FAMILY COUNSELING SERVICE OF NORTHERN UTAH INC

Name

FAMILY COUNSELING SERVICE OF NORTHERN UTAH INC

Legal name

Family Counseling Service of Northern Utah Inc

Website

https://fcshealingnow.org

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Mental Health Counseling Services

NAICS

Other Individual and Family Services (624190), Other Individual and Family Services (62419), Child and Youth Services (62411)

SIC

Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Family & Parenting Support Services (BPAGAEAC)

Keywords

• Mental health counseling
• Individual therapy
• Group therapy
• Couples counseling
• Family therapy

Headquarters

HQ city

Ogden

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Insurance Billing: Revenue from in-network insurance providers including Select Health, Regence Blue Cross Blue Shield, Cigna, United Healthcare, Aetna, and Tricare/Triwest. The organization is an in-network provider for these insurers.
2. Sliding Scale Fees: Co-pays ranging from $35-$75 per session for uninsured clients whose household income falls within 100%-200% of the Federal Poverty Level. Sessions at no cost provided to destitute clients with no ability to pay.
3. Donations: Charitable donations accepted through GiveLively platform to support mental health services for those in need.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Family Counseling Service of Northern Utah is a nonprofit mental health counseling organization that delivers individual therapy and group therapy to individuals, couples, and families in Northern Utah. Services are provided in-person at the Ogden clinic using evidence-based approaches including CBT, DBT, EMDR, TF-CBT, IFS, and ACT, with bilingual English/Spanish capability and a sliding scale fee structure for uninsured clients.

Product overview

Family Counseling Service of Northern Utah is a mental health counseling organization offering two primary service lines: Individual Therapy and Group Therapy. Individual therapy provides personalized one-on-one counseling in a confidential setting, while group therapy brings together clients with similar experiences for peer support. Both services utilize evidence-based therapeutic approaches including CBT, DBT, EMDR, and other modalities to address conditions such as depression, anxiety, trauma, and grief.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Therapy
• Group Therapy Therapeutic group sessions bringing together individuals experiencing similar issues for peer support and understanding, guided by a skilled therapist. Examples include grief recovery, parenting, depression support, LGBTQ+ issues, substance abuse, and trauma recovery.

Quantifiable outcome

• More than half of clients are 25 years old or younger, indicating strong reach into youth population
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Midtown Community Health CentercoreStrategic or Co-development PartnerKelson Crowther, Psy.D serves as Behavioral Health Director at Midtown Community Health Center and is a Trustee on the FCS Board, indicating collaborative relationship in serving community health needs.
• Ogden Surgical-Medical SocietyminorStrategic or Co-development PartnerTeresa J. Puskedra, Executive Director of Ogden Surgical-Medical Society, serves as a Trustee on the FCS Board, indicating professional network collaboration.
• United Way of Northern UtahcoreStrategic or Co-development PartnerRobert A. Hunter, Director at United Way of Northern Utah, serves as a Trustee on the FCS Board. United Way is also listed as a donor, indicating significant organizational partnership.
• GiveLivelyminorGTM or Marketing PartnerDonation platform provider for accepting charitable contributions online. FCS uses GiveLively for donation processing at secure.givelively.org.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• BetterHelp: Large-scale virtual counseling platform serving broad U.S. market including Utah; competes for self-pay clients via convenience and price, representing digital-channel pressure on brick-and-mortar nonprofits.
• National Alliance on Mental Illness (NAMI) Utah: Statewide advocacy and peer-support organization for mental health; overlaps on community education and family/peer support mission though not direct clinical service.
• Open Door Mission / Open Door Counseling (regional equivalents): Comparable faith-based or community counseling nonprofits offering low-cost therapy to low-income clients in other regions; useful for benchmarking the sliding-scale community model.

Regional players

• Odyssey House of Utah: Utah nonprofit providing behavioral health, substance abuse, and family counseling; comparable on mission and underserved-population focus, broader geographic reach.

Direct peers

• Catholic Community Services of Utah: Faith-affiliated nonprofit offering counseling, refugee services, and family support across Utah with similar sliding-scale and donation-funded delivery.
• Jewish Family Service of Utah: Sliding-scale nonprofit counseling agency in Northern Utah serving individuals and families regardless of faith; closely comparable on model, geography, and target demographics.
• Wasatch Mental Health: Regional nonprofit mental health provider serving Northern Utah with counseling, case management, and crisis services; directly comparable in geography, mission, and sliding-scale model.
• Valley Behavioral Health: Utah-based nonprofit providing outpatient mental health and substance use counseling across the Salt Lake Valley; comparable in service mix, payer model, and target population.

Broad incumbents

• University of Utah Health - Behavioral Health Services: Large academic health system offering outpatient mental health in the same Northern Utah region; competes on breadth and insurance access rather than sliding-scale community focus.
• Optum Behavioral Health: National managed-care behavioral health network; competing payer-aligned provider in Utah with broad commercial and Medicaid coverage that overlaps with FCS in-network insurers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/FamilyCounselingServiceUtah
• LinkedInlinkedin.com/company/family-counseling-service-northernutah

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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