FamilyLife Canada

What FamilyLife Canada does

FamilyLife Canada is a registered Canadian non-profit ministry of Power to Change Ministries, headquartered in Abbotsford, British Columbia, and operating with a 15-person staff across all Canadian provinces. The organization is dedicated to strengthening marriages and families through a portfolio of biblically grounded programs and resources, structured around three core customer segments: individual couples seeking relationship enrichment, engaged/newlywed couples seeking pre-marriage preparation, and church leaders seeking to launch or expand marriage ministries within their congregations. Its flagship product is the Weekend Getaway Marriage Conference — a three-day residential retreat held at luxury hotel destinations across Canada (Whistler, Huntsville, Jasper, Victoria, Niagara-on-the-Lake, Saskatoon, St. Andrews, Lake Louise), priced at $225-$425 per couple. The organization also runs Starting Marriage Strong (an eight-session Zoom pre-marriage course at $158-$205 per couple), Together for Good (a five-session Vimeo On Demand marriage workshop at $19 rent / $49 purchase), the Marriage Ministry Workshop (free 3-hour training for church leaders), Marriage Mentoring Initiative, and the recently launched Family Matters First Nations Workshop serving Indigenous communities. Supporting resources include podcasts, blog content (363 posts across 37 pages), a counsellor referral network, Parent Huddles, gift certificates sold via p2cresources.com, and free coaching for church leaders delivered by FamilyLife staff traveling nationwide. Distribution combines direct-to-consumer e-commerce (p2cresources.com, Vimeo, Brushfire event platform), online Zoom courses, and a church-partnership channel supported by the HomeBuilder volunteer network. The organization also operates intercultural ministries serving French, Indigenous, Chinese, and Korean communities. Revenue is generated through event registrations, gift certificates, product sales, streaming transactions, and a charitable donation campaign ('Give Today, Strengthen a Family'); financial figures are not publicly disclosed.

Name

FamilyLife Canada

Legal name

Power to Change Ministries

Website

https://familylifecanada.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

FamilyLife Canada is a 15-person non-profit ministry of Power to Change Ministries that delivers marriage enrichment conferences, online courses, mentoring programs, and church-partnership resources to Canadian couples, church leaders, and Indigenous communities.

Ownership category

akta.pro rank

Product category

Marriage and Family Ministry Services

NAICS

Religious Organizations (8131), Other Individual and Family Services (624190), Civic and Social Organizations (8134)

SIC

Services-Educational Services (8200), Services-Membership Organizations (8600)

akta.pro primary industry

Family & Parenting Education (Family Literacy, Parenting Skills) (EDAAAFAF)

akta.pro secondary industry

Co-Parenting, Father Engagement & Caregiver Inclusion Programs (EDACALAI)

Keywords

• Marriage conferences
• Marriage ministry
• Pre-marriage courses
• Church partnership resources
• Family mentoring programs

Headquarters

HQ city

Abbotsford

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Weekend Getaway Marriage Conferences: Residential marriage enrichment conferences held at luxury hotels across Canada. Revenue generated through registration fees ranging from $325-$425 per couple, with group rates available. Hotel, meals, and parking are additional costs paid directly by attendees.
2. Gift Certificates and Group Packs: Digital gift certificates sold through p2cresources.com for Weekend Getaway conferences. Gift Certificate ($325), Legacy Gift ($945 including hotel), and Group Pack for 5 couples ($1,125). Certificates never expire and are transferable.
3. Product Sales: Sale of marriage and family resources through Power to Change Resource Centre. Products include Together for Good workbooks, Marriage Mentoring materials, SYMBIS books, and prayer cards.
4. Together for Good Streaming: Video-on-demand rental ($19) or purchase ($49) of the five-session marriage workshop series through Vimeo On Demand platform.
5. Donations: Organization operates as a ministry of Power to Change and accepts donations to support operations and mission. 'Give Today, Strengthen a Family' campaign drives charitable contributions.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels8 records

Core offering

FamilyLife Canada is a national marriage and family ministry that delivers biblically grounded marriage conferences, pre-marriage and marriage workshops, mentoring programs, and digital resources to Canadian couples, while equipping churches with free tools, training, and coaching to build local marriage ministries. Its flagship Weekend Getaway Marriage Conferences are multi-day residential retreats held at luxury hotels across Canada, complemented by video-on-demand workshops (Together for Good), Zoom-based pre-marriage courses (Starting Marriage Strong), the Marriage Mentoring Initiative, and culturally tailored programs for Indigenous, French, Chinese, and Korean communities.

