Acana

What Acana does

Acana Limited is a UK-based, privately held consumer packaged goods company that supplies household moth, insect, moisture, and odour control products for domestic use. Its catalogue spans approximately twenty SKUs organised across four categories: moth control (the historical core), insect control, moisture absorption, and odour control via the Ozmo sub-brand. The product range is built on formulated chemistries — Transfluthrin-based sprays, hanging diffusers and sachets, pheromone-lured monitoring traps, calcium-chloride-style moisture absorbers, and a proprietary Silver Bullet Technology for odour neutralisation — assembled around a flagship Advanced 3-Stage Moth Control System that combines instant-kill sprays, continuous-protection hanging units, and pheromone traps for monitoring and reproduction disruption.

The company serves UK residential consumers directly through its own e-commerce site (acana.co.uk) and, more heavily, through its Amazon UK storefront, which functions as the primary conversion surface. The product-led go-to-market is supported by a content layer — an educational How-To blog authored by named contributors (Nathan Rutland, Ian Masters) — aimed at top-of-funnel discovery for consumers searching for solutions to UK household moth, moisture, and insect problems. Revenue mechanics are predominantly one-time consumer hardware purchases, with a modest recurring element from refill products (Moth Trap Refills, Moisture Trap & Freshener Refills) that extend customer lifetime value within an installed base.

Acana has no disclosed funding, no listed management team beyond a single general contact, and no evidence of geographic expansion beyond the United Kingdom. Recent strategic activity has focused on product-line extension and reformulation — most notably the August 2025 relaunch of the Hanging Moth Killer with a Max Power Formula — rather than channel diversification, M&A, or internationalisation. Pricing is not publicly disclosed and the company competes in mature, commoditising household care categories against established CPG players.

Name

Acana

Legal name

Acana

Website

https://acana.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Acana is a UK-based private consumer packaged goods company that designs, formulates, and sells household moth, insect, moisture, and odour control products — including the Ozmo sub-brand — directly to UK consumers via Amazon UK and its own e-commerce site.

Ownership category

akta.pro rank

Product category

Household Pest and Home Care Products

NAICS

Soap and Cleaning Compound Manufacturing (32561)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Insect & Pest Control (Indoor/Outdoor Insecticides, Repellents, Traps) (CRADAKAJ)

akta.pro secondary industries

Stored-Product & Pantry Pest Control (Moths, Beetles) (CRAJAHAL), Household Insecticide Aerosols & Sprays (CRAJAHAA), Natural/Green Pest Control Products (CRAJAHAK), Aerosol Air Fresheners & Sprays (CRAJAEAA)

Keywords

• Household pest control
• Moth control products
• Moisture absorbers
• Odour neutralisers
• Insect control sprays

Headquarters

HQ city

Royal Tunbridge Wells

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel

Revenue model

1. Consumer Hardware Products - Moth Control: One-time purchase consumer products including moth killer sprays (275ml and 500ml in Lavender and Fresh Linen variants), hanging moth killers, sachet moth killers, moth trap refills, and total release foggers. Products are sold through Amazon UK marketplace and direct e-commerce.
2. Consumer Hardware Products - Moisture Control: Moisture absorber and trap products including Advanced Safety Moisture Absorber, Advanced Safety Moisture Trap & Freshener, and Advanced Safety Hanging Moisture Absorber. Refill products available for ongoing revenue.
3. Consumer Hardware Products - Insect Control: Insect control products including Ant Killer (bait stations), Spider Stopper spray, and Flying Insect Stopper spray for indoor and outdoor use.
4. Ozmo Brand - Odour Control: Ozmo branded odour control products including Fridge Odour Absorber, Fridge & Microwave Cleaner, Moisture Absorber & Odour Neutraliser (Cotton Fresh and Lavender Blush variants), Vacuum Freshener, Bin Deodoriser, and Dishwasher Freshener.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Acana manufactures and sells consumer household pest and home-care products across four categories: Moth Control (sprays, hanging killers, sachets, pheromone traps, foggers and papers), Insect Control (ant bait stations, spider and flying insect sprays), Moisture Control (moisture traps, absorbers and refills), and Odour Control (Ozmo fridge, microwave and moisture-absorber products). All products are sold under the Acana brand (with Ozmo as a sub-brand) directly to UK consumers via the acana.co.uk website and Amazon UK.

Product overview

Acana is a UK-based supplier of household pest control and home care products. The product portfolio is organized into four core categories: (1) Moth Control products including the Advanced 3-Stage System comprising Spray Moth Killers (Lavender and Fresh Linen in 275ml and 500ml sizes), Hanging Moth Killer, Sachet Moth Killer, Monitoring Moth Trap, Pheromone Moth Trap, Moth Trap Refills, Total Release Fogger, and Moth Killer Papers; (2) Insect Control including Ant Killer, Spider Stopper, and Flying Insect Stopper; (3) Moisture Control including Advanced Safety Moisture Trap & Freshener, Advanced Safety Moisture Trap & Freshener Refill, Advanced Safety Moisture Absorber & Freshener, and Advanced Safety Hanging Moisture Absorber; and (4) Odour Control featuring the Ozmo sub-brand including Ozmo Fridge Odour Absorber, Ozmo Fridge & Microwave Cleaner, and Ozmo Moisture Absorber & Odour Neutralisers in Cotton Fresh and Lavender Blush variants. The company positions itself as following science-based approaches with focus on safety, sustainability, and innovation.

Differentiator

Problem solved

Functional benefit

Brands

• OZMO: Sub-brand for odour control and cleaning products including fridge odour absorber, moisture absorber & odour neutraliser, fridge & microwave cleaner, and related products.

