Farmacia Belén

What Farmacia Belén does

Farmacia Belén, legally constituted as Farmacia Pérez Henarejos C.B. (a Spanish civil community partnership), operates a single community pharmacy at Calle Caridad 59, San Pedro del Pinatar, Murcia, Spain. The business has served local patients for over 25 years, combining standard pharmaceutical dispensing with a portfolio of specialized services: an in-house magistral formulation laboratory (compounding custom medications, dermatological creams, and veterinary preparations); a dermocosmetic skin-analysis service using dedicated equipment to recommend and track products; a complete orthopedics service including gait analysis, custom insoles, and rental of wheelchairs, hoists, beds, walkers, and crutches; a free in-house nutritionist offering personalized diet and exercise plans; the Farmadosis robotized SPD (Sistema Personalizado de Dosificación) for weekly medication organization for polypharmacy patients; and a custom baby gift basket service. The technology stack is operationally oriented — formulation lab, dermocosmetic analysis hardware, and third-party SPD automation — with no disclosed AI/ML, APIs, or software product lines.

The pharmacy serves the local San Pedro del Pinatar catchment exclusively, with no other physical locations. Pricing is unit-based for dermocosmetic and supplement SKUs in the €6.00–€17.00 range, while key services (nutritionist consultation, certain advisory services) are provided free of charge, functioning as patient acquisition and loyalty tools rather than revenue lines. Revenue is generated from traditional dispensing (commoditized, margin-regulated under Spanish pharmacy rules), specialized services billed as professional fees or equipment rentals, and ancillary retail sales. Customer acquisition is driven by 25+ years of local reputation, word-of-mouth, a Google Business profile with a 4.6/5.0 rating across 52 reviews, a basic informational website (farmaciabelen.com), and WhatsApp/phone inquiry channels. The privacy policy confirms there is no e-commerce checkout, user registration, or analytics on the website, so the online presence is informational rather than transactional.

The business has taken modest modernization steps, most notably a 10 kW photovoltaic self-consumption installation funded in part (€3,258.26) through the NextGenerationEU / Real Decreto 477/2021 program, generating ~63.41 MWh annually and reducing electricity costs by ~40%. It operates as an independent pharmacy with no parent company, institutional investors, venture funding, or M&A activity disclosed. Ownership and management are retained by the C.B. partners, and no executive team is publicly identified. The company is privately held, with no stock symbol or public listing.

Name

Farmacia Belén

Legal name

Farmacia Pérez Henarejos C.B.

Website

https://farmaciabelen.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Farmacia Belén is an independent community pharmacy in San Pedro del Pinatar, Spain, offering dispensing, magistral compounding, dermocosmetic analysis, orthopedics, free nutritionist services, and Farmadosis SPD medication organization to local patients under the legal entity Farmacia Pérez Henarejos C.B.

Ownership category

akta.pro rank

Headquarters

HQ city

San Pedro del Pinatar

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Pharmaceutical product dispensing: Traditional pharmacy retail model selling medications, dermocosmetic products, and health-related products to walk-in patients. Products include both standard pharmaceuticals and internally formulated preparations.
2. Specialized pharmacy services: Revenue from specialized services including formulation magistral, orthopedic products (sale and rental), dermocosmetic consultations, nutrition services, and SPD medication organization services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Farmacia Belén is a community pharmacy that dispenses pharmaceutical products and operates specialized services including an in-house magistral formulation laboratory, personalized dermocosmetic skin analysis, orthopedic equipment sales and rental, free nutritionist consultations, robotized SPD weekly medication organization via the Farmadosis system, and customized baby gift baskets. It sells both prescription and over-the-counter medications alongside a catalog of branded dermocosmetic and supplement products available in-store and through its website.

Product overview

Farmacia Belén is a traditional pharmacy with over 25 years of experience offering specialized healthcare services. The pharmacy operates as a service-oriented business with an online product store alongside its physical location. Services include compounding pharmacy (formulación magistral), dermocosmetics (dermofarmacia), orthopedics, free nutritionist consultations, SPD Farmadosis personalized medication dosification, and baby gift baskets. The online store sells a range of health and cosmetic products including supplements (Melatonina Complex, Feminic Menopausia, Colitab Digest), hair care (Hair Formula Anticaída), skincare (Crema Reafirmante Nutritiva, Serum Redensificante, Serum SOS Repair, Crema Osmótica Noche, Fluido Facial Fotoprotección Alta), and other products (Golaplus, SolCap). The business is located in San Pedro del Pinatar, Murcia, Spain.

Differentiator

Problem solved

Functional benefit

Products and services

• Formulación Magistral (Compounding Pharmacy)

Quantifiable outcome

• 40% electricity cost savings achieved through photovoltaic installation
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• FarmadosiscoreTechnology or IntegrationSPD (Sistema Personalizado de Dosificación) provider for robotized weekly medication organization. Farmacia Belén uses Farmadosis model for preparing personalized medication dispensers for patients.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Farmacia Trébol: Spanish pharmacy chain with multiple physical locations and expanded service offerings. Comparable to Farmacia Belén as a multi-service community pharmacy model scaled across multiple sites.
• Atida (formerly Mifarma): Online pharmacy operating across Spain and Europe offering OTC, parapharmacy, and personal care products. Competes with Farmacia Belén for the same supplement and dermocosmetics spend, particularly via subscription and recurring delivery models.
• PromoFarma: Spanish online pharmacy aggregator selling OTC, dermocosmetics, and supplements directly to consumers. Comparable to Farmacia Belén as a competitor for non-prescription product sales, especially among its digitally-oriented customer base in Spain.
• Mifarma: Spain-based online pharmacy with broad OTC and parapharmacy catalog. Now part of Atida, but historically a direct competitor for online OTC and supplement purchases in the Spanish market.

Emerging players

• Farmaciasdirect: Spanish online pharmacy marketplace offering OTC products, parapharmacy, and personal care items. Comparable to Farmacia Belén's online store component targeting the same Spanish consumer OTC market.
• DocMorris: European online pharmacy and digital health platform active in Spain and Germany. Competes with Farmacia Belén on price and convenience for OTC and chronic medication without a physical presence.

Broad incumbents

• Celesio (McKesson Europe): European pharmacy wholesale and retail group operating across multiple countries. Comparable to Farmacia Belén as a participant in the same regulatory and supply ecosystem, though at vastly larger scale.
• Phoenix Group: European pharmaceutical distribution and pharmacy retail group present in Spain. Operates broadly in the same supply and retail pharmacy chain that Farmacia Belén participates in as an independent operator.
• Alliance Healthcare Spain: Wholesale drug distributor serving Spanish pharmacies and a related Boots pharmacy retail brand. Comparable to Farmacia Belén as both a supplier and a competitor in the broader Spanish pharmacy ecosystem.
• Cofares: Spain's largest pharmaceutical distribution cooperative, supplying the majority of Spanish community pharmacies. Functions as a critical supplier to Farmacia Belén and as a broad incumbent shaping competitive dynamics in Spanish pharmacy retail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/farmacia-bel%C3%A9n

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Farmacia Belén