Arenametrix
Arenametrix is a Paris-based Customer Data Platform providing CRM and marketing automation software exclusively for cultural and sports organizations. Its platform centralizes data from 60+ ticketing and digital tools into a unified audience database, serving 180+ organizations across 15 countries in Europe and North America.
- Company typePrivate
- Founded2013
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Arenametrix does
Arenametrix is a Paris-based Customer Data Platform and marketing automation provider, founded in 2013 by Ludovic Bordes and Kevin Vitoz, focused exclusively on cultural and sports organizations. The platform centralizes data from ticketing systems, access control, online shops, and other digital tools to create a unified 360-degree view of audience interactions for theaters, museums, heritage sites, sports clubs, federations, and event organizers. It serves over 180 client organizations across 15 countries, processing approximately 25 million tickets and 100 million emails annually through 1,200 unique platform users.
The product is structured as five interconnected modules — CRM, Marketing Campaigns (email, SMS, WhatsApp, chat, social), Marketing Automation, Data Analysis, and Commercial Management for B2B sponsor and group relationships — built on a centralized, deduplicated database. Technical differentiation rests on 60+ native integrations with ticketing platforms (Ticketmaster, Secutix, Eventbrite, Weezevent, Vivaticket, Vivenu, TicketOne, Eventim, See Tickets and others), ecommerce (Shopify, WooCommerce, PrestaShop), CRM and email (Brevo, ReachFive), and venue management systems. The platform is available in five languages (French, English, German, Spanish, Italian), supporting cross-border deployment, and is hosted on Île-de-France servers powered at 95% by renewable energy under GDPR-compliant data handling.
Arenametrix operates a sales-led, enterprise-focused go-to-market model with quote-based annual subscriptions and a complementary consulting services revenue stream that has delivered engagements for clients such as Grand Théâtre de Genève, Culturespaces, and ESTAC. The company employs approximately 40-50 people across offices in Paris (headquarters), Barcelona, Montreal, Vienna, Berlin, and Rome. In November 2024 it raised €8 million in a funding round led by Reflexion Capital with participation from existing investor Newfund, representing the largest disclosed capital event in its history. Distribution is augmented by a partner ecosystem including Bluepitch Football (flagship sports partner), Baker Richards (cultural-sector consulting), and a network of certified technology and service partners across Europe.
Arenametrix firmographics
Firmographics- Name
- Arenametrix
- Legal name
- SAS Tech'4'Team – Arenametrix
- Website
- https://arenametrix.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Arenametrix is a Paris-based Customer Data Platform providing CRM and marketing automation software exclusively for cultural and sports organizations. Its platform centralizes data from 60+ ticketing and digital tools into a unified audience database, serving 180+ organizations across 15 countries in Europe and North America.
- Ownership category
- akta.pro rank
Arenametrix industry classification
Industry- Product category
- Customer Data Platform
- NAICS
- Advertising Agencies (541810), Sports Teams and Clubs (711211)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Sports Data, Analytics & CRM Services (Fan Data, Insights, Audience Development) (MPAKAKAO)
- akta.pro secondary industries
- Customer Support, CRM & Fan Engagement for Ticketing (MPAGAJAI), Data, Analytics, CRM & Marketing Automation Integrations for Event Registration (THAHAFAK), Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG), Fan Club, Community & CRM Management (MPAIAGAJ)
Keywords
Where Arenametrix is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices7 records
Markets served
Arenametrix business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- CRM and Marketing Platform Subscription: SaaS subscription-based model providing access to CRM, marketing campaigns, automation, analysis, and commercial management modules. Pricing depends on organization size, required features, and engagement duration. Contact-based pricing model implied by consulting sales motion.
- Consulting Services: Customized consulting services for digital marketing strategy development, including audience development, revenue optimization, and digital ecosystem structuring. Examples include B2B strategy development for Grand Théâtre de Genève and data analysis for Culturespaces.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise pricing based on organization size and features required |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Arenametrix product offering
Product offeringCore offering
Arenametrix is a SaaS Customer Data Platform (CRM and marketing platform) dedicated to cultural and sports organizations. It centralizes data from ticketing systems, access control, online shops, and other digital tools into a unified database, then enables multi-channel marketing campaigns, marketing automation, data analysis, and B2B commercial management. The company also offers tailored digital marketing consulting services for sports, culture, and tourism organizations.
