Fairmont Century Plaza
Fairmont Century Plaza is a 750-room luxury hotel in Century City, Los Angeles, operated under Accor's Fairmont brand. It serves luxury leisure travelers, corporate groups, and event planners across guestrooms, F&B, a 14,000 sq ft spa, a 1,868-guest ballroom, and hotel-serviced residences.
- Company typePrivate
- Founded1966
- HeadquartersLos Angeles, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Fairmont Century Plaza does
Fairmont Century Plaza is a 750-room luxury hotel located at 2025 Avenue of the Stars in Century City, Los Angeles, operating under the Fairmont brand within the Accor SA portfolio since Accor's acquisition of the Fairmont franchise group. The property — an arc-shaped, 19-story Minoru Yamasaki-designed landmark opened on June 1, 1966 on the former 20th Century Fox backlot — serves luxury leisure travelers, corporate groups, social event hosts, and long-stay residence lessees through five revenue streams: guestroom accommodations (including the West Coast's first Fairmont Gold hotel-within-a-hotel), food and beverage (Lumière French brasserie, The Bar, In-Room Dining, Rooftop Pool Bar), spa and wellness (14,000 sq ft Fairmont Spa, Cristophe Privé Salon, Spa Membership Club, 2,000 sq ft Technogym fitness center), meetings and events (24,000+ sq ft including the 13,078 sq ft Los Angeles Ballroom for up to 1,868 guests), and Fairmont Residences (luxury leaseholds with a six-month minimum stay).
The hotel's technology stack is a conventional hospitality PMS integrated with the Accor/ALL central booking engine and loyalty platform, supplemented by Book4Time for spa reservations and OpenTable for dining. Pricing is quote-based and seasonally variable, augmented by a $45 daily Urban Experience Fee bundling spa, beverage, and laundry credits. Distribution runs through direct booking channels (website, phone), the Accor/ALL global ecosystem of 5,500+ properties, dedicated corporate event sales with RFP infrastructure, and the Encore in-house AV partnership.
Customer acquisition combines enterprise field sales for groups and events with digital and loyalty-driven bookings for individual guests. Awards include consecutive Forbes Travel Guide Four-Star Hotel (2025–2026) and Five-Star Spa (2023–2025) ratings, World Travel Awards 'North America's Leading Conference Hotel' (2025), and Condé Nast Traveler Readers' Choice recognition (2023). The property is privately owned (CP Propco LLC) and managed by Accor, with 2026 marking its 60th Diamond Anniversary.
Fairmont Century Plaza firmographics
Firmographics- Name
- Fairmont Century Plaza
- Legal name
- Fairmont Century Plaza
- Website
- https://fairmontcenturyplaza.com
- Company type
- Private
- Founded year
- 1966
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Fairmont Century Plaza is a 750-room luxury hotel in Century City, Los Angeles, operated under Accor's Fairmont brand. It serves luxury leisure travelers, corporate groups, and event planners across guestrooms, F&B, a 14,000 sq ft spa, a 1,868-guest ballroom, and hotel-serviced residences.
- Ownership category
- akta.pro rank
Fairmont Century Plaza industry classification
Industry- Product category
- Luxury Hospitality Services
- NAICS
- Fitness and Recreational Sports Centers (71394), All Other Amusement and Recreation Industries (71399)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- City/Urban Convention Hotels (THAGALAA)
- akta.pro secondary industries
- Integrated Full-Service Hotel Complexes (Mixed-Use) (THAGAAAL), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC)
Keywords
Where Fairmont Century Plaza is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Fairmont Century Plaza business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others
Revenue model
- Guestroom Accommodations: Room bookings for overnight hotel stays across guestrooms and suites, including Fairmont Gold hotel-within-a-hotel experience. Revenue generated through nightly rates.
- Food and Beverage: On-property dining at Lumière French brasserie, The Bar, In-Room Dining, and Rooftop Pool Bar. Revenue from restaurant covers, bar sales, and private dining events.
- Spa and Wellness Services: Fairmont Spa (14,000 sq ft), Cristophe Privé Salon, fitness center, and spa memberships. Revenue from treatment bookings, personal training sessions, and membership fees.
