Falsterbo Horse Show

Name

Falsterbo Horse Show

Legal name

Falsterbo Horse Show

Website

https://falsterbohorseshow.se

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Equestrian Sporting Events

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Spectator Sports (71121)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Equestrian & Rodeo Facilities (MPAKAEAM)

Keywords

• Equestrian sports events
• Show jumping competition
• International dressage events
• Corporate hospitality services
• Event sponsorship management

Headquarters

HQ city

Falsterbo

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket Sales: The company generates revenue through ticket sales for the annual equestrian event, with tickets sold via Ticketmaster. Pricing varies by day and type of access.
2. Exhibition Space Rental: Vendors and exhibitors pay for booth space at the event. Pricing ranges from 17,000-25,000 SEK for 25 sqm standard/premium spaces, with additional charges for extra square meters.
3. Sponsorship: The event generates significant revenue through sponsorship agreements with partners including Rolex (Rolex Series), Agria (Grand Prix presenting sponsor), Novare (dressage), and numerous other brands. Sponsorship packages include naming rights, signage, advertising, and VIP access.
4. Corporate VIP Packages: The company offers corporate hospitality and VIP packages including the Private Lounge and custom corporate events with catering, rider interviews, and premium seating on both competition arenas.
5. Magazine Advertising: Advertising space in the official FHS Magazine, with full page ads at 24,000 SEK and full spread at 45,000 SEK.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Falsterbo Horse Show organizes and operates an annual international equestrian event held in Falsterbo, Sweden, typically running July 4-12. The event combines CSIO5* five-star show jumping (Rolex Grand Prix, Agria Nations Cup, Falsterbo Derby) and CDIO5* dressage competitions, alongside young-horse development classes, Icelandic horse events, pony equitation, and a Holsteiner Foal Auction. Revenue is generated through spectator ticket sales, exhibition space rentals to roughly 150 equestrian vendors, corporate VIP/hospitality packages, magazine advertising, and multi-tier sponsorship agreements with brands including Rolex, Agria, and Novare.

Product overview

Falsterbo Horse Show is an annual international equestrian event held in Falsterbo, Sweden, offering a comprehensive portfolio of elite competitions across multiple disciplines. The event operates a platform-plus-events model, combining CSIO5* international show jumping (featuring the Rolex Grand Prix, Agria Nations Cup, and Falsterbo Derby) with CDIO5* international dressage (FEI Nations Cup, Grand Prix Special, and Freestyle). Supporting the elite competitions are development programs including Folksam Open for young horses, Horseware 7-Year-Old Championship, and Falsterbo Education. The portfolio extends to Icelandic horse competitions, pony equitation, and the Holsteiner Foal Auction. Add-on offerings include VIP Private Lounge corporate hospitality, Family Corner activities, a 150-exhibitor trade show, official magazine publication, dog activities, and the Ajax Stipendiet scholarship. The event typically runs 4-12 July annually, attracting over 60,000 visitors and featuring world-class riders including Olympic medalists and world champions.

Differentiator

Problem solved

Functional benefit

Products and services

• CSIO5* International Show Jumping Five-star international show jumping held annually on Falsterbo's historic grass arena, including the Rolex Grand Prix presented by Agria, Agria Falsterbo Nations Cup, and Falsterbo Derby for elite riders.
• CDIO5* International Dressage Five-star international dressage featuring the FEI Dressage Nations Cup, Grand Prix Special, and Grand Prix Freestyle presented by Novare, with €100,000 in total prize money.
• VIP Private Lounge / Representation Corporate hospitality and VIP experiences with customizable VIP areas, corporate dinners, rider interviews, and premium seating on both competition arenas, sold directly to corporate clients.
• Exhibition Area (Trade Show) On-site trade show with approximately 150 exhibitors offering equestrian products, services, and related goods across multiple specialized areas, sold via tiered booth rentals.
• Falsterbo Horse Show Magazine Official annual publication of approximately 150 pages covering riders, horses, organization, schedule, sponsors, and exhibitors, with paid full-page (24,000 SEK) and full-spread (45,000 SEK) advertising slots.
• Holsteiner Foal Auction Annual hybrid auction of promising Holsteiner foals presented by Holsteiner Verband, accepting both on-site and online bids.
• Family Corner Family-focused activity area offering craft workshops, pony riding, hobbyhorse competitions, rabbit jumping, and educational content about animals and nature for children aged 0-10.
• Ajax Stipendiet (Scholarship) Prestigious equestrian scholarship established by Ulla Håkanson, awarding 300,000 SEK annually to promising young riders.
• Falsterbo Beach Club & After Ride On-site hospitality venue featuring steakhouse dining and social gatherings for exhibitors and visitors during the event week.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

21 partnerships are on record, tiered core, flagship and minor.

