RZ

What RZ does

RZ Rezzadori (legal name RZ REZZADORI & CIA LTDA) is a privately held, family-owned B2B distributor of construction materials headquartered in Chapecó, Santa Catarina, Brazil. Originally founded in December 2000 by Ladair Rezzadori as Distrioeste from a home garage, the company rebranded to RZ Rezzadori in 2021 when it relocated to its own headquarters; second-generation directors Morgana and Angelisa Rezzadori now lead the firm after the founders' passing. The company employs approximately 205 people and operates across more than 400 cities in the Southern Brazilian states of Santa Catarina, southwestern Paraná, and northwestern Rio Grande do Sul, serving over 5,000 B2B customers.

The company's core offering is a multi-category portfolio of more than 8,000 SKUs sourced from approximately 300 major brands covering electrical (WEG switches, smart-home and EV-charging products, SOPRANO breakers), hydraulic (Amanco Wavin pipes, fittings, and the QuickStream rainwater system), paints and coatings (Tintas Renner/PPG line, Etaniz sprays), hardware (JOMARCA screws, fasteners), tools (São Romão, Tramontina, Lotus), abrasives (Norton, Klingspor), waterproofing, safety equipment, and specialized equipment such as the AD-D8 automatic paint doser co-developed with Tintas Renner. Underlying operations rest on a regional distribution and logistics platform: a 30+ carrier partner fleet, 80% of orders delivered within 24 hours of billing, and quote-based ("Sob consulta") pricing with CIF freight thresholds (R$ 300 in Chapecó urban perimeter, R$ 600 outside) and a 3% mobile-app ordering discount.

RZ's go-to-market combines dedicated regional sales representatives ("carteiras" covering Oeste and Litoral), inside sales (televendas), and self-serve ordering via a website and mobile application, with a data-protection posture aligned to Brazil's LGPD. Revenue is generated through one-time product sales to B2B customers, supplemented by recurring trade-fair demand generation (Feira de Negócios RZ, Techcon — the latter generated approximately R$ 5 million in sales over five days in 2024) and knowledge-transfer services such as supplier technical consulting and end-customer training. The company holds no disclosed external investors, has no subsidiaries, and continues to operate as an independent regional distributor with planned branch expansion to Tijucas in 2026.

Name

RZ

Legal name

RZ REZZADORI & CIA LTDA

Website

https://rzrezzadori.com.br

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

RZ Rezzadori is a family-owned Brazilian B2B distributor of construction materials (electrical, hydraulic, paints, hardware, tools, abrasives) serving 5,000+ contractors and retailers across 400+ cities in Southern Brazil from its Chapecó, Santa Catarina headquarters.

Ownership category

akta.pro rank

Headquarters

HQ city

Chapecó

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Construction Materials Distribution: Distribution of construction materials including hardware, plumbing, electrical, paints, tools, and finishes to B2B customers (contractors, retailers, construction companies) across Southern Brazil. Revenue generated through product sales with quote-based pricing for most items.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

RZ Rezzadori is a B2B wholesale distributor of construction materials supplying hardware, plumbing, electrical, paints, tools, abrasives, safety equipment, and finishing products to contractors, builders, construction companies, and hardware retailers across Southern Brazil. The company distributes more than 8,000 SKUs from approximately 300 major brands, leveraging a regional sales force, televendas, e-commerce, and a mobile ordering application to serve more than 5,000 customers across 400+ cities.

Product overview

RZ Rezzadori is a construction materials distributor offering a comprehensive portfolio of products across multiple categories. The company operates as a multi-brand distributor selling electrical products (switches, circuit breakers, WEG home automation systems, electric vehicle charging stations), hydraulic products (pipes, fittings, valves, Amanco Wavin QuickStream rainwater systems), hardware (screws, nails, anchors), paints and coatings (Tintas Renner/PPG, ETANIZ spray paints), tools (manual tools from São Romão, Tramontina, Lotus), safety equipment (PPE), and abrasives. The product offering includes over 8,000 SKUs from approximately 300 major brands, serving construction professionals and retailers across Santa Catarina, southwestern Paraná, and northwestern Rio Grande do Sul.

Differentiator

Problem solved

Functional benefit

Products and services

• Construction Materials Distribution (B2B Wholesale) B2B wholesale distribution of more than 8,000 SKUs of construction materials from approximately 300 major brands, covering hardware, plumbing, electrical, paints, tools, abrasives, safety equipment, and finishing products. Serves professional contractors, builders, construction companies, and hardware retailers across 400+ cities in Santa Catarina, southwestern Paraná, and northwestern Rio Grande do Sul.
• B2B E-commerce and Mobile Ordering Platform Self-serve ordering platform combining the RZ Rezzadori website catalog with a dedicated mobile application for contractors and retailers. Includes quote-based ordering, an additional 3% discount incentive for app-based purchases, and access to the full product catalog.
• Technical Consulting and Specialized Installation Services Technical advisory and consulting services offered alongside distribution partnerships, including specialized support for the Amanco Wavin QuickStream rainwater harvesting system, sales team training on Klingspor abrasive products, and customer training on Genco pool treatment products. Provided in collaboration with partner engineering and product teams.

