FARINA & SONS, INC.

What FARINA & SONS, INC. does

Farina & Sons, Inc. is a privately held, family-owned custom home builder and remodeler headquartered at 3432 Edgewater Drive in Orlando, Florida. Founded in 1950 by Italian immigrant Mario Farina, the firm is now in its third generation of family leadership under President/Owner Victor Farina, with Jason Farina joining in 2021. The company specializes in ground-up custom home construction, whole-home remodeling, luxury condominium renovations, and historic preservation and restoration, serving high-net-worth homeowners across Central Florida communities including Orlando, College Park, Winter Park, Windermere, Isleworth, and lakefront properties. Projects begin at $300,000 and scale to estates exceeding 20,000 square feet, with services covering architectural coordination, interior design partnerships (notably with Brooks Design Studio and Nasrallah Architectural Group), historic board approvals, and luxury finish execution.

The firm's underlying capability stack is craft-based rather than technology-based: deep institutional knowledge of historic preservation regulations, relationships with trade subcontractors, and award-winning execution quality validated through 12+ consecutive years of Parade of Homes wins, multiple Aurora Awards, the 2018 NAHB New American Remodel showcase home selection, and Remodeling Magazine's Big 50 recognition. Approved builder status at Isleworth Golf & Country Club and Master Custom Builder Council membership since 1993 serve as quality credentials in the regional market. The business model is project-based, one-time engagements with affluent individual homeowners, priced on a quote basis tied to scope, square footage, materials, and finishes. Client acquisition relies on referrals, personal relationships, awards recognition, press features (Architectural Digest, Florida Design, Orlando Magazine), and TV exposure (WKMG's Ready, Set, Renovate!), with Victor Farina personally leading enterprise-level client interactions.

The company operates with a lean core team of five employees and relies on subcontracted trade labor for project execution, typical of high-end custom residential builders. A planned new office building at the current Edgewater Drive location in 2026, combined with the 2025 rebrand and third-generation leadership transition, signals investment in operational continuity and generational succession. Revenue is not publicly disclosed, and the firm has operated without external capital or acquisition activity for its entire 75-year history.

Name

FARINA & SONS, INC.

Legal name

Farina & Sons, Inc.

Website

https://farinaandsons.com

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

1–10 employees

Short description

Farina & Sons is a family-owned custom home builder and remodeler founded in 1950, serving high-net-worth homeowners across Central Florida with new construction, whole-home renovations, and historic preservation projects starting at $300,000.

Ownership category

akta.pro rank

Product category

Custom Home Building & Remodeling

NAICS

New Single-Family Housing Construction (except For-Sale Builders) (236115), Residential Remodelers (236118)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Single-Family Home Construction (Detached Homes) (IMAFABAA)

akta.pro secondary industry

Multi-Family Residential Construction (Apartments, Condos, Townhomes) (IMAFABAB)

Keywords

• Custom home construction
• Luxury home remodeling
• Historic home restoration
• Residential renovation services
• Home building contractor

Headquarters

HQ city

ORLANDO, Florida

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Custom Home Construction: Building of custom single-family homes from ground up, including modern and transitional style homes. Projects range from standard custom homes to large estate projects exceeding 20,000 square feet.
2. Whole-Home Renovations and Remodeling: Large-scale renovation projects including historic home restorations, whole-home transformations, and additions. Projects often include complete gut renovations, floor plan reconfiguration, and luxury finish upgrades.
3. Luxury Condo Renovations: Full-scale luxury condominium remodeling services including ceiling design and high-end finishes.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Farina & Sons is a third-generation, family-owned custom home builder and remodeler that designs and constructs new custom homes from the ground up, performs whole-home renovations, and specializes in historic preservation and restoration. The company serves high-net-worth homeowners across Central Florida, with minimum renovation projects starting around $300,000 and approved-builder status in exclusive communities such as Lake Nona, Windsor at Lake Nona, and Keene's Pointe.

Product overview

Farina & Sons is a custom home builder and remodeler offering two core service lines: custom home construction (from ground-up builds in modern, transitional, Mediterranean, and classic styles) and whole-home remodeling (including historic preservation and restoration projects). The company operates throughout Central Florida with a focus on high-end residential projects. Projects are featured in award programs including Parade of Homes, Aurora Awards, and have been showcased on television programs like Ready, Set, Renovate!

