Fair Play For Planet
Fair Play For Planet is a Paris-based certification company founded in 2020 that awards the FPFP Label, a co-developed-with-ADEME eco-responsibility certification (1-3 stars, 2-year validity) for sports clubs, venues, federations, and events across France and Spain.
- Company typePrivate
- Founded2020
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Fair Play For Planet does
Fair Play For Planet (FPFP) is a Paris-based certification company founded in 2020 by former professional rugby player Julien Pierre. It operates as a Social and Solidarity Economy (ESS) company approved as ESUS, structured as a simplified joint-stock company (SAS) with a share capital of €12,310 and a headcount of approximately 15. The company's core product is the FPFP Label, an eco-responsibility certification for sports organizations co-developed with ADEME (the French Agency for Ecological Transition), which awards 1 to 3 stars based on quantifiable environmental and social indicators across three frameworks: clubs and venues, leagues/federations/committees, and sporting events. The label integrates all 17 UN Sustainable Development Goals and is valid for two years, with an 83% reported success rate among organizations completing the certification process.
The company monetizes certification through quote-based, multi-year contracts that include on-site audits, comprehensive reports, legal-text monitoring, solution catalog access, webinars, and community membership. A free online FPFP Test functions as a self-serve lead-generation funnel, while recurring FPFP Ceremonies at L'Équipe headquarters, annual rankings published in L'Équipe magazine, and co-branded studies (e.g., a 2026 KPMG study on responsible sponsorship involving 246 stakeholders) drive demand generation and brand authority. The target customer base spans sports clubs and venues, leagues and federations, sports event organizers, and corporate sponsors, with named clients including Basket Landes, KPMG France's Sports Association, Vendée Arctique, Boxers de Bordeaux, and L'Odyssée Chartres Métropole.
Strategically, FPFP has prioritized ecosystem partnerships and thought-leadership positioning: it works with ADEME (government), L'Équipe (media), KPMG (consulting), Play For Nature (biodiversity), ACE EDUCATION Madrid (Spain launch, November 2025), MATMUT (insurance), and France Outdoor. The company is internationally headquartered in Paris, serves France and Spain, and is registered under CNIL declaration number 2039445, with ESUS approval reinforcing its regulatory positioning within the European sustainability ecosystem.
Fair Play For Planet firmographics
Firmographics- Name
- Fair Play For Planet
- Legal name
- Fair Play For Planet
- Website
- https://fairplayforplanet.org
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fair Play For Planet is a Paris-based certification company founded in 2020 that awards the FPFP Label, a co-developed-with-ADEME eco-responsibility certification (1-3 stars, 2-year validity) for sports clubs, venues, federations, and events across France and Spain.
- Ownership category
- akta.pro rank
Fair Play For Planet industry classification
Industry- Product category
- Sports Sustainability Certification
- NAICS
- Testing Laboratories and Services (54138)
- SIC
- Services-Testing Laboratories (8734)
- akta.pro primary industry
- Certification Program Administration & Scheme Management (Standard Owners) (AFALACAC)
- akta.pro secondary industry
- Pre-Assessment, Gap Assessment & Certification Readiness Services (AFALACAE)
Keywords
Where Fair Play For Planet is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Fair Play For Planet business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Label Certification Services: Fair Play For Planet charges sports organizations for the certification process, which includes a quantitative assessment using their framework, on-site audits with FPFP experts, a comprehensive personalized report, monitoring of legal texts, access to a solution catalog, webinars, and community membership. Certification renewal is required every two years.
- Free FPFP Test (Lead Generation): A free 5-minute assessment tool that generates personalized eco-performance reports, used to attract sports organizations into the certification funnel. The test itself is free, with revenue generated through subsequent paid certification services.