Product overview
Arenametrix is a data-driven marketing platform designed specifically for cultural and sports organizations. The platform operates as a unified system with interconnected modules including the CRM Module for audience knowledge and segmentation, the Marketing Campaigns Module for multi-channel targeting (email, SMS, WhatsApp, chat, social networks), the Marketing Automation Module for automating sales and communication workflows, the Analysis Module for data visualization and impact measurement, and the Commercial Management Module for B2B relationships with sponsors and groups. All modules share a centralized database that aggregates and deduplicates data from connected ticketing systems, access control systems, online shops, and other digital tools. The company also offers Consulting Services for tailored digital marketing strategy development.
Differentiator
Problem solved
Functional benefit
Products and services
- Arenametrix Data-Driven Marketing Platform A collaborative CRM and marketing platform that centralizes data from various sources (ticketing systems, access control, online shops, and other digital tools), deduplicates it, and makes it available across integrated modules for audience development and engagement. Used by more than 180 cultural and sports organizations across 15 countries.
- Digital and Data Marketing Consulting Services Tailored consulting services for sport, culture, and tourism organizations, including designing offers to develop new audiences, in-depth data analysis, and implementing new digital strategies. Past engagements include B2B strategy work for Grand Théâtre de Genève and data analysis for Culturespaces.
Quantifiable outcome
- 46% open rate for abandoned cart reminder emails at Crazy Horse cabaret
- +2 more outcomes
Companies that use Arenametrix
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles2 records
Arenametrix technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration59 records
Feature5 records
Arenametrix partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core, flagship and minor.
- SecutixcoreTicketing and show management platform integration that simplifies ticket sales. Secutix provides ticketing data that feeds into Arenametrix's CRM for audience analysis and marketing campaigns.
- TicketmastercoreGlobal online ticketing platform integration for concerts, sports events, and shows. Ticketmaster ticket sales data flows into Arenametrix for customer relationship management.
- EventbritecoreOnline ticketing platform enabling event organizers to create, promote, and sell tickets. Integration allows Eventbrite transaction data to be used within Arenametrix CRM.
- WeezeventcoreEvent management platform offering online ticketing, attendee registration, and access control solutions. Data integration with Arenametrix enables unified audience view.
- BrevocoreEmail marketing platform integration for optimized professional communication. Works with Arenametrix for multi-channel marketing campaigns.
- VivaticketcoreVenue and event management services including ticketing and access control. Integration provides ticketing data for Arenametrix audience insights.
- VivenucoreScalable ticketing management platform designed for venues. Integration with Arenametrix enables comprehensive audience data analysis.
- Bluepitch FootballflagshipArenametrix Certified Partner and Top Revenue Partner. Helps clubs, leagues, and federations convert fan engagement into sustainable revenue growth. Offers onboarding packages (setup, migration, automations, training), campaign services with segmentation and optimization, and revenue ecosystem management. Works with organizations including AFC Ajax, PSV, FC Twente, and others across Europe and Australia.
- Baker RichardscoreArenametrix Certified Partner. Leading international provider of consulting services for the cultural sector since 2003. Areas of expertise include admissions pricing, segmentation, memberships, subscriptions, donations, sales forecasting, and primary research.
- Helen Dunnett ConsultingminorArenametrix Partner focusing on arts, culture, heritage, and charity organizations. Helps develop CRM strategies and procure CRM/ticketing/fundraising systems.
- NEW Marketing SolutionsminorArenametrix Partner. Arts marketing strategy and execution practice at intersection of marketing, ticketing, and experience. Works with organizations on brand messaging, Tessitura strategy, segmentation, dynamic pricing, direct mail, and audience development.
- PlaymakersminorArenametrix Partner. Digital and commercial transformation agency for sports organizations. Helps clubs and federations unlock revenue through fan data structuring, matchday optimization, and sponsorship campaign personalization.
- C'mon SportsminorArenametrix Partner. Sport business agency in Lausanne helping sports organizations leverage data for sponsorship value maximization, ticket sales growth, and fan loyalty.
Scale indicators7 records
Recent moves5 records
Expansion highlights5 records
Arenametrix competitors and assessment
Company assessmentEmerging players
- Sportec Solutions: Sportec Solutions provides sports data and digital services for leagues, federations, and clubs across Europe, including fan engagement and ticketing-related analytics. It is an emerging player overlapping with Arenametrix's sports CRM and audience development offerings in the DACH and European markets.
