Familienheim und Garten

What Familienheim und Garten does

Familienheim und Garten Verlagsgesellschaft mbH is a Bonn-based German publishing company (private limited liability, GmbH) that produces the monthly magazine "Familienheim und Garten" as the official membership publication of Verband Wohneigentum e.V., Germany's largest homeowners association. Established as a publishing entity closely affiliated with the nonprofit Verband Wohneigentum, the company operates with approximately 11 employees from its single headquarters in Bonn and distributes editorial content across three main sections: Bauen & Einrichten (Building & Furnishing), Gärtnern (Gardening), and Genießen (Cooking/Recipes). The core technology is a publishing and content management platform that produces both print monthly issues and a continuously updated digital archive, complemented by an email newsletter ("Wohnglück und Gartenliebe") and an active social media presence on LinkedIn, Facebook, Instagram, and Pinterest.

The business model is multi-threaded: (1) membership/subscription economics through the parent Verband Wohneigentum, where the magazine functions as a core member benefit funded by association membership fees; (2) advertising revenue from home, garden, and DIY advertisers (GARANTIA, Stahlkunst, Beckmann, Velux, Schlotterer, KitchenAid, Bausparkasse Schwäbisch Hall, and others) across both print and digital inventory; and (3) reader travel referral fees via a partnership with RIW Touristik GmbH, which operates the "Leserreisen" reader travel program offering cruises and vacation packages (priced roughly €699–€4,999) to subscribers. End customers are German homeowners, property owners, and families interested in home improvement, gardening, cooking, and DIY projects, segmented horizontally and reached primarily through the association's nationwide membership base.

Name

Familienheim und Garten

Legal name

Familienheim und Garten Verlagsgesellschaft mbH

Website

https://familienheimundgarten.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Familienheim und Garten Verlagsgesellschaft mbH is a Bonn-based publisher of the monthly membership magazine "Familienheim und Garten" for Germany's Verband Wohneigentum homeowners association, serving German homeowners with editorial content on building, gardening, and cooking, and monetizing via membership distribution, advertising, and reader travel referrals.

Ownership category

akta.pro rank

Product category

Home & Garden Lifestyle Publishing

NAICS

Periodical Publishers (51312)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro industry

PRIMARYMPAJAEAG

Home, Garden & DIY Magazines

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Magazine Publishing (Consumer & B2B/Trade Magazines)

Keywords

• Home ownership magazine
• Gardening lifestyle content
• Home improvement publishing
• Reader travel services
• Association member publication

Headquarters

HQ city

Bonn

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership/Subscription Revenue: The magazine serves as the monthly member publication for Verbands Wohneigentum e.V., distributed to association members as a membership benefit. Revenue is generated through the association's membership fees.
2. Advertising Revenue: The website and magazine feature numerous advertisements throughout content pages, including display ads for products like GARANTIA, Stahlkunst, Beckmann GmbH, Velux, Schlotterer, KitchenAid, and others in the home, garden, and DIY categories.
3. Reader Travel Services (Leserreisen): The company offers reader travel packages through a partnership with RIW Touristik, including cruise and vacation packages specifically marketed to Familienheim und Garten readers, generating referral/travel service revenue.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Familienheim und Garten publishes a monthly member magazine for the Verband Wohneigentum e.V. (Home Ownership Association), delivering editorial content on home building, renovation, gardening, cooking, and lifestyle to German homeowners. The magazine is supplemented by a reader travel service (Leserreisen), operated in partnership with RIW Touristik, and an email newsletter ("Wohnglück und Gartenliebe"), with revenue drawn from membership distribution, advertising, and travel referrals.

Product overview

Familienheim und Garten is a German monthly member magazine published by Familienheim und Garten Verlagsgesellschaft mbH in Bonn. The publication serves members of the Verbands Wohneigentum (Home Ownership Association) with editorial content organized into three main sections: Bauen & Einrichten (Building & Furnishing), Gärtnern (Gardening), and Genießen (Enjoying/Recipes). The magazine is supplemented by reader travel services (Leserreisen), an email newsletter (Wohnglück und Gartenliebe), and various digital content archives. The company operates primarily as a content/media publisher rather than a technology product company.