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Home Construction End-to-end design and construction of new custom homes for high-net-worth homeowners in Central Florida, including build-on-lot projects in approved luxury communities such as Lake Nona, Windsor at Lake Nona, and Keene's Pointe, with smart home technology integration.
• Whole-Home Renovation Comprehensive whole-home remodeling services for existing luxury residences, with project minimums starting around $300,000, targeting homeowners seeking extensive updates and reconfigurations.
• Historic Preservation & Restoration Specialized restoration and preservation services for historic properties, applying specialized craftsmanship and techniques to maintain the architectural integrity of historically significant homes.
• Luxury Condo Renovation Renovation services for luxury condominium residences in Central Florida, serving high-net-worth condo owners seeking high-end interior remodeling.

Quantifiable outcome

• Won Parade of Homes awards for over 12 consecutive years
• +6 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Signature Kitchen & BathminorStrategic or Co-development Partner · 1 January 2018Partner vendor for The New American Remodel 2018 project. Provided kitchen and bath products as part of the showcase home built for NAHB International Builders Show.
• Gribble ConstructionminorStrategic or Co-development Partner · 1 January 2018Partner vendor for The New American Remodel 2018 project. Contributed to the showcase home construction.
• Redmon ConstructionminorStrategic or Co-development Partner · 1 January 2018Partner vendor for The New American Remodel 2018 project. Part of the project team for the NAHB showcase home.
• National Association of Home Builders (NAHB)coreStrategic or Co-development Partner · 1 January 2018Selected to build The New American Remodel showcase home for the 2018 International Builders Show, the largest building trade show in the United States. Represents significant industry recognition and partnership.
• Brooks Design StudiocoreStrategic or Co-development PartnerInterior design firm providing interior design services for the Isleworth Estate project. Collaborated on the 20,000+ sf estate transformation from old world ornate to transitional classic.
• Nasrallah Architectural GroupcoreStrategic or Co-development PartnerArchitecture firm providing architectural design for the Isleworth Estate project. Designed new elevations, multiple additions, and overall estate transformation.
• Isleworth Golf & Country ClubcoreStrategic or Co-development PartnerApproved builder status at Isleworth, a prestigious Windermere community. Farina & Sons was hand-selected as an approved builder by the Isleworth Design Review Board, testament to their trusted level of quality and excellence.
• SIX The AgencycoreGTM or Marketing PartnerMarketing agency that created the company's branding, 75th anniversary mark, and website. Responsible for new branding introduced in 2025 and ongoing marketing support.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Diamond Custom Homes: Naples, Florida luxury custom home builder delivering high-end single-family residences and renovations. Comparable in custom build service model, HNW customer base, and Florida luxury market positioning; another Southwest Florida peer.
• Stock Custom Homes: Naples, Florida luxury custom home division of Stock Development, building and remodeling multi-million-dollar residences in premier Gulf Coast communities. Direct comparability in luxury custom construction, HNW clientele, and award-driven brand positioning; operates in a different Florida region.
• John Cannon Homes: Tampa/Sarasota area luxury custom home builder specializing in estate-scale residences and whole-home renovations for affluent clients. Comparable in service offering, customer profile, and Florida luxury market focus, though concentrated on the Gulf Coast.
• London Bay Homes: Naples, Florida-based luxury custom home builder offering single-family homes, whole-home renovations, and estate-scale projects for high-net-worth clients. Highly comparable in service mix (custom builds + luxury remodeling), customer segment (HNW homeowners), and Florida luxury market positioning, though operating in Southwest Florida rather than Central Florida.
• Seagate Development Group: Southwest Florida custom builder and developer of luxury single-family homes and communities. Comparable in Florida luxury custom home construction, though their model extends more into master-planned community development than bespoke remodels.
• AR Homes: National franchise of luxury custom home builders (formerly Arthur Rutenberg Homes) operating across multiple U.S. markets with locally-owned builder franchises. Closely aligned in custom luxury home construction model and HNW clientele, with a broader geographic footprint than Farina & Sons.

Regional players

• Frankel Building Group: Houston, Texas-based luxury custom home builder serving ultra-high-net-worth clients with estate-scale custom builds and renovations. Highly comparable in service offering (custom builds + luxury remodels) and HNW customer segment, but operates in a different regional market.
• Camelot Homes: Texas-based luxury custom home builder focused on high-end single-family residences in the Dallas-Fort Worth and Houston markets. Comparable in luxury custom home construction and HNW clientele, though operating outside of Florida.

Broad incumbents

• ICI Homes: Long-established Florida homebuilder offering a portfolio spanning luxury and production homes across the state. Overlaps with Farina & Sons in Florida luxury custom construction but operates at much larger scale and broader price points, making it a broad incumbent rather than a direct specialty peer.
• Toll Brothers: National luxury homebuilder with a substantial Florida presence in custom and luxury move-up segments. Comparable in targeting affluent home buyers and delivering premium finishes, but operates as a public, scaled national builder rather than a family-owned boutique custom firm.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/farina-&-sons-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FARINA & SONS, INC.