PSB Mrówka
PSB Mrówka is a Polish building-materials and home-improvement retail franchise network of 400+ stores operated under Grupa PSB Handel S.A., serving homeowners, DIY consumers, and professional contractors across Poland via multiple store formats.
- Company typePrivate
- Founded2013
- HeadquartersNowy Dwór Mazowiecki, Poland
- Headcount101–250
- GTM typeB2C
- OfferingServices
What PSB Mrówka does
PSB Mrówka is a Polish chain of building materials and home improvement retail stores operating under the umbrella of Grupa PSB Handel S.A., a centralized wholesale and franchise platform. The network serves primarily individual homeowners, DIY consumers, and professional contractors across Poland, supplying construction materials, renovation products, tools, garden equipment, and home furnishings. The retail operation is organized across multiple store formats — Mrówka Home & Garden, Mini-Mrówka, PSB Profi, and Mrówka Express — to address varying market sizes from larger urban areas to smaller towns. As of August 2025, the network comprised more than 400 stores nationwide, having grown from 350 stores in mid-2022.
The PSB Mrówka business model is a franchise-led retail network in which independent operators (e.g., ATO Sp. z o.o. in Nowy Dwór Mazowiecki) run individual stores under a unified brand, while Grupa PSB Handel S.A. provides centralized procurement, logistics, marketing, and digital infrastructure including the Moja Mrówka mobile app. This hub-and-spoke structure allows the network to capture wholesale margin at the central level while distributing retail operating costs and execution risk across hundreds of franchisees. The specific operating entity ATO Sp. z o.o. traces its history to building-materials distribution activity dating from 1996, formalized in 2013 as a PSB Mrówka franchise store.
Revenue mechanics are anchored to retail markups on construction and home goods, with the parent group reporting partner-side network revenue of 5.3 billion PLN in 2019 and central wholesale revenue of 2.3 billion PLN. The recent strategic agenda has emphasized geographic expansion (new openings in Łęczyca, Wyrzysk, Żagań, Karsin), format extension (Mrówka Express), and brand reinforcement through Polish industry awards. Public validation has included BLIX Awards, Lista 2000, Champion Biznesu, Polish Quality Award, and Forbes Diamonds recognitions in 2025. The company has not disclosed any proprietary AI capabilities, research, or senior data/ML hires in the provided input.
PSB Mrówka firmographics
Firmographics- Name
- PSB Mrówka
- Legal name
- ATO Sp. z o.o.
- Website
- https://mrowkandm.pl
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- PSB Mrówka is a Polish building-materials and home-improvement retail franchise network of 400+ stores operated under Grupa PSB Handel S.A., serving homeowners, DIY consumers, and professional contractors across Poland via multiple store formats.
- Ownership category
- akta.pro rank
PSB Mrówka industry classification
Industry- Product category
- Building Materials Retail
- NAICS
- Building Material and Garden Equipment and Supplies Dealers (444), Home Centers (444110), Home Centers (44411), Hardware Retailers (444140)
- SIC
- Retail-Building Materials, Hardware, Garden Supply (5200), Cutlery, Handtools & General Hardware (3420), Retail-Auto & Home Supply Stores (5531)
- akta.pro primary industry
- General Home Improvement & Hardware Stores (CRAIADAA)
- akta.pro secondary industry
- Construction, Hardware & MRO Supply Clubs (Trades/Contractors) (CRAEAEAG)
Keywords
Where PSB Mrówka is headquartered
LocationHeadquarters
- HQ city
- Nowy Dwór Mazowiecki
- HQ country
- Poland
- HQ region
- Europe
Offices1 record
Markets served
PSB Mrówka business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Building Materials Retail Sales: Sale of construction materials, renovation products, tools, garden equipment, home furnishings including wallpapers, carpets, curtains, paints, adhesives, plasters, kitchen and bathroom fixtures
- Installment Payment Processing: Consumer installment payment plans for purchases
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Promotional pricing with app discount |
Distribution channels2 records
Marketing channels5 records
PSB Mrówka product offering
Product offeringCore offering
PSB Mrówka is a Polish building materials and home improvement retail chain selling construction materials, renovation products, finishing materials (wallpapers, carpets, curtains, paints, adhesives, plasters), hand and power tools, kitchen and bathroom fixtures, and garden equipment through a nationwide network of physical stores. The chain serves both individual homeowners/DIY consumers and professional contractors, and supplements in-store shopping with phone orders and the Moja Mrówka mobile application offering exclusive discounts.
Product overview
PSB Mrówka is a Polish building materials and home improvement retail chain operated as part of the PSB (Polski Skład Budowlany) network. Founded in 1996, the chain operates multiple store formats including full-size Mrówka Home and Garden markets, Mini-Mrówka smaller formats, and PSB Profi professional-focused stores. The network offers a comprehensive product portfolio spanning construction materials, renovation and finishing products, hand and power tools, paints, adhesives, plasters, home furnishings (wallpapers, carpets, curtains), kitchen and bathroom equipment, and garden supplies. The company serves both individual consumers and professional contractors through approximately 400 stores across Poland. Key product categories include Budowa i Remont (Construction and Renovation), Wyposażenie (Equipment), Narzędzia (Tools), Ogrodnictwo (Gardening), and Wykończenie (Finishing). The chain also offers promotional catalogs (Gazetka Promocyjna) with monthly deals and a mobile application called Moja Mrówka providing exclusive customer discounts.
