The Fairell Firm

What The Fairell Firm does

The Fairell Firm is a privately-held boutique law firm founded in 2011 and headquartered at 2845 Henderson Mill Rd in Atlanta, Georgia. The firm specializes in family law and personal injury representation, serving individuals across eight Metro Atlanta counties: DeKalb, Fulton, Gwinnett, Cobb, Henry, Rockdale, Walton, and Newton. Service offerings span the full family law spectrum — divorce (contested, uncontested, collaborative), child custody and visitation, child support, alimony, prenuptial and postnuptial agreements, paternity, guardianship, grandparents' rights, and separate maintenance — alongside personal injury matters involving car accidents and slip and fall injuries, plus dedicated family law mediation.

The practice operates on a traditional professional services model with revenue generated through attorney fees for consultation, litigation, settlement, and mediation engagements. Pricing is quote-based and not publicly disclosed, with multi-year engagement horizons tied to case complexity and duration. Client onboarding runs through phone, email, online contact forms, and in-person consultations, with brand reputation and referrals functioning as primary trust signals. The firm supplements legal work with a 24/7 client portal powered by MyCase, supporting secure document sharing, billing, calendaring, and attorney messaging. Distribution relies on SEO-optimized educational blog content covering Georgia family law topics, organic social media presence on Facebook and Instagram, and Google Ads remarketing supported by Vonage call tracking.

The firm is led by founder Joi Fairell and operates with approximately six employees, maintaining sole ownership and no disclosed institutional backing, parent company, or M&A activity. Third-party recognition includes the "Best Divorce Lawyers in Decatur" designation from Expertise.com and the "10 Best 2019 - Attorney Client Satisfaction" award from the American Institute of Family Law Attorneys. The technology footprint is intentionally lean: MyCase for case management, Vonage for telephony, and Google Analytics/Ads for marketing measurement, with no proprietary AI or ML components.

Name

The Fairell Firm

Legal name

The Fairell Firm

Website

https://fairellfirm.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

The Fairell Firm is a privately-held boutique law firm founded in 2011 in Atlanta, Georgia, providing family law and personal injury legal representation across eight Metro Atlanta counties for individual consumers.

Ownership category

akta.pro rank

Product category

Legal Services

NAICS

Offices of Lawyers (54111)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Family & Private Client (Trusts & Estates) Law (BPAHAAAK)

Keywords

• Family law services
• Personal injury law
• Divorce representation
• Child custody services
• Legal mediation

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Legal Services - Family Law: Legal representation for divorce, custody, child support, alimony, grandparents rights, prenuptial agreements, personal injury cases. Revenue generated through attorney fees for consultation, filing, litigation, and settlement representation.
2. Mediation Services: Family law mediation services offered as a separate practice area, providing alternative dispute resolution for families.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

The Fairell Firm provides individualized legal representation in family law matters (divorce, custody, child support, alimony, grandparents' rights, prenuptial/postnuptial agreements, paternity, guardianship, separate maintenance, and mediation) and personal injury matters (car accidents, slip and fall). The firm operates as a Metro Atlanta boutique practice and supports client engagement with a 24/7 secure MyCase client portal for document sharing, billing, calendaring, and messaging with attorneys.

Product overview

The Fairell Firm is a family law and personal injury law firm serving Metro Atlanta, Georgia. The firm operates as a single integrated legal practice offering comprehensive family law services (divorce, custody, child support, alimony, grandparents' rights, paternity, guardianship, prenuptial/postnuptial agreements, separate maintenance, and mediation) and personal injury services (car accidents, slip and fall). The firm supplements its legal services with a client portal powered by MyCase, enabling 24/7 secure access to case documents, calendars, billing, and attorney communications. The practice serves clients across DeKalb, Fulton, Gwinnett, Cobb, Henry, Rockdale, Walton, and Newton counties.

Differentiator

Problem solved

Functional benefit

Products and services

• Divorce Legal Services Comprehensive divorce representation including contested divorce, uncontested divorce, and collaborative divorce, along with property division services for Metro Atlanta residents.
• Child Custody Legal Services Child custody representation helping parents establish custody arrangements, visitation rights, and parenting plans in Metro Atlanta courts.
• Child Support Legal Services Legal assistance for establishing, modifying, and enforcing child support orders in Georgia, including guidance on Georgia's SB 454 calculator updates.
• Personal Injury Legal Services Personal injury representation for car accidents and slip and fall injuries, helping clients obtain compensation for injuries caused by negligence.
• Alimony Legal Services Legal representation for alimony matters including rehabilitative and permanent alimony determinations, modifications, and termination.
• Grandparents' Rights Services Legal assistance for grandparents seeking custody, visitation rights, or guardianship of grandchildren under Georgia law.
• Family Law Mediation Mediation services to help families resolve disputes outside of court, including scheduling mediation sessions.
• Prenuptial and Postnuptial Agreements Legal drafting of prenuptial and postnuptial agreements to protect assets and establish financial terms before or during marriage.
• Paternity Legal Services Legal services for establishing paternity, including legitimation proceedings for unmarried fathers in Georgia.
• Guardianship Services Legal assistance for establishing guardianship arrangements for minors or incapacitated individuals.
• Separate Maintenance Legal representation for separate maintenance (legal separation) matters distinct from absolute divorce.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

One partnership is on record.

• MyCasecoreTechnology or IntegrationMyCase provides the firm's client portal platform, enabling 24/7 secure access for clients to view case information, documents, billing, and communicate with attorneys. The firm uses MyCase as its primary client communication and case management system.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Others

• Avvo: Legal directory and attorney-rating platform on which Joi Fairell already maintains a profile. Functions as an ecosystem enabler/competitor for client acquisition in the family law space rather than a direct service provider.
• WomensLaw.org: Non-profit legal information and resource platform serving family law clients. Functions as an adjacent ecosystem player that influences how prospective family law clients research and select attorneys like The Fairell Firm.

Emerging players

• LegalZoom: Online legal services platform offering self-service document preparation for uncontested divorces, wills, and other family law matters. Represents partial overlap on transactional family law work that competes with entry-level Fairell Firm services.

Broad incumbents

• Cordell & Cordell: National family law firm with a broad multi-state footprint. Operates at greater scale across more geographies but competes directly with The Fairell Firm in family law practice areas, particularly divorce and custody representation.

Direct peers

• Stearns-Montgomery & Proffitt: Atlanta family law firm specializing in divorce, custody, child support, and adoption. Serves the same Metro Atlanta market with comparable practice area mix and boutique service positioning.
• Meriwether & Tharp: Metro Atlanta-based family law firm with multiple offices serving surrounding counties. Offers comparable divorce, custody, child support, and family law services with a similar boutique-to-mid-size positioning in the same geography.
• The Siemon Law Firm: Marietta/Metro Atlanta family law firm providing divorce, custody, child support, and adoption services. Closely comparable boutique family law practice operating in the same geographic region with similar service offerings.
• Berger Law Firm: Atlanta-based family law firm offering divorce, custody, child support, and personal injury services in the same metro region. Comparable boutique family law and PI practice with overlapping service mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TheFairellFirm
• Instagraminstagram.com/FairellFirm
• LinkedInlinkedin.com/company/the-fairell-firm

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Fairell Firm