FALEZZE - LUCA ANSELMI

What FALEZZE - LUCA ANSELMI does

Falezze di Luca Anselmi is a third-generation family winery operating as Azienda Agricola in Illasi, within the Valpolicella DOC production zone of Italy's Mezzane valley. Founded as an agricultural estate in 1938 and modernized under Luca Anselmi from 2008, the company produces 10,000–15,000 bottles annually across a four-wine portfolio (Amarone della Valpolicella Riserva, Amarone della Valpolicella, Valpolicella Ripasso Superiore, and Valpolicella Superiore), complemented by a 62-bottle/year Grappa di Amarone produced in partnership with Mastro Carlo Gobetti and an organic extra virgin olive oil from estate-grown Grignano olives. Production is anchored on the proprietary 'appassimento modellato' natural drying technique, biological/organic viticulture completed in 2022, single-estate terroir at 200–250m altitude on calcareous soils, and unique hand-painted labels by artists Sofia and Niko Kherkeladze.

The business sells through three channels: a multilingual direct-to-consumer e-commerce boutique (IT/EN/DE/FR), placement in Michelin-starred restaurants across Italy, Germany, and France, and on-site wine tourism at the estate. Tourism revenue includes four tasting tiers priced at €35–€95 per person and, since 2024, three guest rooms at the newly opened Bioagriturismo Falezze. Customer segments are premium wine enthusiasts and collectors, starred fine-dining restaurants, and wine tourists. Revenue is not publicly disclosed; pricing for wine and grappa is quote-based via the boutique, while experience pricing is published.

The company has no external investors, no funding rounds, and no software or AI capabilities. Competitive differentiation rests on the founder's dual expertise in agronomy and molecular biology, multi-generational family heritage (over 85 years), permanent artistic collaborations, organic certification, and a portfolio of international wine competition medals including Mundus Vini Best of Show Amarone (2016) and multiple Platinum/Gold awards at Decanter, Berliner Wine Trophy, CWSA, and Asia Wine Trophy.

Name

FALEZZE - LUCA ANSELMI

Legal name

Azienda Agricola Falezze di Anselmi Luca

Website

https://falezze.it

Company type

Private

Founded year

1938

Operating status

Operating

Headcount range

1–10 employees

Short description

Falezze - Luca Anselmi is a third-generation, family-owned Italian winery in Illasi (Valpolicella DOC) producing 10,000–15,000 bottles per year of organic Amarone, Valpolicella Ripasso, Valpolicella Superiore, and collector-edition Riserva wines, plus grappa and olive oil, sold through DTC e-commerce, Michelin-starred restaurants in Italy, Germany, and France, and on-site wine tourism.

Ownership category

akta.pro rank

Product category

Premium Italian Wine Production (Valpolicella DOC / Amarone)

NAICS

Wineries (312130), Grape Vineyards (111332), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ), Vineyard Certification & Sustainability Programs (Organic, Biodynamic, Regenerative, GAP) (AFAGAJAL), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Valpolicella wines
• Amarone production
• Organic wine
• Artisanal grappa
• Wine tourism

Headquarters

HQ city

Illasi (VR)

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wine Sales (Direct-to-Consumer & Horeca): Falezze produces 10,000–15,000 bottles per year across Amarone, Valpolicella Ripasso, Valpolicella Superiore, and Amarone Riserva, sold through its own e-commerce boutique and to starred restaurants across Italy, Germany, and France. Wine is the primary revenue driver.
2. Grappa di Amarone Sales: Limited edition Grappa di Amarone Le SessantaDue Dogaresse: 62 hand-painted bottles per year sold individually via the boutique. A premium artisan spirit product line with high unit margins.
3. Extra Virgin Olive Oil Sales: Organic extra virgin olive oil produced exclusively from 100% Grignano olives in the Falezze zone, sold via the boutique. Hand-harvested, limited production complement to the wine portfolio.
4. Wine Tourism & Hospitality Experiences: Paid tasting experiences at the winery (Degustazione Base €35, Base Plus €45, Amarone Quadrato €70, Completa €95 per person), plus Bioagriturismo Falezze rooms opened in 2024 at www.falezze.bio. Direct revenue from hospitality and experiences.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Falezze is a third-generation family winery producing limited-edition Valpolicella DOC wines (Amarone della Valpolicella, Amarone Riserva, Valpolicella Ripasso Superiore, Valpolicella Superiore) using estate-grown grapes and the traditional appassimento modellato drying process. The portfolio also includes a limited-run Grappa di Amarone, organic extra virgin olive oil, and paid wine tourism experiences (tastings and Bioagriturismo accommodations) at the Illasi estate.

