Royal Personal Training

What Royal Personal Training does

Royal Personal Training (RPT) operates an exclusive, appointment-only personal training facility at 822 S Robertson Blvd in Beverly Hills, California, open 24 hours a day, seven days a week. The core product is customized one-on-one training delivered by a roster of more than 40 elite trainers with specializations spanning functional strength, nutrition counseling, sports performance, corrective exercise, mobility, injury prevention, and rehabilitation. Client intake is consultation-driven, beginning with a complimentary InBody composition assessment used to map goals and to match the member with a specific trainer.

The facility is equipped with Technogym equipment, Olympic platforms, Woodway treadmills, infrared sauna, and Normatec compression boots, and is supplemented by on-site physical therapy services led by Dr. Jordan Clayborne (PT, DPT, CSMT, CSCS), including massage, cupping, and chiropractic adjustments. RPT extends beyond the flagship through virtual/online training programs for out-of-area clients, a corporate wellness division that delivers group classes and on-site training to enterprise partners, and space rentals for private events and video productions (prior users include Netflix, HBO, and ESPN). Pricing is quote-based and not publicly disclosed.

Revenue is generated across four streams: recurring one-on-one personal training subscriptions, professional physical therapy services, corporate wellness contracts, and transaction-based space rentals. The customer base is primarily high-net-worth individuals in Beverly Hills and Los Angeles, supplemented by professional athletes, corporate clients, and media production tenants. The company is a privately held California corporation with no disclosed institutional investors, and is expanding through a new sub-brand, RPT Athletic Club, with a Lapeer location planned for 2026.

Name

Royal Personal Training

Legal name

Royal Personal Training Inc.

Website

https://royalpersonaltraining.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Royal Personal Training is a Beverly Hills luxury boutique personal training facility offering one-on-one sessions with 40+ elite trainers, integrated physical therapy, corporate wellness, and virtual training for affluent individuals and professional athletes.

Ownership category

akta.pro rank

Product category

Premium Personal Training Services

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industries

Sports Performance Personal Training (HSADAAAF), Strength & Conditioning Personal Training (HSADAAAB), Online/Remote Personal Training & Programming (HSADAAAM), Sport-Specific Private Coaching & Instruction (1:1, Small Group) (MPAKAJAE)

Keywords

• Personal training services
• Physical therapy
• Corporate wellness programs
• Strength conditioning coaching
• Athletic performance training

Headquarters

HQ city

Beverly Hills

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. One-on-One Personal Training: Customized individual training sessions with elite personal trainers, featuring comprehensive fitness programs including weight loss, muscle gain, strength training, nutrition counseling, sports performance, mobility improvement, and corrective exercises
2. Physical Therapy Services: Comprehensive physical therapy and rehabilitation services provided by licensed physical therapists, including massage, cupping, chiropractic adjustments, and stretching
3. Corporate Wellness Programs: Company group classes, personal training packages, and wellness visits for corporate clients with exclusive discounts on all services
4. Space Rental for Events and Productions: Private events, video shoots, and commercial/TV production rentals. Has worked with Netflix, HBO, and ESPN

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Royal Personal Training operates a luxury, members-only private training facility in Beverly Hills delivering customized one-on-one personal training with over 40 elite trainers, complemented by integrated physical therapy, nutrition counseling, and recovery services. The company follows an appointment-only model with complimentary consultations, InBody composition assessments, and trainer matching to deliver personalized programs for weight loss, muscle gain, sports performance, injury rehabilitation, and post-pregnancy fitness.

Product overview

Royal Personal Training (RPT) is a luxury boutique fitness facility operating from Beverly Hills, California. The core offering is customized one-on-one personal training with over 40 elite trainers. This is supplemented by integrated add-on services including physical therapy (with Dr. Jordan Clayborne), corporate wellness programs, and virtual/online training for remote clients. Key diagnostic features include InBody composition screenings used during consultations. RPT also rents its facility for media productions and is expanding through a new sub-brand, RPT Athletic Club, with a Lapeer location launching in 2026.

Differentiator

Problem solved

Functional benefit

Products and services

• One-on-One Personal Training Customized one-on-one training sessions with elite personal trainers in Beverly Hills, covering functional strength training, injury rehabilitation, weight loss, muscle gain, sports performance, mobility improvement, corrective exercise, and nutrition guidance for individual members.
• Physical Therapy and Rehabilitation Services Comprehensive physical therapy and rehabilitation services led by Dr. Jordan Clayborne (PT, DPT, CSMT, CSCS), including injury treatment, massage, cupping, chiropractic adjustments, stretching, infrared sauna, and Normatec compression boot recovery.
• Corporate Wellness Programs Enterprise fitness solutions including company group fitness classes, individual corporate training sessions, and wellness visits at client company locations or at the Beverly Hills facility, offered with exclusive discounts for partner companies.
• Virtual Personal Training and Online Programs Remote personal training and online fitness programs that allow clients outside Los Angeles to access Royal Personal Training's elite trainers and programs virtually.
• Facility Rental for Events and Productions Rental of RPT's Beverly Hills training facility for private events, video shoots, and commercial/TV productions; past productions include Netflix, HBO, and ESPN.

