisational print items for corporate and institutional customers.
• Packaging (Verpackungen) Printed packaging production including folding cartons and packaging components for retail and industrial customers.
• Specialties and Emergencies (Spezialitäten und Notfälle) Rush/emergency print jobs and specialty print items requiring fast turnaround or non-standard specifications.
• Prepress (Druckvorstufe) Prepress services including file preparation, typesetting, layout and chemical-free computer-to-plate (CTP) platesetting for print jobs.
• Print / Druck (Offset and Digital) Core printing service covering H-UV offset printing on Komori presses and digital printing on the FUJIFILM Revoria Press PC1120 across the full product range.
• Post-processing / Weiterverarbeitung Finishing services including cutting on Polar systems, folding, gathering, and bookbinding on Horizon systems for print products.
• Lettershop Lettershop and fulfilment services handling enclosing, addressing, personalization and dispatch of printed mailings for direct marketing campaigns.
• Customer Portal (Kundenportal) Online customer portal with separate B2B and B2C registration for placing and managing print orders.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered minor.

• MBRsolar WängiminorOthers · 3 July 2024MBRsolar Wängi installed the photovoltaic system on the roof of Fairdruck AG's production building in Sirnach in 2024. This was an infrastructure/installation project to support the company's transition to renewable electricity.
• DACHCOMminorImplementation/ SI/ Consulting PartnerDACHCOM (Communication LSA, Rheineck, Switzerland, +41 71 886 48 68) is responsible for the concept, design, and technical implementation of the Fairdruck AG website. This is a vendor/agency relationship for website development and maintenance.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• J. E. Wolfensberger AG: Swiss commercial printer based in Zurich offering offset, digital, and large-format printing with finishing services. Comparable to Fairdruck as a regional Swiss print shop with similar full-service capability, equipment profile, and B2B customer focus.
• Appenzeller Druckerei AG: Swiss regional printer in Appenzell offering commercial print services to local businesses. Comparable to Fairdruck as a regional Swiss print shop with similar product offerings (business stationery, brochures, books) and full-service workflows.

Emerging players

• Cimpress plc (Vistaprint): Global online print platform serving small businesses and consumers with standardized web-to-print workflows. Comparable to Fairdruck as a print services provider, though operates at much larger scale via an online-direct-to-customer model that competes for the same SMB print spend.
• MOO: Online print platform for business cards, marketing materials, and custom print products targeting SMBs and creative professionals. Comparable to Fairdruck as a print services provider focused on small business customers, with overlapping product categories.
• Onlineprinters: European online print platform (Bavaria, Germany) offering offset and digital printing services for B2B customers across the DACH region. Comparable to Fairdruck as a print services company, though operating at much larger scale via online channels and competing on price-sensitive commodity categories.

Broad incumbents

• Stämpfli AG: Swiss printing and publishing company offering commercial print, books, and digital services with in-house prepress, printing, and finishing. Comparable to Fairdruck as a Swiss full-service printer with overlapping production capabilities and B2B focus.
• Mohn Media: German printing company (Bertelsmann subsidiary) offering commercial print services in the DACH region. Comparable to Fairdruck as a print services company serving European B2B customers, though operating at much larger scale and serving national accounts.
• RR Donnelley: Major US-based commercial printer offering offset, digital, and packaging printing across broad enterprise segments. Comparable to Fairdruck as a full-service printing company with end-to-end prepress through distribution, though operating at vastly larger scale and with different end-market mix.
• Orell Füssli Holding AG: Swiss printing and publishing group with segments across books, securities, and commercial print. Comparable to Fairdruck as a Swiss-based print services company with broader scale, public listing, and a wider product portfolio spanning similar B2B print categories.
• Transcontinental Inc. Canadian printing and packaging company with broad commercial print and flexible packaging capabilities. Comparable to Fairdruck as a print services provider, though operating at much larger scale and with a heavier weighting towards packaging rather than commercial print.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/fairdruck-ag
• Instagraminstagram.com/fairdruck.ch

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fairdruck AG