Fiesta Americana Vacation Club

What Fiesta Americana Vacation Club does

Fiesta Americana Vacation Club (FAVC) is a long-term vacation club membership program operated by Grupo Posadas, S.A.B. de C.V., a publicly listed Mexican hospitality conglomerate. Founded around 2000 and operating online since 2002, FAVC sells 40-year memberships built on a points-based system in which members receive an annual allocation of vacation points that can be redeemed for stays at affiliated resorts and partner properties. Points expire on December 31 each year, but members can purchase additional points or transfer them to other members. The program serves individual consumers — primarily families seeking flexible multi-destination vacations and frequent travelers wanting broad loyalty utility — through direct-to-consumer channels (website, phone, email) supplemented by a team of dedicated vacation advisors.

The core product portfolio spans FAVC's own villa-style resort properties in Mexico (Fiesta Americana Los Cabos, Cancún, Acapulco, Cozumel, and The Explorean properties in Cozumel and Kohunlich) and integrates with the wider Posadas brand family — Live Aqua, Grand Fiesta Americana, Fiesta Americana, Fiesta Inn, Gamma, and One Hotels. Strategic alliances with RCI (over 6,000 affiliated resorts worldwide) and Hilton Grand Vacations Club (US leisure destinations) extend the effective footprint to 15 marketed destinations: 9 national (Acapulco, Cancún, Los Cabos, Playa del Carmen, Puerto Vallarta, Monterrey, Chetumal, Mexico City, Cozumel, Guadalajara, Veracruz, Mérida) and 6 international (Orlando, Las Vegas, Waikoloa, Miami, South Carolina, Park City). Members can additionally convert FAVC points into Aeroméxico kilometers or American Airlines AAdvantage miles.

Revenue is generated through one-time membership sales for the 40-year term (subscription/recurring), all-inclusive surcharges paid via points or credit card (transaction fees), and cash bookings by both members and non-members at Posadas properties. Member benefits — including 15% food and beverage discounts, 25% spa discounts, room upgrades, early check-in, late check-out, complimentary wine, and discounted or free phone calls — reinforce retention within the 40-year contract. The 45-employee unit handles sales, member servicing, and reservations under the broader Grupo Posadas corporate umbrella headquartered in Mexico City.

Name

Fiesta Americana Vacation Club

Legal name

GRUPO POSADAS, S.A.B. de C.V.

Website

https://favc.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Fiesta Americana Vacation Club, operated by Grupo Posadas, sells 40-year points-based vacation memberships giving individual consumers access to villa-style stays across 15 destinations in Mexico and the US, plus 6,000+ RCI-affiliated resorts and Hilton Grand Vacations Club properties.

Ownership category

akta.pro rank

Product category

Vacation Club / Timeshare

NAICS

Arts, Entertainment, and Recreation (71), Nature Parks and Other Similar Institutions (712190)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Membership Organizations (8600)

akta.pro primary industry

Travel Subscription, Membership & Deal Clubs (THAKAAAL)

akta.pro secondary industries

Travel & Services Membership Clubs (Ancillary Services-Led) (CRAEADAK), Family & Kid-Friendly All-Inclusive Resorts (THAGAKAA)

Keywords

• Vacation club membership
• Timeshare points program
• Vacation ownership
• Resort network access
• Hospitality membership

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Vacation Club Membership: Members pay for a long-term vacation club membership (40 years) that provides annual vacation points. The membership is based on a points system where members receive an annual allocation of vacation points according to their contract terms. Points can be used to book accommodations at affiliated hotels and resorts, with unused points expiring on December 31 each year.
2. All-Inclusive Surcharges: Members can use vacation points to pay all-inclusive surcharges at applicable hotels, or pay the difference with a credit card when insufficient points are available.
3. Cash Bookings: Members and non-members can make reservations at Posadas hotels throughout the year at preferred cash rates.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Fiesta Americana Vacation Club sells 40-year points-based vacation club memberships that grant members access to a curated portfolio of resort properties across Mexico and the United States. Members receive an annual allotment of Vacation Points used to reserve stays across the Fiesta Americana, Live Aqua, Gamma, and Explorean brands, and can exchange points through RCI for access to more than 6,000 affiliated resorts worldwide. The offering is bundled with member benefits including food and beverage discounts, spa discounts, room upgrades, and access to member-exclusive events and promotions.