Product overview

Falezze di Luca Anselmi is a family-owned winery in its third generation, producing exclusive and limited-production Valpolicella wines. The portfolio includes four wine products: Amarone della Valpolicella Riserva (limited collector's edition with unique artistic labels), Amarone della Valpolicella (flagship appassimento wine), Valpolicella Ripasso Superiore (second fermentation wine), and Valpolicella Superiore (oak-aged wine). The range is complemented by Le SessantaDue Dogaresse Grappa di Amarone (62 limited bottles annually) and organic extra virgin olive oil from Grignano olives. The company also offers wine tasting experiences and a bio-agriturismo with three exclusive rooms. Production averages 10-15 thousand bottles per year.

Differentiator

Problem solved

Functional benefit

Products and services

• Amarone della Valpolicella Riserva Premium reserve Amarone wine from 80+ year old vines, produced using traditional appassimento modellato and aged in oak. Limited to numbered editions (400 bottles 2012 vintage; 1,000 bottles 2015 vintage) with unique hand-painted artistic labels by Sofia and Niko Kherkeladze, making each bottle a unique collectible. Targeted at premium wine collectors and fine dining establishments.
• Amarone della Valpolicella Signature Amarone della Valpolicella DOC wine produced using the traditional appassimento modellato grape drying technique (30-35% weight loss) with grapes cultivated from family vineyards for three generations. Targeted at premium wine enthusiasts, collectors, and fine dining restaurants.
• Valpolicella Ripasso Superiore Valpolicella Ripasso Superiore DOC wine produced through second fermentation on Amarone skins, resulting in ruby red color with garnet and orangey highlights. Targeted at premium wine enthusiasts and fine dining restaurants.
• Valpolicella Superiore Valpolicella Superiore DOC wine from 60+ year old vines, featuring brief natural appassimento and aging in French oak tonneaux. Targeted at premium wine enthusiasts and fine dining restaurants.
• Grappa di Amarone - Le SessantaDue Dogaresse Artisanal grappa produced from Amarone wine grapes, distilled by Mastro Carlo Gobetti (five-generation distillery since 1836). Limited to 62 hand-numbered 500ml bottles per year, each with unique hand-painted labels. Targeted at premium spirit collectors and grappa enthusiasts.
• Olio Extravergine di Oliva Biologico Organic DOP extra virgin olive oil produced exclusively from 100% Grignano olives, hand-harvested in the Falezze area. Complementary product to the wine portfolio, sold via the online boutique. Targeted at premium food enthusiasts and gift buyers.
• Wine Tasting Experiences Paid wine tasting experiences at the Falezze winery in Illasi, offered in four tiers: Degustazione Base (€35, 2 wines), Base Plus (€45, 3 wines), Amarone Quadrato (€70, 2 Amarone wines), and Completa (€95, 4 wines). All tiers include guided cellar tours, food pairings with aged Grana cheese and organic snacks, and optional vineyard visits. Targeted at wine tourists and oenophiles visiting the Valpolicella region.
• Bioagriturismo Falezze Accommodation Three exclusive guest rooms offered within the Falezze estate in Illasi for an elegant overnight stay in the natural Valpolicella environment. Bookable via falezze.bio. Targeted at wine tourists, leisure travelers, and couples seeking immersive Valpolicella hospitality.

Quantifiable outcome

• Wines maintain their characteristics for over 10 years (Amarone)
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered notable and core.