• AvevecoreGTM or Marketing Partner · 1 January 2026Aveve is the new title sponsor of the Amateur Tour (Aveve The Tour of Amateurs) from 2026, including jumping and dressage series for amateur riders culminating at Falsterbo Horse Show.
• RolexflagshipGTM or Marketing PartnerRolex is the title sponsor of the Rolex Series, which includes Falsterbo Horse Show as one of only seven events globally. The Rolex Grand Prix presented by Agria is the premier event of the show.
• AgriacoreGTM or Marketing PartnerAgria is the presenting sponsor of the Rolex Grand Prix and title sponsor of the Falsterbo Nations Cup in show jumping. Agria is a major Swedish pet and horse insurance provider.
• NovarecoreGTM or Marketing PartnerNovare expanded sponsorship to elevate dressage at Falsterbo, including presenting the CDIO5* FEI Dressage Nations Cup and related classes. Total prize money of €100,000 for dressage events.
• FolksamcoreGTM or Marketing PartnerFolksam sponsors multiple classes including Folksam Open for young horses (4, 5, 6-year-olds), Folksam Ponyallsvenska, and Folksam Stallion Prize. Major Swedish insurance company.
• HorsewareminorGTM or Marketing PartnerSponsor of the Horseware 7-Year-Old Championship for young jumping horses.
• Gina TricotminorGTM or Marketing PartnerSponsor of the Gina Tricot Pony Freestyle class and Gina Tricot Shop integration on website.
• Eclipse BiofarmabminorGTM or Marketing PartnerSponsor of the Eclipse Biofarmab 7-Year-Old Dressage Championship.
• Hannell Dressage StableminorGTM or Marketing PartnerPresenting sponsor of CDI3* Grand Prix Freestyle presented by Hannell Dressage Stable.
• TrikemminorGTM or Marketing PartnerSponsor of Trikem Recovery Zone at the stables for riders, grooms, and horses. Swedish equine pharmaceutical company.
• Vellinge KommunminorGTM or Marketing PartnerLocal municipality sponsor, presenting Falsterbo Hunting.
• IOAKUminorGTM or Marketing PartnerSponsor of IOAKU Next Generation J/YR/U25 dressage class.
• Fager BitsminorGTM or Marketing PartnerSponsor of Fager Children's Challenge class.
• NAFminorGTM or Marketing PartnerSponsor of NAF Five Star Magic Pony Grand Prix.
• Torstensons HästtransportcenterminorGTM or Marketing PartnerSponsor of Torstensons Ungdoms Grand Prix.
• ARION PetfoodminorGTM or Marketing PartnerSponsor of dog show and agility activities presented by ARION Petfood.
• Land RoverminorGTM or Marketing PartnerAutomotive partner displaying Land Rover branding on site.
• Svenska RidsportförbundetcoreStrategic or Co-development PartnerSwedish Equestrian Federation, the governing body for equestrian sport in Sweden, partners with Falsterbo Horse Show.
• Holsteiner VerbandminorStrategic or Co-development PartnerGerman horse breed association that holds annual Holsteiner Foal Auction at Falsterbo Horse Show.
• ExpandiaminorGTM or Marketing PartnerSponsor with banner advertising at the venue. Provides expandable outdoor storage solutions.
• SVTcoreChannel Partner/ Reseller/ DistributorSwedish public service broadcaster providing live TV coverage of major competitions.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CHI Geneva (Top of the World): Major indoor show jumping event held in Geneva, a Rolex Series event — directly comparable as a top-tier international show jumping competition with elite athlete participation and premium sponsor partnerships.
• Jumping Verona (Fieracavalli): Major Italian equestrian event combining CSIO5* show jumping with an extensive equestrian trade fair — directly comparable as a multi-discipline equestrian event with combined sport and exhibition revenue model.
• Paris Eiffel Jumping: Annual CSIO5* show jumping event held at the Champ de Mars in Paris — directly comparable as a top-tier urban show jumping event with significant international prestige and corporate hospitality.
• London International Horse Show (Olympia): Premier FEI-ranked indoor show jumping and dressage event held at Olympia London — directly comparable as a flagship equestrian show with strong spectator base, VIP hospitality, and commercial sponsorship model.
• Dublin Horse Show: Long-running annual international equestrian event (RDS) featuring CSIO5* show jumping and Nations Cup competition — directly comparable as a flagship national show jumping event with similar sponsorship and hospitality economics.
• CHIO Aachen: World Equestrian Festival in Aachen, Germany — one of the most prestigious annual CSIO5* show jumping and dressage events globally and another Rolex Series event, making it the closest direct competitor to Falsterbo in scale, prestige, and rider field.
• Spruce Meadows: Canadian show jumping complex hosting multiple CSIO5* tournaments annually (including the Rolex Series) — a benchmark global equestrian venue with comparable scale, prestige, and tour-level rider attraction.
• Hickstead Derby Meeting: Iconic British show jumping event featuring the famous Hickstead Derby course — directly comparable as a top-tier outdoor show jumping spectacle with strong tradition and premium hospitality offerings.
• Concours de Saut International (CSI) — Rome / Piazza di Siena: Historic Italian CSIO5* show jumping event held in Villa Borghese, Rome — directly comparable as a flagship outdoor international show jumping event with comparable rider fields and sponsorship profile.

Regional players

• Gothenburg Horse Show: Sweden's largest indoor equestrian event held annually at Scandinavium — comparable as a Swedish equestrian show with similar audience base and corporate sponsorship model, providing regional competition to Falsterbo.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/falsterbohorseshow
• LinkedInlinkedin.com/company/falsterbo-horse-show

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Falsterbo Horse Show