- Meetings and Events: Event venue rental and catering services for corporate meetings, weddings, social events, and galas. Venues include Los Angeles Ballroom (up to 1,868 guests), multiple conference rooms, and outdoor spaces. Additional revenue from AV services (Encore) and event planning.
- Fairmont Residences: Luxury hotel-serviced residences available for lease with minimum 6-month stay. Owners receive Fairmont services and Accor Live Limitless benefits including Diamond status.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Urban Experience Fee |
| Subscription | Monthly | Valet Parking |
| Unit Pricing | Pay-as-you-go | Babysitting Services |
| Unit Pricing | Pay-as-you-go | Package Handling Fee |
| Other | Multi-year contract | Event Space Rental |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Fairmont Century Plaza product offering
Product offeringCore offering
Fairmont Century Plaza is a 750-room luxury hotel operating in Century City, Los Angeles, that sells overnight guestroom and suite accommodations, the Fairmont Gold hotel-within-a-hotel experience, signature dining (Lumière French brasserie, The Bar, In-Room Dining, Rooftop Pool Bar), a 14,000 sq ft Fairmont Spa and 2,000 sq ft Technogym fitness center, Cristophe Privé Salon, 24,000+ sq ft of event and meeting venues (including the 1,868-guest Los Angeles Ballroom), wedding and social event services, and Fairmont Residences (luxury hotel-serviced residences for six-month minimum leases). All operations are managed under the Accor/Fairmont brand with global distribution through the Accor Live Limitless (ALL) loyalty platform.
Product overview
Fairmont Century Plaza is a luxury hotel offering a comprehensive portfolio of hospitality services centered around its 750-room property in Century City, Los Angeles. The core offering comprises guest accommodations (Guestrooms & Suites) supplemented by the exclusive Fairmont Gold hotel-within-a-hotel experience. Dining options include Lumière French brasserie, The Bar, and In-Room Dining. Wellness facilities encompass Fairmont Spa (14,000 sq ft), a 2,000 sq ft Fitness Center powered by Technogym, Cristophe Privé Salon, Spa Membership Club, and Rooftop Pool. Meetings & Events services provide 24,000 sq ft of versatile venues including the iconic 13,078 sq ft Los Angeles Ballroom for up to 1,868 guests. Additional offerings include Fairmont Residences (luxury apartments for six-month minimum leases), special event packages, and a year-round event calendar featuring entertainment at The Bar. The hotel operates under Accor as part of the Fairmont brand portfolio.
Differentiator
Problem solved
Functional benefit
Brands
- Lumière: Signature French-inspired brasserie restaurant at Fairmont Century Plaza offering modern fare.
- The Bar
- Fairmont Gold
- Fairmont Spa
- Cristophe Privé Salon
- Fairmont Residences Century Plaza
Products and services
- Fairmont Century Plaza Guestrooms & Suites Luxury hotel accommodations in a 750-room, 19-story landmark property in Century City, Los Angeles, with modern amenities, city views, and access to hotel services and facilities. Targets leisure and business travelers.
- Fairmont Gold West Coast's first Fairmont Gold hotel-within-a-hotel concept offering elevated personalized service and exclusive amenities for discerning guests, including access to an exclusive lounge.
- Lumière Restaurant Signature French brasserie offering modern fare with breakfast, lunch, dinner, and weekend brunch service. Features French antiques, zinc bar, and outdoor courtyard dining. Open to hotel guests and the public.
- The Bar Sophisticated cocktail bar offering handcrafted libations, bar food favorites, happy hour specials, DJ sessions, and jazz nights with live entertainment.
- In-Room Dining Private dining service delivering meals and beverages directly to guest rooms with an $8 delivery fee applicable.
- Fairmont Spa 14,000-square-foot spa offering intuitive bodywork, massage treatments, facials, Biohacking, and nail services with a minimalist design promoting relaxation and mind-body harmony.
- Fitness & Movement 2,000-square-foot fitness center equipped with Technogym equipment, open 24/7, offering personalized training through Royal Personal Training partnerships.
- Cristophe Privé Salon Cutting-edge salon offering manicures, pedicures, hair cuts, blowouts, and styling services.
