Haus & Garten

What Haus & Garten does

Haus & Garten is a family-owned, direct-to-consumer e-commerce brand that designs and sells professional-grade garden tools—primarily pruning shears, compound-action loppers, and garden hose accessories—targeting home gardeners and hobbyists in the United States. The product line centers on four bypass pruner variants (ClassicPRO, ForgedPRO, EnduroPRO, PrecisionPRO) differentiated by hand-size fit, ergonomic geometry, and cutting capacity, supported by the PowerPRO lopper with a compound-action mechanism that triples cutting force. Underlying technology is mechanical rather than digital: titanium-coated high-carbon steel blades, forged aluminum or pressed steel bodies with anodized rust-proof finishes, ergonomic inclined cutting heads, and—for hose accessories—single-piece solid brass construction rated to 125 PSI. A captive replacement-parts ecosystem (titanium blades and nickel-plated springs model-specific to the PRO Series) provides aftermarket revenue.

The business model is hardware sales at consumer price points between $9.95 and $59.95, with free standard US shipping and no subscription tier. Go-to-market is dual-channel: a Shopify-powered direct website paired with an Amazon Storefront, supplemented by a 20+ article educational blog for SEO, a 'Join the Club' email loyalty program offering a first-order discount, organic social media presence, and verified customer reviews surfaced across product pages. Distribution is intentionally online-only, US-domestic, and avoids retail and wholesale intermediaries. The company is privately held with 1–10 employees, headquartered in Bend, Oregon, with a shipping facility in Eugene, Oregon, and reports a cumulative base of 100,000+ customers and 5,000+ 5-star reviews.

Name

Haus & Garten

Legal name

Haus & Garten

Website

https://hausandgarten.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Haus & Garten is a family-owned direct-to-consumer e-commerce brand selling professional-grade garden tools—pruning shears, loppers, and hose accessories—through its Shopify website and Amazon storefront, primarily serving home gardeners in the United States.

Ownership category

akta.pro rank

Product category

Garden Tools

NAICS

Lawn and Garden Equipment and Supplies Retailers (4442), Building Material and Garden Equipment and Supplies Dealers (444)

SIC

Cutlery, Handtools & General Hardware (3420)

akta.pro industry

PRIMARYCRAIADAB

Tools & Tool Accessories Retail (Hand, Power, Pneumatic)

Consumer Products & Retail/Home & Furniture Retail/Home Improvement & Hardware Retail

Keywords

• Garden pruning shears
• Garden loppers
• Garden hose accessories
• Professional garden tools
• Bypass pruning tools

Headquarters

HQ city

Bend

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Product Sales: One-time sales of professional-grade garden tools including pruning shears, loppers, and accessories. No subscription model; revenue generated per transaction.
2. Replacement Parts: Sales of replacement springs and titanium blades for existing pruner models, providing ongoing revenue from established customer base.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Haus & Garten designs, sources, and sells professional-grade garden tools directly to home gardeners and hobbyists through its own e-commerce website and Amazon storefront. The product line centers on titanium-coated bypass pruning shears (ClassicPRO, EnduroPRO, PrecisionPRO, ForgedPRO), compound-action loppers (PowerPRO), and supporting hose accessories such as brass shut-off valves and replacement washers. The company emphasizes premium materials, ergonomic engineering, lifetime warranties, and replacement parts for its PRO Series pruners.

Product overview

Haus & Garten is a direct-to-consumer brand of professional-grade garden tools sold exclusively online through their Shopify-powered e-commerce platform and Amazon storefront. Their product portfolio centers on four main bypass pruning shears (ClassicPRO, ForgedPRO, EnduroPRO, and PrecisionPRO) differentiated by ergonomic design, hand size compatibility, and cutting capacity, plus one compound-action lopper (PowerPRO) for heavy-duty cutting tasks. Supporting accessories include a heavy-duty brass garden hose shut-off valve, garden hose washers, and model-specific replacement parts (springs and titanium blades) for the PRO Series pruners. The company positions itself as offering professional-grade durability at consumer price points, emphasizing materials quality (titanium-coated blades, forged aluminum/steel construction, solid brass fittings) and lifetime warranties. Their tools are designed and marketed primarily for home gardeners, with stated compatibility with professional landscapers. All products ship from Oregon with free standard shipping.

