What Farzin does

Farzin is a privately held Mexican home decor retailer (Farzin S. De RL De CV), operating for over 30 years from Mexico City with a 13-person team. The company specializes in importing and distributing machine-made premium Turkish rugs (tapetes) composed of polyester, polypropylene, acrylic, cotton, and viscose, alongside complementary home decor categories including cushions, mirrors, decorative water fountains with LED lighting, garden furniture, living room sets, clocks, chairs, and children's tipi tents. Products are categorized by room application (living room, bedroom, dining room, kitchen, kids' rooms, outdoor spaces) and by geometric shape (rectangular, round, oval, square, amorphous). Companion services include professional rug washing, repair and custom cutting, and personalized showroom appointments.

The company's go-to-market is GTM-light by design: it operates primarily as a wholesale supplier to Liverpool, Mexico's largest department store chain, with products sold through Liverpool's physical stores and liverpool.com.mx. A brand-experience showroom at Centro Santa Fe in Mexico City serves as a tactile-touch destination for premium customers, while the company's own website (farzin.com.mx) currently operates as a non-transactional demonstration platform that redirects purchases to Liverpool. Marketing is content-driven, employing an educational blog, Instagram (@farzindeco), Facebook, WhatsApp customer service, and email newsletters, and the brand explicitly positions itself as 'chosen by Mexico's leaders,' targeting residential homeowners and interior design enthusiasts in the premium price tier. Customer concentration is structurally high: Liverpool is the de facto single-channel revenue conduit, and the operating geographies are limited to Mexico.

From a revenue mechanics standpoint, Farzin operates a one-time product sale model with no disclosed subscription or recurring revenue layer (beyond ancillary rug-care services). Pricing is not publicly disclosed and is effectively set at the Liverpool shelf. The company is independently owned, with no disclosed institutional investors, parent company, funding rounds, or M&A activity, and no AI, software, or proprietary technology features are documented across the product catalog or operations.

Name

Farzin

Legal name

Farzin S. De RL De CV

Website

https://farzin.com.mx

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Farzin is a Mexican home decor retailer that imports and distributes premium Turkish rugs and accent furniture through Liverpool department stores and a Centro Santa Fe showroom, serving residential homeowners and interior design enthusiasts in Mexico's premium segment.

Ownership category

akta.pro rank

Product category

Home Decor and Rugs Retail

NAICS

Furniture and Home Furnishings Retailers (4491)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Carpets & Rugs (2273)

akta.pro primary industry

Rugs & Doormats Retail (Area Rugs, Runners, Entry Mats) (CRAIALAC)

akta.pro secondary industries

Carpet & Area Rug Flooring Retail (CRAIAGAE), Soft Home Décor Textiles Retail (Throws, Blankets, Cushion Covers) (CRAIALAG)

Keywords

• Premium area rugs
• Home decor retail
• Turkish rug import
• Department store distribution
• Decorative furniture

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Product Sales: Farzin generates revenue through one-time product sales of rugs, furniture, and home decor items. Products are sold primarily through the Liverpool department store chain in Mexico, with purchases being direct transactions rather than subscriptions.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Farzin imports and retails premium Turkish rugs (tapetes) in modern, contemporary, geometric, abstract, and traditional designs, made from polyester, polypropylene, acrylic, cotton, viscose, and PVC. The company also sells complementary home decor and furniture (cushions, mirrors, LED fountains, garden furniture, living and dining sets, clocks, chairs, kids' tipis), and offers paid services including professional rug washing, repair, and custom cutting. Sales are fulfilled primarily through Liverpool department stores in Mexico, supported by a Centro Santa Fe showroom.