Differentiator

Problem solved

Functional benefit

Brands

• Leserreisen: Reader travel service offering travel packages including cruises, river cruises, round trips, and wellness vacations.

Products and services

• Familienheim und Garten Magazine Monthly member magazine of Verband Wohneigentum e.V., distributed to homeowners and property owners across Germany as a core membership benefit. Editorial content spans home building, renovation, gardening, cooking, and lifestyle, organized into the Bauen & Einrichten, Gärtnern, and Genießen sections.
• Leserreisen (Reader Travels) Reader travel service offering cruise packages, river cruises, round trips, and wellness vacations to Familienheim und Garten readers and association members, operated in partnership with RIW Touristik GmbH. Trip prices range from approximately €699 to €4,999.
• Newsletter "Wohnglück und Gartenliebe" Email newsletter providing subscribers with home and garden tips, recipes, and exclusive offers, extending the magazine's editorial coverage to digital inboxes.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Verbands Wohneigentum e.V.coreStrategic or Co-development PartnerFamilienheim und Garten is the official monthly membership magazine of Verbands Wohneigentum e.V., Germany's largest homeowners association. The partnership is the core business relationship, with the magazine serving as a primary member benefit.
• RIW Touristik GmbHminorGTM or Marketing PartnerPartnership for reader travel services (Leserreisen). RIW Touristik operates the Leserreisen platform for Familienheim und Garten, offering cruise packages, vacation deals, and travel services to readers with tracking codes for reader referrals.

Scale indicators2 records

Direct peers

• Mein schöner Garten: One of Germany's leading consumer gardening magazines and digital portals, published by Burda. Directly comparable to Familienheim und Garten in target audience (German homeowners/gardening enthusiasts) and editorial categories (gardening, DIY, recipes).
• Living at Home: German home, garden, and lifestyle magazine (Bauer Media). Comparable in lifestyle/home/garden content focus and German consumer target audience.
• Landlust: Major German lifestyle magazine focused on country living, gardening, cooking, and DIY, published by Landwirtschaftsverlag. Comparable to Familienheim und Garten in lifestyle/gardening/consumer content focus and German national readership.
• Selber Machen: German DIY and home improvement magazine. Directly competes in the home improvement, renovation, and DIY content vertical serving German homeowners.
• Schöner Wohnen: Germany's leading interior design and home living magazine (Gruner + Jahr / RTL Group). Comparable consumer-base, content category (home/building/renovation), and advertising-driven business model.
• GartenFlora: German gardening magazine published by Deutsche Gartenbau-Gesellschaft. Comparable in gardening-specific editorial focus and association-affiliated publishing model.

Broad incumbents

• AD Architectural Digest (Germany): Premium German edition of Architectural Digest (Condé Nast). Overlaps in home/building/renovation content for German homeowners, but operates at a more premium, upscale editorial tier.

Emerging players

• Haus & Garten Test: German consumer-testing publication focused on home and garden products. Comparable in vertical content and German homeowner audience, but operates primarily as a product-testing platform rather than a lifestyle magazine.

Others

• Verband Wohneigentum (parent association): The parent nonprofit homeowners association that owns/shares control of Familienheim und Garten Verlagsgesellschaft mbH. Not a peer publisher but the structural counterpart that defines the magazine's distribution and audience.
• RIW Touristik: Travel partner that operates the Leserreisen reader travel program for Familienheim und Garten. Indirectly comparable as a service provider and adjacent travel publisher already integrated into the company's revenue model.

Market position

Strengths4 records

Weaknesses4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/familienheim-und-garten
• Instagraminstagram.com/familienheimundgarten
• Pinterestpinterest.de/familienheimundgarten

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Familienheim und Garten