Farbex

What Farbex does

Farbex, legally registered as FARBEX K. Tarkowski Spółka Jawna, is a privately-held Polish home and garden retailer headquartered in Ciechanów, operating through a hybrid omnichannel model. The business serves both individual consumers (B2C) and professional contractors (B2B) via an e-commerce platform at farbex.eu alongside physical retail market locations in Ciechanów, Mława, Bartoszyce, and Łomża, with dedicated wholesale centers (Hurtownia) in Ciechanów and Łomża and additional specialized centers for doors, floors, interiors, and tiles. The catalog is organized into nine major categories — building chemistry, paints, kitchen, bathroom, tools, garden, interior furnishing, finishing materials, and ceramic tiles — and carries recognized brands including CERSANIT, TUBADZIN, CERESIT, TIKKURILA, DULUX, PPG, and BONDEX.

The e-commerce storefront is built on Comarch e-Sklep, a third-party Polish e-commerce platform providing standard catalog, user account, shopping cart, advanced search, and newsletter functionality. The company extends its digital reach through third-party marketplace listings on Allegro and Wszystko.pl and supports marketing via Facebook, YouTube, email newsletter, and cookie-based advertising. Revenue is generated through direct retail product sales priced individually per unit in PLN including VAT, with supporting loyalty programs (Karta Rabatowa, Klub Wykonawcy), gift cards, and promotional pricing. The business is family/partnership-owned, has 13 disclosed employees, no venture capital or private equity involvement, and no publicly disclosed revenue, funding history, or M&A activity.

Name

Farbex

Legal name

FARBEX K. Tarkowski Spółka Jawna

Website

https://farbex.com.pl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Farbex is a Polish home and garden retailer serving both individual consumers and professional contractors through a hybrid e-commerce platform (farbex.eu), four physical retail markets in northeastern Poland, and wholesale operations under the FARBEX K. Tarkowski Spółka Jawna partnership.

Ownership category

akta.pro rank

Headquarters

HQ city

Ciechanów

HQ country

Poland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Farbex generates revenue through direct retail sales of home and garden products, building materials, paints, tiles, tools, and related merchandise. The company operates both online (e-commerce) and through physical retail market locations, selling products at listed retail prices in PLN currency.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Farbex is a Polish home and garden retailer that sells building materials, paints, tiles, tools, kitchen and bathroom fixtures, garden supplies, interior furnishings, and finishing materials through its own e-commerce platform (farbex.eu), physical market locations in Ciechanów, Mława, Bartoszyce, and Łomża, and wholesale branches (Hurtownia). The company also serves professional contractors through the Klub Wykonawcy (Contractor Club) loyalty program with bulk pricing and dedicated trade offerings.

Product overview

Farbex is an e-commerce retail platform operated by FARBEX K. Tarkowski Spółka Jawna, a Polish home and garden retailer based in Ciechanów. The company operates as a multi-branch retail and wholesale business with multiple market locations. The platform offers a comprehensive portfolio of home and garden products organized into major categories: Building Chemistry (cement, grout, plasters, primers, mortars, adhesives), Paints (automotive, wood/metal, facade, enamels, interior), Kitchen (appliances, accessories, faucets, water filtration), Bathroom (fixtures, furniture, showers, toilets, bathtubs), Tools (power tools, hand tools, safety equipment, pressure washers), Garden (furniture, tools, decorations, irrigation, seeds, BBQ), Interior Furnishing (decorations, lighting, bedding, storage), Finishing Materials (doors, flooring, wall panels, roofing), and Ceramic Tiles. The platform is powered by Comarch e-Sklep e-commerce technology and sells products with prices displayed in PLN including VAT.

Differentiator

Problem solved

Functional benefit

Products and services

• Home and Garden Retail Product Catalog (multi-category assortment)
• Klub Wykonawcy (Contractor Club)
• Wholesale (Hurtownia) Service
• Karta Rabatowa (Loyalty Discount Card)
• Karta Podarunkowa (Gift Card)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Comarch S.A.coreTechnology or IntegrationComarch provides the e-commerce platform technology (Comarch e-Sklep) powering Farbex's online store at farbex.eu. This is a technology infrastructure partnership essential for the company's e-commerce operations.
• AllegrominorChannel Partner/ Reseller/ DistributorFarbex maintains an Allegro store presence (aukcje_allegro) to reach additional customers through Poland's largest online marketplace.
• Wszystko.plminorChannel Partner/ Reseller/ DistributorProducts also listed on Wszystko.pl marketplace platform.
• Facebook (Meta)minorGTM or Marketing PartnerOfficial brand presence on Facebook (facebook.com/farbex.eu/) and integration with Facebook's advertising and tracking technologies through social media cookies.
• YouTube (Google)minorGTM or Marketing PartnerOfficial YouTube channel presence (channel/UCT8RQ7bL0e39wZktLwBXJhA) for video marketing and brand visibility.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Bricoman: Polish trade-focused home improvement retailer (part of the Bricofer group) selling building materials, tools, paints, and renovation supplies, primarily targeting professional contractors. Comparable to Farbex's Hurtownia and Klub Wykonawcy B2B business.
• Bricomarché Poland: French-owned DIY chain with multiple Polish stores selling building materials, paints, tiles, tools, and garden products. Comparable to Farbex in product mix and target customers but with broader geographic coverage and stronger parent-company backing.
• Leroy Merlin Poland: Largest home improvement and DIY retailer in Poland, operating dozens of large-format stores with extensive assortments in building materials, paints, tiles, tools, kitchen, bathroom, and garden. Directly comparable to Farbex across virtually all categories but at much greater national scale.
• Castorama Poland: Major French-owned DIY chain with nationwide store coverage in Poland, selling building materials, paints, tiles, tools, kitchen, bathroom, and garden products. Comparable to Farbex in category mix but operates at national scale with stronger supplier terms.

Others

• Allegro: Poland's largest online marketplace where Farbex maintains a storefront (aukcje_allegro). Relevant as both a channel partner through which Farbex reaches customers and as a competing platform where other home improvement sellers operate.

Direct peers

• PSB Mrówka: Polish building materials and home improvement chain organized as a franchise group, with physical stores across Poland selling construction materials, tools, paints, and garden products. Closely comparable to Farbex in regional multi-store retail model and category focus.
• Merkury Market: Polish regional home and garden retail chain with physical stores plus online store, selling building materials, paints, tiles, kitchen/bathroom, tools, and garden products. Most directly comparable to Farbex as a multi-category regional Polish home improvement retailer.
• Majster Plus: Polish online retailer specializing in building materials, tools, paints, and home improvement products. Comparable to Farbex's e-commerce arm as a digitally native home improvement retailer serving both DIY consumers and professional contractors.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UCT8RQ7bL0e39wZktLwBXJhA
• Facebookfacebook.com/farbex.eu
• LinkedInlinkedin.com/company/farbex

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Farbex