What FC Schaffhausen AG does

FC Schaffhausen AG is a Swiss professional football club founded in 1896, headquartered in Schaffhausen and currently competing in the Promotion League (third tier of Swiss football) following relegation in May 2025. The club operates the FCS Arena, an 8,200-seat, 39,000 m² venue that it acquired in 2021, giving it control of match-day operations and a platform for non-football event hosting. Approximately 37 employees support sporting, commercial, and venue operations.

The commercial stack runs on standard third-party SaaS: KLARA powers the official e-commerce and merchandise shop, Ticketcorner handles ticketing for league matches, and Arenametrix provides CRM and fan analytics. There is no proprietary AI or ML technology disclosed; the club's differentiation is rooted in regional brand, venue ownership, and community programming rather than technology.

The business model is multi-stream. Match-day revenue comes from season tickets (CHF 100–400), single tickets, and VIP/hospitality experiences priced at CHF 129 single-match and CHF 3,500/year for the Pistoleros Lounge. Sponsorship revenue is anchored by Brauerei Falken AG as main sponsor and supplemented by 12+ named partners including McDonald's Schaffhausen (women's team). Merchandise, tiered memberships (Kids Club, Teen Club, 1896 Club), and FCS Arena rental for third-party events (including the IGLU Village winter format and the FCS-Golf Trophy) round out the revenue base. The customer base spans individual fans, family/youth segments, local businesses, and event organizers in the Schaffhausen catchment area.

Name

FC Schaffhausen AG

Legal name

FC Schaffhausen AG

Website

https://fcschaffhausen.ch

Company type

Private

Founded year

1896

Operating status

Operating

Headcount range

11–50 employees

Short description

FC Schaffhausen AG is a Swiss professional football club founded in 1896, competing in the Promotion League and operating the 8,200-seat FCS Arena, generating revenue through ticketing, hospitality, sponsorships, memberships, merchandise, and event rentals.

Ownership category

akta.pro rank

Product category

Professional Sports Club

NAICS

Sports Teams and Clubs (711211), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Association Football (Soccer) Leagues (MPAKAAAA)

akta.pro secondary industries

Team Sports Matches (Club & National) (MPAGAMAB), Licensing, Merchandising & Co-Branded Products (Sponsored Merchandise, Collabs) (MPAKALAE), Sports Data, Analytics & CRM Services (Fan Data, Insights, Audience Development) (MPAKAKAO)

Keywords

• Professional football club
• Match ticket sales
• Sports sponsorship packages
• Stadium event hosting
• Fan membership programs

Headquarters

HQ city

Schaffhausen

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Ticket Sales: Revenue from single match tickets and season tickets across different stadium sectors (A, B, C) with varying price points for adults, seniors/students, and youth. Also includes VIP and hospitality ticket packages.
2. Merchandise Sales: Online and physical fanshop sales of merchandise including scarves, apparel, and accessories. Operated through fcschaffhausen-onlineshop.ch and physical location at FCS Arena.
3. Sponsorship: Multiple sponsorship tiers including main sponsor (Brauerei Falken AG), premium sponsors, silver sponsors, and club partners. Sponsorship includes kit advertising, print media, digital advertising (LED boards, LED walls), hospitality loges, and regional naming rights.
4. Hospitality Services: Revenue from VIP tickets (CHF 129 per game, CHF 1896 per season), 8er and 16er loge rentals, Pistoleros Lounge memberships (CHF 3,500 per year for 2 persons), and catering services through Leu Catering partner.
5. Event Hosting: Rental of stadium facilities including Munotsaal (650m²), various loges, and the pitch (39,000m²) for private events, corporate events, meetings, seminars, birthday parties, and concerts. Revenue from venue rental and associated catering.
6. Membership Programs: Three membership tiers: Kids Club (CHF 50 per season), Teen Club (CHF 100 per season), and 1896 Club (CHF 200 per season). Each provides discounts on merchandise and tickets plus exclusive benefits.
7. Matchball Sponsoring: Symbolic matchball sponsorship at CHF 250 per ball, with branding presence at selected home matches.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

FC Schaffhausen AG is a Swiss professional football club that competes in the Promotion League at the FCS Arena and monetises its operation through match tickets, season tickets, VIP hospitality packages, multi-tier sponsorships, fan club memberships, merchandise sales, and event venue rental. The club additionally offers children's birthday parties, stadium tours, themed events such as the IGLU Village and FCS-Golf Trophy, and public viewing screenings, and is launching a women's football team in summer 2026.

