FARO BLANCO RESORT

What FARO BLANCO RESORT does

Faro Blanco Resort is a privately held dual-property waterfront resort in Marathon, Florida, operated by Marathon Two Hospitality Holdings, LLC under franchise agreements with Hilton Worldwide (Curio Collection) and Marriott International (Courtyard). The asset comprises 250 keys split between Faro Blanco Resort & Yacht Club (126 rooms plus the historic Parrish House Villa) and Courtyard by Marriott Faro Blanco Resort (124 rooms), supported by four pools, four dining venues (including the 2025 TripAdvisor Travelers' Choice Best of the Best awardee Lighthouse Kitchen + Bar), a full-service Ocean Spa, two fitness centers, and 40,000 square feet of indoor and outdoor event space. The resort's waterfront footprint also includes a 74-slip full-service marina accommodating vessels up to 140 feet, a self-service marina at the Courtyard property, and a marina ecosystem that integrates fishing charters, snorkeling excursions (Solé Watersports), and jet ski/boat rentals (Paradise Watersport Rentals), all connected to the property's signature Cook Your Catch dining program.

The business operates a multi-segment hospitality model serving leisure travelers, families, destination weddings, corporate groups, and fishing enthusiasts through six core revenue streams: lodging accommodations, marina slips and fuel, food and beverage, spa and wellness memberships, third-party-fulfilled water activities, and event/meeting venue rental. Pricing is variable by season and includes packaged offerings such as stay-and-credits, beverage-inclusive packages, and the Hook, Cook & Uncork fishing-and-dining bundle. Distribution combines direct booking through Hilton.com and Marriott.com (leveraging Hilton Honors and Marriott Bonvoy loyalty), phone reservations, third-party OTAs, and an emerging day-pass model sold via TravelCurious. Marketing spans organic social (Facebook, Instagram), email, influencer partnerships, and earned media in travel publications.

The operating structure is asset-heavy but organizationally lean: with only 11 disclosed employees, the entity relies heavily on Hilton and Marriott franchise infrastructure for reservations, loyalty, brand standards, and corporate services, while the property itself carries the fixed costs of a 250-room dual-brand destination resort. Founded in the 1950s and transformed into Marathon's first luxury resort in the 1970s, the company is a stable, cash-generative operating business rather than a high-growth venture, with expansion signaled through packaging, marina ecosystem partnerships, and amenity monetization rather than new construction.

Name

FARO BLANCO RESORT

Legal name

Marathon Two Hospitality Holdings, LLC

Website

https://faroblancoresort.com

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

11–50 employees

Short description

Faro Blanco Resort is a privately held dual-property waterfront resort in Marathon, Florida Keys, operating 250 rooms under Hilton's Curio Collection and Marriott's Courtyard brands, serving leisure travelers, families, wedding groups, corporate retreats, and fishing enthusiasts with integrated marina, dining, spa, and event amenities.

Ownership category

akta.pro rank

Product category

Resort Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Marinas (71393)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Marina & Waterfront Full-Service Hotels (THAGAAAK)

akta.pro secondary industries

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), Hotel & Resort Restaurants (THAFACAH), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC)

Keywords

• Waterfront resort hospitality
• Marina slip services
• Fishing charter excursions
• Spa wellness treatments
• Destination event venues

Headquarters

HQ city

Marathon

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Lodging accommodations: Overnight stays at two waterfront properties: Faro Blanco Resort (126 stylish guest rooms plus Parrish House Villa) and Courtyard Faro Blanco Resort (124 guest rooms with private balconies)
2. Marina services and slips: 74-slip full-service marina at Faro Blanco accommodating vessels up to 140 feet; self-service slips at Blue Waters Marina for vessels up to 25 feet. Revenue from berthing fees, fuel sales, and marina access
3. Food and beverage operations: Four dining venues: Lighthouse Kitchen + Bar (award-winning), Blue Waters Bar & Grill, El Farito coffee shop, and The Bistro. Revenue from restaurant dining, bar sales, and private event catering
4. Spa and wellness services: Ocean Spa offering massages, facials, wellness rituals, and fitness memberships. Revenue from treatment bookings and membership fees
5. Fishing charters and water activities: On-site fishing charter partnerships, snorkeling excursions via Solé Watersports, jet ski and boat rentals via Paradise Watersport Rentals. Commission/revenue share from third-party operators
6. Events and meetings: 40,000 square feet of flexible indoor and outdoor event space for weddings, corporate events, and social gatherings. Revenue from venue rental, catering, and event planning services

