What FC Vaduz does

FC Vaduz is a professional football club founded in 1932, headquartered in Vaduz, Liechtenstein, and the only professional football club from the principality competing in the Swiss league system. As of the 2026/27 season, the first team competes in the top-tier Swiss Super League (Brack Super League), playing home matches at the Rheinpark Stadion, and the club organizes a full competitive ecosystem spanning the first team, a second team, youth academies (A- through G-Juniors), women's football, recreational sports, and Special Olympics Unified teams. Operations are split between the FC Vaduz-Lie AG (a private Liechtenstein stock corporation managing professional football operations) and the FC Vaduz association, under managing president Patrick Burgmeier.

The club operates five primary revenue streams: matchday revenue (single tickets and season subscriptions, with 2024/25 two-person season tickets priced at CHF 770), merchandise sales through the FCV online shop (shipped domestically and internationally), sponsorship across main, co-, gold/silver tiers (with First Advisory and Schützengarten as core co-sponsors), broadcasting rights from Swiss Football League participation, and player transfer fees. Technology infrastructure includes the Iterpro Football Intelligence Solution (sports analytics, training planning, performance analysis, injury prevention) — the club was the first in the Swiss league to adopt it — and the Arenametrix cloud-based CRM. Recent commercial milestones include partnership extensions to 2029 with First Advisory, a kit sponsorship upgrade to UBS, and a fan-transport partnership with Philipp Schädler Anstalt.

Customer segments span local Liechtenstein and regional Swiss football fans, corporate sponsors seeking marketing exposure, and youth players participating in development programs. Marketing channels include the official website, social media, double opt-in newsletter, matchday events, away fan bus programs, and annual events such as the Crazy Ball gala (capped at 1,000 tickets at CHF 25). The club achieved its greatest international result in its 90-year history by reaching the UEFA Europa Conference League group stage, contributing to a mid-six-digit CHF profit for FC Vaduz-Lie AG in fiscal 2022/23, while the parent club entity reported approximately CHF 4,000 profit. The club states it is debt-free and operates with 34 employees.

Name

FC Vaduz

Legal name

FC Vaduz–Lie AG

Website

https://fcvaduz.li

Company type

Private

Founded year

1932

Operating status

Operating

Headcount range

11–50 employees

Short description

FC Vaduz is the only professional football club from Liechtenstein, competing in the Swiss Super League from 2026/27. It generates revenue through matchday ticketing, merchandise, sponsorships, broadcasting rights, and player transfers, serving fans, corporate sponsors, and youth players.

Ownership category

akta.pro rank

Product category

Professional Football Club / Sports Entertainment

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Association Football (Soccer) Leagues (MPAKAAAA)

akta.pro secondary industries

Licensing, Merchandising & Co-Branded Products (Sponsored Merchandise, Collabs) (MPAKALAE), Sports Collectibles, Fan Gear & Licensed Merchandise Retail (CRAMABAO)

Keywords

• Professional football
• Match tickets
• Football merchandise
• Youth football camps
• Football sponsorship

Headquarters

HQ city

Vaduz

HQ country

Liechtenstein

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Matchday Revenue: Revenue from ticket sales for home games at Rheinpark Stadion, including single match tickets and season subscriptions
2. Merchandise Sales: Sale of club merchandise including jerseys, apparel, and accessories through the FCV online shop
3. Sponsorship: Revenue from main sponsors, co-sponsors, gold/silver partners, and various partner categories including media partners and web partners
4. Broadcasting Rights: Revenue from participation in Swiss league competitions including Super League and Challenge League
5. Transfer Fees: Revenue from player transfers between clubs

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

FC Vaduz is a professional football club that fields a men's team in the Swiss Super League and operates a portfolio of match-day, membership, merchandise, and community offerings. Sellable products include single match tickets, season tickets, an online merchandise shop, VIP-Club and Premier Club memberships, the Crazy Ball charity/social event, the V32 club magazine, the Fanbus transport service, and Axpo youth football camps. The club also sells corporate sponsorship packages to business partners.

