Faunus Plant

What Faunus Plant does

Faunus Plant (legal entity: FAUNUS PLANT SRL) is a Romanian manufacturer and direct-to-consumer retailer of natural remedies and dietary supplements, operating continuously under the Faunus brand since 1978 from its headquarters in Poienii de Jos, Bihor county. The company formulates and produces a catalog of more than 20 specialized product lines in Romania, including the flagship Colagenus collagen franchise (liquid, capsule, and powder formats spanning joint, beauty, and sports/performance positioning), traditional herbal tinctures (Bitter 30 Plante, Siluetus, Reumaticus, Capilarus), specialty capsules (ProSilueth, Berberine, Magtein, Ashwagandha KSM-66, Menstrana, Calmenor, Folicalis), liposomal Vitamin C, syrups (Respiratorus, Helmio Copii), topical gels (Veinosan, Reumaticus), and pet supplements (Colanivis under Faunus Pets). Formulations incorporate clinically-studied branded ingredients such as Peptan collagen, Curcumin C3 Complex, Legance extract, KSM-66 ashwagandha, and Magtein magnesium L-threonate, and manufacturing is conducted under ISO 22000:2018 food safety certification audited by TUV Austria.

The company operates a pure D2C model with no B2B, wholesale, or marketplace distribution, selling exclusively to individual consumers ("persoane fizice") via its Shopify-hosted storefront at faunusplant.ro. Pricing is in Romanian lei at unit prices of approximately 29–194 lei per SKU, with free-shipping incentives at order thresholds of 199–219 lei, no subscription or recurring billing model, and a recently introduced loyalty program ("Program de Fidelizare") plus promotional bundle packages to drive average order value. Marketing is conducted organically through Facebook, Instagram, YouTube, and TikTok, with the company's own e-commerce site as the sole transactional channel. Geographic reach is restricted to Romania, with no cross-border shipping or international expansion documented, and the customer base is the long tail of Romanian health-conscious consumers seeking natural alternatives to conventional medicine for joint, skin, immunity, weight management, hormonal, digestive, and pet health needs. The organization runs on a lean 8-employee operating base and discloses no outside funding rounds or institutional investors, indicating founder-owned or privately-held status.

Name

Faunus Plant

Legal name

FAUNUS PLANT SRL

Website

https://faunusplant.ro

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

1–10 employees

Short description

Faunus Plant is a Romanian manufacturer and direct-to-consumer e-commerce retailer of natural remedies and dietary supplements, founded in 1978, selling 20+ specialized product lines including its flagship Colagenus collagen franchise to Romanian consumers via its Shopify storefront.

Ownership category

akta.pro rank

Product category

Natural Dietary Supplements

NAICS

Medicinal and Botanical Manufacturing (325411)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Herbal & Botanical Supplements (CRADAGAD)

Keywords

• Natural dietary supplements
• Herbal tinctures
• Collagen supplements
• Phytotherapeutic remedies
• Pet health supplements

Headquarters

HQ city

Poienii de Jos

HQ country

Romania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: Faunus Plant generates revenue through direct one-time sales of natural remedies, supplements, and health products via their e-commerce platform. Customers purchase individual products at various price points (29-194 lei range), with free shipping incentives for orders exceeding threshold amounts.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Faunus Plant manufactures and direct-sells a portfolio of natural remedies, phytotherapeutic herbal tinctures, collagen supplements, vitamins, topical gels, and pet supplements through its own e-commerce platform at faunusplant.ro. The portfolio centers on the Colagenus collagen line (liquid, capsules, powder), traditional 30-plant tinctures (Bitter 30 Plante), specialty capsules (ProSilueth, Berberine, Magtein, Ashwagandha KSM-66), and category-specific formulations for joints, skin, weight, hormonal balance, menopause, and pet health, all produced in Romania under ISO 22000:2018 certification.

