FAMILY COUNSELING SERVICES OF NORTHERN ILLINOIS

What FAMILY COUNSELING SERVICES OF NORTHERN ILLINOIS does

Family Counseling Services of Northern Illinois (FCS) is a 501(c)(3) nonprofit community mental health provider headquartered at 631 N. Longwood, Suite 103, Rockford, Illinois, with a second office in Belvidere. Founded (per firmographics) in 1877 and operating with a 1–10 person team, FCS delivers professional individual, family, and group counseling addressing anxiety, depression, trauma, relationship issues, and grief, supplemented by specialized modalities including play therapy for children and art therapy for teens. Service delivery relies entirely on licensed clinicians operating through in-person sessions at the two offices and telehealth video visits; no proprietary technology platform is identified.

The business model is a hybrid nonprofit revenue stack. Fee-for-service counseling is offered on a sliding scale based on ability to pay, with reimbursement drawn from a broad insurance network (Aetna, BCBS of Illinois, Cigna, UHC, UMR, Medicare) and five Illinois Medicaid managed-care plans (Aetna Better Health of IL, BC Community Family, YouthCare, Meridian, Molina). Operating support is supplemented by voter-approved 1/2 cent sales tax funding from the Winnebago County Community Mental Health Board and philanthropic grants from the Community Foundation of Northern Illinois. Annual fundraising—anchored by the long-running Dancing with the Rockford Stars gala—and a Planned Giving Program accepting securities, charitable remainder trusts, life insurance, real estate, and IRAs provide additional, donation-based revenue. The organization is led by Executive Director Lynn Momberger and Director of Marketing & Philanthropic Development Stacy Lidvall, with no disclosed PE/VC/institutional ownership.

Name

FAMILY COUNSELING SERVICES OF NORTHERN ILLINOIS

Legal name

Family Counseling Services

Website

https://familycounselingrockford.org

Company type

Private

Founded year

1877

Operating status

Operating

Headcount range

1–10 employees

Short description

Family Counseling Services of Northern Illinois is a 501(c)(3) nonprofit mental health provider delivering individual, family, play, and art therapy from offices in Rockford and Belvidere, Illinois, with telehealth, sliding-scale fees, insurance/Medicaid billing, and sales-tax and philanthropic funding.

Ownership category

akta.pro rank

Product category

Community Mental Health Counseling Services

NAICS

Other Individual and Family Services (624190), Other Individual and Family Services (62419), Child and Youth Services (62411)

SIC

Services-Health Services (8000), Services-Social Services (8300)

akta.pro industry

PRIMARYEDAKAMAK

Family Engagement & Caregiver Support Programs (SEL/Mental Health)

Education/Special Education & Learning Support Services/Social-Emotional Learning (SEL) & Mental Health Supports (School-Based)

SECONDARYEDACALAJ

Parent Mental Health, Stress Management & Wellness Programs

Education/Early Childhood Education/Parent Education & Family Engagement Programs

Keywords

• Mental health counseling
• Family therapy services
• Community mental health
• Telehealth counseling
• Nonprofit counseling services

Headquarters

HQ city

Rockford, Illinois

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Clinical Counseling Services: Fee-for-service counseling sessions billed to clients directly, through insurance reimbursement (including Medicare and Medicaid), or on a sliding scale basis based on ability to pay. This is the primary revenue stream supporting the nonprofit mission.
2. Government Funding: Services funded in part by the Winnebago County Community Mental Health Board voter-approved 1/2 cent sales tax, providing ongoing operational support for mental health services in the region.
3. Grants and Charitable Contributions: Generous grants from the Community Foundation of Northern Illinois and other private organizations, along with charitable contributions from event sponsors and individual donors.
4. Fundraising Events: Annual fundraising events including Dancing with the Rockford Stars generate proceeds to bridge the gap between service costs and client payment ability, supporting the nonprofit mission of accessible mental health care.

Pricing tiers

Distribution channels4 records

Marketing channels5 records

Core offering

Family Counseling Services of Northern Illinois is a nonprofit 501(c)(3) organization providing professional mental health counseling to individuals and families in Northern Illinois. It delivers individual, family, and group counseling at two physical offices (Rockford and Belvidere) plus telehealth video visits, with specialized modalities including play therapy for children and art therapy for teens.

