BetterMan
BetterMan is a donor-funded Christian ministry that provides a free, video-based biblical manhood curriculum to churches, small groups, and individual men worldwide, with a Spanish-language variant (MejorHombre) and supplementary daily devotionals, podcasts, and follow-on studies.
- Company typePrivate
- Founded2018
- HeadquartersIrving, United States
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
What BetterMan does
BetterMan, Inc. is a private, donor-funded Christian ministry organization founded in 2018 and headquartered at 511 East John Carpenter Freeway, Suite 500, Irving, Texas. The organization produces and distributes a video-based biblical manhood curriculum — originally framed as an 11-week study and currently branded as Core, a 9-Week study — that churches, small groups, and individual men adopt to run structured weekly gatherings built around video teaching, leader guides, workbooks, and group discussion. Co-founders Barry Davis (Chairman & CEO of EnLink Midstream), Dr. Robert Lewis (creator of the predecessor Men's Fraternity program), Austin Adams, and Russell Rainey built BetterMan to address what the organization describes as a generational crisis of male identity, and the platform targets churches of all sizes (50-500+ men breaking into small groups of 6-8) plus non-church small groups meeting in homes, offices, or virtually via Zoom.
The platform itself consists of web applications and native iOS and Android apps that handle group registration, messaging, video delivery, and curriculum access, alongside supplementary products including BetterMan Defined (four 5-week follow-on studies), BetterMornings (a daily email devotional), the BetterMan Podcast on Spotify, and MejorHombre, a fully translated Spanish-language version launched in 2021. The organization reports 2,000,000+ men reached, 3,000+ churches equipped, 20,000+ studies launched, presence across 50 US states and 75 countries, and operates a US field force of named regional ambassadors plus a National Launch Director and Church & Champions Director. Strategic partnerships include Barna Group (research), Spotify (podcast distribution), and Watermark Community Church (founding strategic anchor and talent pipeline).
BetterMan's business model is freemium nonprofit: all digital materials — videos, leader guides, workbooks, launch guides — are provided free of charge, funded entirely by donor contributions (one-time gifts and monthly recurring donations). Printed workbooks are the only commercial transaction surface, sold at store.betterman.com at the cost of printing with no markup. The organization explicitly states that lack of finances should never be a barrier to access, and there are no disclosed funding rounds, paid subscriptions, or commercial revenue lines; reach is monetized exclusively through donor solicitation to underwrite operations and content production.
BetterMan firmographics
Firmographics- Name
- BetterMan
- Legal name
- BetterMan, Inc.
- Website
- https://betterman.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Short description
- BetterMan is a donor-funded Christian ministry that provides a free, video-based biblical manhood curriculum to churches, small groups, and individual men worldwide, with a Spanish-language variant (MejorHombre) and supplementary daily devotionals, podcasts, and follow-on studies.
- Ownership category
- akta.pro rank
BetterMan industry classification
Industry- Product category
- Men's Ministry Curriculum
- NAICS
- Educational Support Services (61171)
- akta.pro primary industry
- Literature & Book Clubs / Guided Reading Groups (EDAMAJAG)
- akta.pro secondary industry
- Religious Reference & Study Tools Publishing (Commentaries, Concordances, Lexicons) (MPAJAHAL)
Keywords
Where BetterMan is headquartered
LocationHeadquarters
- HQ city
- Irving
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
BetterMan business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Donor Funding: BetterMan is primarily funded by generous donors. The organization states that the financial investment to create BetterMan resources and operate the organization has been provided by donors who believe biblical masculinity is vital and want to ensure lack of finances is never a barrier.
- Printed Workbook Sales: Workbooks are available as free downloads, but printed copies are sold at cost for convenience. This covers only the cost of printing with no profit margin.
- Donations: One-time gifts and monthly recurring donations from supporters who want to help keep BetterMan free and accessible to all men.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Digital Access - All resources including videos, leader guides, workbooks, and launch guides |
| Unit Pricing | Pay-as-you-go | Printed Workbooks - Physical copies sold at cost |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
BetterMan product offering
Product offeringCore offering
BetterMan provides free, video-based group curriculum on biblical manhood for churches, small groups, and individual men. Its flagship BetterMan Core study delivers weekly video teachings paired with leader guides and workbooks, supported by a free digital portal and native mobile apps for group coordination and messaging. Supplementary offerings include BetterMan Defined follow-up studies, a Spanish-language version (MejorHombre), a daily email devotional, a podcast, and printed workbooks sold at cost.
Product overview
BetterMan offers a group-based curriculum centered on biblical masculinity, primarily consisting of an 11-week core study (BetterMan Core) that teaches men how to be Christ-like through video teachings and group discussions. The core study can be extended through BetterMan Defined, a series of four 5-week supplementary studies that deepen engagement with specific masculinity principles. The Spanish-language version, MejorHombre, provides equivalent content for Spanish-speaking audiences. Supporting offerings include the BetterMornings daily devotional (email-based), the BetterMan Podcast (audio content), and free downloadable resources including workbooks, launch guides, and church implementation materials. All core digital resources are provided free of charge, funded by donors.
Differentiator
Problem solved
Functional benefit
Brands
- BetterMornings: A daily devotional offered by BetterMan to help men start their mornings with biblical guidance delivered straight to their inbox.
Products and services
- BetterMan Core Flagship group study on the essentials of biblical manhood, featuring weekly video teachings and group discussions to help men develop a clear, transferable definition of masculinity rooted in biblical principles. Delivered to churches, small groups, and individual men free of charge.
- BetterMan Defined A supplementary series of four 5-week studies that deepen engagement with biblical masculinity principles, covering courageous living, loving and protecting women, excelling in God's work, and improving God's world.