- Spa Membership Club Membership program offering exclusive access to spa facilities and services for a healthy, balanced lifestyle, generating recurring subscription revenue.
- Rooftop Pool Rooftop pool with poolside bar, sunscreen and ice water amenities, sectional lounges available at 10% discount, and panoramic city views.
- Meeting & Event Spaces 24,000 square feet of versatile event venues including the Los Angeles Ballroom, multiple conference rooms, and pre-function spaces. Accommodates meetings, galas, weddings, and award shows with state-of-the-art audiovisual technology and a private valet entrance.
- Weddings & Social Events Wedding and social event planning services including venue rental, catering, audiovisual equipment through Encore, and customizable event packages.
- Fairmont Residences Century Plaza Exclusive collection of hotel-serviced residences available for lease with a minimum six-month stay, featuring his & hers walk-in closets, freestanding tub, private elevator vestibules, state-of-the-art kitchen, and access to residential rooftop terrace, fitness center, conference room, and wine cellar. Owners receive Fairmont services and Accor Live Limitless benefits including Diamond status.
- Event Calendar & Entertainment Year-round events including DJ Sessions at The Bar, jazz nights, holiday celebrations, Hollywood Supper Club series, and seasonal activities driving F&B revenue and hotel bookings.
Quantifiable outcome
- Forbes Travel Guide Five-Star Spa Rating (2024, 2025)
- +3 more outcomes
Companies that use Fairmont Century Plaza
Customer profileSegments4 records
Ideal customer profiles4 records
Fairmont Century Plaza technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Fairmont Century Plaza partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- Premier Sitter of Los AngelesminorPreferred babysitting partner providing onsite sitting services for hotel guests with 4-hour minimum. Rates vary by number of children. Well-renowned babysitting company in Los Angeles.
- Book4TimecoreThird-party spa booking platform providing reservation functionality for spa treatments and fitness classes. Book4Time collects, records, and stores guest information for spa reservations.
- OpenTablecoreOnline restaurant reservation platform for dining bookings at Lumière and The Bar. Collects guest name, phone number, and email for reservation management.
- World Wildlife Fund (WWF) - Pacific Coast Food Waste InitiativeminorPublic-private partnership focused on cutting greenhouse gas emissions by at least 80% by 2050. Partnership between British Columbia, Washington, Oregon, California, and several North American cities.
- EncorecoreIn-house Audio Visual provider for events. All AV and production services subject to additional charge. Provides power, internet, and rigging services. Required for outside vendor certificate of insurance coordination.
- Green Key GlobalminorEnvironmental certification body providing Green Key Certificate for hotels demonstrating leadership in environmental management and corporate social responsibility within tourism industry.
- Royal Personal TrainingminorFitness training partner providing customized one-on-one, couples, and group fitness experiences at the hotel's 2,000 sq ft fitness center powered by Technogym Equipment.
- Accor Live Limitless (ALL)coreLoyalty program integration providing exclusive benefits including Diamond status for residence owners, Gold status gifting, VIP reservation desk, automatic upgrades across 5,500+ properties, 20% off best available rate worldwide, and preferred owner pricing on Accor retail stores.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Fairmont Century Plaza competitors and assessment
Company assessmentDirect peers
- The West Hollywood Edition: Boutique luxury hotel in West Hollywood competing for the same affluent leisure and entertainment-industry clientele. Comparable pricing tier with strong design-led positioning and an active F&B/entertainment programming.
- InterContinental Los Angeles Century City: Direct on-site competitor located steps away from Fairmont Century Plaza in the same Century City submarket. Competes for the same corporate groups, events, and luxury leisure travelers in West LA, with comparable upscale positioning and meeting facilities.
- The Peninsula Beverly Hills: Long-established five-star luxury hotel in Beverly Hills with rooftop pool, signature spa, and high-end event capabilities. Competes head-to-head for luxury leisure, weddings, and corporate events at the top of the LA pricing pyramid.
- The Beverly Hilton: Iconic Beverly Hills luxury hotel and historic events venue (home to the Golden Globes). Directly competes for large galas, award shows, and corporate meetings with comparable ballroom capacity and a similar legacy positioning in the LA luxury events market.