Product overview

FC Schaffhausen AG operates a multi-faceted sports and entertainment business centered on its professional football team competing in the Promotion League. The core product portfolio consists of match tickets and season tickets for home games at the FCS Arena (8,200 capacity stadium), complemented by hospitality services including VIP tickets, loge rentals (8er, 16er, Pistoleros Lounge), and premium membership clubs (Pistoleros Lounge Club, 1896 Club). The club extends its offering through an online fanshop for merchandise, youth development programs (Kids Club, Teen Club, 1896 Club), and event venue rental services that leverage the stadium infrastructure for private events, corporate functions, children's birthday parties, and themed events like IGLU Village and FCS-Golf Trophy. A new women's football team launched in Summer 2026 expands the club's competitive offerings.

Differentiator

Problem solved

Functional benefit

Brands

• Pistoleros Lounge: Hospitality lounge/club offering premium seating, access to lounge with soft drinks, and exclusive event invitations. Membership costs CHF 3,500 per year for 2 persons.
• 1896 Club
• FCS Kids Club
• FCS Teen Club

Products and services

• Match Tickets Single match tickets for Promotion League home games, available in sectors A, B, and C with adult, senior/student, and youth pricing. Sold to individual football fans attending FCS Arena.
• Season Tickets Annual season tickets (Saisonkarten) covering all home matches at FCS Arena, priced by category (adults CHF 400, AHV/IV/students CHF 300, youth CHF 100), with VIP sector A4 option including drinks and food vouchers.
• VIP Hospitality Tickets Premium single-match hospitality at CHF 129 per game including padded Sector A4 seat, parking pass, and Munotsaal access with drinks and food. Also available as annual VIP season ticket at CHF 1,896.
• Pistoleros Lounge Club Exclusive hospitality club membership at CHF 3,500 per year for two persons, including two main-stand seats, Pistoleros Lounge access with soft drinks, and invitations to exclusive events, with proceeds supporting youth team development.
• Matchball Sponsoring Symbolic matchball sponsorship sold at CHF 250 per ball, providing branding presence and recognition at a selected home match. Targeted at individuals and small businesses seeking visible association with the club.
• Event Venue Rental Rental of FCS Arena spaces including Munotsaal (650m², up to 400 concert capacity), 16er Loge, 8er Loge, Pistoleros Lounge, and the football pitch (39,000m²) for private events, corporate functions, meetings, seminars, birthday parties, and concerts, with optional Leu Catering services.
• Stadium Tours Behind-the-scenes guided tours of FCS Arena giving exclusive access to the player tunnel, selected interior areas, and VIP zones for fans and visitor groups. Pricing on request.
• Children's Birthday Parties Football-themed birthday party package held in a VIP loge at FCS Arena, priced at CHF 25 per child (max 16 children, 3 adult chaperones), including decorated loge, cake and drinks, an exclusive gift, and pitch playtime; optional player autograph/photo visit for an extra CHF 50.
• Online Fanshop (Merchandise) E-commerce store for FC Schaffhausen merchandise including scarves, jerseys, fan articles, apparel, and club memorabilia, accessible via fcschaffhausen-onlineshop.ch and complemented by a physical fanshop at FCS Arena.
• FCS Kids Club Annual youth fan club membership for children under 14 at CHF 50 per season, including free entry to all home matches, personal member card, annual gift, Kids Club events, CHF 50 discount on Family Package season tickets, and CHF 50 discount on birthday party packages.
• FCS Teen Club Annual fan club membership for teenagers aged 14+ at CHF 100 per season, including an exclusive 1896er fan scarf, two fan events per season, CHF 50 discount on season tickets, and 10-15% fanshop discounts on qualifying purchases.
• 1896 Club Membership Premium annual fan membership at CHF 200 per season offering exclusive benefits and events to adult supporters.
• FCS-Golf Trophy Annual FCS-branded golf tournament held on 18 September 2026, combining sport and club networking for participants and sponsors.
• IGLU Village Winter igloo village attraction hosted at FCS Arena from 4 December 2026 to 17 January 2027, offering food, drinks, and entertainment in a winter setting.
• Public Viewing Events Large-screen public viewing screenings of international football matches (e.g., Switzerland vs Argentina) held in the Munotsaal of FCS Arena, featuring promotions, BBQ, and entertainment for fans.
• Catering Services Culinary offerings at FCS Arena events in partnership with Leu Catering, including a basic half-day package (coffee, tea, water from CHF 7/person), coffee breaks (CHF 9), apéro packages (CHF 9.50), and optional add-ons such as bread baskets, fruit baskets, mini muffins, mini pastries, and Pain Surprise.
• FCS Women's Football Team New competitive women's football team launching summer 2026, with McDonald's Schaffhausen as first prominent sponsor, expanding the club's competitive offerings beyond the men's first team.