- Stats Perform: Stats Perform is a sports data and analytics provider offering fan engagement, audience insights, and CRM-adjacent tools for sports leagues and clubs. While more focused on performance analytics, it competes with Arenametrix's sports vertical for fan data and engagement budgets.
Broad incumbents
- HubSpot: HubSpot is a leading CRM and marketing automation platform used widely across industries including entertainment. It competes with Arenametrix for mid-market CRM and marketing automation budgets, especially for cultural organizations seeking all-in-one horizontal solutions.
- Blackbaud: Blackbaud is a major provider of software for nonprofits, cultural institutions, and educational organizations. Through products like PatronManager and Raiser's Edge NXT, it competes with Arenametrix for cultural CRM, fundraising, and audience development budgets at the enterprise end of the market.
- Salesforce Marketing Cloud: Salesforce is the dominant horizontal CRM and marketing automation platform with significant adoption among large cultural and sports enterprises. While not specialized for entertainment, it competes with Arenametrix for enterprise CRM budgets in cultural and sports verticals.
Direct peers
- Tessitura Network: Tessitura is a CRM and ticketing platform built specifically for performing arts and cultural organizations. It is the most direct competitor to Arenametrix, serving theaters, opera companies, orchestras, museums, and other cultural institutions with comparable audience development and ticketing integration capabilities.
- AudienceView: AudienceView provides ticketing, CRM, and audience engagement solutions for performing arts, sports, and live entertainment organizations. It competes directly with Arenametrix across sports teams, theaters, and venues with similar data centralization and fan engagement functionality.
- Spektrix: Spektrix is a UK-based CRM and ticketing platform purpose-built for arts and cultural organizations. It directly competes with Arenametrix in the European performing arts CRM market, with overlapping features in audience segmentation, campaign management, and ticketing integrations.
- PatronManager (Blackbaud): PatronManager is a CRM built on Salesforce specifically for arts and cultural organizations, owned by Blackbaud. It is a direct competitor to Arenametrix in the cultural CRM market, combining Salesforce's platform capabilities with arts-specific workflows for ticketing, donations, and audience development.
Others
- Vivaticket: Vivaticket is a major European ticketing and venue management platform that is both an integration partner and adjacent competitor to Arenametrix. While primarily ticketing-focused, it bundles some CRM-adjacent functionality that could expand to disintermediate Arenametrix's CRM layer over time.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Arenametrix social profiles
Digital presenceArenametrix compliance and trust
Trust signalCompliance1 record
Arenametrix financial estimates
Financial estimateRevenue estimate
Valuation estimate
Arenametrix leadership team
Management profileNumber of profiles
Profiles2 records
Arenametrix funding detail
Funding detailFunding overview
Funding rounds5 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Arenametrix M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Arenametrix
What does Arenametrix do?
Arenametrix is a SaaS Customer Data Platform (CRM and marketing platform) dedicated to cultural and sports organizations. It centralizes data from ticketing systems, access control, online shops, and other digital tools into a unified database, then enables multi-channel marketing campaigns, marketing automation, data analysis, and B2B commercial management. The company also offers tailored digital marketing consulting services for sports, culture, and tourism organizations.
Is Arenametrix a public or private company?
Arenametrix is a private company. It is classified as venture growth investor backed and is currently operating.
When was Arenametrix founded?
Arenametrix was founded in 2013. It employs 11 to 50 people.
Where is Arenametrix based?
Arenametrix is headquartered in Paris, France, in the Europe region.
How does Arenametrix make money?
Two revenue lines are on record. CRM and Marketing Platform Subscription is the primary driver. The others are consulting Services.
Who are Arenametrix's main competitors?
Emerging players on record are Sportec Solutions and Stats Perform. Broad incumbents are HubSpot, Blackbaud and Salesforce Marketing Cloud. Direct peers are Tessitura Network, AudienceView, Spektrix and PatronManager (Blackbaud). Vivaticket is listed as an others.
Does Arenametrix have an API?
No public API is recorded for Arenametrix.
What industry is Arenametrix in?
Arenametrix's product category is Customer Data Platform. Its primary akta.pro industry code is MPAKAKAO, Sports Data, Analytics & CRM Services (Fan Data, Insights, Audience Development), with a secondary code of MPAGAJAI, Customer Support, CRM & Fan Engagement for Ticketing. Its NAICS code is 541810 and its SIC code is 7311.