Product overview

Farzin is a Mexican home decor retailer specializing in rugs (tapetes), furniture, and decorative accessories. Founded over 30 years ago, the company operates primarily through its website (farzin.com.mx) and distributes products through Liverpool department stores. The core product offering consists of hand-knotted and machine-made rugs imported primarily from Turkey, available in various compositions (polypropylene, polyester, acrylic, cotton, viscose, jute) and styles (modern, contemporary, geometric, traditional). Rugs are categorized by room application (living room, bedroom, dining room, kitchen, office, hallway, kids' rooms) and by shape (rectangular, square, round, oval, amorphous). Complementary product lines include cushions, mirrors, water fountains with LED lighting, garden furniture, living room sets, clocks, chairs, and children's tipi tents. Farzin also provides services including professional rug washing, repair and custom cutting, and personalized showroom appointments at their Centro Santa Fe location.

Differentiator

Problem solved

Functional benefit

Products and services

• Tapetes (Rugs) Hand-knotted and machine-made rugs in modern, contemporary Turkish, geometric, abstract, and traditional designs; sourced primarily from Turkey in various compositions (polypropylene, polyester, acrylic, cotton, viscose).
• Muebles y Decoración (Furniture and Decor Line) Complementary home decor and furniture including decorative cushions, mirrors, indoor water fountains with LED lighting, garden furniture, living room sets, dining sets, wall clocks, accent chairs, and children's tipi tents.
• Servicio de Lavado de Tapetes (Rug Washing Service) Professional rug washing and cleaning service offered by Farzin for maintaining and extending the life of purchased rugs.
• Reparación y Corte a Medida (Rug Repair and Custom Cutting) Rug repair and custom cutting services that adapt tapetes to specific room dimensions and requirements.
• Citas Personalizadas (Personalized Showroom Appointments) Personalized appointment service for customers to visit the Farzin showroom in Centro Santa Fe for product consultation and selection assistance.

Quantifiable outcome

• 60-day quality warranty against manufacturing defects on all products
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• LiverpoolcoreChannel Partner/ Reseller/ DistributorLiverpool is Farzin's primary distribution partner, selling products through their department stores across Mexico and online at liverpool.com.mx. The partnership allows Farzin to leverage Liverpool's extensive retail network and brand reputation to reach a broad customer base throughout Mexico. Products are prominently featured with Liverpool branding and can be purchased directly through Liverpool's channels.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Crate & Barrel: Premium home furnishings retailer offering rugs alongside furniture and decor through stores and e-commerce — comparable to Farzin in premium-segment home merchandising and multi-category approach.
• Anthropologie Home: Curated home and lifestyle brand with a distinctive rugs, textiles, and decor assortment targeting design-conscious consumers; comparable to Farzin in aesthetic-led premium positioning and breadth of home categories.
• West Elm: Modern premium home furnishings retailer with a strong rug assortment and showroom base; comparable to Farzin in design-forward, premium-segment positioning and curated home decor assortment.
• Wayfair: Mass-market online home goods retailer with a deep rugs category and broad price-tier coverage; comparable to Farzin in product category overlap, though operating at vastly larger scale and lower price positioning.
• Pottery Barn: Premium US home furnishings retailer carrying rugs, furniture, and decor across an integrated assortment — comparable to Farzin in premium positioning and cross-category home merchandising, though at substantially larger scale.

Direct peers

• Surya: Home accents brand with rugs as a core category, distributed through furniture retailers and interior designers — comparable to Farzin in multi-category home textiles and retailer-led distribution.
• Jaipur Rugs: Vertically integrated rug manufacturer and brand selling hand-knotted and machine-made rugs globally through retail and online channels; comparable to Farzin in product category and emphasis on craftsmanship and design.
• The Rug Company: Premium designer rug brand selling hand-knotted rugs through department stores and showrooms globally; directly comparable to Farzin's premium positioning and showroom-led model.
• Loloi Rugs: US-based designer rug brand that designs rugs and partners with Turkish and Egyptian manufacturers, distributing through major retailers and department stores — directly comparable to Farzin's Turkish-sourced, multi-retailer rug model.
• Rugs USA: Online-focused rug retailer offering broad assortment at multiple price tiers with frequent promotional cycles; comparable to Farzin in pure-play rug focus though differentiated by channel (DTC vs. department store).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/FarzinDeco
• Instagraminstagram.com/farzindeco
• LinkedInlinkedin.com/company/farzin

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Farzin