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Faro Blanco Resort operates two co-located waterfront resort properties in Marathon, Florida Keys — Faro Blanco Resort & Yacht Club (Curio by Hilton, 126 guest rooms plus the historic Parrish House Villa) and Courtyard by Marriott Faro Blanco Resort (124 guest rooms) — totaling 250 rooms. The resort bundles accommodations with four dining venues, two marinas (including a 74-slip full-service marina accommodating yachts up to 140 feet), Ocean Spa, fishing charters, snorkeling excursions, jet ski and boat rentals, beachfront yoga, and 40,000 sq ft of indoor/outdoor event space for weddings, corporate meetings, and social gatherings.

Product overview

Faro Blanco Resort is a dual-property waterfront resort destination in Marathon, Florida comprising Faro Blanco Resort & Yacht Club (Curio by Hilton, 126 rooms plus Parrish House Villa) and Courtyard by Marriott Faro Blanco (124 rooms). The resort offers four pools, two marinas (74-slip full-service and self-service), four dining venues (Lighthouse Kitchen + Bar, El Farito, Blue Waters Bar & Grill, The Bistro), Ocean Spa with wellness treatments and fitness center, fishing charters, snorkeling excursions, jet ski/boat rentals, beachfront yoga, and extensive event/wedding venues. The properties are connected through shared waterfront amenities, marina access, and coordinated guest experiences in the Florida Keys.

Differentiator

Problem solved

Functional benefit

Products and services

• Faro Blanco Resort & Yacht Club (Curio by Hilton) Waterfront resort property in Marathon, Florida Keys operating as part of Hilton's Curio Collection, featuring 126 stylish guest rooms, the historic Parrish House Villa, four pools, two marinas, a full-service spa, and four dining venues. Targeted at leisure travelers, families, event planners, and Hilton Honors loyalty members.
• Courtyard by Marriott Faro Blanco Resort Waterfront resort property with 124 guest rooms including options with private balconies and water views, two oceanfront pools, marina access, on-site dining, and flexible indoor-outdoor event space with private beach for weddings. Targeted at leisure and corporate travelers using Marriott Bonvoy.
• Lighthouse Kitchen + Bar Award-winning waterfront restaurant at Faro Blanco Resort overlooking the iconic lighthouse, offering fresh-caught seafood, daily happy hour specials, and a Cook Your Catch option for anglers. Recognized as a 2025 TripAdvisor Travelers' Choice Best of the Best dining destination.
• El Farito Cozy coffee shop at Faro Blanco Resort offering handcrafted lattes, pastries, and sandwiches for guests before island adventures.
• Blue Waters Bar & Grill Poolside casual dining venue at Courtyard Faro Blanco Resort featuring fresh burgers, salads, tropical cocktails, private cabanas, and game-day viewing.
• The Bistro Breakfast venue at Courtyard Faro Blanco Resort serving made-to-order omelets, breakfast sandwiches, pastries, seasonal fruit, and Starbucks coffee.
• Ocean Spa Full-service spa at Faro Blanco Resort offering island-inspired treatments including massages (Swedish, hot stone, prenatal), facials (AquaBoost glow, collagen-infused), wellness rituals, steam room, relaxation lounge, fitness center access, and wellness memberships for resort guests and local Marathon residents.
• Faro Blanco Marina 74-slip full-service marina at Faro Blanco Resort capable of accommodating vessels up to 140 feet, offering secure berthing, fuel, fishing charters, snorkeling excursions, and paddle sports rentals.
• Blue Waters Marina Self-service marina at Courtyard Faro Blanco Resort offering slips for vessels up to 25 feet with access to inshore and offshore fishing hotspots.
• Fishing Charters On-site fishing charters departing from Faro Blanco Marina offering offshore fishing for mahi, tuna, sailfish, marlin, and backcountry/flats fishing for tarpon, permit, bonefish, and redfish, paired with the Cook Your Catch dining option at Lighthouse Kitchen + Bar.
• Snorkeling Charters Guided snorkeling excursions operated by Solé Watersports departing from Faro Blanco Marina to coral reefs and crystal-clear sandbars with sea turtles and tropical fish.
• Jet Ski and Boat Rentals Watercraft rentals operated by Paradise Watersport Rentals from Faro Blanco Marina, including jet skis and boats for exploring the Middle Keys.
• Resort and Spa Day Passes Day passes offering access to heated infinity pool, marina pool, whirlpool, beach chairs, hammocks, steam room, private showers, and relaxation lounge for non-overnight guests and locals.
• Parrish House Villa Private two-bedroom historic villa at Faro Blanco Resort built in 1939, featuring a king bedroom, queen bedroom, dining room with wet bar, living room with sleeper sofa, private porch, and butterfly garden views. Accommodates up to 6 guests.
• Hook, Cook & Uncork Package Fishing package including a fishing charter with the option to bring fresh catch to Lighthouse Kitchen + Bar for preparation by chefs, paired with selected beer or wine.
• Almost All-Inclusive Beverage Package Beverage package including all beers, wines by the glass, house spirits, and signature frozen cocktails, with a daily Cocktail of the Day crafted by the resort's beverage team.
• Beachfront Yoga Complimentary 8:00 AM beachfront yoga classes held on weekends on the soft sands of the beach, with complimentary water provided.

