FCIT

What FCIT does

FCIT (Florida Center for Instructional Technology) is a university center within the University of South Florida, operating as a joint program of USF's College of Education and Innovative Education since 2019. Founded in 1982 and headquartered in Tampa, Florida, FCIT provides K-20 technology-integration services to schools, districts, educators, and administrators worldwide. The organization employs approximately 23 people and offers three core product lines: a portfolio of over 100,000 pieces of free digital content (ClipArt ETC, ClipPix ETC, Lit2Go, Maps ETC, Presentations ETC, and thematic teaching collections), the Technology Integration Matrix (TIM) framework together with the subscription-based TIM Tools evaluation suite (TUPS, TIM-O, TIM-R, TIM-LP, TIM-C, ARTI, and Survey Tool), and iTeach Professional Learning online courses delivered over four-week facilitated cohorts. TIM Tools is licensed to schools and districts on annual subscriptions quoted by member count, with school and district tiers plus customizable roles for larger districts; a public API allows clients to retrieve raw observation, survey, and lesson-plan data for external analytics. iTeach courses are delivered entirely online via iteach.usf.edu and are positioned as facilitated, expert-led professional development for educators and administrators.

FCIT's go-to-market is primarily product-led: the free digital content (used across 30+ states and six continents with millions of daily hits at peak) drives top-of-funnel awareness and organic discovery, converting educators into TIM Tools subscribers and iTeach learners through content marketing (blogs, monthly newsletter, LinkedIn showcase, conferences such as FETC). Revenue is generated through TIM Tools subscriptions (school and district license tiers) and iTeach course fees; pricing is quote-based and not publicly disclosed. Strategic partnerships include the Florida Department of Education (Florida Digital Educator institutes), the National Park Service (Hispanic Heritage iBook Series), and historical grant relationships with IBM, Apple, and Microsoft that seeded USF's Instructional Technology graduate programs. FCIT holds Apple Distinguished Program status and maintains a global footprint claim with no disclosed geographic restrictions on its offerings.

Name

FCIT

Legal name

Florida Center for Instructional Technology

Website

https://fcit.usf.edu

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

FCIT, a university center within the University of South Florida, provides K-20 schools and districts worldwide with free digital content, the Technology Integration Matrix framework, the TIM Tools subscription evaluation suite, and iTeach online professional development courses.

Ownership category

akta.pro rank

Product category

Educational Technology Software

NAICS

Educational Support Services (61171), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200), Services-Computer Programming Services (7371)

akta.pro primary industry

Interactive Multimedia Learning Content (Video, Audio, Interactive Lessons) (EDAFACAG)

akta.pro secondary industries

Corporate Learning & Training Content Development (EDAGAKAC), Core Digital Curriculum & Courseware (Full Programs & Units) (EDAFACAA)

Keywords

• Educational technology
• Technology integration framework
• Teacher professional development
• Digital classroom resources
• Instructional evaluation software

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. TIM Tools Subscriptions: Schools and districts license TIM Tools evaluation suite on a subscription basis. License levels include school and district licenses with pricing based on number of members/users.
2. iTeach Professional Learning Courses: Online professional development courses for educators and administrators, designed to be interactive, engaging, and facilitated by experts in the field.
3. Free Digital Content: Over 100,000 pieces of free digital content (clipart, photos, audio, maps, presentations) provided at no cost for non-commercial classroom use. Serves as lead generation and goodwill for other paid offerings.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

FCIT provides K-20 educational technology products including the Technology Integration Matrix (TIM) framework and its subscription-based TIM Tools evaluation suite for schools and districts, over 100,000 pieces of free royalty-free digital classroom content (illustrations, photographs, audio, maps, videos, presentations), and fully online facilitated professional development courses through iTeach Professional Learning.

Product overview

FCIT offers a portfolio of digital content collections and professional development tools for K-20 education. The core offerings include over 100,000 pieces of free digital content across specialized websites (ClipArt ETC, ClipPix ETC, Lit2Go, Maps ETC, Presentations ETC, ClipVideo ETC, ClipAudio ETC) covering illustrations, photographs, audiobooks, historic maps, and presentation materials. The Technology Integration Matrix (TIM) is a complementary framework for evaluating technology integration in classrooms. The TIM Tools Suite provides a subscription-based software platform with multiple evaluation and observation tools (TUPS, TIM-O, TIM-C, TIM-R, TIM-LP, ARTI, Survey Tool) for schools and districts to assess and improve technology integration practices. Professional development is delivered through iTeach Professional Learning's online courses.

