Center For Fathers Families

What Center For Fathers Families does

Fathers & Families is a faith-based nonprofit ministry initiative of Trail Life USA, headquartered in Belton, South Carolina, that equips Christian men to fulfill biblical roles as fathers and spiritual leaders. The organization operates two core programs: ManAlive!, a one-day in-person conference for men ages 13 and older held at churches across the United States, and BeAlive!, a 6-week online small group program for adults 21 and older delivered through the Thinkific learning platform under the THRIVEtoday brand. Pricing is modest and per-event or per-course, with ManAlive! tickets at $69 and BeAlive! courses ranging from $59 to $149.

The organization monetizes through event registration fees, online course subscriptions, and book sales (including the Trail-Ready devotional series and Wisdom Series books) distributed via the Trail Life USA e-commerce shop. Its go-to-market is event-driven and community-led, leveraging church partnerships, content marketing through blog articles and podcasts, and a co-laborer network of allied Christian ministries including Focus on the Family, Dad Awesome, and BetterMan.

Fathers & Families also operates AxiosNPO, a peer network for executive directors of Christian nonprofits, expanding its scope beyond individual men's ministry. The organization is led by Mark Hancock (CEO of Trail Life USA) and Brad Walbridge (National Director), has 88 employees, and has served over 120,000 men through its programs over nearly eleven years of ministry. It is wholly owned by Trail Life USA with no external venture capital or private equity involvement.

Name

Center For Fathers Families

Legal name

Trail Life USA dba Fathers & Families

Website

https://fathersandfamilies.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Fathers & Families is a faith-based nonprofit ministry initiative of Trail Life USA that equips Christian men for fatherhood and spiritual leadership through in-person ManAlive! conferences, BeAlive! online small groups, and devotional book resources. The organization serves primarily men ages 13+ across the United States.

Ownership category

akta.pro rank

Product category

Faith-Based Men's Ministry Services

NAICS

Religious Organizations (8131), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Educational Services (8200), Services-Social Services (8300)

akta.pro primary industry

Co-Parenting, Father Engagement & Caregiver Inclusion Programs (EDACALAI)

akta.pro secondary industry

Parent Mental Health, Stress Management & Wellness Programs (EDACALAJ)

Keywords

• Faith-based men's ministry
• Fatherhood programs
• Men's leadership conferences
• Christian discipleship resources
• Online small groups

Headquarters

HQ city

Baltimore, Maryland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Event Registration Fees: Revenue from ManAlive! in-person one-day conferences priced at $69 per person, with early registration discounts of $20 off. Group discounts available (register 4, get 5th free).
2. BeAlive! Online Group Memberships: Revenue from online small group programs with varying membership prices based on course length and content. Prices include $59 for 5-week programs and $149 for 8-week programs. Access provided for a full year.
3. Book and Resource Sales: Sales of devotional books, study guides, and resources through the Trail Life USA shop. Products include titles like Trail-Ready 101 and 102 Devotions for Dads with Boys ($14.99 each) and An Adventurous Guy's Artful Guide to Wisdom ($17.99).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Fathers & Families is a faith-based ministry initiative of Trail Life USA that delivers men's spiritual leadership and fatherhood programming through ManAlive! one-day in-person conferences ($69 per attendee) and BeAlive! multi-week online small group courses ($59–$149 with one-year access) hosted on the Thinkific platform. It also sells devotional books and youth resources such as the Trail-Ready series through the Trail Life USA e-commerce shop, targeting men ages 13 and up and adult co-ed participants seeking biblical masculinity formation.

Product overview

Fathers & Families is a ministry initiative of Trail Life USA offering a portfolio of programs and resources for men's spiritual leadership development. The core offerings consist of ManAlive! (in-person one-day conferences with keynote speakers and masterclasses) and BeAlive! (online small group programs delivered via Thinkific). The portfolio also includes published devotional books (Trail-Ready series) and interactive youth resources (Wisdom Series, Flight of the Falcon), along with the AxiosNPO peer network for nonprofit leaders. The organization serves men ages 13+ through in-person events and adults 21+ through online groups, with pricing ranging from $59-$149 for courses and $14.99-$17.99 for books.

Differentiator

Problem solved

Functional benefit

Brands

• ManAlive!: A one-day in-person conference for men 13 years and older, designed to empower men to embrace their calling as godly leaders through a Keystone Speaker, hands-on Masterclasses, and unifying masculine worship.
• BeAlive!
• AxiosNPO