Product overview

Faunus Plant is a Romanian natural remedies and dietary supplements company founded in 1978, offering a diverse portfolio of phytotherapeutic products manufactured in Romania. The company operates primarily as an e-commerce platform (Shopify-based) and offers multiple product lines centered around their core Colagenus liquid and powder collagen brand (for joints, beauty, and physical performance), along with traditional herbal tinctures (Bitter 30 Plante, Siluetus, Reumaticus), syrups (Vitaminizantus, Respiratorus, Cătină), specialty capsules (ProSilueth, Berberine, Magtein, Ashwagandha), topical gels (Veinosan, Reumaticus), superfood supplements (Greenerals), and pet products (Colanivis). They also offer targeted wellness solutions for hormonal balance (Menstrana, Calmenor), hair health (Folicalis, Capilarus), and promotional bundle packages combining multiple products for specific health goals.

Differentiator

Problem solved

Functional benefit

Brands

• Colagenus: Collagen supplement product line including liquid collagen, capsules, and powder forms for joints, skin, hair, and nails.
• Faunus Pets

Products and services

• Colagenus Collagen Line Core collagen product line including liquid collagen (500ml with up to 12,000mg type 1 + type 2), hydrolyzed liquid collagen with hyaluronic acid and biotin (Colagenus Frumusețe), joint-specific liquid collagen (Colagenus Articulații Forte), type II collagen capsules (60 caps), and powder variants (Beauty Glow, Sun Glow, Creatine Boost, Colagenus Pudră) covering joints, skin, hair, nails, beauty, sun tanning support, and physical performance. Targeted at health-conscious Romanian consumers seeking hydrolyzed collagen supplementation.
• Bitter 30 Plante Tincture Special formula tincture from 30 medicinal plants with tonic digestive, general tonic and vitaminizing effect. Available in alcohol-free 200ml and standard 200ml versions. Targets Romanian naturist consumers seeking traditional multi-plant herbal tonics.
• Siluetus Tincture Alcohol-free 200ml tincture formulated from 9 medicinal plants for weight reduction, fat burning and detox (also available in standard alcohol version). Targeted at Romanian consumers pursuing weight-management herbal supplementation.
• ProSilueth Capsules Unique 90-capsule formula combining medicinal plants for weight-loss diet cures: accelerates metabolism, burns fats, reduces appetite, and supports body detoxification. For Romanian consumers seeking plant-based weight-management supplementation.
• Magtein - Magneziu L-Treonat Capsules 90-capsule complex of Magtein magnesium L-threonate form with rapid absorption for cognitive support, stress management, and sleep quality. Targeted at Romanian consumers seeking premium magnesium supplementation.
• Vitamin C Lipozomală Capsules 90-capsule liposomal vitamin C with rosehips — high concentration vitamin C for immunity support, iron absorption, and collagen production using liposomal delivery for enhanced bioavailability. Targeted at consumers seeking premium vitamin C formulations.
• Vitaminizantus Forte Capsules Multivitamin and mineral complex capsules supporting immunity, energy, and vitality. Targeted at Romanian consumers seeking comprehensive daily micronutrient supplementation.
• Berberină Capsules 60-capsule (30-day course) natural formula delivering 1000mg berberine for metabolic balance and maintenance of optimal cholesterol and triglycerides. Targeted at consumers seeking berberine-based metabolic supplementation.
• Ashwagandha KSM-66 Capsules 60-capsule premium adaptogenic formula with KSM-66 standardized ashwagandha extract for nervous balance, everyday stress, and energy. Targeted at consumers seeking clinically studied adaptogen supplementation.
• Menstrana Capsules 30-capsule natural formula with Maca and Vitex agnus-castus for hormonal balance and PMS comfort. Targeted at women seeking plant-based menstrual cycle support.
• Calmenor Zi + Calmenor Noapte (Menopause Support) Two 60-capsule formulas: Calmenor Zi (day) with plants, vitamins and minerals for vitality and mental clarity during menopause; Calmenor Noapte with plants, vitamins and melatonin for restful sleep and menopausal comfort. Targeted at women in perimenopause/menopause.
• Folicalis Hair Health Capsules 60-capsule natural formula combining plants, vitamins, and collagen to support healthy, strong, and shiny hair. Targeted at consumers seeking plant-based hair-health supplementation.
• Capilarus Anti-Hair-Loss Lotion 200ml spray tincture formulated from 8 anti-hair-loss medicinal plants to support healthy and shiny hair. Targeted at consumers experiencing hair loss or seeking hair-strengthening botanical support.
• Respiratorus Respiratory Syrup 200ml concentrated syrup from medicinal plants supporting clean respiratory airways and cough relief. Targeted at Romanian consumers seeking natural respiratory wellness support.
• Greenerals Superfood Powder 300g natural superfood powder mix with greens, superfoods, and antioxidants supporting immunity, energy, vitality, and natural detoxification. Targeted at health-conscious consumers seeking plant-based superfood supplementation.
• Reumaticus Joint & Muscle Gel 250ml ultra-concentrated gel from medicinal plants and essential oils for calming intense joint and muscle pain. Topical companion to internal joint-support supplements. Targeted at consumers seeking topical relief for rheumatic/muscular discomfort.
• Veinosan Leg-Care Gel 150ml gel with natural plant extracts and Legance extract for tired legs, relief from spider veins, and varicose veins. Targeted at consumers seeking topical support for vascular leg comfort.
• Helmio Copii Children's Digestive Syrup 200ml gentle syrup from medicinal plants and prebiotics supporting digestion and intestinal balance in children. Targeted at parents seeking natural digestive support for kids.
• Colanivis - Pet Collagen for Dogs (Faunus Pets) 500ml liquid collagen for dogs delivering 2,500mg type 1 and 3 collagen for strong joints and shiny coat. Sold under the Faunus Pets sub-brand. Targeted at dog owners seeking natural joint and coat supplementation for their pets.
• Promotional Bundles (Pachete Promoționale) Multi-product bundles including Pachet Detoxifiere (Detox), Pachet Menstrana (menstrual comfort capsules + gel), Pachet Veinosan (gel + capsules for leg comfort), Pachet Performanță Fizică (high-dose collagen + multivitamin + plant gel for athletes), and Pachet Mobilitate și Recuperare (joint support + muscle gel). Targeted at Romanian consumers seeking value-bundled solutions for specific wellness goals.