Differentiator

Problem solved

Functional benefit

Brands

• ClipArt ETC: Over 70,000 royalty-free illustrations for classroom use
• ClipPix ETC
• Lit2Go
• Maps ETC
• Presentations ETC
• Teacher's Guide to the Holocaust
• Exploring Florida
• TIM Tools
• TIM Observation Tool (TIM-O)
• TIM Reflection Tool (TIM-R)
• TIM Lesson Plan Review (TIM-LP)
• TIM Coaching Tool (TIM-C)
• Technology Uses and Perceptions Survey (TUPS)
• ARTI (Action Research for Technology Integration)
• iTeach Professional Learning

Products and services

• TIM Tools Suite Subscription-based software suite that helps K-12 schools and districts evaluate, observe, coach, and reflect on classroom technology integration using the TIM framework; includes TUPS, TIM-O, TIM-R, TIM-LP, TIM-C, ARTI, Survey Tool, and an Admin Center with zones, roles, and an API for raw data export.
• iTeach Professional Learning Online professional development courses for educators and administrators covering technology integration and FTCE certification prep; delivered over four weeks, interactive, and facilitated by experts in the field.
• ClipArt ETC Over 70,000 royalty-free illustrations for non-commercial classroom use by students and teachers.
• ClipPix ETC Over 23,000 royalty-free stock photographs for non-commercial classroom use.
• Lit2Go Over 5,500 audio files of K-12 literature along with print resources and activities.
• Maps ETC Over 5,000 royalty-free historic maps from around the world for educational use.
• Presentations ETC Thousands of backgrounds, buttons, letters, and other presentation extras for PowerPoint and Keynote.
• ClipVideo ETC Royalty-free video content for non-commercial classroom use.
• ClipAudio ETC Sound files for educational use.
• ClipVR ETC Virtual reality content for educational use.

Quantifiable outcome

• TIM Tools used in schools in over 30 states and countries on six continents
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Five partnerships are on record, tiered core and minor.

• University of South Florida College of EducationcoreStrategic or Co-development Partner · 1 January 2019In 2019, FCIT became a joint program operated by the College of Education and Innovative Education. The partnership fosters close collaboration supporting student success, pipelines into degree programs, and technology integration within the field of education in support of USF's strategic goals.
• Innovative Education (USF)coreStrategic or Co-development Partner · 1 January 2019Joint program since 2019. College of Education, Innovative Education, and FCIT share many goals relating to student success, degree program pipelines, and technology integration.
• USF Corporate Training and Professional EducationminorStrategic or Co-development PartnerPartnership to launch fully-online professional development courses for K-12 teachers in virtual teaching environments. First course 'Using Student Assistants During Online Instruction' launched mid-April.
• National Park ServiceminorStrategic or Co-development PartnerCreated Hispanic Heritage iBook Series for the National Park Service including Castillo de San Marcos, Castolon, Gran Quivira, San Antonio Missions, and Californio to American. Also created iTunes U instance for NPS.
• Florida Department of EducationminorStrategic or Co-development PartnerPartnership to create Florida Digital Educator four-day institutes conducted in all regions of Florida annually. Also created iTunes U instance for the department.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• ISTE (International Society for Technology in Education): ISTE is the leading professional association for EdTech, setting standards (ISTE Standards) and running paid PD, certification, and membership programs for educators — directly comparable to FCIT's TIM framework and iTeach professional learning.
• Nearpod: Nearpod provides instructional technology tools for lesson delivery, formative assessment, and educator PD — comparable to FCIT's TIM Tools suite in targeting technology integration in classrooms.
• PBS LearningMedia: PBS LearningMedia offers a free, standards-aligned multimedia content library for K-12 classrooms — a direct peer to FCIT's ClipArt ETC, ClipPix ETC, Lit2Go, and Maps ETC free content collections.
• Edutopia: Edutopia (George Lucas Educational Foundation) publishes research-based strategies, videos, and PD resources for K-12 educators — comparable to FCIT's TIM framework and Teaching and Learning with Technology blog.
• Learning.com: Learning.com delivers K-12 technology integration curriculum, digital literacy tools, and educator resources — closely comparable to FCIT's TIM Tools and digital content library for schools and districts.
• Common Sense Education: Common Sense Education provides K-12 curriculum, lesson plans, and professional development on digital citizenship and EdTech — a direct peer in combining free teaching content with paid PD and educator tools.
• Discovery Education: Discovery Education provides a K-12 digital content library, streaming media, and PD for schools — directly comparable to FCIT's multimedia content collections (ClipArt, ClipPix, Lit2Go, Maps) and educator PD offerings.

Broad incumbents

• BrainPOP: BrainPOP offers a broader K-12 multimedia content and assessment subscription product — comparable to FCIT's content collections and TIM Tools in mixing free/paid classroom content with educator tools.
• SMART Technologies: SMART Technologies provides hardware and software for interactive classrooms plus educator PD — an incumbent peer to FCIT's technology integration framework and TIM Tools in the K-12 EdTech space.
• Promethean: Promethean provides interactive classroom displays, lesson delivery software, and teacher PD — a broad incumbent peer to FCIT's TIM Tools and iTeach professional learning offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/myfcit
• Facebookfacebook.com/myfcit
• LinkedInlinkedin.com/company/fcit

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FCIT