Differentiator
Problem solved
Functional benefit
Products and services
- PSB Mrówka Building Materials Retail Chain
- Market Dom i Ogród (Home and Garden Market)
- Mini-Mrówka
- PSB Profi
Companies that use PSB Mrówka
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
PSB Mrówka technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
PSB Mrówka partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Grupa PSB Handel S.A.coreMrówka stores are part of the PSB (Polski Skład Budowlany) network operated by Grupa PSB Handel S.A. headquartered in Wełecz, Busko-Zdrój. Grupa PSB provides centralized purchasing, marketing support, brand standards, and network coordination for all Mrówka stores across Poland.
Scale indicators5 records
Recent moves13 records
Expansion highlights4 records
PSB Mrówka competitors and assessment
Company assessmentOthers
- Travis Perkins: UK-listed builders' merchant with a franchise/branch model for trade and DIY; useful international benchmark for the network economics of a franchise-led building materials retailer.
Direct peers
- OBI Polska: German home-improvement chain active in Poland; overlap in core construction materials, tools, garden, and renovation categories aimed at DIY and semi-pro customers.
- Castorama Polska: Kingfisher-owned DIY and building-materials retailer in Poland; competes head-to-head with Mrówka on assortment, project-oriented merchandising, and trade contractor service.
- Bricoman Polska: Trade-focused construction materials retailer in Poland; closest comparable to the PSB Profi format given its focus on professional contractors and bulk purchase behavior.
- Majster Plus: Polish building-materials and DIY chain; competes in similar local catchments with overlapping construction, renovation, tools, and garden product lines.
- Merkury Market: Polish home improvement, furniture, and household goods retailer with overlapping building materials, finishing, and garden assortment across large-format stores.
- Bricomarché Polska: Polish arm of Groupement Les Mousquetaires; operates mid-sized home improvement and DIY stores with a comparable value-positioned assortment to PSB Mrówka.
- Leroy Merlin Polska: Polish arm of the Adeo home-improvement chain; operates big-box DIY and renovation stores across Poland with comparable building materials, tools, garden, and finishing categories.
Broad incumbents
- Selgros Cash & Carry (Transgourmet Polska): B2B cash-and-carry operator serving trades and HoReCa in Poland; overlaps with PSB Profi on construction and MRO supply but operates a broader food and non-food assortment.
- Makro Polska: Cash-and-carry wholesaler serving small businesses including trades; competes indirectly for professional contractor spend on hardware and consumable building materials.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
PSB Mrówka social profiles
Digital presencePSB Mrówka financial estimates
Financial estimateRevenue estimate
Valuation estimate
PSB Mrówka leadership team
Management profileNumber of profiles
PSB Mrówka funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PSB Mrówka M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PSB Mrówka
What does PSB Mrówka do?
PSB Mrówka is a Polish building materials and home improvement retail chain selling construction materials, renovation products, finishing materials (wallpapers, carpets, curtains, paints, adhesives, plasters), hand and power tools, kitchen and bathroom fixtures, and garden equipment through a nationwide network of physical stores. The chain serves both individual homeowners/DIY consumers and professional contractors, and supplements in-store shopping with phone orders and the Moja Mrówka mobile application offering exclusive discounts.
Is PSB Mrówka a public or private company?
PSB Mrówka is a private company. It is classified as unknown and is currently operating.
When was PSB Mrówka founded?
PSB Mrówka was founded in 2013. It employs 101 to 250 people.
Where is PSB Mrówka based?
PSB Mrówka is headquartered in Nowy Dwór Mazowiecki, Poland, in the Europe region.
How does PSB Mrówka make money?
Two revenue lines are on record. Building Materials Retail Sales are the primary driver. The others are installment Payment Processing.
Who are PSB Mrówka's main competitors?
Travis Perkins is listed as an others. Direct peers are OBI Polska, Castorama Polska, Bricoman Polska, Majster Plus, Merkury Market, Bricomarché Polska and Leroy Merlin Polska. Broad incumbents are Selgros Cash & Carry (Transgourmet Polska) and Makro Polska.
Does PSB Mrówka have an API?
No public API is recorded for PSB Mrówka.
What industry is PSB Mrówka in?
PSB Mrówka's product category is Building Materials Retail. Its primary akta.pro industry code is CRAIADAA, General Home Improvement & Hardware Stores, with a secondary code of CRAEAEAG, Construction, Hardware & MRO Supply Clubs (Trades/Contractors). Its NAICS code is 444 and its SIC code is 5200.