What Fairmont Windsor Park does

Fairmont Windsor Park is a 5-star luxury country house hotel located on 40 acres of landscaped grounds in Englefield Green, Egham, adjacent to Windsor Great Park and approximately 15 minutes from Heathrow Airport. The property was comprehensively rebuilt and reopened in January 2022 under a brand licensing arrangement with Fairmont Hotels & Resorts (Accor SA), while being wholly owned and operated by the Arora Group through its trading entity Grove WP Limited. The hotel offers 251 bedrooms and suites ranging from Queen Eaves rooms to the Signature Royal Suite with private spa access, alongside standalone Treehouse Suites with full kitchens. A 243 FTE workforce supports operations spanning seven dining and bar venues (The Windsor Brasserie, Il Giardino at 1215, 1215 Restaurant with 3 AA Rosettes, Orchid Tea Room, 1215 Bar, The Library Club, Greens Café, and MOREISH), an award-winning Fairmont Spa & Wellness with 20m pool, thermal suite, hammam, Himalayan Salt Room, and whole-body cryotherapy, plus a 272m² gym, three tennis courts, two padel courts, and an 800m² pillar-free ballroom accommodating up to 700 guests.

The business operates a direct-to-consumer luxury model segmented across six primary customer cohorts: affluent leisure travelers and couples, families with children, corporate MICE clients (exemplified by the J.P. Morgan European Industrials Conference), wedding parties (one wedding per day policy), wellness enthusiasts, and experience seekers. Distribution is hybrid: direct booking through the hotel website and the Accor/ALL platform, supplemented by OpenTable for restaurants, dedicated MICE sales with travel-agent commissions of 8-10%, and a localized Neighbours' Community programme. Revenue is generated across seven streams: accommodation starting from £450/night, food and beverage, spa and wellness services, a 12-month recurring Wellness Membership (with 20-30% cross-discounts), meetings and events, Mercedes-Benz S-Class and V-Class airport transfers (£54-£228), and on-site retail (Astrea, Mr Simms, Hublot, plus Kama Ayurveda products).

Strategic partnerships anchor the experiential moat: a first-of-its-kind Macallan Tasting Room, Kama Ayurveda's dosha-led treatment protocols, Identity Yoga retreats, and Mela Certe bespoke florals. Operationally the property is treated as a real-estate platform wrapped in branded partner ecosystems rather than a horizontally scaled hotel chain. Recognitions include 3 AA Rosettes for 1215 Restaurant, a Michelin Guide listing, Green Key environmental certification aligned with UN SDGs, and industry recognition for the spa.

Name

Fairmont Windsor Park

Legal name

Grove WP Limited

Website

https://fairmont-windsorpark.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

101–250 employees

Short description

Fairmont Windsor Park is a 251-room 5-star luxury country house hotel near Windsor Great Park, owned by Arora Group and operated under Fairmont/Accor licensing, serving affluent leisure travelers, families, corporate MICE, weddings, and wellness guests across seven dining venues, an award-winning spa, and a 12-month wellness membership programme.

Ownership category

akta.pro rank

Headquarters

HQ city

Englefield Green, Egham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Accommodation (Rooms & Suites): Primary revenue stream from 251 hotel rooms and suites. Rates start from £450 per room per night. Includes various room categories from standard rooms to the Signature Royal Suite. Revenue is generated through nightly stays with flexible rate structures including advance saver and flexible rate options.
2. Food & Beverage (Restaurants & Bars): Seven restaurants and bars including The Windsor Brasserie, Il Giardino at 1215, Orchid Tea Room, 1215 Bar, The Library Club, Greens Café, and Moreish. Generates revenue from cover charges, menu pricing, and beverage sales. No dress code enforced.
3. Spa & Wellness Services: Award-winning Fairmont Spa & Wellness offering treatments including massages, facials, cryotherapy, and Ayurvedic treatments. Also includes wellness memberships with preferential rates on services and facilities.
4. Wellness Memberships: 12-month membership programme offering access to spa facilities, courts (tennis and padel), with benefits including 20% off spa treatments, 20% off hotel restaurants and bars, 30% off bedroom bookings, and 10% off FaceBible treatments.
5. Meetings & Events: 15 elegant meeting rooms plus an 800m2 pillar-free ballroom that can cater for up to 700 guests. Venue hire, catering, and event services for corporate meetings, conferences, weddings, and social events.
6. Private Car & Transfer Services: Mercedes-Benz S-Class and V-Class transfer services to/from airports (Heathrow, Gatwick), Central London, Windsor, and Egham. Rates range from £54 to £228 depending on destination and vehicle.
7. Retail: Three on-site luxury retail stores: Astrea, Mr Simms, and Hublot. Also retail products from Kama Ayurveda available in the spa boutique.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

