FC St Helens

Name

FC St Helens

Legal name

FC St Helens Community CIC

Website

https://fcsthelens.co.uk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Community Football Club (Semi-Professional / Grassroots)

NAICS

Sports Teams and Clubs (711211), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Community football club
• Grassroots football
• Women's football
• Youth football development
• Semi-professional football

Headquarters

HQ city

St Helens

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Matchday Ticket Sales: Revenue generated from fans attending home and away matches. Tickets are sold through tickxts.com platform for matchday entry.
2. Merchandise Sales: Club merchandise including replica kits and accessories sold through the official club webshop at clubwebshop.com.
3. Sponsorship: Commercial sponsorship from multiple sponsors including main sponsors and partner organizations displayed on website and matchday assets.
4. Lottery/Membership: Club lottery program operated through yourlottery.org providing ongoing revenue from supporters.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

FC St Helens is a Community Interest Company operating a community football club based in St Helens, Merseyside, UK. The club fields a First Team competing in the North West Counties Football League Premier Division, plus a Reserves team, a Women's team, and a Juniors development section. Core activities include competitive match-day football, youth pathway development, women's football participation, and community engagement events.

Product overview

FC St Helens is a football club offering a comprehensive portfolio of sporting and commercial services. The club operates multiple teams including a First Team (NWCFL Premier Division), Reserves, Women's Team, and Junior Teams. The primary digital product is the official website with integrated Match Centre functionality for fixtures, results, and league tables. Commercial offerings include merchandise e-commerce via Club Webshop, ticket sales through TickXTickets, sponsorship packages, a digital magazine, and a club lottery programme. The club also operates from Windleshaw Sports ground and maintains community engagement through charitable activities.

Differentiator

Problem solved

Functional benefit

Products and services

• First Team Competitive Football Senior men's competitive football team competing in the NWCFL Premier Division, delivering home and away match-day fixtures for local supporters in St Helens, Merseyside.
• Reserves Team Football Second-tier competitive men's football team providing player development and match opportunities behind the First Team, serving local players and supporters in St Helens, Merseyside.
• Women's Team Football Competitive women's football team delivering women's participation opportunities in St Helens, Merseyside, supporting the growth of women's and girls' grassroots football.
• Juniors Football Development Youth football development section providing grassroots playing opportunities and a player pathway for children and young people in St Helens, Merseyside.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered major and minor.

• SMS Pro SoccermajorChannel Partner/ Reseller/ DistributorMain sponsor providing the facility for home matches. SMS Pro Soccer Park is the name of the ground location used for FC St Helens home fixtures.
• NWCFLmajorGTM or Marketing PartnerNorth West Counties Football League - the league competition in which FC St Helens competes. The league provides league tables and fixture scheduling.
• Landlex TravelminorGTM or Marketing PartnerMain sponsor displayed on website with logo placement as part of sponsorship package.
• SixsearchminorGTM or Marketing PartnerMain sponsor displayed on website with logo placement as part of sponsorship package.
• TD Construction TestingminorGTM or Marketing PartnerMain sponsor displayed on website with logo placement as part of sponsorship package.
• Andys Man ClubminorGTM or Marketing PartnerCharitable partner displayed on website. Andys Man Club is a mental health support organization for men.
• Thornaby FCminorOthersHost venue for FA Cup match against FC St Helens Women. Traveled 125 miles to North East for FA Cup fixture.
• Leeds UnitedminorOthersFA Cup opponents for FC St Helens Women in First Round Proper. Match played at Wheatley Park, home of Garforth Town FC.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ramsbottom United FC: Fellow NWCFL Premier Division club that FC St Helens played away this season. Operates at the same tier with comparable community-led, volunteer-driven model and North West catchment.
• Garforth Town FC: Northern England non-league club whose ground (Wheatley Park) hosted the FC St Helens Women vs Leeds United FA Cup tie. Operates at a similar grassroots level with comparable community scale.
• Winsford Town FC: Opponent of FC St Helens Reserves in a recent promotion battle; operates in the Cheshire Football League at a similar grassroots community level and geographic catchment.
• AFC Liverpool: North West amateur football club at a comparable level. Direct opponent of FC St Helens in recent match reports and competes for similar local sponsorship and supporter base.
• Brocton FC: NWCFL club that FC St Helens beat in the 2023/24 Champions Cup final. Operates as a grassroots, community-focused club at the same non-league tier with similar scale.
• FC United of Manchester: Iconic supporter-owned community football club in the North West. Similar CIC/community ethos, grassroots identity, and youth development emphasis, though playing at a higher tier.
• Runcorn Linnets FC: North West non-league club competing around the same NWCFL/NPL Step 4 level, with comparable community identity and supporter-driven commercial model.
• Atherton Collieries AFC: Well-known community-owned non-league club in the North West. Comparable in ethos, fan-owned governance, and progressive league journey from amateur football.
• Skelmersdale United FC: North West non-league club competing at the NWCFL/NPL level with comparable scale, local sponsorship model, and community engagement focus.

Broad incumbents

• Macclesfield FC: Recently reformed North West club that has rapidly climbed the non-league pyramid with significant fan and community backing. Useful comparable for trajectory, though operating at a higher current tier.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/fcsthelens

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FC St Helens