Farm Food Natural Dog Food

What Farm Food Natural Dog Food does

Farm Food BV is a privately held Dutch natural dog food manufacturer founded in 1982 by Gerrit de Weerd in Nijverdal, Overijssel, and still operated as a family business (with the founder's son Maarten de Weerd involved). The company applies an "All Life Stages" nutritional philosophy derived from the wolf-dog evolutionary relationship, offering a single, unified food formulation suitable for dogs from puppy through senior and across breeds. Its core technology is cold-pressed kibble production (Farm Food HE line), which preserves ingredient quality and delivers 87% digestibility for the Classic variant and 84% for the Gluten-free variant, in contrast to the high-temperature extrusion used by mainstream competitors.

The product portfolio spans four cold-pressed HE kibble variants (Classic, Schotse Zalmolie, Schaap, Glutenvrij), complete frozen raw meat lines (Rundvlees Compleet, Pens & Hart Compleet, Pens Enkelvoudig), soft-steamed Fresh Menu meals, and a complementary set of treats and chews (Rawhide, Antlers, Trainers, No.1 puppy milk). The company distributes through its own e-commerce site, an Odoo-based Partner Portal, a domestic network of pet retail outlets ("winkelpunten"), and wholesale/distributor partners across more than 20 European countries. A mobile app (Voedingswijzer) provides personalised portion calculations, and a phone-based nutritional advice service supports customers directly.

The revenue model is straightforward unit sales of consumable pet food with no subscription or recurring-contract layer; pricing is not publicly disclosed. The business is small (29 employees), self-funded, and has no disclosed external investment, making it a lifestyle/specialty operator rather than a venture-scale asset. Growth levers are incremental SKU innovation (e.g., 2024 small-pouch format), European geographic expansion via distributors, and educational/ecosystem plays such as the Farm Food Academy and sponsorship program for dog events.

Name

Farm Food Natural Dog Food

Legal name

Farm Food BV

Website

https://farmfood.nl

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Farm Food BV is a Dutch, family-owned manufacturer of natural, cold-pressed dog food (HE kibble, frozen raw, and steamed meals) sold directly to consumers and via pet retailers and distributors across more than 20 European countries since 1982.

Ownership category

akta.pro rank

Product category

Natural Pet Food

NAICS

Dog and Cat Food Manufacturing (311111), Animal Food Manufacturing (31111)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Sausages & Other Prepared Meat Products (2013)

akta.pro primary industry

Dry Kibble (Dog & Cat) (CRADAFAA)

akta.pro secondary industries

Frozen & Raw Pet Food (incl. freeze-dried) (CRADAFAD), Fresh & Refrigerated Pet Food (CRADAFAC), Functional & Veterinary Diet Pet Food (CRADAFAF)

Keywords

• Natural dog food
• Cold-pressed kibble
• Frozen raw pet food
• Canine nutrition
• Pet food manufacturing

Headquarters

HQ city

Nijverdal

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Dry kibble sales: Farm Food HE cold-pressed kibble products sold in standard packages (2kg, 4kg, 12kg, 15kg for standard; mini versions also available). Four variants: Classic, Schotse Zalmolie, Schaap, and Glutenvrij.
2. Frozen raw meat products: Farm Food Fresh frozen raw food products including Rundvlees Compleet, Pens & Hart Compleet, and Pens Enkelvoudig. Available in various formats including pouches, containers, and sausages.
3. Soft-steamed meals: Farm Food Fresh Menu steam-cooked meals, shelf-stable outside refrigerator, available in similar varieties to frozen products.
4. Dog treats and chews: Trainers (meat treats), Rawhide dental chews, Antlers deer antlers, and Puppy milk powder.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Farm Food BV manufactures and sells a complete range of natural dog food under its 'All Life Stages' philosophy, including cold-pressed HE kibble (Classic, Schotse Zalmolie, Schaap, Glutenvrij), frozen raw meat meals (Rundvlees Compleet, Pens & Hart Compleet, Pens Enkelvoudig), soft-steamed Fresh Menu meals, plus complementary products such as antlers, trainers, rawhide dental chews, and puppy milk. Products are sold directly to consumers via the company's e-commerce site and through a network of pet retail stores across more than 20 countries.