Fairmont Windsor Park is a 5-star luxury country house hotel offering 251 rooms and suites, seven dining venues, an award-winning Fairmont Spa & Wellness facility with cryotherapy and Ayurvedic treatments, and meeting and wedding venues for up to 700 guests across 15 meeting rooms and an 800m2 pillar-free ballroom. The property is set in 40 acres adjacent to Windsor Great Park and serves affluent leisure travelers, families, corporate MICE clients, and wedding parties with associated wellness membership, private transfer, and retail services.

Product overview

Fairmont Windsor Park is a 5-star luxury hotel operating as part of the Accor Group under the Fairmont Hotels & Resorts brand. The property offers a comprehensive hospitality portfolio comprising 251 elegant bedrooms and suites including standard rooms, luxury suites, and unique Treehouse Suites; seven distinctive dining venues (The Windsor Brasserie, Il Giardino at 1215, 1215 Restaurant, Orchid Tea Room, 1215 Bar, The Library Club, Greens Café, and MOREISH); an award-winning Fairmont Spa & Wellness centre with 20m indoor pool, thermal facilities, cryotherapy, and specialized treatments including Kama Ayurveda and The FaceBible aesthetics clinic; extensive fitness and sports facilities including tennis courts, Padel courts, and a 272m2 gym; and comprehensive meetings, weddings, and events spaces for 4 to 700 guests. The hotel also offers various packaged experiences including spa escapes, romantic getaways, and family offers, plus private car transfers and retail outlets. Owned by the Arora Group and located adjacent to Windsor Great Park with 40 acres of grounds, the hotel opened in January 2022.

Differentiator

Problem solved

Functional benefit

Products and services

• Fairmont Rooms and Suites Accommodation
• Treehouse Suites
• The Windsor Brasserie
• 1215 Restaurant (Il Giardino at 1215)
• 1215 Bar
• Orchid Tea Room
• The Library Club
• Greens Café
• MOREISH Restaurant
• The Macallan Experience
• Fairmont Spa & Wellness
• Wellness Membership
• Meetings and Events Venues
• Weddings
• Exclusive Use Events
• Private Car and Transfer Service
• On-site Luxury Retail

Quantifiable outcome

• 3 AA Rosettes for 1215 Restaurant culinary excellence
• +2 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core, flagship and minor.