Quantifiable outcome

• 2025 Travelers' Choice Best of the Best dining destination recognition for Lighthouse Kitchen + Bar

Named customers6 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• MarineMaxminorGTM or Marketing Partner · 21 November 2025Faro Blanco Resort partnered with MarineMax for the Middle Keys Boat Showcase, a boat show event hosted at the resort property featuring marine vessels and marine lifestyle products.
• Solé WatersportscoreStrategic or Co-development PartnerSolé Watersports provides award-winning snorkeling excursions departing from Faro Blanco Marina. Their captain-led tours offer flexible options for families, couples, and solo explorers with top-quality gear and expert guidance.
• Paradise Watersport RentalscoreStrategic or Co-development PartnerParadise Watersport Rentals provides jet ski and boat rentals from Faro Blanco Marina, allowing guests to chart their own course through the turquoise waters of the Middle Keys with high-speed thrills or laid-back exploration.
• The Keys ShuttleminorChannel Partner/ Reseller/ DistributorThe Keys Shuttle offers daily transportation service from Miami and Fort Lauderdale airports directly to Faro Blanco Resort, providing convenient arrival access for resort guests traveling from major Florida hubs.
• Florida Keys Marathon International AirportminorChannel Partner/ Reseller/ DistributorRegional airport located 3 miles from the resort offering private and charter flights, providing accessible air travel options for guests.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Sunset Key Cottages: Luxury private-island resort off Key West with cottage accommodations, spa, multiple dining venues, and beachfront event space. Comparable upscale Florida Keys waterfront resort operator.
• Playa Largo Resort & Spa: Key Largo oceanfront resort with private beach, marina access, multiple dining venues, spa, and event space. Direct competitor for Keys leisure travelers with comparable resort-amenity footprint.
• Tranquility Bay Resort: Marathon, FL beachfront resort with private waterfront, multiple pools, marina access, and on-site dining. A direct local competitor targeting the same leisure and family segments in the Middle Keys.
• Southernmost Beach Resort: Key West oceanfront resort with multiple pools, beach access, dining, and event space. Competes for Keys leisure travelers seeking full-service waterfront accommodations and group/event capabilities.
• Cheeca Lodge & Spa: Islamorada, FL luxury resort with spa, multiple restaurants, fishing pier, and oceanfront event space. Comparable full-service Keys resort with shared waterfront, F&B, and experiential positioning.
• Ocean Reef Club: Private member club and resort in Key Largo with marina, multiple restaurants, spa, golf, and extensive event facilities. Comparable luxury Florida Keys operator with marina and resort operations.
• Pier House Resort & Spa: Key West waterfront resort with private beach, marina, spa, and multiple dining outlets including a sunset bar. Comparable full-service Keys resort targeting leisure and small-group event demand.
• Bungalows Key Largo: Adults-only all-inclusive waterfront resort in Key Largo with multiple dining venues, spa, marina, and water activities. Competes for the same Florida Keys leisure traveler with overlapping amenity mix including waterfront F&B and spa.
• La Concha Key West: Historic Key West full-service hotel with rooftop pool, spa, and event space. Comparable historic Keys full-service operator targeting leisure travelers and group bookings.
• Hawks Cay Resort: Full-service Middle Keys resort on Duck Key with marina, multiple dining venues, fishing charters, and family amenities. Directly comparable to Faro Blanco on geography, scale, and product mix, including a marina-led experiential offering.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Faroblancoresort
• Instagraminstagram.com/faroblancoresort
• LinkedInlinkedin.com/company/faro-blanco-resort

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FARO BLANCO RESORT