Quantifiable outcome

• 80% of orders delivered within 24 hours after billing
• +2 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Tintas Renner (PPG)coreStrategic or Co-development Partner · 1 November 2024Key strategic partnership with Tintas Renner (PPG brand) for paint and finishing products distribution. RZ Rezzadori achieved 1st place in Tintas Renner's National Distributors Ranking. Partnership includes co-branded events, exclusive products, and joint marketing activities including dosadoras automáticas AD-D8 personalized equipment.
• Amanco WavincoreStrategic or Co-development PartnerStrategic partnership for plumbing and construction solutions including the innovative QuickStream rainwater harvesting system. RZ Rezzadori offers specialized consulting for QuickStream implementation in partnership with Amanco's engineering team.
• WEGcoreChannel Partner/ Reseller/ DistributorDistribution partner for WEG electrical products including home automation (WEG Home), electric vehicle charging stations, and industrial electrical equipment.
• LorenzettiminorChannel Partner/ Reseller/ DistributorParticipation in Grupo Conecta factory visit to Lorenzetti, leader in showers, faucets, electric showers, and gas water heaters. Part of women leadership networking group in construction materials wholesale.
• Grupo ConectaminorStrategic or Co-development PartnerGroup of 9 companies connecting and empowering women in construction materials wholesale sector. RZ Rezzadori's director Angelisa Rezzadori participates in the group, facilitating supplier visits and partnerships.
• GencominorChannel Partner/ Reseller/ DistributorPartnership for pool treatment products. RZ Rezzadori provides training to customers on Genco products at customer locations.
• Pinceis RomaminorChannel Partner/ Reseller/ DistributorFactory visit with Grupo Conecta to Pinceis Roma in Nova Roma do Sul. Partnership through women leaders networking group.
• KlingsporminorChannel Partner/ Reseller/ DistributorSales team training partnership with Klingspor Abrasivos covering cutting discs, flap discs and abrasive products. One of the world's largest abrasive manufacturers.
• DazêminorChannel Partner/ Reseller/ DistributorDistribution partnership for Dazê tools and equipment. Multiple internal awards dedicated to Dazê brand performance in annual Oscar RZ recognition.

Scale indicators7 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Leroy Merlin Brasil: Leroy Merlin is a major home improvement retailer in Brazil (part of ADEO Group), serving both DIY and professional customers. Comparable to RZ Rezzadori in product categories and target customers, but with national scale, fixed-price e-commerce, and global backing.
• Telhanorte: Telhanorte is a construction materials retailer in Brazil (part of Saint-Gobain), serving contractors and consumers. Comparable to RZ Rezzadori in product categories and target customers, but with broader geographic reach and corporate backing.
• Sodimac Brasil: Sodimac is a major home improvement retailer (part of Falabella) operating in Brazil. Comparable to RZ Rezzadori in product categories and B2B/B2C service model, but with international scale and broader geographic presence across Latin America.
• Dicico: Dicico is a construction materials retailer in Brazil (part of Grupo Muffato) serving both professional and consumer customers. Comparable to RZ Rezzadori in product categories and customer focus, but with broader geographic coverage and corporate backing.

Direct peers

• Balaroti: Balaroti is a construction materials retailer/wholesaler in Paraná, Southern Brazil. Comparable to RZ Rezzadori in regional focus, multi-category product portfolio, and B2B/B2C service model, with overlapping service territory.
• C&C Casa e Construção: C&C is a major Brazilian construction materials retailer/wholesaler serving both B2B and B2C customers with national presence. Comparable to RZ Rezzadori in multi-category product offering, geographic reach, and trade customer focus.
• Cassol: Cassol is a construction materials retailer headquartered in Santa Catarina, directly competing with RZ Rezzadori in its core market. Comparable in product categories, geographic focus, and target contractor and retailer customer base.
• Tambasa Atacadista: Tambasa is one of Brazil's largest B2B wholesale distributors of construction materials, serving resellers and contractors across multiple states. Directly comparable to RZ Rezzadori in B2B distribution model, multi-category product portfolio, and trade customer focus.

Regional players

• Lojas Quero-Quero: Lojas Quero-Quero is a construction materials and home appliance retailer headquartered in Rio Grande do Sul, Southern Brazil. Comparable to RZ Rezzadori in regional focus and product categories, with directly overlapping service area in the northwestern Rio Grande do Sul region.
• Construmart: Construmart is a regional construction materials retailer operating in select Brazilian states. Comparable to RZ Rezzadori in product mix and trade customer focus, but with smaller geographic footprint and narrower product assortment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCpQ-5VelExDnt2VMJP9X4Ug
• Facebookfacebook.com/rzrezzadori
• LinkedInlinkedin.com/company/rzrezzadori
• Instagraminstagram.com/rzrezzadori

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RZ