What FAME Boxing does

FAME Boxing GmbH is a privately held boutique group-fitness boxing studio operator headquartered in Vienna, Austria, founded in 2020. The company delivers 50-minute, full-body HIIT workouts that combine heavy-bag boxing drills with bodyweight functional training in a club-like atmosphere built around custom music playlists and low-light settings. Its product lineup comprises three core class formats — FAME Basic (beginner-friendly technique foundation), FAME Boxing (standard 4-round mixed workout), and Boxing Only (advanced technique) — supplemented by one-on-one and small-group personal training (max 5 participants), corporate packages, student pricing tiers, gift cards, and a community sub-brand called the FAME Runners Club.

The company operates two physical studios in Vienna — Studio 1010 (Stubenring 6, opened September 2020) and Studio 1040 (Karolinengasse 28, opened end of 2023) — staffed by a team of 12+ trainers with backgrounds including competitive martial arts, alongside 7 listed employees. The technology footprint is minimal: class booking and payment run through the third-party Eversports platform, with customer acquisition driven by organic social media (Instagram, Facebook), blog content, word-of-mouth, and events such as Open Days and the Vienna Night Run.

FAME Boxing generates revenue across four streams: (1) class-based fitness — pay-as-you-go classes at €22, discounted multi-class series (€59-€179), and annual FAME 365 subscription memberships (€16-€39 per week across Silver/Gold/Platinum tiers); (2) personal training — 1:1 sessions at €110 each (€90 trial) with packages up to €900 for 10 sessions; (3) corporate packages — group sessions priced €169-€749 plus full-studio rentals at €299; and (4) equipment sales — wraps and branded boxing gloves (€8 and €49). Pricing is denominated in euros, memberships run as annual contracts with weekly installments, and student discounts are offered. The company is founder-owned, registered as a GmbH (FN 523804a), and has no disclosed external institutional funding.

Name

FAME Boxing

Legal name

FAME Boxing GmbH

Website

https://fame-boxing.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

FAME Boxing is a Vienna-based boutique group-fitness boxing studio operator running two locations (1010 and 1040 districts) that deliver 50-minute HIIT boxing workouts, subscriptions, personal training, and corporate packages to individual consumers and local businesses in Austria.

Ownership category

akta.pro rank

Product category

Boutique Fitness Studios

NAICS

Fitness and Recreational Sports Centers (713940), Sporting Goods Retailers (45911)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Boxing & Kickboxing Fitness Classes (HSADABAF)

akta.pro secondary industry

Combat Sports Gyms (Boxing, Kickboxing, Muay Thai) (HSADADAB)

Keywords

• Boxing fitness classes
• Boutique group fitness
• HIIT boxing workouts
• Personal training sessions
• Boxing studio memberships

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Class-based fitness sessions: Revenue generated from individual class purchases, class series/packages, and annual memberships. Single classes cost €22, with discounted series (3 classes €59, 5 classes €95, 10 classes €179). Memberships (FAME 365) provide weekly class access at €16-39 per week depending on tier.
2. Personal Training: One-on-one personal training sessions and small group PT (max 5 participants) offered at premium pricing: PT single session €110, 3-session package €300, 10-session package €900.
3. Corporate packages: Special company packages offering group classes for corporate team-building events, with 10-spot packages starting at €169, up to full studio rentals for €299.
4. Equipment and accessories: Sale of quick wraps and boxing gloves (€49), with wraps required for participation in classes.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

FAME Boxing is a boutique group fitness boxing studio brand operating two physical locations in Vienna. Its core offering is a 50-minute, four-round full-body HIIT workout that alternates heavy-bag boxing drills with bodyweight functional training, delivered in three formats (FAME Basic, FAME Boxing, Boxing Only). Complementary paid offerings include 1:1 personal training, small-group PT, annual FAME 365 memberships, class bundle packages, corporate team-building packages, and branded boxing gear.

Product overview

FAME Boxing operates as a group fitness boxing studio offering 50-minute full-body HIIT workouts that combine boxing drills with bodyweight strength training. The core product lineup consists of three class formats: FAME Boxing (standard dynamic workout), FAME Basic (beginner-friendly introduction), and Boxing Only (advanced technique-focused sessions). Supplementary offerings include personal training services (individual PT and small group PT with max 5 participants), annual FAME 365 memberships in three tiers (Silver, Gold, Platinum), class bundle packages, corporate packages for team events, student discounts, and gift cards. The company operates two studio locations in Vienna and maintains an online booking system through Eversports.