• Til Schweiger (Actor & Director)notableStrategic or Co-development Partner · 1 January 2016German actor and director, enchanted by Falezze wines at Mundus Vini 2016, requested Luca Anselmi to create a custom Valpolicella Ripasso Superiore named 'Valentin' after his eldest son. Demonstrates high-profile celebrity endorsement and bespoke winemaking capability.
• Simone Cenedese (Murano Master Glassmaker)notableStrategic or Co-development Partner · 1 January 2014Collaboration with Simone Cenedese, a master glassmaker from Murano, to create a selection of ten 5-litre blown-glass bottles to celebrate the first vintage of DOCG Amarone. This partnership combined winemaking and glass artistry, generating significant media attention and a feature on RAI television (TGR Expo, Expo 2015).
• Mastro Carlo Gobetti DistillerycoreStrategic or Co-development PartnerArtisan distillery with five generations of history since 1836. Produces Grappa di Amarone Falezze using grapes dried for Amarone della Valpolicella production. After delicate pressing, the pomace is sent to Gobetti for distillation, followed by three years of aging before bottling as Le SessantaDue Dogaresse collection.
• FIVI (Federazione Italiana Vignaioli Indipendenti)notableOthersProud member of FIVI, the Italian Federation of Independent Winegrowers. Falezze aligns with FIVI's values of authentic viticulture, protecting the territory and Italian wine culture.
• Niko Kherkeladze (Artist)coreStrategic or Co-development PartnerInternationally recognized artist (father of Sofia Kherkeladze) and winner of the first prize at the Carrousel du Louvre 2010. Collaborated on the Amarone Riserva project, creating unique equestrian artworks for bottle labels. His involvement elevates the artistic and collectible value of Falezze's premium products.
• Starred Restaurants (Italy, Germany, France)coreChannel Partner/ Reseller/ DistributorFalezze supplies wines to many Michelin-starred restaurants in Italy, Germany, and France. Wines are featured not only at major industry events but also as tasting highlights at entertainment and cultural events, building brand prestige and direct consumer awareness.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Quintarelli Giuseppe: Iconic small-scale Valpolicella/Amarone producer similarly defined by artisanal appassimento method, limited production, and cult collector status; the most direct comparable for Falezze's positioning, price point, and customer segment.
• Zenato: Valpolicella winery with comparable Amarone and Ripasso range, multi-generation estate, and growing international hospitality-channel presence; similar multi-product and agriturismo-adjacent positioning.
• Tommasi Viticoltori: Family-owned Valpolicella/Amarone producer with broader portfolio and international distribution; comparable product portfolio and family heritage, though materially larger in scale.
• Speri Viticoltori: Family-owned Valpolicella producer with organic certification and multi-generation estate history; closely mirrors Falezze's family-run organic positioning and traditional pergola-trained viticulture.
• Tedeschi Agricola: Historic Valpolicella family producer of Amarone, Ripasso, and Superiore with international fine-dining distribution; comparable in DOC portfolio, family ownership, and long-vine sourcing.
• Brigaldara: Valpolicella winery operating its own hospitality and tasting experiences alongside Amarone, Ripasso, and Superiore production; comparable product mix and growing enotourism channel.
• Dal Forno Romano: Ultra-premium single-estate Valpolicella producer with similarly restricted production and award-winning Amarone; comparable in collector pricing, art-of-winemaking narrative, and selective restaurant distribution.

Broad incumbents

• Cantina Valpolicella Negrar: Large cooperative Valpolicella producer with broad Amarone, Ripasso, and Superiore line spanning multiple price points; relevant for the volume-to-premium structural comparison within the same DOC.
• Allegrini: Established Valpolicella family ambassador with premium Amarone (Fieramonte) and broader portfolio; competes in the same fine-dining on-premise channel at the upper end of the Italian wine market.
• Masi Agricola: Largest publicly listed Valpolicella producer with Appaxximento-expert portfolio across multiple price tiers; broader incumbent competitor with the marketing budget and distribution scale Falezze lacks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/LucaAnselmiFalezze
• LinkedInlinkedin.com/company/falezze
• Instagraminstagram.com/lucaanselmifalezze

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FALEZZE - LUCA ANSELMI