Fair Sport International

What Fair Sport International does

Fair Sport International is a privately-held football (soccer) player representation agency founded circa 2005, operating for approximately two decades with a small core team of around nine employees supplemented by a distributed network of regional agents. The agency represents professional footballers, facilitating international transfers, contract negotiations, scouting and player analysis, and broader career management services. Its client base spans multiple national teams, including those of Poland, Slovakia, Slovenia, and Cameroon, with notable placements including Stanislav Lobotka at SSC Napoli, Jakub Kiwior at Arsenal FC, Dávid Hancko at Feyenoord, and Bartosz Slisz at Atlanta United FC.

The agency's operational model is built on a distributed agent network rather than a centralized in-house structure, with regional representatives embedded in Poland, Italy, France, Portugal, Spain, Croatia, Slovakia, Slovenia, Turkey, Germany, Serbia, Albania, the United Kingdom, and Russia. It claims more than 500 completed transfers across 14 or more countries. Technology infrastructure is intentionally lean and outsourced: the firm relies on TransferRoom for transfer deal-flow and Wyscout for video scouting and player analysis, with no proprietary platform or AI/ML capability disclosed.

Revenue is generated on a commission basis tied to player transfers and contracts, with no disclosed funding rounds, public revenue figures, or M&A activity. The most recent strategic posture signals geographic expansion into Saudi Arabia and broader Asia (Japan, Korea, China), the United States, and Australia — markets that increasingly attract European-trained players — extending the addressable transfer pool beyond the saturated European core.

Name

Fair Sport International

Legal name

FairSport International

Website

https://fairsport.net

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Fair Sport International is a football player representation agency founded circa 2005, operating via a distributed network of regional agents across 14+ countries to negotiate international transfers and contracts for professional players.

Ownership category

akta.pro rank

Product category

Sports Agency Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Athlete International Transfer & Immigration/Visa Services (MPAKAMAJ)

Keywords

• Football player representation
• Sports agency services
• Player transfer facilitation
• Athlete career management
• Football contract negotiation

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Player Transfer Commission: Agency earns commissions from player transfers, managing careers of professional footballers and facilitating moves between clubs internationally.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Fair Sport International is a football (soccer) player agency that represents professional football players and facilitates player transfers between clubs worldwide. The agency operates through a network of regional agents who handle player representation, contract negotiations, and transfer deals across multiple countries. Revenue is generated primarily through commissions on player transfers and contract negotiations.

Product overview

FairSport International is a football player agency offering a single integrated service rather than a modular product platform. The agency provides comprehensive player representation through experienced agents who manage career development, scouting and analysis, player promotion to clubs, and ongoing career assistance. The service offering encompasses: professional footballer representation and career management, transfer coordination across international markets (UK, Italy, Spain, France, Germany, Portugal, Denmark, Saudi Arabia, Poland, Slovakia, Czech Republic, Slovenia, Turkey, Japan, South Korea, China, USA, Australia), scouting and market analysis, and promotion using industry platforms like TransferRoom and Wyscout. The agency represents players from National Teams of Poland, Slovakia, Slovenia, Cameroon and various Youth National Teams, with over 500 transfers completed.

Differentiator

Problem solved

Functional benefit

Products and services

• Player Representation Services
• International Transfer Facilitation

Quantifiable outcome

• 500+ transfers completed across 14+ countries
• +1 more outcomes

Named customers11 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Two partnerships are on record, tiered core.

• TransferRoomcoreTechnology or IntegrationTransferRoom is an industry-standard digital marketplace for football transfers. FairSport uses TransferRoom as a key tool for player promotion and club outreach, allowing represented players to be targeted by clubs around the world.
• WyscoutcoreTechnology or IntegrationWyscout is a leading video scouting platform in football. FairSport utilizes Wyscout alongside TransferRoom to monitor player progress and provide clubs worldwide with visibility into represented players' performances.

Scale indicators3 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• Gestifute: Jorge Mendes' agency, the dominant football player representation firm globally, representing Cristiano Ronaldo and many top players. Direct competitor in soccer player representation and transfer facilitation across the same European and global markets FairSport targets.
• ICM Stellar Sports: London-based football agency under ICM Partners representing top-flight players. Direct comparable in soccer representation with global reach across Europe, similar to FairSport's multi-country footprint.
• Unique Sports Management: International football agency with strong ties in Central Europe, representing players across multiple European leagues. Closely comparable to FairSport given overlapping regional focus on Central European players and similar agent-network distribution model.
• SEG (Sports Entertainment Group): International football agency representing players like Matthijs de Ligt. Direct peer in European football transfers with multi-country agent presence analogous to FairSport's regional structure.
• Base Soccer Agency (CAA Base): UK football-focused agency now within CAA, representing players in Premier League and across Europe. Directly competes for English and European player transfers, with similar transfer platform-driven model.
• Promoesport: Spanish football agency representing La Liga players and facilitating transfers to and from Spain. Comparable as a regional football agency operating in one of FairSport's key markets (Spain).
• Stellar Sports (now part of CAA Stellar): Mega-agency founded by the late Jonathan Barnett, merged into CAA, representing top footballers such as Gareth Bale. Competes head-on with FairSport for elite player signings and major transfer commissions in the same European markets.
• Rogon GmbH: German football agency representing Bundesliga players and cross-border transfers. Comparable to FairSport's Germany/Saudi Arabia corridor and similar boutique agency scale.

Broad incumbents

• Wasserman: Large global sports and entertainment agency with football representation among many sports verticals. A broader incumbent offering the same agency service plus marketing/endorsement scale that FairSport lacks.

Emerging players

• Sports Entertainment Group (Slovenia) / NK Soccer Agency: Smaller Central/Eastern European football agency operating in markets such as Slovenia and Croatia where FairSport also has direct agents, making it a regionally overlapping emerging competitor for similar player talent pools.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/fair-sport-international

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fair Sport International