Farmgard NZ

What Farmgard NZ does

Farmgard NZ (legal entity: Farmgard Limited) is a New Zealand-based importer and distributor of international agricultural machinery, founded circa 1975 and headquartered in Drury with a secondary office in Pakenham, Victoria (Australia). The company operates as the exclusive or primary Australasian distributor for nine premium international brands including Celli (Italian rotary hoes and power harrows), Berti (Italian mulchers and mowers, partnership since 1985), Abbey (Irish slurry tankers and mixer wagons), Stanhay (UK precision seeders), Bondioli & Pavesi (Italian driveshafts and gearboxes, supported by a dedicated 30-year Driveshaft Service Center), RZ (trailed discs and cultivation), Rolland (rear beater spreaders), Agrisem (tillage and sowing implements), and Baselier (Dutch potato/kumara machinery). Farmgard also manufactures its own branded grader blades — the original product that established the company — across agricultural, contractor, industrial, and midi configurations.

The company's revenue model is hardware sales (imported and distributed equipment) combined with professional after-sales services including parts supply, warranty support (notably a 2-year product warranty on most Celli equipment), and dedicated driveshaft repair. Distribution is exclusively through a dealer network model, with what the company describes as the largest dealer network in New Zealand covering all 16 regions, supplemented by direct phone support (0800 FARMGARD in NZ; 1800 FARMGARD in Australia). End-customers span five primary verticals: farmers, growers (specialised row crops), vineyards, orchards, and contractors (civil/agricultural). Marketing channels include the company website (farmgard.co.nz), a blog with educational product content, a Facebook presence, and direct dealer engagement.

Farmgard is a privately held, family-owned business controlled by the Capper family since founding by Grandad Capper, with Mark Capper serving as Managing Director as of 2024. The company has no parent entity, no subsidiaries, no institutional investors, and no disclosed funding rounds — it has remained independently financed and operated for approximately five decades. Operations are active and ongoing, with no regulatory actions, mergers, or restructurings disclosed in the available record.

Name

Farmgard NZ

Legal name

Farmgard Limited

Website

https://farmgard.co.nz

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

1–10 employees

Short description

Farmgard NZ is a family-owned importer and distributor of international agricultural machinery brands (Celli, Berti, Abbey, Stanhay, Bondioli & Pavesi) serving farmers, growers, vineyards, orchards, and contractors across New Zealand and Australia via the largest NZ dealer network.

Ownership category

akta.pro rank

Product category

Agricultural Machinery Distribution

NAICS

Farm and Garden Machinery and Equipment Merchant Wholesalers (42382)

SIC

Farm Machinery & Equipment (3523)

akta.pro primary industry

Tractors & Power Units (IMAHACAA)

akta.pro secondary industry

Hay & Forage Machinery (Mowers, Rakes, Tedders, Balers, Wrappers) (AFAAAAAE)

Keywords

• Agricultural machinery distribution
• Farm equipment supply
• Dealer network agriculture
• Tillage cultivation equipment
• Slurry tanker equipment

Headquarters

HQ city

Drury

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Agricultural Machinery Sales: Farmgard imports and distributes international farm machinery brands (Abbey, Berti, Celli, RZ, Stanhay, Bondioli & Pavesi) to farmers, growers, contractors, vineyards, and orchards throughout New Zealand and Australia. Revenue is generated through product sales via their dealer network.
2. After-Sales Service and Parts: Comprehensive after-sales support including parts supply, warranty services, and technical assistance. They maintain robust parts inventory and a nationwide dealer network to ensure machinery remains operational.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Farmgard NZ imports and distributes international agricultural machinery brands (Celli, Berti, Abbey, Stanhay, RZ, Bondioli & Pavesi, Rolland, Agrisem, Baselier) to farmers, growers, contractors, vineyards, and orchards across New Zealand and Australia. The company offers cultivation, effluent disposal, feeding out, mulching and mowing, precision planting, track maintenance, and driveline component equipment. Farmgard also manufactures its own grader blades and operates a driveshaft service center.