- Fairmont Miramar Hotel & Bungalows: Fellow Fairmont-branded luxury property in Santa Monica under the same Accor umbrella. Competes for coastal LA luxury leisure travelers and shares the Fairmont brand standards, ALL loyalty integration, and corporate-event infrastructure.
- Waldorf Astoria Beverly Hills: Newer luxury entrant (opened 2017) in Beverly Hills with rooftop pool, signature spa, and expansive event space. Represents the freshest direct competition for luxury leisure travelers, weddings, and high-end corporate gatherings in West LA.
- The Ritz-Carlton, Los Angeles: Luxury hotel at L.A. LIVE in downtown LA, offering comparable five-star accommodations, large-scale meeting space, and a full-service spa. Competes for luxury leisure travelers, corporate events, and high-end F&B spend across the LA basin.
- Four Seasons Hotel Los Angeles at Beverly Hills: Five-star luxury competitor in Beverly Hills with comparable pricing tier, full-service spa, and event venues. Targets the same affluent leisure and corporate group clientele with similar service-level positioning.
- Sofitel Los Angeles at Beverly Hills: Accor sister-property in Beverly Hills operating under Sofitel's luxury French brand. Direct competitor for the same luxury leisure and corporate clients, with overlapping distribution via the ALL loyalty platform.
- JW Marriott Los Angeles L.A. LIVE: Luxury downtown LA hotel with extensive meeting and event space near the convention district. Competes for large-scale corporate events, conventions, and luxury leisure stays with similar full-service positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Fairmont Century Plaza social profiles
Digital presenceFairmont Century Plaza compliance and trust
Trust signalCompliance11 records
Fairmont Century Plaza financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fairmont Century Plaza leadership team
Management profileNumber of profiles
Fairmont Century Plaza funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fairmont Century Plaza M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fairmont Century Plaza
What does Fairmont Century Plaza do?
Fairmont Century Plaza is a 750-room luxury hotel operating in Century City, Los Angeles, that sells overnight guestroom and suite accommodations, the Fairmont Gold hotel-within-a-hotel experience, signature dining (Lumière French brasserie, The Bar, In-Room Dining, Rooftop Pool Bar), a 14,000 sq ft Fairmont Spa and 2,000 sq ft Technogym fitness center, Cristophe Privé Salon, 24,000+ sq ft of event and meeting venues (including the 1,868-guest Los Angeles Ballroom), wedding and social event services, and Fairmont Residences (luxury hotel-serviced residences for six-month minimum leases). All operations are managed under the Accor/Fairmont brand with global distribution through the Accor Live Limitless (ALL) loyalty platform.
Is Fairmont Century Plaza a public or private company?
Fairmont Century Plaza is a private company. It is classified as corporate owned and is currently operating.
When was Fairmont Century Plaza founded?
Fairmont Century Plaza was founded in 1966. It employs 51 to 100 people.
Where is Fairmont Century Plaza based?
Fairmont Century Plaza is headquartered in Los Angeles, United States, in the North America region.
How does Fairmont Century Plaza make money?
Five revenue lines are on record. Guestroom Accommodations are the primary driver. The others are food and Beverage, spa and Wellness Services, meetings and Events and fairmont Residences.
Who are Fairmont Century Plaza's main competitors?
Direct peers on record are The West Hollywood Edition, InterContinental Los Angeles Century City, The Peninsula Beverly Hills, The Beverly Hilton, Fairmont Miramar Hotel & Bungalows, Waldorf Astoria Beverly Hills, The Ritz-Carlton, Los Angeles, Four Seasons Hotel Los Angeles at Beverly Hills, Sofitel Los Angeles at Beverly Hills and JW Marriott Los Angeles L.A. LIVE.
Does Fairmont Century Plaza have an API?
No public API is recorded for Fairmont Century Plaza.
What industry is Fairmont Century Plaza in?
Fairmont Century Plaza's product category is Luxury Hospitality Services. Its primary akta.pro industry code is THAGALAA, City/Urban Convention Hotels, with a secondary code of THAGAAAL, Integrated Full-Service Hotel Complexes (Mixed-Use). Its NAICS code is 71394 and its SIC code is 7000.