Product overview

FC Vaduz operates as a professional football club offering a comprehensive portfolio of products and services. The core offering centers on the 1. Mannschaft professional team competing in Switzerland's Super League, playing home games at the Rheinpark Stadion. Supporting revenue streams include ticketing (online sales of single tickets and season subscriptions), merchandise through an integrated online shop, and hospitality programs (VIP-Club and Premier Club). The club also operates community-focused offerings including youth academies (Junioren), recreational sports (Breitensport), women's football, and special initiatives like Special Olympics Unified program. Event-based offerings include the annual Crazy Ball fundraising gala and the V32 club magazine. Additional services encompass a dedicated fanbus service for away matches and an official mobile application. The club is owned by FC Vaduz-Lie AG, with a traditional association structure supporting the broader FC Vaduz organization.

Differentiator

Problem solved

Functional benefit

Products and services

• Match Tickets Single-match tickets granting entry to FC Vaduz home fixtures in the Swiss Super League; sold to individual fans and walk-up supporters.
• Season Tickets Season-long pass providing reserved or general admission access to all FC Vaduz home matches during the Swiss Super League season; targeted at committed local and regional supporters.
• Online Merchandise Shop E-commerce store selling FC Vaduz-branded apparel, accessories, and fan merchandise directly to supporters.
• VIP-Club Membership Premium membership tier providing VIP hospitality, exclusive club access, and enhanced match-day benefits for high-engagement fans and corporate guests.
• Premier Club Membership Mid-tier membership program offering additional fan privileges, match-day benefits, and club engagement opportunities beyond standard admission.
• Crazy Ball Event Tickets Ticketed annual flagship social and charity event hosted by FC Vaduz, offering entertainment, networking, and fundraising opportunities for fans and partners.
• V32 Magazine Official FC Vaduz club magazine delivering match previews, player interviews, club news, and behind-the-scenes content to subscribers and fans.
• Fanbus Service Paid shuttle-bus transport service taking FC Vaduz supporters to selected away and special matches; targeted at fans without their own match-day transport.
• Axpo Youth Football Camps Professionally coached football training camps for children and youth, branded and sponsored by Axpo and operated by FC Vaduz, typically held during school holidays.
• Sponsorship Packages Multi-tier corporate sponsorship packages providing brand visibility, perimeter boards, match-day hospitality, and association rights to companies partnering with FC Vaduz.

Quantifiable outcome

• Reached UEFA Europa Conference League group stage - greatest achievement in 90-year history
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature2 records

Partnerships

14 partnerships are on record, tiered core and minor.