Products and services

• Spray Moth Killer Instant protection spray for carpets and fabrics against moths, eggs and larvae, forming Stage 1 of the Advanced 3-Stage Moth Control System for UK households.
• Hanging Moth Killer Long-lasting hanging Transfluthrin-based moth killer for wardrobes and drawers, offering continuous protection as Stage 2 of the Advanced 3-Stage Moth Control System.
• Sachet Moth Killer Transfluthrin-based hanging or placement moth killer sachets that eliminate moths, eggs and larvae and repel re-infestation for UK homes.
• Monitoring Moth Trap Pheromone-based sticky trap for early detection and monitoring of clothes and carpet moth activity, used as Stage 3 of the Advanced 3-Stage Moth Control System.
• Moth Trap Refills Replacement sticky boards using pheromone technology for use with the Monitoring Moth Trap, allowing ongoing detection of moth activity in the home.
• Pheromone Moth Trap Early detection pheromone moth trap that uses a sticky surface to capture common clothes, webbing and case-making moths for UK households.
• Total Release Fogger One-shot natural insecticide fogger for whole-room treatment that penetrates crevices and carpet fibres to kill moths and larvae across up to 40m³.
• Moth Killer Papers Odourless paper strips placed in wardrobes and drawers to protect natural and delicate fabrics from moth damage for up to 6 months.
• Ant Killer Indoor ant bait stations designed to kill ants, the queen and the entire colony within 21-28 days through controlled diffusion of active ingredients.
• Spider Stopper Sprayable indoor spider control product formulated to stop crawling insects without harsh insecticides.
• Flying Insect Stopper Sprayable flying insect control product for indoor and outdoor use that stops flies, wasps and other flying insects on contact without harsh insecticides.
• Advanced Safety Moisture Trap & Freshener Leak-proof moisture trap with Cool Marine scent that absorbs excess humidity into a sealed reservoir to prevent dampness, mould and mildew in wardrobes, closets and bathrooms.
• Advanced Safety Moisture Trap & Freshener Refill Replacement refill cartridges for the Advanced Safety Moisture Trap & Freshener system, enabling continued moisture and condensation control.
• Advanced Safety Moisture Absorber & Freshener Fast-acting dual-action moisture absorber that removes excess humidity and musty odours, available in Fresh Lavender or Cool Marine fragrance variants with a leak-proof design.
• Advanced Safety Hanging Moisture Absorber Hanging moisture absorber with Fresh Lavender sachets that seals away moisture, odours and bacteria in a leak-proof and lockable reservoir for wardrobes and storage areas.
• Ozmo Fridge Odour Absorber Ozmo sub-brand fridge odour neutraliser using Silver Bullet Technology to absorb strong odours and prevent flavour cross-contamination.
• Ozmo Fridge & Microwave Cleaner Ozmo sub-brand antibacterial cleaner for fridges, freezers and microwaves that cleans, sanitises and neutralises odours while killing 99% of bacteria.
• Ozmo Moisture Absorber & Odour Neutraliser Ozmo sub-brand moisture absorber and odour neutraliser using Silver Bullet Technology with natural ingredients, available in Cotton Fresh and Lavender Blush fragrances with a leak-proof design.

Quantifiable outcome

• Spray moth killer acts within 15 minutes
• +6 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Emerging players

• Method Products: Design-led, eco-positioned household and cleaning brand sold in the UK through grocery and DTC. Comparable to Acana's Ozmo range in targeting style-conscious UK consumers seeking lower-toxicity home-care products.
• Ecover: European eco-friendly cleaning products brand. Overlaps with Acana's Ozmo sub-brand in fridge, surface, and odour-care, and shares a sustainability-led positioning versus conventional cleaning CPGs.

Direct peers

• Pelsis Group: Global pest-control products group owning UK brands such as Zero In, Agralan, and Killgerm. Directly comparable to Acana as a branded manufacturer of household insecticides, moth traps, and pest-control consumables sold through retail and garden channels.
• MothPrevention: UK and EU specialist retailer/brand focused on pheromone-based moth traps and natural moth-control solutions. Closely comparable to Acana's moth-trap franchise, including Monitoring Moth Traps and Pheromone Moth Traps.
• Energis Group (Zero In, Swift): UK household pest-control specialist whose Zero In brand sells moth killers, fly killers, and insect deterrents. Closely comparable to Acana in product mix, price tier, and UK retail-channel presence.
• Ecozone: UK eco-friendly household cleaning and pest-control brand. Comparable to Acana in targeting UK homeowners with non-toxic / lower-toxicity pest, laundry, and home-care SKUs across similar retail and DTC channels.
• Pest-Stop: UK-based pest control product brand selling moth killers, fly killers, and insect deterrents through online and retail channels. Directly comparable product portfolio and target customer (UK homeowners).

Broad incumbents

• Reckitt (Mortein, Woolite): Global CPG major with household insecticides (Mortein) and fabric/wool care (Woolite) products. Comparable in addressing fabric-moth and flying-insect concerns, with broader portfolio and global reach.
• SC Johnson (Raid, Glade): Global CPG incumbent with category-leading household insecticide (Raid) and air-care (Glade) brands. Comparable to Acana's moth, insect, and odour-control lines but operating at vastly greater scale and distribution.
• Henkel (Combat, Vernel): Multinational CPG with household insecticide (Combat) and home-care brands. Overlaps with Acana in ant and general household insect control and shares consumer-packaged-goods go-to-market mechanics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/acana-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Acana