Farmácia Violeta

What Farmácia Violeta does

Farmácia Violeta is a Brazilian independent compounding pharmacy (farmácia de manipulação) founded in December 1994 by Dra. Márcia F. Baakilini and headquartered in Guarulhos, São Paulo. The company formulates personalized medications, cosmetics, homeopathic remedies, and floral therapies to individual patient prescriptions, serving end consumers (B2C) and increasingly the veterinary segment through its Violeta Vet sub-brand. Operations are co-owned by Dr. Leandro S. Bezerra, and the business operates under ANVISA and CRF-SP regulatory oversight with a licensed pharmacist present at all times.

The company operates two physical units — the Guarulhos headquarters at Av. Salgado Filho and a newer Mairiporã location opened in 2024 — supported by a 28-person team. Service offerings include compounded formulations, commercial pharmaceuticals, dermatological cosmetics, homeopathy, florals, and a newly launched Consultório Farmacêutico (R$50 per consultation). Digital channels include a virtual prescription portal and WhatsApp ordering. The business is independently owned, with no external investors or funding rounds, and partners with the nonprofit Instituto Caramelo on the animal-health vertical.

Farmácia Violeta generates revenue primarily through prescription-based compounding margins, retail pharmaceutical sales, and cosmetic/floral product sales, with a small but growing service-revenue line from pharmacist consultations. The differentiation rests on three decades of compounding expertise, founder credentials (Master's from USP), and a recognized local brand. The 2024 expansion cluster — Mairiporã unit, Violeta Vet, and the Consultório Farmacêutico — represents a broadened go-to-market footprint rather than a fundamental business-model change.

Name

Farmácia Violeta

Legal name

Farmácia Violeta LTDA EPP

Website

https://farmaciavioleta.com.br

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Farmácia Violeta is a Brazilian compounding pharmacy founded in 1994 in Guarulhos, São Paulo, that formulates personalized medications, cosmetics, homeopathic and floral therapies for retail consumers and, via its Violeta Vet sub-brand, veterinary patients.

Ownership category

akta.pro rank

Product category

Compounding Pharmacy

NAICS

Medicinal and Botanical Manufacturing (325411)

SIC

Medicinal Chemicals & Botanical Products (2833), Perfumes, Cosmetics & Other Toilet Preparations (2844), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro primary industry

Compounding Pharmacies (Veterinary) (HLAMAIAD)

akta.pro secondary industries

Herbal & Botanical Supplements (CRADAGAD), Dried Herbs & Herb Blends (AFAJANAC)

Keywords

• Compounding pharmacy services
• Personalized medications
• Pharmaceutical consultation
• Homeopathic remedies
• Flower therapy products

Headquarters

HQ city

Guarulhos

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Compounded Medications and Prescriptions: Revenue from the preparation and sale of personalized compounded medications across all specialties, including hospital and veterinary formulations. Patients submit prescriptions via WhatsApp, in-person, or online form.
2. Ready-Made Products and OTC: Sale of ready-made health, beauty, and wellness products including aromatherapy (WNF brand), hypoallergenic products (Alergoshop), phytotherapeutics, nutritional supplements, and pre-made floral formulas.
3. Pharmaceutical Consultations: Paid consultation sessions with pharmacists at R$50 per session, including a 30-day return follow-up. Consultations booked via WhatsApp for in-person or online sessions.
4. Floral Therapy Services: Bespoke floral therapy consultation services (Atendimento Floral) delivered in-person or via WhatsApp, lasting 20–30 minutes, covering emotional health through personalized floral formulas.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Farmácia Violeta is a compounding pharmacy that prepares personalized medications, cosmetics, homeopathies, and floral remedies in ANVISA-regulated laboratories. It operates two physical pharmacy locations in Guarulhos and Mairiporã (São Paulo, Brazil), and accepts prescriptions via in-person visits, WhatsApp, and an online portal. Beyond compounding, the pharmacy offers paid pharmaceutical consultations (Consultório Farmacêutico) for treatment adherence, floral therapy sessions, and a veterinary sub-brand (Violeta Vet).

Product overview

Farmácia Violeta is a compounding pharmacy (farmácia de manipulação) established in 1994 in Guarulhos, São Paulo, operating as a single unified pharmacy with multiple physical locations. The core offering centers on compounded medications (manipulação), cosmetics, homeopathy, and flower remedies (florais). The product portfolio includes ready-made floral formulas (Bach, California, Australian, Minas, Saint Germain systems), custom-blended florals, WNF aromatherapy products, Alergoshop hypoallergenic products, phytotherapeutics, and nutritional supplements. Services include pharmaceutical consulting (Consultório Farmacêutico), prescription submission (Envio de Receitas), and home services (blood pressure and glucose monitoring). The Violeta Vet sub-brand extends compounded veterinary medications through a partnership with Instituto Caramelo for rescued animals. The pharmacy operates ANVISA-regulated laboratories and serves customers at two locations in Guarulhos and Mairiporã.

