First Baptist Churc

What First Baptist Churc does

First Baptist Atlanta is a Christ-centered church located at 4400 North Peachtree Road in Atlanta, Georgia, founded in 1851 and operating continuously for over 175 years. The church delivers a multi-generational ministry portfolio organized by life stage, including Children's Ministry (nursery through 5th grade), Middle School and High School ministries, College & Young Professionals (meeting in The Warehouse), Singles, Men's and Women's ministries, Adult Life Groups, an Active Adults program for those 60+, and a Special Friends ministry for individuals with special needs ages 14 and up. Core weekly products are two Sunday worship services (8:45 a.m. and 10:30 a.m., with sign language interpreters) plus a Wednesday night programming block with dinner and age-graded classes that resumed August 5.

The underlying technology footprint is modest and operational rather than differentiating: a website (fba.org) hosting service information and online giving, a livestream of the 10:30 a.m. service for remote attendees, a my.fba.org member portal with event registration, and Eventbrite for paid event ticketing. Two wholly owned adjacent operating subsidiaries extend the campus into adjacent verticals — The Pinnacle Academy (Dunwoody Christian School) for Christ-centered K-12 education and Rotunda Market, an on-campus coffee shop and marketplace currently hiring a barista.

The business model is nonprofit and contribution-driven. Primary revenue comes from recurring tithes and offerings (including online giving), supplemented by event registration fees (Truth in Education Summit $35, FBA Men Golf Classic $75, MasterLife 4-workbook set $29.99, Adventures in Missions Luncheon $8), Rotunda Market beverage and food sales, and tuition from The Pinnacle Academy. Go-to-market is community-led and event-driven: members are acquired through community programs, weekly worship services, Wednesday programming, seasonal events (e.g., hosting the CAFO conference September 22-25), and an onboarding funnel through the First Class membership class and Life Groups. The church serves the Atlanta metropolitan area and broader Southeast United States, with distribution via in-person attendance, livestream, and an active presence on Facebook, LinkedIn, and Instagram.

Name

First Baptist Churc

Legal name

First Baptist Atlanta

Website

https://fba.org

Company type

Private

Founded year

1851

Operating status

Operating

Headcount range

11–50 employees

Short description

First Baptist Atlanta is a 175-year-old Christ-centered church in Atlanta, Georgia, offering Sunday worship, Wednesday programming, and life-stage ministries from nursery through seniors, plus an affiliated Christian school and on-campus market.

Ownership category

akta.pro rank

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Tithes and Offerings: Primary revenue stream from member contributions during worship services and online giving
2. Event Registration Fees: Revenue from paid events such as Truth in Education Summit ($35), Golf Classic ($75), MasterLife workbooks ($29.99), and other programs
3. Rotunda Market Operations: On-site coffee shop/market generating revenue through beverage and food sales, with barista position currently open

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

First Baptist Atlanta is a Christ-centered church providing Sunday worship services (8:45 a.m. and 10:30 a.m.), Wednesday night programs with dinner and classes for all ages, and life-stage-specific ministries including children's, youth, college, men's, women's, active adults, and special needs ministries. It also offers Adult Life Groups, pastoral care, missions, marriage preparation, grief support, and ESL classes, supported by online livestream and digital giving.

Product overview

First Baptist Atlanta is a Christ-centered church offering a comprehensive portfolio of ministry programs and services. The core offerings include Sunday worship services (8:45 a.m. and 10:30 a.m.) with livestream capability, Wednesday night programs with dinner and classes for all ages, and various life-stage specific ministries including Children's Ministry, Youth Ministry (Middle School and High School), College & Young Professionals, Men's Ministry, Women's Ministry, and Active Adults (60+). Additional programs include Special Friends Ministry for individuals with special needs, Adult Life Groups for small group fellowship, and seasonal events such as missions luncheons, baptisms, and retreats. The church also operates Rotunda Market on campus and partners with The Pinnacle Academy (Dunwoody Christian School). The ministry portfolio covers the full lifecycle from children to seniors, with offerings including worship, biblical teaching, fellowship, missions, and community support programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Worship Services Sunday worship services at 8:45 a.m. and 10:30 a.m. featuring worship music and biblical teaching, with interpreters available for the deaf and hearing impaired.
• Wednesday Night Programs Midweek programs including dinner (5:00-6:30 p.m.) and classes/activities (6:45-7:45 p.m.) for all ages.
• Children's Ministry Age-specific classes for children including nursery, preschool worship, FBA Kids worship (Kinder-4th grade), with activities such as music, crafts, recreation, science experiments.
• Youth Ministry (Middle School & High School) Student ministries for grades 6-12 with Sunday services and Wednesday night gatherings focused on building faith and friendships.
• College & Young Professionals Ministry Ministry for college students and young professionals meeting in The Warehouse with food, worship, and Bible study.
• Adult Life Groups Small groups meeting weekly for Bible study, fellowship, and mutual encouragement. Includes various groups organized by age, life stage, and interests.
• Men's Ministry Bible study and fellowship programs for men including Wednesday and Sunday sessions, and events like the Men's Golf Classic.
• Women's Ministry Bible studies, fellowship, and support groups for women including Tuesday Bible Studies, Refresh & Renew gatherings, and Praying Women.
• Active Adults Ministry (60+) Ministry for adults 60+ featuring life groups, choir (Saints Alive), excursions, and fellowship opportunities.
• Special Friends Ministry Inclusive ministry for individuals with special needs ages 14 and up, featuring Connect! events and Friday Fun Night activities.
• Livestream Services Online streaming of Sunday services at 10:30 a.m. for remote attendance.
• Rotunda Market On-campus market facility operated in partnership with Rotunda Market organization, featuring a barista station.
• First Class (Membership Class) Orientation class required for church membership, providing information about beliefs and values.
• The Pinnacle Academy (Dunwoody Christian School) On-campus Christian school serving children, operated independently at the church facility.