Product overview

Farm Food is a natural dog food company that has operated since 1982 with one philosophy: one type of food for all dogs. The company offers a unified product portfolio centered on the HE (High Energy) cold-pressed kibble system with four variants (Classic, Sheep, Scottish Salmon Oil, and Gluten-Free), complemented by two complete frozen raw meat lines (Fresh Diepvries/Delivery and Fresh Menu/Soft-steamed). The HE kibble serves as the core daily nutrition, while the Fresh products are designed to be fed alongside the kibble to support optimal gut flora. The portfolio also includes specialty add-on products: Antlers (deer antlers for chewing), Trainers (meat-based training treats), Rawhide dental chews, and No.1 Puppy Milk for young animals. A companion mobile app provides personalized feeding calculations. All products are free from artificial colorants, fragrances, and flavorings, and are based on the 'All Life Stages' concept suitable for dogs from puppy through senior.

Differentiator

Problem solved

Functional benefit

Brands

• Farm Food HE: High Energy cold-pressed dog food - complete nutrition for all dogs, all life stages. Available in Classic, Sheep, Scottish Salmon Oil, and Gluten-free variants.
• Farm Food Fresh
• Farm Food Fresh Menu
• Farm Food No.1
• Farm Food Rawhide
• Farm Food Antlers
• Farm Food Trainers

Products and services

• Farm Food HE Classic Complete cold-pressed high energy dry food for all dogs of all ages. Contains no chemical antioxidants, preservatives, added colorants, fragrances, or flavorings. Standard kibble (8mm) and Mini kibble (6mm) in 2kg, 4kg, 12kg, and 15kg packs. Digestibility 87%.
• Farm Food HE met Schotse Zalmolie Cold-pressed high energy dry food variant where flaxseed oil is replaced with 1% Scottish Salmon Oil, formulated for dogs that benefit more from salmon oil supplementation. Available in standard and mini kibble sizes.
• Farm Food HE Glutenvrij Gluten-free cold-pressed kibble in which wheat is replaced with sorghum and rice (both popped and pre-cooked). Designed for dogs with proven or suspected gluten allergy, weak, or damaged intestines.
• Farm Food HE Schaap High energy cold-pressed kibble variant containing 11% sheep meat meal instead of beef meat meal. Sheep fat has positive effects on skin health and coat quality.
• Farm Food Fresh Rundvlees Compleet (diepvries) Complete frozen raw beef food for all dogs from puppy to senior. Ingredients come from animals approved for human consumption. Available in 9x110g, 2x400g, 550g pouch (25g chunks), and 250g/500g/1kg sausages. Energy: 2330 Kcal/kg.
• Farm Food Fresh Pens & Hart Compleet (diepvries) Complete frozen raw tripe and heart food for all dogs. Contains 75% green tripe, 8% beef heart, beef meat, beef liver, sheep fat, rice, cold-pressed sunflower oil, cold-pressed flaxseed oil, vitamins, minerals, and trace elements. Energy: 2061 Kcal/kg.
• Farm Food Fresh Pens Enkelvoudig (diepvries) Single-ingredient frozen raw beef tripe (100% green beef tripe) for all dogs from puppy to senior. Non-complete food used as a supplement to daily dog food for optimal gut flora stimulation or as a base for homemade meals.
• Farm Food Fresh Menu Rundvlees Compleet (zacht gestoomd) Complete gently steamed fresh meat meal suitable for all dogs from puppy to senior. Made with pure beef heart, beef tripe, and beef meat, supplemented with oils, minerals, and trace elements. Shelf-stable outside refrigerator.
• Farm Food Fresh Menu Pens & Hart Compleet (zacht gestoomd) Complete gently steamed tripe and heart meal for all dogs, with pure beef heart and beef tripe as the base ingredients. Shelf-stable soft-steamed format.
• Farm Food Easy Antlers 100% deer antlers without additives. Ideal for puppies and seniors, smaller or picky dogs not yet accustomed to chewing on antlers. Natural chew toy that keeps teeth clean, strong, and healthy.
• Farm Food Trainers Irresistible natural reward snack for dogs made from 100% pure meat, free from additives. Suitable for training and rewarding during dog sports.
• Farm Food Rawhide Dental Impressed Natural chew treats made from bovine subcutaneous connective tissue. Steadily digestible, firm and hard. Natural collagen protein is released during chewing, serving as a natural toothbrush for dogs.
• Farm Food Dental Munchie Heart & Rice 100% natural and tasty chew snack for dogs. Softer structure makes it a responsible treat or flavorful reward for puppies, adult, or senior dogs. Small pieces of subcutaneous connective tissue combined with rice flour provide chewing pleasure and teeth cleaning.
• Farm Food No.1 Kitten- en Puppymelk Complete milk food based on whole goat milk powder, providing complete milk replacement and supplement for newborn puppies and kittens from birth until weaning. Naturally suitable for puppies due to its goat milk base.
• Farm Food Voedingswijzer App Mobile application for calculating the daily recommended amount of Farm Food dog food based on dog's age, gender, weight, and life stage. Available on iOS (App Store) and Android (Google Play).