- MejorHombre Fully translated Spanish-language version of the BetterMan 11-week group study providing biblical masculinity curriculum for Spanish-speaking men and churches, with reported reach of 250,000+ men in 17+ countries and 100+ churches.
- BetterMornings Daily Devotional A daily devotional delivered straight to users' email inboxes, providing biblical encouragement to start the morning.
- BetterMan Podcast Audio podcast delivering the BetterMan experience through episodes released every other week, available on Spotify and other podcast platforms.
- Printed Workbooks (sold at cost) Printed physical copies of BetterMan workbooks available for purchase at cost through store.betterman.com for user convenience; no markup or profit charged.
Quantifiable outcome
- BetterMan has equipped 3,000+ churches and 300,000+ men globally
- +1 more outcomes
Companies that use BetterMan
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
BetterMan technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
BetterMan partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Barna GroupcoreBetterMan partnered with Barna Group to study trends in masculinity and uncover how today's men navigate 21st-century challenges. This partnership produced the 'Five Essentials to Engage Today's Men' research report covering identity, vocation, well-being, relationships, and church engagement.
- SpotifyminorBetterMan podcast is distributed through Spotify, reaching audiences on the popular audio streaming platform. New episodes drop every other week.
- Watermark Community ChurchcoreFounding board members Barry Davis and Robert Lewis have deep ties to Watermark Community Church. Many team members came from Watermark's ministry programs. The church played a key role in launching BetterMan and continues as a strategic partner.
Scale indicators10 records
Recent moves9 records
Expansion highlights5 records
BetterMan competitors and assessment
Company assessmentEmerging players
- Subsplash: Subsplash is a church engagement and video-content platform that powers apps, messaging, and media for churches and ministries; it competes with BetterMan's native iOS/Android apps and web platform as the underlying technology layer for digital ministry delivery.
- FamilyLife (Cru): FamilyLife produces marriage, parenting, and men's discipleship resources, including events like Weekend to Remember; it overlaps with BetterMan's biblical-manhood teaching on marriage and relationships and reaches a similar church-based audience.
Others
- Watermark Community Church: Watermark Community Church is the founding church home of The Porch and a deep institutional partner of BetterMan (founding board members Barry Davis and Robert Lewis came from there); it acts as an incubator and feeder for BetterMan leaders and content rather than a direct competitor.
Broad incumbents
- Bible Study Fellowship (BSF): BSF runs structured, facilitated small-group Bible study classes with a global footprint; it shares BetterMan's guided group discussion model and biblical-teaching approach but serves a broader demographic beyond men.
- Lifeway Christian Resources: Lifeway is the publishing arm of the Southern Baptist Convention and previously published the original Men's Fraternity curriculum that BetterMan's founders also created; it competes for shelf space and church curriculum budgets in men's ministry.
- RightNow Media: RightNow Media is a large Christian video streaming library used by tens of thousands of churches; it competes as a delivery platform for video-based discipleship content and offers an alternative channel for churches sourcing men's ministry content.
Direct peers
- Man in the Mirror: Man in the Mirror partners with local churches to equip men for discipleship through biblical resources, training, and group studies; it competes directly with BetterMan for church men's ministry program slots and the same pastor/leader buying decision.
- Promise Keepers: Promise Keepers is a longstanding men's ministry movement that mobilizes men through conferences, church resources, and small-group content; it serves the same audience of Christian men and competes for the same donor and church engagement dollars as BetterMan.
- Authentic Manhood (Authentic Networks): Authentic Manhood produces small-group men's Bible study curricula (including the original Men's Fraternity series by Dr. Robert Lewis, co-founder of BetterMan) used widely in churches; it is the direct intellectual ancestor and closest content competitor to BetterMan Core.
- Iron Sharpens Iron Ministry: Iron Sharpens Iron provides small-group men's ministry curriculum and resources designed to disciple men in churches; it operates in the same product category as BetterMan (video-based, discussion-driven men's Bible study) targeting the same church-based user base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
BetterMan social profiles
Digital presenceBetterMan financial estimates
Financial estimateRevenue estimate
Valuation estimate
BetterMan leadership team
Management profileNumber of profiles
Profiles23 records
BetterMan funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BetterMan M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BetterMan
What does BetterMan do?
BetterMan provides free, video-based group curriculum on biblical manhood for churches, small groups, and individual men. Its flagship BetterMan Core study delivers weekly video teachings paired with leader guides and workbooks, supported by a free digital portal and native mobile apps for group coordination and messaging. Supplementary offerings include BetterMan Defined follow-up studies, a Spanish-language version (MejorHombre), a daily email devotional, a podcast, and printed workbooks sold at cost.
Is BetterMan a public or private company?
BetterMan is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was BetterMan founded?
BetterMan was founded in 2018.
Where is BetterMan based?
BetterMan is headquartered in Irving, United States, in the North America region.
How does BetterMan make money?
Three revenue lines are on record. Donor Funding is the primary driver. The others are printed Workbook Sales and donations.
Who are BetterMan's main competitors?
Emerging players on record are Subsplash and FamilyLife (Cru). Watermark Community Church is listed as an others. Broad incumbents are Bible Study Fellowship (BSF), Lifeway Christian Resources and RightNow Media. Direct peers are Man in the Mirror, Promise Keepers, Authentic Manhood (Authentic Networks) and Iron Sharpens Iron Ministry.
Does BetterMan have an API?
No public API is recorded for BetterMan.
What industry is BetterMan in?
BetterMan's product category is Men's Ministry Curriculum. Its primary akta.pro industry code is EDAMAJAG, Literature & Book Clubs / Guided Reading Groups, with a secondary code of MPAJAHAL, Religious Reference & Study Tools Publishing (Commentaries, Concordances, Lexicons). Its NAICS code is 61171.