Quantifiable outcome

• Played in Swiss top division (Super League) from 2004/05 to 2007/08
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

16 partnerships are on record, tiered primary, premium, silver, club partner, core, fitness partner, digital partner and sponsor.

• Brauerei Falken AGprimaryStrategic or Co-development PartnerMain sponsor (Hauptsponsor) of FC Schaffhausen. Provides primary kit branding and stadium visibility as the club's most prominent commercial partner.
• KAWO Services AGpremiumStrategic or Co-development PartnerPremium sponsor providing advertising visibility on kit and stadium materials.
• Bollinger Bauspenglerei - Sanitäre Anlagen AGpremiumStrategic or Co-development PartnerPremium sponsor - construction and sanitary services company supporting the club.
• HP Wealth ManagementsilverStrategic or Co-development PartnerSilver sponsor - wealth management services.
• Schaffhauser NachrichtensilverStrategic or Co-development PartnerSilver sponsor - local newspaper providing media visibility.
• Macron (via Onis Swiss)club partnerStrategic or Co-development PartnerClub partner - official kit supplier and apparel partner.
• Ticketcorner AGcoreTechnology or IntegrationOfficial ticketing partner providing online and physical ticketing infrastructure. Located at Oberglatterstrasse 35, 8153 Rümlang. Phone: 0900 800 800.
• KLARA (ePost Service AG)coreTechnology or IntegrationE-commerce platform provider for the online fanshop. Located at Schlössli Schönegg, Wilhelmshöhe 1, 6003 Luzern.
• ArenametrixcoreTechnology or IntegrationCRM partner for fan and customer communication. Data processing for CRM purposes and targeted marketing campaigns. Servers located in EU, certified per Swiss DSG and EU GDPR.
• Leu CateringcoreStrategic or Co-development PartnerOfficial catering partner for events at FCS Arena. Provides culinary services including seminar packages, 3-course buffets, and flying catering.
• Schaffhauser Kantonalbankclub partnerStrategic or Co-development PartnerClub partner - regional cantonal bank.
• Valiant Bank AGclub partnerStrategic or Co-development PartnerClub partner - Swiss regional bank.
• Decathlon Schaffhausenclub partnerStrategic or Co-development PartnerClub partner - sports retail chain.
• Clever FITfitness partnerStrategic or Co-development PartnerFitness partner - fitness studio chain.
• Eleven Mindsdigital partnerTechnology or IntegrationDigital partner - website development and digital services provider.
• McDonald's SchaffhausensponsorStrategic or Co-development PartnerFirst prominent sponsor for the new women's football team launching summer 2026.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• FC Concordia Basel: Regional Swiss football club with similar small-staff operational model, lower-tier league presence, and reliance on local sponsors and community engagement.
• FC Breitenrain: Swiss football club competing in the same Promotion League. Direct on-field peer with similar resource constraints and reliance on regional supporter base and sponsors.
• FC Wil 1900: Swiss football club operating in the Challenge/Promotion League tiers with a comparable small-city, regional sponsorship model and similar historical presence in Swiss lower divisions.
• FC Vaduz: Liechtenstein-based club competing in the Swiss football league system, similar in size and revenue mix, with comparable multi-revenue model (tickets, sponsorship, hospitality) and lower-tier status.
• FC Winterthur: Swiss professional football club based in Winterthur (also northeastern Switzerland). Most directly comparable peer — similar regional Swiss Pro/Challenge League club with comparable fan base, sponsorship ecosystem, and stadium-based event operations. Direct competitor in promotion/relegation dynamics.
• SC Kriens: Swiss football club operating in the lower tiers with comparable multi-revenue model including matchday, sponsorship, and stadium-based events.
• FC Biel-Bienne 1896: Swiss football club currently competing in the same Promotion League (visible in 2025/26 standings) — direct divisional peer with comparable resources and competitive positioning.
• SC Brühl SG: Swiss football club competing in the Promotion League (same 2025/26 season). Closest divisional peer — operates with similar staffing scale, sponsorship concentration, and regional attendance base.

Broad incumbents

• FC Thun: Swiss Super League/Challenge League club with a substantially larger commercial operation but comparable business model — matches, sponsorship, hospitality, and stadium events — at a higher league tier.

Regional players

• EHC Schaffhausen: Local Schaffhausen-based sports organization (ice hockey) competing for the same regional fan base, sponsors, and entertainment spend. Regional competitor for the same Schaffhausen sports sponsorship and household wallet.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@FCS_1896
• LinkedInlinkedin.com/company/fc-schaffhausen-ag
• TikToktiktok.com/@fcschaffhausen1896

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FC Schaffhausen AG