Differentiator

Problem solved

Functional benefit

Products and services

• FAME Boxing Class A 50-minute full-body HIIT workout combining strength training with boxing drills against a heavy bag, structured in 4 rounds (2 rounds of boxing, 2 rounds of bodyweight/functional training). Suitable for all fitness levels, no prior boxing experience required.
• FAME Basic Class A 50-minute beginner-friendly version of the FAME Boxing workout that establishes a technical foundation by thoroughly breaking down the six fundamental boxing punches (jab, cross, hooks, uppercuts) and laying the groundwork for functional strength training, all in a non-contact framework.
• Boxing Only Class A 50-minute advanced, technique-focused, non-contact class that builds on foundational boxing skills and aims to help participants master form and execution of boxing combinations.
• Personal Training One-on-one personal training sessions available at the 1040 studio. One-time trial at €90, single sessions at €110, 3-session packages at €300, and 10-session packages at €900.
• Small Group PT Small group personal training sessions with a maximum of 5 participants, available only at the 1040 studio. Single sessions at €32 and 3-session series at €79.
• FAME 365 Memberships Annual memberships billed in weekly installments, providing recurring weekly class access. Three tiers: Silver (1 class/week at €16), Gold (2 classes/week at €29), Platinum (3 classes/week at €39). All memberships run for one year.
• Corporate Packages Group class packages for corporate team-building and employee wellness: 10 spots at €169, 20 spots at €329, 50 spots at €749, and full studio rental outside regular schedule for up to 22 people at €299. Prices exclude VAT and mandatory gear.
• FAME Runners Club A community running sub-brand for FAME Boxing members that meets regularly and participates in local running events such as the Vienna Night Run.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• BLAZE: BLAZE is a UK-based boutique HIIT fitness studio blending strength and cardio in a music-led, club-style atmosphere. Comparable to FAME on the premium boutique positioning, HIIT format, and music-driven brand experience.
• John Reed Fitness Music Club: John Reed is a music-club-themed boutique fitness chain operating across Europe. It is comparable to FAME on the music-led atmosphere positioning, premium interior design, and target audience of style-conscious urban fitness consumers.
• Shadowbox: Shadowbox is a boutique boxing fitness studio with a strong atmosphere and curated experience similar to FAME's positioning. Both brands target non-competitive consumers seeking boxing-inspired group training in a premium, design-led studio environment.
• 9Round Fitness: 9Round is a kickboxing/boxing-focused boutique fitness franchise operating 30-minute circuit-style classes. Like FAME, it sells group fitness built around boxing fundamentals for non-competitive members and follows a multi-tier membership pricing model.
• Rumble Boxing: Rumble is a US-based boutique boxing-inspired group fitness concept with a strong music-and-atmosphere brand identity. It is the closest international analogue to FAME Boxing's positioning of boxing fundamentals inside a premium, music-led group fitness studio.
• EverybodyFights: EverybodyFights is a boxing-inspired boutique fitness concept combining group classes and personal training across multiple studios. It mirrors FAME's mix of group boxing fitness, PT offerings, and merchandise sales under a unified brand.

Broad incumbents

• Barry's Bootcamp: Barry's is a global boutique fitness incumbent offering HIIT group classes in a premium, music-driven environment. It overlaps FAME's premium positioning and HIIT format, though Barry's is not boxing-specialized and operates at materially larger scale.
• Title Boxing Club: Title Boxing Club is the largest US boxing-themed fitness franchise with hundreds of locations offering group boxing fitness classes. Comparable to FAME in core workout format (heavy bags, HIIT rounds) but operates at significantly broader scale and footprint.
• Orangetheory Fitness: Orangetheory is a global tiered-membership boutique fitness franchise combining cardio and strength in coached group sessions. Comparable to FAME on tiered subscription pricing (Bronze/Silver/Gold/Elite) and coached group fitness delivery model.

Regional players

• McFIT / Fitness First: Fitness First and McFit are broad European gym chains with a presence in Austria and DACH. They are comparable to FAME as fitness competitors for the same Vienna consumer wallet, though they offer a lower-priced, non-specialized value proposition rather than a boxing-curated experience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/fameboxing
• Instagraminstagram.com/fame_boxing
• LinkedInlinkedin.com/company/fame-boxing

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FAME Boxing