Differentiator

Problem solved

Functional benefit

Brands

• ClassicPRO: Everyday all-purpose bypass pruning shears with titanium blade coating, designed for medium to large-sized hands with 1-inch cutting capacity
• EnduroPRO
• PrecisionPRO
• ForgedPRO
• PowerPRO

Products and services

• ClassicPRO Bypass Pruning Shears
• ForgedPRO Bypass Pruner
• EnduroPRO Ergonomic Bypass Pruners
• PrecisionPRO Bypass Pruning Shears
• PowerPRO Compound Action Bypass Loppers
• Heavy-Duty Brass Shut Off Valve
• Garden Hose Washers (10-pack)
• PRO Series Replacement Spring (2-Pack)
• ClassicPRO Replacement Titanium Blade
• EnduroPRO Replacement Titanium Blade
• PrecisionPRO Replacement Titanium Blade

Quantifiable outcome

• Tools designed to last a lifetime with lifetime warranty coverage
• +2 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• ShopifycoreTechnology or IntegrationE-commerce platform hosting the Haus & Garten online store. Provides the technical infrastructure for product sales, shopping cart functionality, and order processing. Terms of Service explicitly state 'Our store is hosted on Shopify Inc.'

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Silky Saws: Silky makes premium Japanese pruning saws, loppers, and hand cutting tools marketed to arborists and serious gardeners. Overlaps directly with Haus & Garten's lopper/pruner category and shares the premium-materials, professional-credibility positioning.
• ARS Corporation: ARS is a Japanese maker of high-precision cutting tools including pruning shears and loppers sold to professionals and horticultural specialists. Comparable in titanium-blade and ergonomic engineering positioning, though typically distributed through specialty channels rather than DTC.
• Felco: Felco is a Swiss manufacturer of premium bypass pruning shears and loppers, the gold standard for professional and enthusiast gardeners. Closely comparable product category (replaceable-blade pruners, ergonomic designs, lifetime-focused positioning) with a similar premium, materials-forward brand narrative, but serving professional and serious-hobbyist customers globally.
• Corona Tools: Corona is a US-based manufacturer of professional-grade pruning shears, loppers, saws, and replacement parts. Direct overlap with Haus & Garten in bypass pruners, lopper mechanisms, and a parts ecosystem, with deeper professional and retail distribution.

Peers

• Dramm Corporation: Dramm is a US manufacturer of premium watering tools, hose accessories, and shut-off valves. Comparable on the hose shut-off valve and washer accessory side of Haus & Garten's assortment, and shares a similar premium, professional-grade positioning within a niche gardening category.

Broad incumbents

• Scotts Miracle-Gro: Scotts Miracle-Gro is a broad incumbent in consumer lawn and garden products with extensive brand and retail footprint. Comparable only at the industry level (consumer gardening category), not directly on hand cutting tools, but relevant for assessing competitive dynamics and channel power.
• Fiskars Group: Fiskars is a global incumbent in cutting and pruning tools (including the iconic orange-handled pruners) with broad distribution across hardware, garden, and mass retailers. Directly comparable because it sells bypass pruners, loppers, and replacement blades into the same home-gardener segment that Haus & Garten targets, but at much larger scale and broader assortment.
• Black+Decker: Black+Decker is a broad incumbent in power and hand tools, including outdoor equipment sold through big-box retail. Comparable as a wider-portfolio competitor that could expand into premium hand pruners and loppers, but its current focus is more on powered outdoor equipment than specialty hand cutting tools.

Emerging players

• Radius Garden: Radius Garden is a smaller US tool brand built around patented ergonomic garden tool designs. Comparable as a differentiated, ergonomic-led DTC-leaning challenger in hand garden tools, though it focuses on trowels, shovels, and cultivators rather than pruning.
• Gardenite: Gardenite is a smaller DTC-leaning garden tool brand selling hand pruners and similar accessories online. Highly comparable in business model and channel mix (online-first, Amazon, consumer gardeners), though with narrower assortment than Haus & Garten.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/haus-&-garten

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Haus & Garten