Product overview

Farmgard NZ is a farm machinery importer and distributor serving contractors, farmers, growers, vineyards, and orchards throughout New Zealand and Australia. The company offers a comprehensive portfolio of agricultural equipment organized into seven product categories: Cultivation (power harrows, rotary hoes, spike rotors, deep rippers, offset discs, pre rippers, spading machines, stone buriers, and bed formers), Effluent Disposal (slurry tankers, spreaders, and applicators under the Abbey brand), Feeding Out (mixer wagons including Abbey single and twin auger models with Digi Star weighing systems), Mulching and Mowing (BERTI mulchers and mowers including heavy duty, medium duty, general purpose, forestry, grass, inter-row, and roadside equipment), Precision Planting (Stanhay vacuum seeders and handpush seeders), Track and Headland Maintenance (Farmgard's original grader blades in multiple sizes for agricultural, contractor, and industrial applications), and Drive Line Components (Bondioli & Pavesi driveshafts, gearboxes, and service center). Farmgard distributes internationally recognized brands including Abbey, BERTI, Celli, RZ, Stanhay, Bondioli & Pavesi, Rolland, Agrisem, and Baselier. Founded over 40 years ago, Farmgard is known for quality products backed by comprehensive after-sales service and the largest dealer network in New Zealand.

Differentiator

Problem solved

Functional benefit

Products and services

• Celli Power Harrows and Rotary Hoes Tillage and soil cultivation equipment including fixed and folding power harrows (1m-8m widths for 40-450 HP tractors) and rotary hoes (Pioneer 260 to Super Tiger 450 models) featuring boron steel tines, tungsten coated blades, and Central Gearbox Split System. Sold to commercial farmers and contractors.
• Celli Spike Rotors and Deep Rippers High-speed non-panning spike rotors for aeration and seedbed preparation, and heavy-duty deep rippers with working depths up to 65 cm for tractors 150-400 HP. Includes leaf spring rippers for rocky soils.
• RZ Offset Discs and Cultivation Equipment Heavy-duty disc cultivators with Forges de Niaux boron steel disc blades for tractors 125-350 HP. Includes pre rippers, spading machines, stone buriers, rear moulders, and Combovator bed forming systems.
• Celli Air Seeders Celli air seeding systems with 300 or 500 litre hopper capacities with electric or hydraulic fan options, compatible with power harrows and spike rotors.
• Abbey Mixer Wagons Feed mixing equipment with 15mm auger and 20mm floor construction featuring Digi Star weighing systems. Includes single auger and twin auger configurations (15m3 to 33m3 capacities) for cattle and poultry operations.
• Abbey Slurry Tankers High carbon steel slurry tankers with single, tandem, tri, and recessed axle configurations, capacities from 4,000 to 45,000 litres. Features collared dish ends, internal welding, and Abbey's inverted splash plate technology.
• Effluent Spreaders and Applicators Multi spreaders, rear beater spreaders (Rolland brand, 13-35m width), slurry applicators (7.5m width), and side muck spreaders for agricultural effluent disposal.
• BERTI Pruning and Forestry Mulchers Heavy-duty forestry mulchers up to 150 HP for orchard and vineyard pruning, medium duty mulchers up to 110 HP, and high body gorse scrub mulchers up to 200 HP for vegetation up to 150mm diameter.
• BERTI General Purpose and Digger Mounted Mulchers Versatile mulching equipment up to 180 HP and excavator-mounted forestry mulchers up to 35 tonnes for heavy vegetation clearing and land restoration.
• BERTI Mowers and Inter Row Equipment Grass mowers with dual headstock for front or rear mounting, inter row mowers for orchards and vineyards, inter row weeders for mechanical weed control, ecosprint mowers, top choppers, folding mulchers, skid steer mulchers, roadside verge mulchers, and front/rear mount mulchers.
• Stanhay Precision Vacuum Seeders Stanhay precision planters including heavy duty vacuum seeders (3-18 row configurations), vacuum seeders (3-10 row options), and handpush seeders for accurate and economical seed placement.
• Farmgard Grader Blades Farmgard's original product - NZ-made grader blades available in multiple sizes (Midi 40 HP, Agricultural 60 HP, Contractor 130 HP, Industrial grades) with hydraulic adjustment and strong box section steel construction for track and headland maintenance.
• Bondioli & Pavesi Driveshafts and Gearboxes Italian-made driveshafts rated up to 500 HP, gearboxes, and replacement driveshaft components for power transmission in agricultural machinery. NZ distributed by Farmgard.
• Driveshaft Service Center Professional driveshaft repair and maintenance services for all makes of agricultural driveshafts. Farmgard's team of driveshaft technicians offer solutions for most driveshaft and gearbox requirements with over 30 years of experience.

Quantifiable outcome

• Products backed by two-year product warranty (Celli range)
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core.