• First AdvisorycoreGTM or Marketing Partner · 7 July 2026First Advisory has been a partner of FC Vaduz for over five years, first as Gold Partner and since three years as Co-Sponsor. Partnership extended until 2029. Logo appears on player shorts of the first team in the Swiss Super League. First Advisory is a regional advisory firm with long-standing ties to FC Vaduz.
• IterprocoreTechnology or Integration · 3 June 2024Iterpro is the leading Sports Intelligence solution providing FC Vaduz with a comprehensive digital ecosystem. The platform supports player development, training planning, performance analysis, and injury prevention through technical and tactical preparation and team planning modules.
• update FitnesscoreStrategic or Co-development Partner · 29 May 2024Update Fitness serves as official Fitness Partner, providing infrastructure and facilities for FC Vaduz players. With over 70 locations in Switzerland and Liechtenstein, update Fitness offers various training programs including strength, endurance, group, and online fitness to optimally support player development.
• kybun JoyaminorGTM or Marketing Partner · 10 November 2023kybun Joya (with shop in Sennwald, available at 1,200+ outlets in 40+ countries) partnered with FC Vaduz in the area of health and rehabilitation. Players receive Joya lifestyle shoes for match days and official events.
• Iterpro (initial partnership)coreTechnology or Integration · 25 October 2023Initial multi-year agreement signed in October 2023. FC Vaduz became the first team in the Swiss league to join Iterpro's football intelligence platform, previously partnered with Swiss Football Association.
• SchützengartencoreGTM or Marketing Partner · 6 July 2023Schützengarten brewery extended its long-standing co-sponsorship with FC Vaduz. Patrick Burgmeier emphasized the partnership represents trust in the club's work.
• Ochsner Sport/PumacoreGTM or Marketing Partner · 6 July 2023Equipment sponsor Ochsner Sport/Puma extended partnership with FC Vaduz. Puma provides match kits and training apparel; Ochsner Sport operates retail locations in the region.
• Casino AdmiralcoreGTM or Marketing Partner · 3 July 2023Casino Admiral (with locations in Ruggell and Triesen) is a Co-Sponsor of FC Vaduz. Their logo appears on player stockings of the first team. Additionally, Casino Admiral has secured a prominent advertising platform inside Rheinpark Stadion. The partnership was revived from an earlier collaboration.
• LLB (Liechtensteinische Landesbank)minorGTM or Marketing PartnerLLB is Hauptsponsor Nachwuchs (main sponsor for youth) and organizes annual children event with FCV professionals. Hosts children training sessions at Rheinpark Stadion.
• Philipp Schädler AnstaltminorChannel Partner/ Reseller/ DistributorBus company partner organizing fan bus trips to away matches. Provides transportation services for FCV supporters to away games throughout the Swiss league season.
• Special Olympics LiechtensteinminorStrategic or Co-development PartnerFC Vaduz partners with Special Olympics Liechtenstein and LFV for Unified Sports program, promoting inclusion of athletes with and without disabilities in football.
• Athletes NetworkminorStrategic or Co-development PartnerPartnership with company founded by former Swiss national team player Beni Huggel that supports athletes in their post-sports careers.
• SFL (Swiss Football League)coreOthersFC Vaduz competes in SFL competitions (Super League and Challenge League). Patrick Burgmeier was elected to SFL Committee in November 2023.
• LFV (Liechtensteinischer Fussballverband)coreOthersFC Vaduz participates in Liechtenstein Cup competition organized by LFV. Joint programs include Unified Sports with Special Olympics Liechtenstein.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• FC Winterthur: Swiss football club playing between the Super League and Challenge League. Comparable as a fellow mid-size Swiss club with promotion/relegation risk, similar modest stadium capacity, and regional sponsorship base.
• FC Lausanne-Sport: Swiss Super League competitor. Direct peer sharing the same league competition, sponsorship categories, and European qualification access that drives FC Vaduz's economics.
• FC Lugano: Swiss Super League competitor from Ticino. Directly comparable in league structure, broadcasting rights pool, and merchandising/season ticket dynamics faced by FC Vaduz.
• FC Zürich: Swiss Super League club based in Zürich. Comparable as a top-flight Swiss club competing in the same league with similar broadcasting and central sponsorship revenues.
• BSC Young Boys: Swiss Super League competitor and the dominant Bern-based club. Directly comparable as a fellow top-flight Swiss league opponent sharing the same broadcasting pool, central sponsorship framework, and competitive talent market.
• FC Basel 1893: Historic Swiss Super League powerhouse and direct competitor. Comparable as another top-tier Swiss club drawing from the same player-trading model, league revenue pool, and UEFA qualification pathway.
• Servette FC: Geneva-based Swiss Super League competitor. Direct peer sharing league economics, UEFA pathway access, and Swiss player-trading market dynamics.

Regional players

• FC Schaan: Liechtenstein-based football club. Domestic peer sharing the same tiny local market, LFV ecosystem, and community-driven sponsorship base.
• SCR Altach: Austrian Bundesliga club (recently referenced as a Vaduz opponent). Comparable as a small-market Alpine club competing in a neighboring top-flight league, with similar reliance on player trading and modest matchday economics.
• USV Eschen/Mauren: Liechtenstein Cup participant and Liechtenstein's other principal football club. Domestic rival and closest comparable in scale, geography, and Liechtenstein Football Association integration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/fc-vaduz

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FC Vaduz