Differentiator

Problem solved

Functional benefit

Brands

• Violeta Vet: Veterinary compounding services and floral formulas for pets, established through partnership with Instituto Caramelo to support animal rescue efforts.

Products and services

• Compounded Medications (Manipulação de Medicamentos)
• Compounded Cosmetics (Manipulação de Cosméticos)
• Homeopathic Remedies (Homeopatia)
• Floral Therapy Products (Florais)
• Pharmaceutical Consultation (Consultório Farmacêutico)
• WNF Aromatherapy Line (Aromaterapia WNF)
• Alergoshop Hypoallergenic Products (Produtos Hipoalergênicos Alergoshop)
• Phytotherapeutics (Fitoterápicos)
• Nutritional Supplements (Suplementos Nutricionais)
• Hospital Compounded Medications (Medicamentos Hospitalares)
• Veterinary Compounded Medications (Medicamentos Veterinários)
• Violeta Vet Sub-Brand
• Floral Therapy Consultation (Atendimento Floral)
• Prescription Submission Service (Envio de Receitas)
• Home Service (Atendimento Domiciliar)

Quantifiable outcome

• Floreal effect can be observed within the first week of use
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Instituto CaramelocoreStrategic or Co-development Partner · 1 January 2024Farmácia Violeta announced a partnership with Instituto Caramelo (founded in 2015, mission to rescue animals in risk and violence situations) to provide compounded veterinary medications for the institute's rescued animals. The partnership aligns with Violeta's commitment to health by extending care to pet health, under the Violeta Vet initiative.

Scale indicators2 records

Recent moves12 records

Expansion highlights5 records

Broad incumbents

• Pague Menos: Large Brazilian pharmacy chain with national presence. Competes in retail pharmacy and adjacent health services; relevant comparison point for scaling pharmacy operations beyond a single metro region.
• Panvel Farmácias: Brazilian pharmacy chain primarily serving the southern states (Rio Grande do Sul and beyond). Comparable in retail pharmacy operations with growing digital channels; relevant regional comparison for omnichannel pharmacy strategy.
• RD - Raia Drogasil: Brazil's largest retail pharmacy chain (formed by merger of Raia and Drogasil), operating thousands of stores nationwide. Overlaps with Farmácia Violeta in pharmacy retail and selected compounding-adjacent services, but operates at vastly greater scale across the country.
• Drogaria São Paulo / Drogaria Pacheco (DPSP): Major Brazilian pharmacy chain concentrated in São Paulo and Rio de Janeiro states with hundreds of locations. Comparable retail pharmacy footprint in the same São Paulo market as Farmácia Violeta, though with broader product range and limited compounding specialization.

Others

• CVS Pharmacy: Largest US pharmacy retail chain with compounding and clinical services (MinuteClinic). Useful international benchmark for the long-term scaling potential of integrated pharmacy plus clinical consultation services.
• Walgreens: Major US pharmacy chain with broad retail and health services. Relevant benchmark for omnichannel pharmacy strategy and the integration of consultation services in retail pharmacy operations.
• Boots: UK-based pharmacy and health/beauty retailer with strong private-label and clinical services portfolio. Comparable as a reference point for combining pharmacy retail with health consultations and beauty/wellness product offerings.

Direct peers

• Farmácia Almeida Prado: Historic homeopathic pharmacy in São Paulo specializing in homeopathic compounding. Closest direct peer to Farmácia Violeta given shared focus on homeopathy, herbal compounding, and São Paulo regional market.

Regional players

• Drogaria Catarinense: Established pharmacy chain concentrated in Santa Catarina and southern Brazil. Comparable to Farmácia Violeta as a regional pharmacy operator with strong local brand presence, but in a different geography.
• Drogaria Venancio: Long-established regional pharmacy chain in Rio de Janeiro. Comparable as a multi-store regional pharmacy operator with strong local brand recognition, but geographically distinct from Farmácia Violeta's São Paulo base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/farmacia.violeta
• Instagraminstagram.com/farmaciavioleta_oficial?igsh=cnliaDJrN2g1OHli
• LinkedInlinkedin.com/company/farm%C3%A1cia-violeta

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Farmácia Violeta