• BerticoreTechnology or Integration · 1 January 1985Farmgard began working with Berti in 1985 after recognizing the need for higher-quality mulching and mowing equipment in New Zealand. Berti is a family-owned manufacturer based in Verona, Italy, with over 50 years of engineering experience. Farmgard worked closely with Berti to adapt machinery for New Zealand conditions, with Berti machines often outperforming locally manufactured equipment by up to five times.
• Bondioli & Pavesi (ByPy)coreTechnology or Integration · 1 January 1950Farmgard is the New Zealand distributor for Bondioli & Pavesi, an Italian driveshaft brand founded in 1950. Bondioli & Pavesi is an industry-leading driveline manufacturer with high standards of quality and service globally. Farmgard has over 30 years of experience with their driveshafts and gearboxes, offering solutions for most agricultural driveline requirements.
• CellicoreTechnology or IntegrationCelli is described as makers of arguably the world's best rotary hoe and world leaders in tillage machinery. Farmgard distributes the full Celli range including power harrows, folding power harrows, rotary hoes, spike rotors, deep rippers, and air seeders. Most Celli products come with a two-year product warranty.
• AbbeycoreTechnology or IntegrationAbbey has been creating top-of-class slurry tankers, slurry applicators, mixer wagons, and muck spreaders for over 70 years. Farmgard distributes Abbey equipment known for high carbon steel construction, innovative design, and reliable performance.
• Stanhay Precision SeederscoreTechnology or IntegrationStanhay is highly regarded around the world for precise and versatile seeding equipment with low seed drop. Farmgard distributes the Stanhay precision planting range including vacuum seeders, heavy duty vacuum seeders, and handpush seeders.
• RZ RangecoreTechnology or IntegrationRZ Range provides trailed discs and cultivation equipment known for sound engineering, strength, manoeuvrability, and durability. Farmgard distributes RZ leaf spring rippers, offset discs, and tandem discs for deep cultivation applications.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Kubota Australia: Kubota operates direct distribution in Australia and New Zealand for its tractor and implement range. Comparable as a broad incumbent serving similar farming segments with mechanization equipment, though at larger scale and via owned channels.
• AGCO Australasia: AGCO is a global agricultural machinery manufacturer (Massey Ferguson, Fendt, Valtra) with Australasian distribution. Comparable to Farmgard as it operates in the same market with overlapping equipment categories but at much larger scale and via different brand-owned channels.
• CNH Industrial (Case IH / New Holland) Australasia: Case IH and New Holland are global agricultural machinery brands with established Australasian dealer networks. Comparable as broad incumbents serving the same farmer customer base across overlapping equipment categories (tillage, seeding, hay).

Emerging players

• Trimble Agriculture (Australasia): Trimble provides precision agriculture technology and equipment in Australasia, complementing mechanical equipment like Stanhay seeders. Comparable as an emerging player in the precision/specialty ag equipment segment where Farmgard's Stanhay offering also competes.
• Kuhn Farm Machinery (Australasian distribution): Kuhn is a French agricultural equipment manufacturer with its own Australasian distribution. Comparable to Farmgard's represented brands (Celli, Berti) as another premium European tillage and seeding equipment specialist with NZ/Australia presence.

Others

• Stihl (Australasian operations): Stihl distributes outdoor power equipment across Australasia through dealer networks. Comparable as an adjacent branded equipment distributor with dealer-led model in the same geographic markets, though focused on smaller-scale outdoor power equipment rather than farm implements.

Regional players

• PFG Australia (Performance Food Group / Parts): PFG Australia distributes agricultural parts and equipment in the Australian market. Comparable as a regional ag machinery distributor in the Australasian region with parts and service focus similar to Farmgard's driveline and parts business.

Direct peers

• Landpower NZ: Landpower distributes CLAAS, Amazone, and other premium European agricultural machinery brands in New Zealand. Highly comparable to Farmgard in business model, brand portfolio approach, and dealer-driven distribution.
• Norwood (formerly Tractor & Machinery): Norwood is one of New Zealand's largest agricultural machinery dealers representing John Deere and other major brands. Directly comparable to Farmgard as a large-scale NZ ag machinery dealer with parts and service network.
• Power Farming NZ: Power Farming is a major New Zealand agricultural machinery distributor representing brands like Massey Ferguson and others. Directly comparable to Farmgard as a multi-brand NZ ag machinery distributor with dealer network and after-sales support.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/FarmgardNZ
• LinkedInlinkedin.com/company/farmgard-nz

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Farmgard NZ