• Accor SA / Fairmont Hotels & ResortscoreStrategic or Co-development PartnerFairmont Windsor Park operates under the Fairmont Hotels & Resorts brand (owned by Accor SA) through a licensing/partnership agreement. The Arora Group owns and operates the property. Benefits include access to Accor's global booking platforms, Accor Live Limitless loyalty programme, global marketing, and operational standards. Accor's head office is at 110 Avenue de France, 75013 Paris, France.
• Arora GroupcoreStrategic or Co-development PartnerArora Group is the owner and operator of Fairmont Windsor Park (trading as Grove WP Ltd). The hotel is wholly owned and operated by the Arora Group, which operates in partnership with Accor. Arora Group careers portal handles all recruitment for the hotel.
• The MacallanflagshipStrategic or Co-development PartnerExclusive first-of-its-kind whisky tasting experience partnership delivering The Macallan Tasting Room at Fairmont Windsor Park. Perfect for unique whisky tasting experiences in Windsor. Features exclusive Macallan whisky selections and curated tasting programmes.
• Kama AyurvedaflagshipStrategic or Co-development PartnerCurated menu of Ayurvedic treatments at the spa, including personalized consultations to identify dosha (mind-body constitution), followed by tailored protocols with marma point therapy. Products available for retail purchase in the spa boutique.
• Mela Certe Floral DesignminorStrategic or Co-development PartnerBespoke floral arrangements for the hotel's grand lobby, refreshed regularly. Blooms often sourced from the hotel's own Walled Garden. Hand-crafted bouquets available for purchase, and bespoke floral installations for weddings and events.
• Identity Yoga (Julie Ewald)flagshipStrategic or Co-development PartnerPartnership with Identity Yoga New York led by Julie Ewald for Winter Renewal Retreats. Features restorative yoga, meditation, and somatic movement. Julie brings over a decade of teaching experience and 10,000+ training hours from New York's Hudson Valley and international retreats in Mexico and Greece.
• Humphreys of HenleyminorStrategic or Co-development PartnerCollaboration for bespoke experiences including historical tours, countryside excursions, and themed experiences (Bridgerton, Downton Abbey, The Crown, Harry Potter, Paddington, Midsomer Murders film locations).
• J.P. MorganflagshipGTM or Marketing PartnerHosting the J.P. Morgan European Industrials Conference. Dedicated booking portal for conference attendees. Major corporate event showcasing the property's MICE capabilities.
• OpenTablecoreChannel Partner/ Reseller/ DistributorRestaurant reservation platform partner for 1215 Restaurant, MOREISH Restaurant, and Orchid Tea Room. Offers promotional code FWP-DINE for complimentary Champagne on arrival when booking through the hotel.
• Winkfield Park Polo ClubminorGTM or Marketing PartnerHospitality partner for the Asia Cup Polo International Day (26th Annual International Weekend). Hosts guests with refreshments, gourmet lunch, polo matches, and after-party entertainment.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sofitel London St James: Sister Accor property in Central London offering luxury accommodation, French-inspired dining, and event facilities. Direct peer given shared Accor loyalty/distribution platform (ALL), comparable luxury positioning, and overlap in corporate and leisure UK/international demand.
• The Grove: Luxury country house hotel in Hertfordshire with 215 rooms, championship golf, spa, and extensive meeting/event facilities. Direct peer for UK luxury resort positioning, similar MICE capacity, comparable leisure-corporate guest mix, and shared affluent London-weekend market.
• Claridge's: Iconic luxury hotel in Mayfair, London, operated by the Maybourne Hotel Group, with heritage architecture, multiple dining venues, and event facilities. Direct peer for the highest tier of UK luxury hospitality, competing for affluent international travelers, corporate events, and high-end weddings.
• Cliveden House: National Trust-owned luxury country house hotel in Berkshire within 25 miles of Central London, offering heritage accommodation, fine dining, and extensive spa facilities. Direct peer given comparable UK heritage luxury positioning, similar English countryside setting, and overlap in affluent leisure and corporate clientele.
• Coworth Park (Dorchester Collection): Dorchester Collection's luxury country house hotel near Ascot, Berkshire, featuring 71 rooms, Michelin-starred dining, and a spa. Direct peer due to similar Berkshire countryside positioning, luxury heritage architecture, equestrian/polo-affiliated guest base, and comparable MICE and wedding offerings.
• The Lygon Arms (Iconic Luxury Hotels): Iconic Luxury Hotels property in Broadway, Cotswolds, offering heritage accommodation, multiple dining venues, and a spa. Direct peer for UK luxury heritage country hotel positioning with spa facilities and similar leisure couple/family guest segments.
• The Ritz London: Iconic luxury hotel in Central London operated by The Ritz Hotel, London Limited (part of EL&N Group). Direct peer for UK luxury hospitality at the highest ADR tier, competing for the same affluent leisure, MICE, and wedding clientele.
• Pennyhill Park (Hyatt): Hyatt-owned luxury hotel and spa in Bagshot, Surrey, with 123 rooms, an 80,000 sq ft spa, and extensive conference facilities. Direct peer given Surrey/Berkshire countryside location, large spa and wellness offering, and significant MICE capacity targeting corporate clients.
• The Savoy (Fairmont): Sister property under the Fairmont/Accor brand in Central London, also offering heritage luxury accommodation, multiple dining venues, spa, and event spaces. Direct peer given shared brand standards, Accor distribution leverage, and overlap in affluent international leisure and corporate client base.
• Calcot Manor: Luxury family-friendly country house hotel in the Cotswolds with spa, multiple dining outlets, and family-focused amenities. Direct peer for UK luxury countryside positioning, multi-outlet F&B strategy, spa/wellness focus, and family leisure segment overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/reel/C7UHLkbOhj8/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==
• LinkedInlinkedin.com/company/fairmontwp

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fairmont Windsor Park