Fak(e)ticky

What Fak(e)ticky does

Fak(e)ticky, z.ú. is a Czech nonprofit (registered institute, zapsaný ústav) founded in 2018 that delivers media literacy education through interactive workshops. Its core offering is structured, in-person and online training that teaches students, employees, and the public how to evaluate sources, identify misinformation, and understand media mechanics. The organization runs three program tracks — schools (its primary segment), corporate clients, and public events — and has expanded its content surface with branded properties including the NovinaDřina editorial project, the VIRtuálně online workshop series (launched during the COVID-19 pandemic), the "Co škola?" podcast, and the "Fak(e)tický měsíc" newsletter distributed via beehiiv. It has also formalized a 19+ lesson curriculum branded "Koncepce mediální výchovy."

The underlying "technology" is pedagogical rather than software-based: a tested workshop methodology, lesson plans, and facilitator playbooks delivered by a team of approximately 15 people, the majority of whom are journalism students and graduates from Charles University's Faculty of Social Sciences (FSV UK), with additional ties to MUNI FSS. Fak(e)ticky has no proprietary software platform; its technical footprint is limited to standard content, audio, and newsletter tooling.

The business model is nonprofit and fee-for-service. Schools and corporate clients pay for workshops on a quote basis (pricing is not publicly disclosed), and the organization supplements fee income through partnerships with established Czech media literacy and education organizations including DigiKoalice, JSNS, O2 Chytrá škola, FSV UK, and MUNI FSS. No public financials, funding rounds, or grant totals are disclosed, and the model relies on a largely student-staffed delivery engine to keep costs low.

Name

Fak(e)ticky

Legal name

Faketicky, z.ú.

Website

https://faketicky.cz

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Fak(e)ticky is a Czech nonprofit founded in 2018 that delivers media literacy workshops, curriculum, podcast, and newsletter content to schools, corporate clients, and the general public.

Ownership category

akta.pro rank

Product category

Media Literacy Education

NAICS

Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Assessment, Testing & Analytics Platforms (Formative/Summative) (EDAJAMAC)

Keywords

• Media literacy education
• Critical thinking training
• Digital safety workshops
• Disinformation awareness
• Journalism education

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Workshop and course fees: Revenue generated from delivering customized media literacy workshops and courses to schools, companies, and public institutions. Programs are tailored to client needs (duration, topic, audience) and delivered on-site across the Czech Republic. No public pricing disclosed; arrangements appear to be quote-based per program.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Fak(e)ticky designs and delivers customized, interactive media literacy and critical thinking workshops on-site across the Czech Republic for primary and secondary schools, corporate teams, and the general public. The organization complements its workshops with free educational content series (NovinaDřina journalism training, VIRtuálně digital safety, Koncepce mediální výchovy curriculum), a bi-monthly podcast (Co škola?), and a monthly newsletter (Fak(e)tický měsíc).

Product overview

Fak(e)ticky is a non-profit organization (z.ú.) founded in 2018 focused on media literacy education in the Czech Republic. The organization operates a multi-product portfolio of educational services: (1) Workshop programs for schools (Workshopy pro školy), delivering interactive media literacy and critical thinking workshops across all grade levels with professional development for teachers; (2) Courses for employees (Kurzy pro zaměstnance), providing corporate training on information handling and digital security; and (3) Public events (Akce pro veřejnost) for general audiences. Supporting these core offerings are content brands including the NovinaDřina journalism skills series, the VIRtuálně digital literacy series, the Co škola? podcast, the monthly Fak(e)tický měsíc newsletter, and the multi-lesson Koncepce mediální výchovy structured curriculum. Programs are available throughout the Czech Republic with customization options for topic, duration, and format.

Differentiator

Problem solved

Functional benefit

Products and services

• Workshopy pro školy (Workshops for Schools) Interactive media literacy workshops for all grades of primary and secondary schools in the Czech Republic, covering information and digital literacy, critical thinking, and responsible social media use, including professional development training for teachers on media education topics and classroom application.
• Kurzy pro zaměstnance (Courses for Employees) Customized on-site corporate training courses for employees and teams focusing on information handling, source evaluation, critical thinking, navigating the media landscape, responsible social media use, and digital security.
• Akce pro veřejnost (Events for the Public) Public-facing events and programs on critical thinking, media literacy, and social media topics delivered for all age groups at libraries, cultural spaces, and public venues, with flexible tailoring of topics to audience needs.
• Koncepce mediální výchovy (Media Education Curriculum) A structured curriculum of 19+ free lesson plans and methodologies for media literacy education for Czech primary grades 1–9, covering distinguishing opinion and fact, cognitive biases, emotional intelligence, conflict resolution, and critical media analysis. Each lesson plan specifies target grade, duration, learning goals, target subjects, and teaching methodology.
• NovinaDřina A series of educational materials and activities focused on journalism skills, including reporting, interviews, photo essays, video journalism, and radio reporting, designed for students and educators.
• VIRtuálně A series of materials focused on digital literacy, internet safety, cybersecurity, social media, and disinformation, originally created during the COVID-19 pandemic as daily online activities.
• Podcast Co škola? A bi-monthly podcast series exploring education topics with teachers, directors, psychologists, methodologists, and other experts, focused on the practical application of media literacy knowledge, available on Spotify and Apple Podcasts.
• Newsletter Fak(e)tický měsíc Monthly newsletter containing news from the world of media, tips for events, tools, and classroom activities, distributed via the beehiiv email platform, with a public archive of past issues.