- Studies and Reports: Fair Play For Planet produces industry studies (e.g., responsible sponsorship study with KPMG, published May 2026) that enhance brand authority and drive certification demand, potentially through co-branded publications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free self-assessment test |
| Other | Multi-year contract | Full Label Certification |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels11 records
Fair Play For Planet product offering
Product offeringCore offering
Fair Play For Planet sells the FPFP Label, a paid eco-responsibility certification for sports organizations that awards 1 to 3 stars based on a quantitative assessment of environmental and social performance across three frameworks (clubs/venues, federations/leagues/committees, and events). The certification process includes an initial audit, on-site expert evaluation, a personalized report, access to a solution catalog, legal text monitoring, webinars, and community membership, with each certification valid for two years. A free FPFP Test self-assessment tool and co-published industry studies (e.g., with KPMG) feed the certification funnel.
Product overview
Fair Play For Planet operates as a certification organization offering the FPFP Label as its primary product—a 1-to-3-star eco-responsibility certification for sports organizations developed with ADEME. The portfolio includes the FPFP Test (free environmental assessment tool), FPFP Learning (educational resources), downloadable awareness tools (FPFP Poster, Eco-Actions in My Football Club Poster), and the Customer Portal for certified entities. Three frameworks serve distinct organizational types: clubs/venues, leagues/federations/committees, and sporting events. The 2026 Responsible Sponsorship Study, co-produced with KPMG France, extends the offering into research and consulting.
Differentiator
Problem solved
Functional benefit
Brands
- FPFP Label: The first eco-responsible label for sports organizations, providing certification based on measurable environmental and social indicators across three levels
Products and services
- FPFP Label The Fair Play For Planet eco-responsibility certification label for sports organizations, awarding 1 to 3 stars based on measurable environmental and social performance across three frameworks (clubs/venues, federations/leagues/committees, and events). Certification is valid for 2 years and applicable to all sports disciplines.
- FPFP Test A free environmental assessment tool that helps sports organizations evaluate their eco-performance and receive a personalized report in approximately 5 minutes; used to attract prospects into the paid FPFP Label certification funnel.
- Customer Portal Web-based portal for certified organizations and prospects to access audit workflows, certification management, and ongoing engagement with Fair Play For Planet.
- Responsible Sponsorship Study (with KPMG France) Industry study co-produced with KPMG France surveying 246 sports ecosystem stakeholders on responsible sponsorship practices and measurement methods, published in May 2026.
Quantifiable outcome
- 83% certification success rate among organizations that complete the process
- +5 more outcomes
Companies that use Fair Play For Planet
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
Fair Play For Planet technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Fair Play For Planet partnerships and signals
Strategic signalPartnerships
25 partnerships are on record, tiered core, major and minor.
- Play For NaturecorePlay For Nature was founded in 2013 by Julien Pierre (also FPFP founder) and Pascal Damois. It is a strategic partner of FPFP, developing unique expertise at the intersection of conservation and sports. It focuses on three themes: Biodiv'World, Biodiv'Education, and Biodiv'Sport. It has published a White Paper on sport as a lever for biodiversity protection in collaboration with FPFP, AFD, and IUCN. As an endowment fund with recognized public interest status, it is eligible to receive donations.
- ADEME (Agence de la Transition Écologique)coreADEME co-constructed the FPFP frameworks and assessment tools alongside FPFP experts. The label was developed in collaboration with ADEME, and the FPFP Test was developed in partnership with ADEME and Ecologic. ADEME is the French Agency for Ecological Transition and provides governmental credibility to the label.
- L'Équipe GroupcoreFair Play For Planet has established a strategic partnership with the L'Équipe group. Each year, the FPFP ranking is published in L'Équipe and Le Mag L'Équipe. The annual FPFP ceremony is hosted at L'Équipe headquarters.
- KPMG FrancecoreFPFP and KPMG France co-published a study on responsible sponsorship in May 2026, consulting 246 stakeholders in the sports ecosystem. The study explores how brands, clubs, federations, and event organizers can align sponsorship with environmental and social responsibility.
- ACE EDUCATION MadridcoreACE EDUCATION Madrid is FPFP's official partner in Spain, hosting the official Spain launch event in November 2025. It serves as the local representative for FPFP's international expansion into the Spanish market.