Products and services

• ManAlive! One-Day Conference ManAlive! is a one-day in-person conference for men ages 13 and older that equips attendees with practical tools, biblical teaching, and community connection to embrace their calling as godly leaders and fathers. Features include a Keystone Speaker, hands-on Masterclasses, and unifying masculine worship.
• BeAlive! Online Small Group Program BeAlive! is a multi-week online small group program for men and women ages 21 and older, structured to guide participants in growing their relationship with God, themselves, and others through weekly co-ed or single-gender group meetings. Courses such as Foundational Five and Share Joy Habit Builder build relational and emotional skills.
• Trail-Ready: 101 Devotions for Dads with Boys Devotional book written for fathers with boys, filled with practical 3-minute devotions, actionable advice on challenges boys face, and recommendations for father-son day-hikes in U.S. state and national parks.
• Trail-Ready: 102 Devotions for Dads with Boys Curated devotional book by Trail Life CEO Mark Hancock equipping fathers with boys, including practical devotions, discussion questions, and day-hike ideas.
• An Adventurous Guy's Artful Guide to Wisdom: Book 1 - The Fear of the Lord Interactive book for boys inviting daily Proverbs reading with puzzle piece art rewards; part of the Wisdom Series developed with Trail Life USA to help boys develop daily Scripture reading habits.
• Flight of the Falcon Adventure novel for boys featuring courage, friendship, and faith themes, following Dylan and the Trail Life team on covert operations and rescue missions.
• AxiosNPO Peer Network Peer network for executive directors and CEOs of Christian nonprofits that hosts roundtable discussions several times yearly at Trail Life USA headquarters in Belton, South Carolina, providing confidential peer input and Kingdom-focused leadership support.

Quantifiable outcome

• 120,000+ men served in nearly 11 years of ministry

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• Trail Life USAcoreStrategic or Co-development PartnerFathers & Families is a ministry initiative of Trail Life USA, the largest Christ-centered, boy-focused mentoring and discipleship organization in the country. Trail Life USA provides organizational backing, resources, and brand association. Fathers & Families serves as the father-focused extension of Trail Life's mission to raise the next generation of godly men.
• BetterManminorStrategic or Co-development PartnerChristian organization that helps men unleash the better man inside them through an 11-week group study on biblical manhood. Listed as a co-laborer ministry providing complementary resources.
• Crazy Cool FamilyminorStrategic or Co-development PartnerOrganization helping families rethink how they do family with proven strategies, books, courses, and studies. Listed as a co-laborer ministry providing complementary resources.
• Dad AwesomeminorStrategic or Co-development PartnerOrganization that exists to activate dads to lead with wonder and build intentional connection with their kids while experiencing God's awesomeness together. Listed as a co-laborer ministry.
• Focus on the FamilyminorStrategic or Co-development PartnerMajor Christian family ministry providing resources through broadcasts, podcasts, telecasts, films, websites, blogs, and radio drama programs. Listed as a co-laborer ministry providing complementary resources.
• Relational Wisdom 360minorStrategic or Co-development PartnerOrganization promoting relational wisdom as an 'operating system for life' used in churches, ministries, businesses, schools, and seminaries around the world. Listed as a co-laborer ministry.
• THRIVEtodaycoreTechnology or IntegrationTechnology partner providing the Thinkific platform that hosts BeAlive! online small group programs. Fathers & Families works with THRIVEtoday to deliver course content, manage registrations, and facilitate online learning experiences.

Scale indicators1 record

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• FamilyLife (a Cru ministry): A widely recognized Christian marriage and family ministry offering conferences (e.g., Weekend to Remember), small-group studies, and digital content. Operates a substantially larger programmatic footprint than F&F in the same faith-based family-discipleship category.
• Focus on the Family: One of the largest Christian family-ministry brands in the U.S., providing resources on marriage, parenting, and fatherhood through broadcasts, podcasts, and digital content. It is also listed as a Co-Laborer partner of Fathers & Families, so the two organizations serve overlapping audiences with partly overlapping programming, but Focus on the Family operates at substantially greater scale and breadth.

Emerging players

• Dad University: Fatherhood-focused content/training brand offering digital courses, blog content, and events for dads. Comparable as a digitally delivered father-engagement offering, though secular rather than faith-based.
• Be Broken Ministries: Faith-based men's recovery and discipleship ministry running structured programs and small groups for men addressing addictions and life issues. Comparable in faith-based cohort-delivery approach and target male demographic.

Direct peers

• National Fatherhood Initiative: U.S.-based nonprofit focused on father engagement, providing father-skill curricula, community programs, and resource libraries for organizations and individuals. Most directly comparable secular-leaning peer on father-engagement mission, though without F&F's explicit faith-based framing.
• Man in the Mirror: Christian men's ministry equipping church leaders to disciple men locally through training, assessments, and resources. Comparable peer operating in the same church-channel men's-ministry category as F&F's church-partnered ManAlive! events.
• BetterMan: A Christian men's ministry running an 11-week group study on biblical manhood. Listed as a Co-Laborer partner of Fathers & Families, serving the same demographic with a similar small-group/cohort-based delivery model.
• Iron Sharpens Iron: National network of faith-based men's ministry conferences hosted by local churches, featuring teaching, worship, and small-group breakout formats that closely mirror ManAlive!'s one-day event design.
• Wild at Heart (John Eldredge): Faith-based men's ministry built around biblical masculinity, adventure retreats, books, and small groups. Highly comparable in faith-framed masculine-identity positioning and use of events/books/cohorts.
• Dad Awesome: A faith-based fatherhood organization that activates dads to lead with wonder and build intentional connection with their kids. Listed as a Co-Laborer partner of Fathers & Families and operates with a closely overlapping father-engagement mission and content-driven model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@fathers_families
• Facebookfacebook.com/people/Fathers-Families/61569596926013
• LinkedInlinkedin.com/company/center-for-fathers-families
• Instagraminstagram.com/fathersandfamilies

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Center For Fathers Families