Product overview

FamilyLife Canada is a ministry of Power to Change that offers a portfolio of marriage and family strengthening products, primarily structured as free digital resources paired with premium in-person and video-on-demand experiences. The core flagship product is the Weekend Getaway Marriage Conference, a three-day couples retreat held at luxury hotels across Canada, supported by gift certificate products and group packs. Key digital offerings include Together for Good (a five-session video workshop via Vimeo On Demand) and Starting Marriage Strong (an eight-session Zoom pre-marriage course). The Marriage Mentoring Initiative provides structured mentor couple programs, while the Marriage Ministry Workshop and free coaching serve church leaders. The Family Matters First Nations Workshop serves Indigenous communities. Supplementary resources include a counsellor referral service, Parent Huddles, podcasts, blog content, and intercultural ministries in French, Chinese, and Korean communities.

Differentiator

Problem solved

Functional benefit

Products and services

• Weekend Getaway Marriage Conference

Quantifiable outcome

• Couples have reported transformation from 'surviving' to loving again; anger leaving and joy returning; re-sparking of love for spouse
• +1 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Power to Change MinistriescoreStrategic or Co-development PartnerFamilyLife Canada is a ministry of Power to Change Ministries. Power to Change operates the p2cresources.com resource centre for FamilyLife products and handles donations and organizational oversight.
• Connected FamiliesminorStrategic or Co-development PartnerFamilyLife Canada adapted core concepts from Connected Families for the Family Matters Indigenous workshop. Special thanks noted in workshop materials.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Marriage Canada: Canadian organization supporting marriage through research, policy advocacy, and community programs. Direct peer within Canada addressing marriage health through complementary research and program delivery channels.
• Focus on the Family (Canada): Canadian arm of the US Christian family ministry that offers marriage conferences, parenting resources, and church-aligned family programs. Most direct competitor in the Canadian Christian marriage and family enrichment space, with overlapping products and target audiences.
• FamilyLife (US): The original US-based FamilyLife ministry—a direct peer organization offering the Weekend to Remember marriage conferences, family resources, and church-based programs. FamilyLife Canada is explicitly part of the FamilyLife international network, executing the same flagship product suite in the Canadian market.

Regional players

• Marriage Foundation: UK-based charity focused on marriage research and education. While operating in a different geography, it pursues a similar mission of strengthening marriage through evidence-based resources and church partnerships.

Emerging players

• Connected Families: Christian parenting and family ministry organization. FamilyLife Canada adapted core concepts from Connected Families for the Family Matters Indigenous workshop—directly comparable in mission and methodology.
• National Marriage Project (University of Virginia): Research initiative on marriage and family health producing reports and frameworks. While research-focused, it influences the marriage enrichment space and serves as a thought leadership peer to faith-based ministry organizations.
• SYMBIS (Saving Your Marriage Before It Starts): Pre-marriage assessment tool used by FamilyLife Canada within the Starting Marriage Strong course. Operates in the same pre-marriage education segment with a complementary, narrower product offering.

Broad incumbents

• Cru (Campus Crusade for Christ): Large Christian ministry with marriage and family ministry tracks. Operates as a broader incumbent with extensive international reach and shares FamilyLife's evangelical Christian foundation and church partnership model.
• Power to Change Ministries: Parent organization of FamilyLife Canada and a broader Christian ministry operating multiple programs (discipleship, evangelism, family). Compares as the parent umbrella that overlaps with FamilyLife's mission while operating a wider portfolio of programs.

Others

• The Gottman Institute: Research-based marriage and relationship education provider offering workshops, certifications, and content for couples and therapists. Operates adjacent to FamilyLife by serving the same end-customer need through a clinical/educational lens rather than a faith-based ministry lens.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/familylife-canada

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FamilyLife Canada