- EcologicmajorEcologic partnered with FPFP and ADEME to develop the free FPFP Test. It also operates E-réemploi, a free donation-based reuse platform for sports equipment, linked through FPFP's resources. Additionally, Ecologic provides extended producer responsibility services for sports and leisure items.
- French Football Federation (FFF)majorFPFP co-created a poster titled 'Eco-Actions in My Football Club' with the French Football Federation and Fondaction du Football. The free downloadable poster serves as an awareness tool for grassroots football clubs.
- Fondaction du FootballmajorCo-created the 'Eco-Actions in My Football Club' poster alongside FPFP and the French Football Federation, serving as a co-development partner for football sustainability awareness content.
- MatmutmajorMatmut partnered with FPFP as of April 2026 (announced in press release), providing insurance industry support for sustainable sports development.
- France OutdoormajorFPFP partnered with France Outdoor (announced October 2025) to promote sustainable outdoor sports practices and expand reach in the outdoor sports community.
- AMOS Business SchoolminorListed as a partner on the FPFP partners page. AMOS Business School is a sports management education institution that supports FPFP's mission.
- Cosmos SportsminorListed as a partner on the FPFP partners page. Cosmos Sports is a sports industry media/agency.
- DicodusportminorListed as a partner on the FPFP partners page. Dicodusport is a sports news and media outlet.
- EcolosportminorListed as a partner on the FPFP partners page. Ecolosport is a media outlet specialized in sustainable sport.
- ID, l'Info DurableminorPartnered with FPFP to create the 13th edition of IDEES PRATIQUES magazine titled 'Sport and Ecology.' ID, l'Info Durable is the leading French media outlet specialized in sustainable development.
- Institut du Sport DurableminorListed as a partner on the FPFP partners page. The Institut du Sport Durable (Institute for Sustainable Sport) provides expertise and publishes thought leadership featuring FPFP-certified organizations.
- IpamaminorListed as a partner on the FPFP partners page. Ipama appears to be a sports industry association or consulting body.
- Engagé Sport IntersportminorListed as a partner on the FPFP partners page. Engagé Sport is Intersport's sustainability program for sports.
- MGENminorListed as a partner on the FPFP partners page. MGEN is a mutual health insurance provider supporting FPFP's social dimension.
- Syndicat des PatinoiresminorListed as a partner on the FPFP partners page. The ice rink owners' syndicate supports FPFP's reach into ice sports venues.
- Bpifrance (Coq Vert Community)minorFPFP is a member of Bpifrance's Coq Vert community of companies committed to the ecological transition, as shown on the About page commitments section.
- AFD (Agence Française de Développement)majorAFD collaborated with Play for Nature and FPFP on the White Paper: 'Sport, an Unexpected Lever to Protect, Restore and Promote Biodiversity,' providing development finance credibility to the biodiversity-sport connection research.
- IUCN (Union Internationale pour la Conservation de la Nature)majorPlay for Nature (FPFP's strategic partner) is a member of IUCN, the largest global network dedicated to nature conservation. Through this affiliation, FPFP indirectly connects to IUCN's advocacy on environmental and natural resource protection, both nationally and internationally.
- Fondation Le Roch-Les MousquetairesminorFPFP was selected for the Fondation Le Roch-Les Mousquetaires Entrepreneurs Club 2025, providing networking and visibility support from this entrepreneurial foundation.
- French Office for Biodiversity (OFB)majorPlay for Nature (FPFP's strategic partner) is a member of the French Office for Biodiversity (OFB), which supports biodiversity conservation programs in France, reinforcing FPFP's environmental credibility.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Fair Play For Planet competitors and assessment
Company assessmentBroad incumbents
- TÜV Rheinland: German-based global testing and certification services group offering sustainability and management system certifications. Comparable as a broad incumbent in accredited certification that competes for the same regulatory and corporate sustainability budgets as FPFP.