Product overview

Fiesta Americana Vacation Club (FAVC) is a long-term vacation club membership operated by Grupo Posadas, built on a points-based system. Members receive annual vacation points to book stays at villa-style properties across FAVC's own resort portfolio (Fiesta Americana Villas in Los Cabos, Cancún, Acapulco, Cozumel, and The Explorean properties in Cozumel and Kohunlich) and through strategic alliances with Hilton Grand Vacations Club and RCI (access to 6,000+ worldwide resorts). The product portfolio spans 12 national destinations (Cancún, Acapulco, Los Cabos, Playa del Carmen, Puerto Vallarta, Monterrey, Chetumal, Mexico City, Cozumel, Guadalajara, Veracruz, Mérida) and 6 international US destinations (Orlando, Las Vegas, Hawaii, Miami, South Carolina, Park City). Members can also transfer points to Aeroméxico and American Airlines loyalty programs. The membership provides tiered benefits including discounts, upgrades, and exclusive services, payable once and valid for 40 years.

Differentiator

Problem solved

Functional benefit

Products and services

• Fiesta Americana Vacation Club Membership

Quantifiable outcome

• Access to 15 destinations (9 national in Mexico, 6 international in US)
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• RCI (Resort Condominiums International)coreStrategic or Co-development PartnerRCI is a strategic alliance providing FAVC members access to over 6,000 affiliated resorts worldwide. Members can use their vacation points to book accommodations at RCI-affiliated properties across Europe, Africa, South America, Australia, and other international destinations according to the Vacation Points Chart.
• Hilton Grand Vacations ClubcoreStrategic or Co-development PartnerHilton Grand Vacations Club is a strategic alliance allowing FAVC members to stay at Hilton properties in the United States including Orlando, Las Vegas, Myrtle Beach, and Hawaii. Specific properties include Hilton Grand Vacations Club SeaWorld Orlando, Tuscany Village Orlando, McAlpin-Ocean Plaza Orlando, Boulevard Las Vegas, Anderson's Ocean Club Myrtle Beach, and Kohala Suites Waikola.
• AeroméxicominorGTM or Marketing PartnerMembers can transfer their FAVC vacation points to their Aeroméxico frequent flier account to convert them into kilometers for airline travel.
• American AirlinesminorGTM or Marketing PartnerMembers can transfer their FAVC vacation points to their American Airlines frequent flier account to convert them into miles for airline travel.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Westgate Resorts: Privately held timeshare operator with resort properties across the US, selling points-based vacation club memberships; closely comparable operating model to FAVC, with villa-style accommodations and a sales-led GTM.
• Wyndham Destinations (Travel + Leisure Co.): Major vacation ownership and exchange company operating club memberships and resort access across global destinations; direct competitor to FAVC in the points-based vacation club category and through its own exchange network.
• Disney Vacation Club: Timeshare/vacation club selling multi-decade points-based memberships tied to Disney and partner resort inventory; a clear direct peer in business model (points, long-duration membership) though more theme-park centric.
• Marriott Vacation Club: Largest US-based timeshare/vacation club operator under the Marriott brand, selling long-term points-based memberships at villa-style resort properties; directly comparable in product structure (points, multi-brand inventory, long-duration contracts).
• Hyatt Vacation Club: Timeshare arm of Hyatt selling points-based vacation club memberships at resort properties globally; matches FAVC's points-based, advisor-sold, multi-property model.
• Hilton Grand Vacations Club: Hilton's timeshare/vacation club business operating points-based memberships at resort properties across the US; FAVC has an explicit strategic alliance with HGVC, making it a partner and a direct functional peer in the timeshare category.

Others

• RCI (Resort Condominiums International): Global vacation exchange network enabling timeshare/vacation club members to trade points/weeks for stays at 6,000+ affiliated resorts; FAVC is an RCI-affiliated club and uses RCI as a core international inventory channel.
• Interval International: Vacation exchange network competing with RCI, providing points/weeks exchange at thousands of resort properties worldwide; comparable ecosystem enabler for timeshare/vacation clubs and a potential alternative partnership for FAVC.

Regional players

• Palace Resorts: Mexico-headquartered luxury all-inclusive resort operator offering membership-style vacation programs in Cancún and Riviera Maya; direct regional competitor for Mexican vacation club demand but with a different ownership-centric (rather than points) product.
• Vidanta (Grupo Vidanta): Mexico-based resort and vacation club operator with properties across Nuevo Vallarta, Riviera Maya, Los Cabos, and Acapulco; competes with FAVC for Mexican vacation club members and overlaps on the same resort destinations.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/fiesta-americana-vacation-club

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fiesta Americana Vacation Club