Quantifiable outcome

• Two worship services per Sunday with live streaming capability reaching both in-person and online attendees
• +1 more outcomes

Named customers1 record

Segments10 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core, minor and strategic.

• Rotunda MarketcoreStrategic or Co-development PartnerOn-site coffee shop and market operated at the church campus. The church employs a barista position at Rotunda Market, serving quality coffee and tea beverages to church members and visitors in a welcoming environment.
• The Pinnacle Academy (Dunwoody Christian School)coreStrategic or Co-development PartnerA Christian school affiliated with First Baptist Atlanta, located on the church campus. Serves families seeking Christ-centered education for their children.
• Echo MinistriesminorGTM or Marketing PartnerPartner organization that co-hosts Singles Tacos & Trivia events at the church, providing fellowship opportunities for single adults in a Christ-centered environment.
• Bear's Best Golf CourseminorOthersGolf course venue for the FBA Men Golf Classic event, located in Suwanee. Registration includes 18-hole golf, lunch, and prizes.
• EventbriteminorChannel Partner/ Reseller/ DistributorThird-party ticketing platform used for event registrations such as the Truth In Education Summit.
• Christian Alliance for Orphans (CAFO)strategicStrategic or Co-development PartnerHost venue for the CAFO conference taking place September 22-25 at First Baptist Atlanta. Church is recruiting volunteers to serve during this event that supports families, churches, and ministries caring for orphans and vulnerable children.

Scale indicators2 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Buckhead Church: North Point Ministries' Buckhead campus — directly competes for the same intown Atlanta demographic FBA targets, with a similar contemporary worship and small-group ministry model.
• Passion City Church: Atlanta-based evangelical church led by Louie Giglio with a strong young-adult and collegiate focus. Comparable demographic targeting, modern worship style, and digital-first engagement model.
• Perimeter Church: Johns Creek, GA-based evangelical church serving the north Atlanta suburbs — the same catchment area as FBA. Comparable family- and children's-ministry programming depth.
• Johnson Ferry Baptist Church: Large Marietta, GA Baptist church with extensive children's, student, and adult ministry programs. Comparable Southern Baptist identity, family-ministry emphasis, and Atlanta-metro service area.
• 12Stone Church: Multisite Atlanta-area church with comparable contemporary worship model, life-stage programming, and digital outreach. Operates multiple campuses across the same metro.
• North Point Community Church: Large Atlanta-area Baptist-evangelical megachurch founded by Andy Stanley, also operating satellite campuses (e.g., Buckhead Church). Comparable in scale, programming breadth, livestream infrastructure, and Atlanta-metro market positioning.

Broad incumbents

• Lakewood Church: One of the largest U.S. churches (Houston, TX), comparable in production-quality livestream, multi-generational programming, and event-driven engagement model.
• Gateway Church: Large multisite evangelical church based in the Dallas-Fort Worth area. Comparable in scale and multisite ambition, though in a different metro — useful as a national benchmark for programming breadth.
• Saddleback Church: Large California-based evangelical multisite church with comparable small-group (Life Group) and discipleship-program emphasis. Useful benchmark for programming depth and member-engagement systems.

Regional players

• McLean Bible Church: Large evangelical church in the Washington, D.C. metro with comparable multi-campus structure and lifecycle ministry segmentation. Comparable in scale and programming model but in a distinct regional market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/FirstBaptistAtlanta
• LinkedInlinkedin.com/company/first-baptist-churc
• Instagraminstagram.com/firstbaptistatlanta

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about First Baptist Churc