Quantifiable outcome

• 4.8-star rating from 201 Google reviews
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered minor.

• ResparaminorOthersBrand partner listed on the RPT partnerships page. Nature of partnership not explicitly detailed.
• HarlandminorOthersBrand partner listed on the RPT partnerships page. Nature of partnership not explicitly detailed.
• AKAminorOthersBrand partner listed on the RPT partnerships page. Nature of partnership not explicitly detailed.
• CelsiusminorOthersFitness beverage brand partner listed on RPT partnerships page. Provides pre-workout drinks and protein snacks at the facility.
• Spring PlaceminorOthersBrand partner listed on the RPT partnerships page. Nature of partnership not explicitly detailed.
• Alo YogaminorOthersYoga and athletic apparel brand partner. Nature of partnership not explicitly detailed.
• PeninsulaminorOthersBrand partner listed on the RPT partnerships page. Nature of partnership not explicitly detailed.
• Asteras KingsminorOthersProfessional sports team (FC Dallas/MLS) listed as brand partner on RPT partnerships page.
• MaybourneminorOthersLuxury hotel brand partner listed on RPT partnerships page.

Scale indicators3 records

Recent moves5 records

Expansion highlights2 records

Others

• SoulCycle: SoulCycle is a premium indoor cycling brand (now under Equinox) with strong LA presence. Like Barry's, its group-based format differs from RPT's 1:1 model, but it competes for premium LA discretionary fitness spend and aspirational brand positioning.
• Barry's: Barry's is a globally scaled premium boutique fitness brand best known for its group HIIT classes. While its business model (group, not 1:1) differs from RPT, it competes for the same premium LA customer wallet and brand-conscious consumer, making it a relevant adjacent comp for pricing and brand dynamics.

Direct peers

• Dogpound: Dogpound is a luxury, appointment-based 1:1 personal training studio in NYC serving celebrities, athletes, and executives. It is the closest comparable to RPT in business model (elite private training, premium positioning, trainer-led) and target customer (HNW/celebrity), differing mainly by geography.
• Prevail Health & Wellness: Prevail is a Los Angeles-based luxury private training and physical therapy studio serving high-end clientele with integrated recovery and performance services. It directly competes with RPT in the same geography, similar customer persona, and overlapping PT-plus-training service stack.

Broad incumbents

• Equinox: Equinox is a national luxury fitness operator with clubs in Beverly Hills and across LA. While it offers personal training among a much broader portfolio (group classes, spas, hotels), it is the dominant premium fitness incumbent whose pricing and brand shape the market RPT operates in.
• Xponential Fitness: Xponential Fitness is a publicly traded franchisor of boutique fitness brands (Club Pilates, CycleBar, StretchLab, Rumble). While Xponential's portfolio is group-format rather than 1:1 private training, it represents a well-capitalized scaled competitor that demonstrates the financial profile of a multi-brand premium fitness roll-up.
• Life Time Fitness: Life Time is a publicly traded premium fitness operator with luxury clubs offering personal training, recovery, and wellness programming. It overlaps with RPT on premium positioning, integrated recovery/wellness services, and HNW clientele, but at much greater scale and broader scope.
• Bay Club: Bay Club is an LA-based premium multi-club operator offering personal training, fitness, and wellness amenities to affluent members. It competes for the same HNW LA member base as RPT, though via a broader club model rather than a dedicated private training studio.

Emerging players

• Hone: Hone (formerly FIT54) is an emerging online personal training platform connecting consumers to vetted personal trainers. It is comparable to RPT's virtual training arm in offering remote 1:1 coaching at premium price points, representing a digitally native, scalable threat to RPT's virtual extension.

Regional players

• Fitness SF: Fitness SF operates premium independent fitness clubs in the San Francisco Bay Area with personal training services. It is comparable as a regional premium fitness operator but does not overlap geographically with RPT's LA base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/royalpersonaltraining
• Instagraminstagram.com/royalpersonaltraining
• TikToktiktok.com/@royalpersonaltrai?_t=8lOeBx1bWpC&_r=1
• Xx.com/rptbevhills

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Royal Personal Training