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• DigiKoalicecoreStrategic or Co-development PartnerDigiKoalice is listed as a partner of Fak(e)ticky, supporting the spread of media literacy in the Czech Republic. DigiKoalice is a coalition focused on digital education and literacy.
• Učitelská platformacoreStrategic or Co-development PartnerUčitelská platforma (Teachers' Platform) is an educational partner providing support and resources for teachers. Listed as a Fak(e)ticky partner in spreading media literacy.
• Samet na školáchminorStrategic or Co-development PartnerEducational initiative focused on the Velvet Revolution and civic education in schools. Listed as a Fak(e)ticky partner.
• JSNScoreStrategic or Co-development PartnerJSNS (just nested stories/novels) is a Czech educational organization focused on media literacy and civic education. Listed as a Fak(e)ticky partner.
• O2 Chytrá školacoreStrategic or Co-development PartnerO2 Chytrá škola is a program by O2 Czech Republic focused on digital education in schools. Listed as a partner supporting Fak(e)ticky's mission.
• O2 NadaceminorStrategic or Co-development PartnerO2 Foundation supports digital literacy and education projects. Listed as a partner of Fak(e)ticky.
• Kampus HybernskáminorStrategic or Co-development PartnerCultural and educational space in Prague focused on civic engagement. Listed as a Fak(e)ticky partner.
• Evropský dialogminorStrategic or Co-development PartnerEuropean Dialog — organization focused on European affairs and civic education. Listed as a partner of Fak(e)ticky.
• Novinarský inkubátorminorStrategic or Co-development PartnerJournalists' Incubator — initiative supporting the development of new journalism talent. Listed as a partner of Fak(e)ticky.
• Václav Havel LibraryminorStrategic or Co-development PartnerLibrary and archive dedicated to Václav Havel, focused on promoting democratic values and civic engagement. Listed as a partner.
• MUNI FSS (Masaryk University, Faculty of Social Studies)coreStrategic or Co-development PartnerFaculty of Social Studies at Masaryk University in Brno. Listed as a partner supporting Fak(e)ticky's educational programs.
• FSV UK (Faculty of Social Sciences, Charles University)coreStrategic or Co-development PartnerMany team members are students or graduates of FSV UK. Several team members are involved in journalism, media studies, and related programs at the faculty. Listed as a partner.
• A-Teens Film FestivalminorStrategic or Co-development PartnerFilm festival for teenage filmmakers. Listed as a partner of Fak(e)ticky.
• Centrum demokratické vzděláváníminorStrategic or Co-development PartnerCentre for Democratic Education — organization focused on democratic civic education. Listed as a partner.

Scale indicators4 records

Emerging players

• EDUin: Czech educational think tank and portal focused on quality in education. Related through Czech education ecosystem and policy advocacy, but operates more as an analytical/advocacy entity than direct workshop delivery.

Broad incumbents

• Common Sense Media: Established US-based nonprofit providing media literacy education, reviews, and ratings for families and educators. Significantly larger and broader in scope, but uses comparable direct-to-school education content and curriculum models. As a benchmark for the scale a media literacy nonprofit can reach.
• Scio: Established Czech educational company offering schools testing, assessment, and learning tools. A broader incumbent in Czech K-12 education with adjacent content; ScioŠkola also connects to Fak(e)ticky through team member Přemysl Danda. Not a direct workshop competitor but overlapping Czech school audience.

Direct peers

• Saferinternet.cz: Czech national awareness center within the European Insafe network, focused on internet safety, digital literacy, and online risks for children and youth. Highly comparable audience and topic overlap with Fak(e)ticky, particularly the VIRtuálně series content.
• The News Literacy Project: US-based nonprofit that equips students with news literacy skills through in-school programs and digital resources. Closely comparable mission, content (lesson plans), and audience (K-12 students) though operates at larger scale in the US.
• Demagog.cz: Czech fact-checking organization that verifies political statements and disinformation. Shares Fak(e)ticky's anti-disinformation mission and overlapping team (e.g., Přemysl Danda is a former collaborator). Differs in that Demagog focuses on fact-checking rather than direct school education.
• Jeden svět na školách (JSNS): Czech media literacy and civic education program run by Člověk v tísni, delivering documentary-based workshops to schools nationwide. Most directly comparable peer: similar on-site school workshop delivery model, overlapping audience, and explicit media literacy mission. Listed as a Fak(e)ticky partner.
• DigiKoalice: Czech coalition of organizations promoting digital education and literacy. Functions as both a peer (advancing digital literacy in Czech schools) and a partner. Less workshop-delivery focused than Fak(e)ticky, more of a coalition/advocacy entity.

Regional players

• klicksafe (EU): German coordinator of the EU-wide klicksafe initiative, focused on internet competence and media literacy for young people. Strong mission and topic overlap (online safety, critical thinking), but serves German-speaking markets rather than Czech.
• Lie Detectors: Belgium-based program that sends journalists into schools to teach children how to detect misinformation. Highly comparable school workshop delivery model and target audience, but operates in different European markets rather than Czech Republic.

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeopen.spotify.com/show/4UEtLRKj45Y7NigKNFvDta
• Facebookfacebook.com/faketicky
• Instagraminstagram.com/faketicky
• LinkedInlinkedin.com/company/fak-e-ticky

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fak(e)ticky