Quantifiable outcome

• 87% digestibility rate for HE Classic kibble
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Anifit (Hofmann & Plagens GmbH): German premium wet/cold-pressed dog food brand with a direct-sales model and similar 'high meat content, no additives' philosophy. Comparable niche premium positioning with overlapping European customer base and growing digital presence.

Broad incumbents

• Mars Petcare: Global pet food incumbent (Royal Canin, Pedigree, Whiskas, etc.) that increasingly competes in the premium and natural sub-categories through acquisitions and product launches. Represents the scale ceiling against which Farm Food must differentiate.
• Orijen (Champion Petfoods): Canadian globally distributed premium kibble brand positioned on biologically appropriate, fresh regional ingredients. Sets the international premium standard that Farm Food competes against in European specialty retail; significantly larger scale.
• Acana (Champion Petfoods): Sibling brand to Orijen under Champion Petfoods, positioned just below Orijen in price but in the same premium natural kibble tier. Represents the established premium-kibble competitive set Farm Food's HE line is benchmarked against.

Direct peers

• Edgard & Cooper: Belgian-born premium natural pet food brand scaling rapidly across Europe with a comparable philosophy of natural, additive-free nutrition. Competes for the same premium European consumer and has achieved much greater scale, making it the benchmark competitor.
• Terra Canis: German premium raw and gently cooked dog food manufacturer with a comparable philosophy of natural, species-appropriate nutrition. Closely overlaps with Farm Food's Farm Food Fresh and Fresh Menu product lines in target customer and category.
• Prins Petfoods: Dutch premium pet food manufacturer offering cold-pressed kibble and raw frozen products under similar 'natural and species-appropriate' philosophy. Most direct comparable in terms of geography, category mix (kibble + raw), and target customer.
• Wolfsblut (Healthfood24): German premium dog food brand built on the wolf-evolutionary nutrition narrative — directly comparable to Farm Food's 'All Life Stages' wolf-derived positioning. Overlaps in natural ingredients, premium pricing, and European specialty retail distribution.
• Yarrah Organic Petfood: Dutch organic and natural pet food brand with strong premium positioning in the Netherlands and broader Europe. Comparable target customer (health-conscious pet owners), distribution channels (specialty retail), and emphasis on natural ingredients.
• Carnilove (Czech Pet Food s.r.o.): European premium grain-free dog food brand with a wild-meat / natural ingredients positioning. Competes in the same premium European specialty retail channel and targets similar health-conscious dog owners.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/farm-food-natural-dogfood

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Farm Food Natural Dog Food