- Carbon Trust: UK-based sustainability consultancy offering certification, carbon footprinting, and ESG advisory. Comparable as an established sustainability certification/labeling provider whose sports clients (e.g., Formula 1, Premier League) overlap with FPFP's target buyer base.
- SGS: Swiss-based global leader in testing, inspection, and certification, including sustainability and ESG assurance. Comparable as a large accredited certification provider that competes for sustainability assessment budgets across industries including sport.
- EcoCert: French-founded international certification body specializing in organic, environmental, and social responsibility certifications across sectors. Comparable as a France-rooted sustainability certification specialist with overlapping methodology and target clients in environmental/social assessment.
- AFNOR Certification: French certification body affiliated with AFNOR, offering ISO management system certifications and sector-specific labels. A natural broad incumbent alternative for French sports organizations seeking formal sustainability certification.
- B Lab France: Administers the B Corp certification, a widely recognized sustainability standard for purpose-driven companies. Comparable as an established sustainability certification body that sports organizations and their sponsors may choose as an alternative to sport-specific labels like FPFP.
- Bureau Veritas: Major French-headquartered testing, inspection, and certification (TIC) group offering ISO 14001 and other environmental certifications. Represents the broad incumbent model of accredited certification services that sports organizations already procure from.
- EcoVadis: Global leader in business sustainability ratings, providing assessments used by procurement teams worldwide. A broad incumbent in sustainability assessment/labeling whose sports industry penetration could compete with FPFP for the same corporate sponsor and federation ESG budgets.
Direct peers
- Institut du Sport Durable: French institute dedicated to sustainable sport and thought leadership, listed as a partner of FPFP. Operates in the same French sports sustainability niche, providing overlapping expertise and resources on environmental and social topics in sport.
- Green Sports Alliance: US-based nonprofit that promotes sustainable practices across the sports industry through resource sharing and recognition programs. Directly comparable as a sports-industry sustainability platform with community/network positioning, though its North American focus differs from FPFP's European base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Fair Play For Planet social profiles
Digital presenceFair Play For Planet compliance and trust
Trust signalCompliance2 records
Fair Play For Planet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fair Play For Planet leadership team
Management profileNumber of profiles
Profiles3 records
Fair Play For Planet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fair Play For Planet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fair Play For Planet
What does Fair Play For Planet do?
Fair Play For Planet sells the FPFP Label, a paid eco-responsibility certification for sports organizations that awards 1 to 3 stars based on a quantitative assessment of environmental and social performance across three frameworks (clubs/venues, federations/leagues/committees, and events). The certification process includes an initial audit, on-site expert evaluation, a personalized report, access to a solution catalog, legal text monitoring, webinars, and community membership, with each certification valid for two years. A free FPFP Test self-assessment tool and co-published industry studies (e.g., with KPMG) feed the certification funnel.
Is Fair Play For Planet a public or private company?
Fair Play For Planet is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fair Play For Planet founded?
Fair Play For Planet was founded in 2020. It employs 11 to 50 people.
Where is Fair Play For Planet based?
Fair Play For Planet is headquartered in Paris, France, in the Europe region.
How does Fair Play For Planet make money?
Three revenue lines are on record. Label Certification Services are the primary driver. The others are free FPFP Test (Lead Generation) and studies and Reports.
Who are Fair Play For Planet's main competitors?
Broad incumbents on record are TÜV Rheinland, Carbon Trust, SGS, EcoCert, AFNOR Certification, B Lab France, Bureau Veritas and EcoVadis. Direct peers are Institut du Sport Durable and Green Sports Alliance.
Does Fair Play For Planet have an API?
No public API is recorded for Fair Play For Planet.
What industry is Fair Play For Planet in?
Fair Play For Planet's product category is Sports Sustainability Certification. Its primary akta.pro industry code is AFALACAC, Certification Program Administration & Scheme Management (Standard Owners), with a secondary code of AFALACAE, Pre-Assessment, Gap Assessment & Certification Readiness Services. Its NAICS code is 54138 and its SIC code is 8734.