FAT LORENZOS

What FAT LORENZOS does

Fat Lorenzo's is a privately held, single-location Italian restaurant operating since 1994 at 5600 Cedar Ave. South in Minneapolis, Minnesota, near Lake Nokomis. The restaurant serves pizza, pasta, hoagies, gelato, and a full beverage program (wine, craft beer, cider, non-alcoholic options) through dine-in, takeout, online ordering via SailPOS, residential delivery within defined Minneapolis boundaries (minimum $15 order), and a catering service for events ranging from 1 to 10,000 guests. Its differentiated offerings include house-made gelato with 100+ flavors developed since 2005 and a visual identity defined by murals from local Twin Cities artist Ed Charbonneau.

The business runs on commodity SMB technology: a WordPress website hosted on Webaloo, SailPOS for online ordering, and standard menu PDFs distributed online. There is no proprietary technology, no mobile app, no API exposure, and no AI/ML capabilities. The technology stack is functional but unsophisticated relative to modern restaurant-tech stacks that increasingly integrate third-party delivery aggregators, loyalty platforms, and demand forecasting.

Revenue is generated through unit-priced transactions: dine-in ticket sales, takeout/online ordering, per-plate catering ($8-12 per plate), and à la carte catering platters (e.g., spaghetti trays $40-$80, lasagna $70-$140, gelato pints $8.99). The company employs approximately 8 people and is independently owned with no disclosed investors, parent company, management team bios, or franchise structure. The go-to-market is purely direct-to-consumer through the physical restaurant, website, and inbound catering inquiries via a single [email protected] address and one phone number (612-822-2040).

Name

FAT LORENZOS

Legal name

Fat Lorenzo's

Website

https://fatlorenzos.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Fat Lorenzo's is a privately owned, single-location Italian restaurant in Minneapolis founded in 1994, serving pizza, pasta, hoagies, and house-made gelato via dine-in, takeout, residential delivery, and catering for events up to 10,000 guests.

Ownership category

akta.pro rank

Product category

Italian Restaurant

NAICS

Full-Service Restaurants (722511), Caterers (722320)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro industry

PRIMARYTHAFACAJ

All-Day Dining Restaurants

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Full-Service Restaurants (Casual & Fine Dining)

SECONDARYHSACAGAA

Full-Service Catering (Off-Premise)

Home & Personal Services/Event & Personal Concierge Services/Catering Coordination & Food Service (Non-restaurant)

SECONDARYTHAFACAK

Special Occasion & Destination Restaurants

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Full-Service Restaurants (Casual & Fine Dining)

Keywords

• Italian restaurant dining
• House-made gelato
• Event catering services
• Pizza delivery service
• Minneapolis Italian cuisine

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Dine-in Restaurant Sales: Revenue from customers dining at the Minneapolis location, offering pizza, pasta, hoagies, gelato, and beverages including wine, beer, cider, soda, and non-alcoholic options.
2. Takeout and Online Ordering: Revenue from customers ordering food for pickup through the SailPOS online ordering system.
3. Delivery Services: Revenue from residential delivery within defined Minneapolis service area (minimum $15 delivery order).
4. Catering Services: Revenue from catering orders for events including graduation parties, weddings, banquets, birthday parties, family reunions, and anniversaries. Offers pasta, salad, and sandwich platter combinations with delivery and pickup options.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Fat Lorenzo's operates a locally owned Italian restaurant in Minneapolis serving pizza, pasta, hoagies, gelato, appetizers, and desserts via dine-in, takeout, and local delivery. The restaurant also provides catering services for events ranging from 1 to 10,000 guests, with a separate catering menu and professional event coordination.

Product overview

Fat Lorenzo's is an award-winning, locally owned Italian restaurant in Minneapolis offering a unified dining experience centered on authentic Italian cuisine. The core product portfolio consists of four main food categories—Pizza, Pasta, Hoagies, and Gelato—alongside complementary add-on services including Catering, Delivery, Beverages, and Desserts. The restaurant operates on a single-location model with dine-in, takeout, and delivery options, serving events from individuals to groups of up to 10,000 through its catering service.

Differentiator

Problem solved

Functional benefit

Products and services

• Pizza
• Pasta
• Hoagies
• House-made Gelato
• Appetizers, Soup & Salad
• Beverages
• Catering Services
• Local Delivery

Quantifiable outcome

• 100+ gelato flavors available since 2005

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Olive Garden: Largest U.S. Italian full-service chain. Comparable broad Italian casual dining positioning, including a large catering business, but at vastly greater scale and with a national footprint.
• Fazoli's: Italian fast-food chain focused on pasta, pizza, and quick-service Italian. Comparable in Italian menu positioning with an emphasis on convenient, value-oriented dining occasions.
• Noodles & Company: Fast-casual chain with pasta as a core offering. Comparable in Italian/Italian-inspired menu positioning, though differing in service model (limited-service vs. full-service).
• Romano's Macaroni Grill: Italian casual dining chain offering pasta, pizza, and event catering. Comparable as a scaled Italian full-service competitor with a focus on group dining and private events.

Direct peers

• Cossetta's: St. Paul-based Italian eatery, market, and event venue. Comparable as a long-standing Twin Cities Italian operator offering dine-in, Italian specialty foods, and an event/catering program for the same regional market.
• Buca di Beppo: Italian casual dining chain known for family-style pasta, pizza, and large-group catering. Comparable as an Italian full-service restaurant with a heavy catering-for-events business model targeting similar group occasions.
• Punch Pizza: Twin Cities-based Neapolitan pizza-focused casual dining chain. Directly comparable as a Minneapolis-area Italian restaurant with dine-in, takeout, and a craft-focused food positioning aimed at the same local customer base.
• Maggiano's Little Italy: Sit-down Italian restaurant chain with strong banquet and event catering. Comparable in offering classic Italian cuisine alongside a substantial event catering business for groups and celebrations.

Regional players

• Andiamo Italia: Minneapolis-based Italian restaurant offering pizza, pasta, and gelato with dine-in and event catering. Comparable as a direct local competitor in the same neighborhood Italian-dining segment.
• Carbone's Pizzeria: Twin Cities-based pizzeria offering pizza, pasta, and Italian fare for dine-in, takeout, delivery, and catering. Comparable as a regional Italian operator competing for the same local customer occasions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/fatlorenzos
• Facebookfacebook.com/fatlorenzos
• LinkedInlinkedin.com/company/fat-lorenzos

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FAT LORENZOS