Quantifiable outcome

• 11,567+ customer reviews demonstrating market validation and customer satisfaction

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Secom: Romania's leading natural and organic products retailer and distributor with multiple proprietary brands, broader assortment, and deeper retail and online footprint than Faunus Plant.

Regional players

• Walmark: Central European supplement company with a Romanian presence across pharmacy and retail channels, targeting similar consumer outcomes (joints, immunity, beauty) with international scale and broader brand portfolio advantages.

Direct peers

• Adams Vision: Romanian dietary supplements brand with a multi-category portfolio of capsules, tinctures, and syrups aimed at health-conscious consumers across similar retail and DTC channels as Faunus Plant.
• Cosmetic Plant: Romanian natural products brand spanning cosmetics and supplements with similar herbal/botanical positioning and Romanian direct-to-consumer go-to-market dynamics to Faunus Plant.
• Hofigal: One of Romania's largest natural and phytotherapeutic product manufacturers, with overlapping herbal tinctures, capsules, syrups, and OTC offerings targeting the same health-conscious Romanian consumer base as Faunus Plant.
• Fares Bio Vital: Established Romanian herbal teas and phytotherapeutic product manufacturer with deep heritage in the naturist segment, serving consumers seeking Romanian-made herbal supplements in overlapping categories such as immunity, digestion, and joints.
• DVR Pharm: Romanian manufacturer and brand of dietary supplements and natural remedies offering a broad catalog of capsules, tinctures, and syrups, directly competing with Faunus Plant in the Romanian naturist DTC and pharmacy channels.
• Alevia: Romanian dietary supplements brand with a broad portfolio covering immunity, sleep, beauty, and metabolic health, competing directly with Faunus Plant across pharmacy retail and DTC in Romania.
• Bioeel: Romanian supplements manufacturer producing tinctures, capsules, and syrups for the natural remedies market, with a catalog structurally comparable to Faunus Plant's core offering.
• Parapharm: Romanian dietary supplements manufacturer producing capsules, syrups, and tinctures for the natural remedies market, with overlapping immunity, joint, and metabolic health categories against Faunus Plant's catalog.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@FaunusPlant?sub_confirmation=1
• Facebookfacebook.com/FaunusPlant
• Instagraminstagram.com/faunusplant
• TikToktiktok.com/@faunusplant
• LinkedInlinkedin.com/company/faunus-plant

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Faunus Plant