Product overview

Family Counseling Services of Northern Illinois is a nonprofit organization offering professional, accessible mental health counseling services to individuals and families in the Rockford and Belvidere, Illinois areas. The organization operates a single integrated service model combining in-person counseling at two locations (Rockford and Belvidere) with Telehealth Visits for remote access. Core services include individual, family, and group counseling addressing anxiety, depression, trauma, and relationship issues, delivered through specialized therapeutic approaches including Play Therapy and Art Therapy. The organization also provides Mental Health Resources and Webinars as educational offerings. Revenue generation includes an annual Dancing with the Rockford Stars fundraising gala, a Planned Giving Program accepting various charitable donation types, and a Sliding Fee Scale program ensuring accessibility regardless of economic status. Services are supported by funding from the Winnebago County Community Mental Health Board, Community Foundation of Northern Illinois, and charitable contributions.

Differentiator

Problem solved

Functional benefit

Products and services

• Professional Counseling Services

Quantifiable outcome

• Clients overcome anxiety, depression, trauma, relationship issues, and other challenges through collaborative therapeutic process
• +3 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered flagship and minor.

• GreenState Credit UnionflagshipGTM or Marketing PartnerElite Annual Sponsor for Dancing with the Rockford Stars and presenting sponsor for the 2026 event. Major supporter of FCS fundraising efforts and mental health accessibility mission.
• Area MechanicalminorGTM or Marketing PartnerPremium Annual Sponsor supporting FCS fundraising events and nonprofit mission.
• Gilley's Area MechanicalminorGTM or Marketing PartnerPremium Annual Sponsor for FCS fundraising events.
• Premium Roofs LLCminorGTM or Marketing PartnerPremium Annual Sponsor supporting FCS fundraising events.
• ProLegal CareminorGTM or Marketing PartnerPremium Annual Sponsor for FCS fundraising endeavors.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Talkspace: Public telehealth therapy company offering video/text therapy and psychiatric services through insurance and direct pay. Comparable as a national-scale, insurance-reimbursable virtual counseling provider competing for the same client segment.
• BetterHelp: Large direct-to-consumer telehealth therapy platform offering individual, couples, and teen counseling via subscription. Comparable because it competes for the same telehealth counseling demand that FCS addresses, with vastly greater scale and marketing reach.

Direct peers

• Association for Individual Development (AID): Illinois-based nonprofit providing behavioral health, counseling, and developmental services across multiple counties. Comparable as a community-focused mental health and family services nonprofit with grant and government funding.
• Pilsen Wellness Center: Illinois-based nonprofit providing outpatient mental health and substance use counseling to underserved communities. Comparable mission and community-counseling model to FCS.
• Rosecrance: Rockford-headquartered nonprofit behavioral health organization providing outpatient counseling, residential treatment, and prevention services across Illinois. Operates in the same regional market with overlapping outpatient mental health offerings and is the most directly comparable peer.
• Community Counseling Centers of Chicago (C4): Chicago-area nonprofit mental health provider offering outpatient counseling, crisis intervention, and community-based services. Comparable as a community mental health counseling nonprofit serving diverse populations with mixed funding.
• Lutheran Social Services of Illinois: Large Illinois nonprofit providing counseling, mental health, and family services across the state. Comparable as a similarly structured, regionally focused nonprofit counseling provider with sliding-fee and grant-supported programming.
• Ecker Center for Behavioral Health: Illinois nonprofit community mental health provider offering outpatient counseling, psychiatry, and crisis services. Comparable as a similarly structured regional mental health counseling nonprofit.
• Trilogy Behavioral Healthcare: Illinois-based nonprofit provider of community mental health and behavioral health services, including outpatient counseling and case management. Comparable as a community-based, mission-driven counseling organization serving similar populations.

Emerging players

• Open Path Collective: National nonprofit network connecting clients with licensed therapists for sessions at reduced rates ($30–$80). Comparable because it competes for the same sliding-scale / cost-sensitive counseling segment that FCS serves, but at a much larger geographic scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/familycounselingrockford
• LinkedInlinkedin.com/company/family-counseling-services-of-northern-illinois

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FAMILY COUNSELING SERVICES OF NORTHERN ILLINOIS